tsutaya co.ltd

Name

tsutaya co.ltd

Legal name

有限公司ツタヤ (Tsutaya Co. Ltd)

Website

https://eline-d.com

Company type

Private

Founded year

2007

Operating status

Operating

Ownership category

akta.pro rank

Product category

Design and Advertising Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Graphic Design & Visual Content Production (BPAFAIAC)

akta.pro secondary industry

Trade Promotion Management & Optimization (TPM/TPO) (MPAAAJAH)

Keywords

• Graphic design services
• Web design development
• Advertising design
• Video production services
• Store opening design

Headquarters

HQ city

Hamamatsu

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Web Design Services: Website creation and design services including smartphone-responsive design and WordPress development, offered as project-based professional services.
2. Advertising Design Services: Web advertising and print media advertising design services for local businesses.
3. 2D Design Services: Design services for menus, logos, banners, business cards, packaging, posters, and various printed materials.
4. New Store Opening Design Services: Comprehensive design services for new business and retail openings, including all promotional materials and branding.
5. Video Production Services: Video creation including promotional videos (PV) and drone photography services.
6. EC Site Operation: Operation of the e-commerce site 'いいら逸品館' (Iira Ippin-kan), an online shopping platform.
7. T-Point Agency Services: As a T-Point agency, the company recruits and supports businesses to join the V-POINT point card program, earning commissions from TSUTAYA.
8. T-Pocket Distribution Services: Providing pamphlet and promotional material distribution services through TSUTAYA store locations nationwide.
9. LINE Official Account Services: LINE official account agency services helping businesses set up LINE communication channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Tsutaya Co., Ltd. (有限会社ツタヤ) is a Japanese creative-services firm that designs and produces web, advertising, graphic, and video materials for business clients, and supports them with end-to-end new-store-opening design services. In parallel, the company runs an e-commerce site (いいら逸品館 / Iira Ipponkan) and acts as an agency for T-Point, V-Point, T-Pocket, and LINE Official Account, providing clients with loyalty and messaging channel setup and operations support.

Product overview

E-LINE (イーライン) is the design division of Tsutaya Co. Ltd., operating as a comprehensive marketing and design services company based in Hamamatsu, Shizuoka Prefecture, Japan. The company offers an integrated suite of services including web design and WordPress development (WEB製作), advertising design (广告デザイン), 2D graphic design (２Dデザイン), video production (動画作成), and comprehensive design for new business launches (新規出店Totalデザイン). Additionally, E-LINE operates an e-commerce platform called 'いいら逸品館' for local specialty products, and provides T-Point/V-Point franchise services as a TSUTAYA partner agency. The company also offers LINE Official Account agency services and PI Theory-based strategic consulting. E-LINE positions itself as a community-based design firm that prioritizes direct client consultation and ongoing support.

Differentiator

Problem solved

Functional benefit

Products and services

• E-LINE Web Design & Development (ホームページ制作)

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• PI Theory (PI取次店)minorStrategic or Co-development Partner · 1 July 2012PI Theory strategy and tactics development partnership. The company provides PI Theory-based strategic and tactical planning services for business clients. ABG Partners Club membership supports these consulting services.
• TSUTAYA / T-PointcoreChannel Partner/ Reseller/ Distributor · 1 November 2011As a T-Point secondary agency, the company recruits and supports businesses to join the V-POINT (formerly T-Point) loyalty program across Shizuoka Prefecture. This partnership allows them to offer V-POINT services to their design clients and leverage the TSUTAYA brand for marketing purposes.
• LINE CorporationminorChannel Partner/ Reseller/ DistributorOfficial LINE account agency providing LINE official account setup and support services to businesses. This enables the company to offer comprehensive digital communication solutions to their design clients.
• ABG Partners ClubminorOthersBusiness partnership organization supporting the company's consulting and strategy services. Involved in projects such as exporting local products (gold leaf cosmetics) to Shanghai, China.

Scale indicators2 records

Recent moves6 records

Direct peers

• Goodpatch: Japanese digital product design and UX firm offering web, UI/UX, and branding services to corporate clients. Comparable to E-LINE as a Japan-based design services firm, though operating at significantly larger scale with corporate clients rather than local SMBs.
• COOKIE: Tokyo-based digital creative agency providing web design, advertising, and digital marketing services. Comparable to E-LINE in service mix (web + advertising design) though serving larger national clients rather than local Hamamatsu SMBs.
• Whatever Inc. Japanese creative agency and design firm spanning branding, web, and advertising creative. Directly comparable service offering to E-LINE, operating in the same Japanese design-services market.
• PARTY: Tokyo creative agency producing advertising, brand, and digital design work for Japanese clients. Comparable in core offering (advertising + graphic + video design) though serving larger enterprise accounts than E-LINE's local SMB base.
• trans+: Japanese creative firm offering web design, advertising, and branding services to SMBs and regional businesses. Comparable in customer segment (small to mid-sized Japanese businesses) and service offering to E-LINE.
• Bascule: Tokyo-based creative agency specializing in branding, web design, and graphic design. Directly comparable service portfolio to E-LINE, though positioned at higher-end of Japanese design market.

Broad incumbents

• Hakuhodo: Japan's second-largest advertising agency with broad creative, media, and design capabilities. Broad incumbent overlap with E-LINE's advertising design and promotional services, though serving national/global accounts across all industries.
• Dentsu: Japan's largest advertising and public relations group with full-service creative, digital, and media capabilities. Broad incumbent comparable to E-LINE across web, advertising, and design services, though at vastly larger scale and enterprise client base.
• IMJ (Dentsu Group): Japan-based digital agency under Dentsu providing web production, digital marketing, and system integration. Comparable in web design and digital services to E-LINE, though operating at corporate scale.

Emerging players

• Canva Japan: Global self-serve design platform with strong Japanese market presence enabling SMBs to produce logos, flyers, social graphics, and basic web design in-house. Emerging competitor to E-LINE's2D design and small-format printing services as AI-powered templates mature.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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