Sun Music Production

What Sun Music Production does

Sun Music Production (株式会社サンミュージックプロダクション) is a Japanese entertainment talent agency founded in November 1968 by Aizawa Hideyoshi and formally incorporated in September 1971, headquartered in Shinjuku, Tokyo. The company operates as the parent of the Sun Music Group, a multi-subsidiary entertainment portfolio spanning talent management and representation across acting, modeling, voice work, comedy, and singing categories for Japanese media (TV, radio, film, stage, and commercial appearances). Its roster includes long-tenured and emerging talents such as Morita Kensaku, Becky, Cunning Takeyama, and Hayama Mizuki.

The group operates seven wholly-owned subsidiaries: Sun Music Publishing (music copyright management, record production, SOUND MISSION label), Sun Music Planning / SOUND MISSION (commercial casting and event production), Sun Music Brain (talent and model management plus the Sun Music Academy training system), Sun Revolution (concert and stage production), Sun Creative (TV program, TVCM, and web content production), SAY HO (fan club operations and merchandise), and Sun Music Golf Agency (golf player development, established March 2026). Notable infrastructure includes the Project GET comedy school and GET Live monthly comedy event series functioning as a continuous talent discovery pipeline.

The business model is multi-stream and commission-driven: talent agency fees from TV/film/commercial bookings, music publishing royalties (including the SOUND MISSION record label), event production fees, commercial casting for advertising agencies, fan club subscription revenue (annual fees of 2,000-4,000 yen), ticketed live events (1,200-3,500 yen range), and merchandise sales via an owned e-commerce storefront. Primary B2B clients are Japanese broadcasters (NTV, TV Asahi, Fuji TV) and advertising agencies (Dentsu); B2C revenue flows from fan subscriptions, event tickets, and merchandise. Distribution is entirely domestic (Kanto/Tokyo market per disclosures), with go-to-market executed through direct agency sales, the company website (sunmusic-gp.co.jp), YouTube, fan clubs, and live events. The company is privately held and family-controlled, with Aizawa Masahisa as Representative Director Chairman and Oka Hiroyuki as President; no external institutional investors or PE/VC ownership are indicated.

Name

Sun Music Production

Legal name

株式会社サンミュージックプロダクション

Website

https://sunmusic-gp.co.jp

Company type

Private

Founded year

1968

Operating status

Operating

Short description

Sun Music Production is a family-owned Japanese entertainment talent agency (founded 1968) that discovers, trains, books, and manages actors, models, voice actors, comedians, and musicians across TV, film, stage, and commercials, serving Japanese broadcasters, ad agencies, and individual fans through an integrated subsidiary portfolio.

Ownership category

akta.pro rank

Product category

Entertainment Talent Management

NAICS

Musical Groups and Artists (711130), Performing Arts Companies (7111), Record Production and Distribution (51225), Other Sound Recording Industries (51229), Music Publishers (51223)

SIC

Services-Allied To Motion Picture Production (7819), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Full-Service Artist Management (MPAIAGAA)

akta.pro secondary industries

Casting & Talent Placement (Sessions, Bands, Touring Musicians) (MPAIAGAM), Music Producers & Production Teams (MPAIAHAB), Production Management & Studio Support Services (Studio Managers, Techs) (MPAIAHAO), Music Supervision Services (MPAIALAB), Entertainment Booking & Speaker/Talent Management (HSACAAAI), Music Production & Composition (Songwriting, Recording, DJing) (EDAMAAAF)

Keywords

• Talent management
• Entertainment agency
• Music publishing
• Event production
• Commercial casting

Headquarters

HQ city

Shinjuku

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Talent Management and Agency Services: Commission-based talent representation for TV, radio, film, stage, and commercial appearances. The company manages talent careers including bookings, promotions, and public relations.
2. Music Publishing and Production: Music copyright management, record production, music publication, CM songs, and SOUND MISSION label operations through Sun Music Publishing subsidiary.
3. Event Production: Concert and event production, including GET live comedy events and talent-organized concerts and fan club activities.
4. Commercial Casting and Production: Commercial casting services for government agencies and corporate clients, program planning and production through Sun Mission subsidiary.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sun Music Production is a Japanese entertainment talent agency that discovers, trains, and manages actors, models, voice actors, comedians, and musicians. The company provides full-service talent representation including career planning, booking coordination, PR, and promotion for TV, radio, film, stage, and commercial appearances. It operates an integrated entertainment ecosystem spanning music publishing, record production, event production, talent training academy, and consumer-facing fan club and live event operations.

Product overview

Sun Music Production is a Japanese entertainment talent agency operating as a multi-brand portfolio. The core offering is talent representation and management across acting, modeling, voice work, and comedy. Supporting the core are music publishing (Sun Music Publishing with SOUND MISSION label), event production (Sun Music Planning, Sun Revolution), talent development (Sun Music Brain Academy), media production (Sun Creative), and specialized golf athlete management (Sun Music Golf Agency). Consumer-facing products include comedy live shows (GET Live with VR streaming), fan club services (Sun Music Family Club), music information (Sound Mission), e-commerce (Online Store), and talent auditions. The group companies (Sun Music Production, Publishing, Planning, Brain, Revolution, Creative, SAY HO, and Golf Agency) operate as an integrated entertainment ecosystem covering the full talent lifecycle from discovery through promotion.

Differentiator

Problem solved

Functional benefit

Brands

• Sun Music Brain: Talent and model management division with training academy
• Sun Music Publishing
• SOUND MISSION
• プロジェクトGET (Project GET)
• サンミュージックGETライブ
• サンミュージックアカデミー

Products and services

• Talent Management and Agency Services
• Music Publishing and Record Production
• GET Live Comedy Event Series

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 株式会社ティースリー (T3 Sports)minorGTM or Marketing Partner · 1 January 2024Sun Music Production entered a comprehensive business partnership with T3 Sports to promote golf swing measurement equipment M-Tracer and the golf improvement app M-Tracer Golf2. The partnership leverages Sun Music's talent cultivation and management expertise to accelerate adoption of golf technology products and promote entertainment in the golf sector. Notable golf professionals 前田衣里奈 and 大谷樹理 were featured at the partnership announcement.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Horipro: One of Japan's largest full-service talent and entertainment agencies managing actors, singers, comedians, and models. Directly comparable to Sun Music Production in talent representation, music publishing, and event production across the Japanese market.
• Amuse Inc. Japanese talent management and artist representation firm with music label operations. Directly comparable given its integrated model spanning talent management, music production, and live event promotion similar to Sun Music's subsidiary structure.
• Stardust Promotion: Major Japanese talent agency managing actors, models, singers, and idols across multiple divisions. Closely comparable to Sun Music in multi-category talent roster management and integrated entertainment production capabilities.
• Yoshimoto Kogyo: Japan's leading comedy talent agency and entertainment conglomerate. Direct peer through Sun Music's Project GET comedy talent management and GET Live comedy event series.
• Oscar Promotion: Japanese talent agency focused on actors, models, and voice talent with parallel training/academy operations. Comparable to Sun Music Brain's model of talent development plus representation.
• Burning Production: Long-established Japanese talent agency managing actors, comedians, and entertainers. Comparable historical operating model and breadth of talent categories to Sun Music Production.
• Watanabe Entertainment: Japanese talent management group with multiple divisions spanning actors, models, voice actors, and music. Comparable to Sun Music's multi-vertical structure including Sun Music Brain and Sun Music Publishing.

Broad incumbents

• Avex Group: Major Japanese entertainment conglomerate with talent management, music production, and live event divisions. Broader scale than Sun Music but overlapping in artist management and music publishing via SOUND MISSION-style operations.
• LDH Japan: Integrated Japanese entertainment group covering talent management, music, dance, and live events. Comparable in full-stack model but operates at substantially larger scale with proprietary artist IP.
• Sony Music Artists: Talent management arm of Sony Music Entertainment Japan. Comparable in talent representation and music-related artist development, with broader backing from a global music major.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCcsNOvN9dLCLXv4phWvcIvg

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sun Music Production