dogs we love

What dogs we love does

Dogs We Love is a Canadian pet food company founded in 2000, headquartered in Ontario, that prepares and sells handmade, human-grade dog food and treats through a direct-to-consumer model. The company's core products are three varieties of freshly baked hypoallergenic meatloaf (chicken, beef, and lamb) prepared daily in small batches using ground proteins, fresh vegetables, whole eggs, sunflower oil, stone ground flours, herbs, and supplements; the food is sold refrigerated (4-5 day shelf life) or frozen without chemical preservatives in 400g and 750g trays. The product portfolio extends well beyond the core meatloaf to include an extensive bakery line (cookies, birthday cakes, cupcakes, muffins, BITS cookies, C-Bones), DIY home-preparation kits with bagged ground meats, third-party pet health supplements (Hemp 4 Tails), grooming products, raw and freeze-dried treats, Crumps dental sticks, pet toys, and Leucillin antiseptic spray — collectively more than 60 SKUs across 7 product categories.

The company operates 5 company-owned retail locations across Ontario (Orangeville flagship, Collingwood, Richmond Hill, Etobicoke, and Brampton pickup-only) and an e-commerce storefront at dogswelove.com, supplemented by reseller partnerships with Back to the Bone (Burlington, Oakville) and Farm to Paw (Guelph, Erin). Pricing is pay-as-you-go unit pricing with no subscription mechanic — meatloaf trays range $5.98-$10.43, cookies $0.95-$3.10 individually or $14.88-$37.20 in bulk, and health supplements from $19.99 to $84.99. The target customer is health-conscious pet owners, particularly those whose dogs have food allergies, digestive issues, or have not thrived on commercial kibble; the company serves more than 1,000 meals per day after 22+ years of operation and maintains a 4.8/5 Google rating across 45 reviews. Broadway Animal Hospital is a veterinary referral partner. Marketing is conducted primarily through organic social channels (Instagram, TikTok, YouTube, Facebook) and educational content marketing around ingredient transparency. The company is privately held with no disclosed funding, acquisitions, or institutional investors in the source data.

Name

dogs we love

Legal name

Dogs We Love

Website

https://dogswelove.com

Company type

Private

Founded year

2000

Operating status

Operating

Short description

Dogs We Love is a Canadian direct-to-consumer pet food company that prepares handmade, hypoallergenic dog meatloaf meals and baked treats in Ontario, selling through 5 retail stores, an e-commerce site, and reseller partners to health-conscious dog owners.

Ownership category

akta.pro rank

Product category

Fresh Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111), Pet and Pet Supplies Retailers (45991)

SIC

Food And Kindred Products (2000), Sausages & Other Prepared Meat Products (2013), Bakery Products (2050)

akta.pro primary industry

Fresh & Refrigerated Pet Food (CRADAFAC)

akta.pro secondary industries

Gastrointestinal & Food Sensitivity/Hypoallergenic Diets (HLAMAHAM), Pet Treats & Chews (AFADAFAF), Natural/Organic & Limited-Ingredient Diets (CRADAFAH)

Keywords

• Fresh dog food
• Hypoallergenic pet food
• Handmade dog meals
• Dog bakery treats
• Natural pet supplements

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Prepared Dog Food Sales: Sale of freshly prepared, handmade meatloaf products in various protein varieties (chicken, beef, lamb) in 400g and 750g trays. Food is sold refrigerated or frozen.
2. Bakery Treats: Freshly baked cookies and specialty baked goods including birthday cakes, muffins, cupcakes, bones, and holiday-themed treats sold by weight or unit.
3. DIY Dog Food Mix Products: Sale of pre-packaged grain mixes and cookie mixes allowing customers to prepare homemade dog food at home using company recipes.
4. Pet Health Supplements and Grooming: Third-party health and wellness products including hemp supplements, grooming products (shampoo, conditioner), and first aid care items.
5. Pet Treats and Toys: Raw and dehydrated treats (bones, chews, eggs) and pet toys sold alongside the core food products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Dogs We Love prepares and sells handmade, hypoallergenic dog food meals (meatloaf in chicken, beef, and lamb varieties) baked fresh daily in small trays using human-grade, federally inspected ingredients with no preservatives. The portfolio extends to freshly baked cookies, birthday cakes, cupcakes, muffins, DIY home-preparation kits, bagged ground meats, raw and freeze-dried treats, pet toys, and health/wellness supplements, sold through 5 company-owned Ontario retail stores and an e-commerce site.

Product overview

Dogs We Love is a Canadian pet food company offering a comprehensive portfolio of homemade-style dog food and treats. The core products are three varieties of handmade hypoallergenic meatloaf (Chicken, Beef, and Lamb) prepared fresh daily in their kitchens using human-grade ingredients. The product line extends to an extensive bakery section featuring fresh-baked cookies, birthday cakes, cupcakes, and muffins in multiple flavors. The company also offers health and wellness products including Hemp 4 Tails hemp-based supplements and grooming products, plus Leucillen antiseptic spray. Treat offerings include raw and natural chews (bones, duck feet, rabbit feet, beef ears), freeze-dried treats from Crumps, and dental care sticks. DIY food-making kits allow customers to prepare the same recipes at home. Pet toys round out the offerings. The business operates retail locations across Ontario with a focus on hypoallergenic, preservative-free nutrition.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 4.8/5 customer satisfaction rating based on 45 Google Reviews

Named customers4 records

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Back to the BoneminorChannel Partner/ Reseller/ DistributorIndependent pet retailer partner with 2 locations in the Greater Toronto Area (Burlington and Oakville). Stocks Dogs We Love premium dog food and treats for resale to their customer base.
• Farm to PawminorChannel Partner/ Reseller/ DistributorIndependent pet retailer partner with locations in Guelph and Erin, Ontario. Carries Dogs We Love products to serve local pet owners seeking healthy dog food options.
• Broadway Animal HospitalcoreStrategic or Co-development PartnerVeterinary hospital that recommends Dogs We Love products to clients. Hospital staff have observed positive outcomes in dogs eating the freshly baked meals and appreciate the quality and personalized service.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Open Farm: Canadian-founded, human-grade pet food brand with strong DTC and retail presence focused on responsibly sourced fresh and dry dog and cat food. Directly comparable to Dogs We Love on ingredient positioning (human-grade, transparent sourcing, hypoallergenic options) and target customer (premium, health-conscious pet parents).
• The Farmer's Dog: US-based DTC subscription fresh dog food brand preparing human-grade, gently cooked meals in small batches. Comparable to Dogs We Love on fresh-meatloaf-format dog food made with human-grade ingredients for the same premium, health-conscious pet owner segment, though at much larger scale and with subscription economics.
• Stella & Chewy's: US-based raw and freeze-dried dog and cat food brand with national pet-specialty distribution. Comparable on the 'natural, minimally processed, raw-diet' positioning and premium ingredient story that Dogs We Love's raw treats and freeze-dried items also target.
• JustFoodForDogs: US fresh, human-grade dog food brand with both DTC and veterinary clinic channel distribution. Closely comparable to Dogs We Love on freshly prepared meatloaf-style meals, vet-channel distribution strategy, and human-grade ingredient positioning.
• Nom Nom (Mars Petcare): DTC subscription fresh pet food brand acquired by Mars Petcare, preparing small-batch cooked dog meals with human-grade ingredients. Comparable on freshly prepared dog food in trays/portions for health-conscious pet owners; differs in that Nom Nom operates a strict subscription model.
• Primal Pet Foods: US-based raw and freeze-dried dog and cat food brand distributing nationally through pet specialty. Comparable to Dogs We Love's raw/natural treats and freeze-dried SKU line (beef liver, lamb chops, etc.) and on the human-grade, minimally processed positioning.
• Crumps' Naturals: Canadian-based maker of freeze-dried dog treats (Beef Tendersticks, Liver, etc.) and dental sticks — products that Dogs We Love actually distributes as a Crumps' reseller. Comparable as a Canadian natural/freeze-dried pet treats brand targeting the same pet parent demographic.

Broad incumbents

• Freshpet: US-listed (NYSE: FRPT) refrigerated fresh pet food brand selling roll/tub formats through grocery and mass retail. Most directly analogous to Dogs We Love on refrigerated fresh-pet positioning and shelf-life handling, but operates at hundreds-of-millions revenue scale and competes for the same consumer preference set nationally.
• Champion Petfoods (Acana & Orijen): Canadian pet food manufacturer (acquired by Mars) producing Acana and Orijen super-premium dry and freeze-dried dog and cat foods. Comparable because Champion is the principal Canadian pet-food incumbent whose customer base overlaps with Dogs We Love's premium, fresh/natural-leaning pet owner segment, despite Champion being a much larger dry-kibble-led business.
• Wellness Pet Company: Large US-based natural pet food company (Wellness CORE, Old Mother Hubbard treats) producing natural dog treats, dry food, and baked biscuits. Comparable as a broad natural and baked-treat competitor to Dogs We Love's bakery cookie/baked goods line, though operating at far greater scale and through grocery/mass channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@dogswelove1311
• Facebookfacebook.com/DogsWeLoverealfoodfordogs
• Instagraminstagram.com/dogswelove_real.food.for.dogs
• TikToktiktok.com/@dogswelove_?_t=8azvnoUjW6Q&_r=1
• LinkedInlinkedin.com/company/dogs-we-love-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dogs we love