the green theory sl.
The Green Theory S.L., operating as De Pata Verde, is a privately held Spanish e-commerce retailer selling EU-compliant CBD flowers, hash, oils, and cosmetics to individual consumers across Europe, with a secondary B2B wholesale channel serving retailers and growshops.
- Company typePrivate
- Founded2020
- HeadquartersMajadahonda, Spain
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What the green theory sl. does
The Green Theory S.L., operating under the brand De Pata Verde, is a privately held Spanish e-commerce retailer of CBD products founded in 2020 and headquartered in Majadahonda, Madrid. The company sources products from EU-certified industrial hemp seeds in compliance with Real Decreto 1729/1999 and offers a catalog spanning CBD flowers across multiple strains and cultivation methods (Indoor, Greenhouse, Glasshouse, Outdoor), CBD hash/resins, CBD oils in 5%-30% concentrations (including a melatonin variant for sleep and a 5% pet formulation), CBD cosmetics, and budget Small Buds formats. All SKUs are independently lab-tested to certify cannabinoid content and THC levels at or below 0.3%, and the company positions itself as a compliance-led, premium-quality reference in the Spanish and European CBD sector, supported by 800+ customer reviews averaging 4.5 stars.
the green theory sl. firmographics
Firmographics- Name
- the green theory sl.
- Legal name
- THE GREEN THEORY S.L.
- Website
- https://depataverde.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Short description
- The Green Theory S.L., operating as De Pata Verde, is a privately held Spanish e-commerce retailer selling EU-compliant CBD flowers, hash, oils, and cosmetics to individual consumers across Europe, with a secondary B2B wholesale channel serving retailers and growshops.
- Ownership category
- akta.pro rank
the green theory sl. industry classification
Industry- Product category
- CBD Wellness Products
- NAICS
- Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991), Food (Health) Supplement Retailers (456191)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hemp Flower & Pre-Roll Retail (Non-Dispensary) (CRANAHAE)
- akta.pro secondary industries
- CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Hemp & CBD Product Wholesale Distribution (CRAOAIAG)
Keywords
Where the green theory sl. is headquartered
LocationHeadquarters
- HQ city
- Majadahonda
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
the green theory sl. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail E-commerce Sales: One-time purchase model for individual consumers buying CBD flowers, hash, oils, and cosmetics through the online store. Customers select quantities from 2g to 100g for flowers/hash, with tiered pricing per gram decreasing at higher volumes.
- Wholesale B2B: Bulk sales to retailers, growshops, and e-commerce businesses. Offers scaled pricing by volume, discrete 24/48h shipping within Spain, white-label packaging options, and customized formats/concentrations for business catalogs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | CBD Flowers - tiered per gram pricing |
| Unit Pricing | Pay-as-you-go | CBD Oils - fixed product pricing |
| Unit Pricing | Pay-as-you-go | CBD Hash/Resins - tiered per gram pricing |
| Unit Pricing | Multi-year contract | Wholesale B2B - volume-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
the green theory sl. product offering
Product offeringCore offering
The Green Theory S.L. (De Pata Verde) manufactures and sells legal CBD products — flowers, hash/resins, oils (5%–30% concentrations, including pet and melatonin variants), and topical cosmetics — derived from EU-certified industrial hemp seeds. Products are sold direct-to-consumer through the depataverde.es online storefront and via a B2B wholesale program supplying retailers, growshops, and e-commerce businesses with bulk volumes, white-label packaging, and discrete shipping.
Product overview
The Green Theory S.L. (operating as De Pata Verde) operates an e-commerce platform for CBD products in Spain. The core product portfolio consists of CBD flowers (Flores de CBD) in multiple strains and cultivation methods (Indoor, Greenhouse, Glasshouse, Outdoor), CBD hash/resin products (Hachís CBD), and CBD oils (Aceites de CBD) in various concentrations. The offering is extended with CBD cosmetics (Cosmética CBD), smaller bud formats (Small Buds), customizable bundles (Packs Flores CBD), and a wholesale B2B division (CBD al por mayor) for retailers. The company positions itself as a premium CBD provider with independent laboratory testing for all products, EU-certified seed sourcing, and compliance with Spanish and European regulations (THC ≤0.3%).
Differentiator
Problem solved
Functional benefit
Products and services
- CBD Flowers (Flores de CBD) Premium CBD flower buds sourced from EU-certified industrial hemp seeds, offered in strains such as Amnesia Haze CBD, Lemon Haze CBD, Gorilla Glue CBD, Zkittlez CBD, Blue Gelato CBD, Pineapple Kush CBD, Moonrock CBD, Therapy CBD, and CBD Mix. Categorized by cultivation method (Indoor, Greenhouse, Glasshouse, Outdoor) and sold in volumes from 2g to 100g to individual consumers in Spain and Europe.
- CBD Hash (Hachís CBD) Concentrated CBD resin products derived from industrial hemp, available in varieties including Afgano CBD, Polen CBD, Ice Rocks CBD, Dry Sift CBD, Ketama CBD, and Iceolator Hash. Sold by gram (1.90€/g to 3.40€/g) to consumers seeking different textures and aromatic profiles with lab-certified composition.
- CBD Oils (Aceites de CBD) CBD oil formulations in multiple concentrations (5% to 30%), including CBD 10% (€28.90), CBD 20% (€47.90), CBD 30% (€64.90), CBD with Melatonin (€34.90), CBD Pets 5% (€18.90), and Enecta C1000 (€30.90). Uses MCT coconut oil as carrier and is sold to individual consumers for personal wellness, sleep support, and pet care.
- CBD Cosmetics (Cosmética CBD) Topical CBD cosmetic products including Arthrocann (heat-effect gel), Bálsamo labial CBD (CBD lip balm), and Handcann Q10, formulated for skincare with criteria of quality, respect, and balance, sold to individual consumers through the online store.
- CBD Wholesale (CBD al por mayor) B2B wholesale service supplying retailers, growshops, and e-commerce businesses in Spain with bulk CBD flowers, oils, and hash products. Includes volume-based pricing, flexible restocking, discrete 24–48h shipping, and white-label or customized packaging/format options for business catalogs.
Quantifiable outcome
- 4.5+ star average rating from 800+ customer reviews
- +1 more outcomes
Companies that use the green theory sl.
Customer profileSegments2 records
Ideal customer profiles2 records
the green theory sl. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
the green theory sl. partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
the green theory sl. competitors and assessment
Company assessmentDirect peers
- CBD Alchemy: Spain-based CBD e-commerce shop with flowers, oils, and hemp-derived cosmetics; comparable assortment and DTC-first Spanish market positioning.
- Hempsana: Spanish online CBD retailer selling flowers, hash, and oils directly to Spanish consumers, overlapping category and channel.
- Cannactiva: Spain-based CBD e-commerce retailer offering CBD flowers, oils, cosmetics, and pet products online with similar direct-to-consumer model targeting Spanish and European consumers.
- Mary's CBD: Spanish CBD retailer offering flowers, oils, hash, and cosmetics online with comparable product breadth and Spanish-market focus.
Broad incumbents
- Zamnesia: Pan-European cannabis and CBD retailer with broader catalog spanning seeds, accessories, and CBD products; competes for the same European CBD flower/shop customer but with a wider assortment.
- PharmaHemp: Established European CBD brand focused on wholesale and B2B distribution of hemp-derived extracts and finished products, comparable to De Pata Verde's wholesale program but with stronger upstream scale.
- Cibdol: European CBD brand offering oils, cosmetics, and isolates through DTC and retail channels, with comparable CBD wellness positioning though more focused on extracts than flowers.
- Endoca: Denmark-based CBD company selling oils, capsules, cosmetics, and topicals globally; comparable wellness/CBD retail positioning with broader geographic footprint.
Regional players
- JustBob: Germany-headquartered CBD e-commerce retailer with similar flower/hash/oils assortment and DTC model, operating in a different national market but the same business model.
Others
- Sensi Seeds: Amsterdam-based cannabis seeds and CBD retailer; while primarily a seeds specialist, it operates an adjacent CBD e-commerce category relevant to the same European cannabis-curious consumer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
the green theory sl. social profiles
Digital presencethe green theory sl. compliance and trust
Trust signalCompliance2 records
the green theory sl. financial estimates
Financial estimateRevenue estimate
Valuation estimate
the green theory sl. leadership team
Management profileNumber of profiles
the green theory sl. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
the green theory sl. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about the green theory sl.
What does the green theory sl. do?
The Green Theory S.L. (De Pata Verde) manufactures and sells legal CBD products — flowers, hash/resins, oils (5%–30% concentrations, including pet and melatonin variants), and topical cosmetics — derived from EU-certified industrial hemp seeds. Products are sold direct-to-consumer through the depataverde.es online storefront and via a B2B wholesale program supplying retailers, growshops, and e-commerce businesses with bulk volumes, white-label packaging, and discrete shipping.
Is the green theory sl. a public or private company?
the green theory sl. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was the green theory sl. founded?
the green theory sl. was founded in 2020.
Where is the green theory sl. based?
the green theory sl. is headquartered in Majadahonda, Spain, in the Europe region.
How does the green theory sl. make money?
Two revenue lines are on record. Retail E-commerce Sales are the primary driver. The others are wholesale B2B.
Who are the green theory sl.'s main competitors?
Direct peers on record are CBD Alchemy, Hempsana, Cannactiva and Mary's CBD. Broad incumbents are Zamnesia, PharmaHemp, Cibdol and Endoca. JustBob is listed as a regional player. Sensi Seeds is listed as an others.
Does the green theory sl. have an API?
No public API is recorded for the green theory sl..
What industry is the green theory sl. in?
the green theory sl.'s product category is CBD Wellness Products. Its primary akta.pro industry code is CRANAHAE, Hemp Flower & Pre-Roll Retail (Non-Dispensary), with a secondary code of CRANAHAA, CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles). Its NAICS code is 459991 and its SIC code is 2844.