User Friendly Media Group
- Company typePrivate
- Founded2013
- HeadquartersSherwood, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
User Friendly Media Group firmographics
Firmographics- Name
- User Friendly Media Group
- Legal name
- User Friendly Media Group, Inc.
- Website
- https://userfriendlyshow.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
User Friendly Media Group industry classification
Industry- Product category
- Podcast and Radio Media Production
- NAICS
- Broadcasting and Content Providers (516)
- akta.pro primary industry
- Podcast Hosting & Distribution Platforms (MPAIADAB)
- akta.pro secondary industries
- Podcast Hosting, Distribution & Listening Platforms (BPAMAJAD), Radio Program Syndication (Talk, Music, Sports) (MPABAMAE), Audio Production & Podcasting (BPAFAIAE)
Keywords
Where User Friendly Media Group is headquartered
LocationHeadquarters
- HQ city
- Sherwood
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
User Friendly Media Group business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Sponsorship and Advertising: The show generates revenue primarily through sponsorships and advertising. Opportunities include in-show sponsorships and on-air spots. The company actively recruits sponsors who want to reach their technology and pop culture audience.
- Affiliate Sales: The company operates an Amazon-affiliated storefront selling products discussed on the show. The company receives referral fees for purchases made through their links without additional cost to the buyer.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
User Friendly Media Group product offering
Product offeringCore offering
User Friendly Media Group produces and distributes a weekly technology and pop culture radio program (User Friendly 2.0) and podcast, alongside vertical shows covering gaming (The Vault, Gaming In Depth), comic books (Comic Friendly 2.0), Alexa flash briefings (Tech Wednesday), and written content (Blog 2.0). Content is distributed through broadcast radio stations in Seattle and Portland (KKOL, KPAM via Salem Media Group), major podcast platforms (Apple, Amazon Music, iHeart, TuneIn), and an Alexa smart speaker skill. Revenue is generated through sponsorships and Amazon affiliate sales.
Product overview
User Friendly Media Group operates a multi-platform media company producing technology and pop culture content. The portfolio centers on the flagship 'User Friendly 2.0' weekly radio show and podcast, supplemented by specialized vertical shows including 'The Vault' (gaming news), 'Comic Friendly 2.0' (comics), 'Tech Wednesday' (Alexa flash briefing), and 'Gaming In Depth' (gaming content). The company also publishes written content through 'Blog 2.0.' Content is distributed across broadcast radio (Salem Media Group in Seattle and Portland), major podcast platforms (Apple, Amazon Music, iHeartPodcasts, TuneIn), and voice assistants (Alexa). Production began in 2013 with the original show, and the company is currently in its seventh season.
Differentiator
Problem solved
Functional benefit
Brands
- User Friendly 2.0: Flagship weekly public radio program and podcast covering technology and pop culture. Currently in its seventh season.
- The Vault
- Comic Friendly 2.0
- Tech Wednesday
- Gaming In Depth
- Bill Builds
Products and services
- User Friendly 2.0 Weekly public radio program and podcast covering technology and pop culture news with weekly guests, Q&A segments, and featured stories. Targeted at general audiences interested in technology news, gaming, comics, and pop culture.
- The Vault Gaming news show hosted by James Sherwood covering the latest developments in video gaming and related topics.
- Comic Friendly 2.0 Comic book focused show hosted by Michael Regina covering the latest news and developments in the comic book scene.
- Tech Wednesday Weekly Alexa Flash Briefing skill providing a technology news briefing for Amazon Alexa smart speaker users. Available through the Alexa App.
- Gaming In Depth
- Bill Builds Content property associated with host Bill Snodgrass, presented as a distinct show via its own dedicated website (billbuilds.show).
- Blog 2.0 Written content platform featuring articles on technology, pop culture, Star Wars reviews, and investigative pieces by show contributors including Gretchen Winkler.
Companies that use User Friendly Media Group
Customer profileSegments1 record
Ideal customer profiles2 records
User Friendly Media Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
User Friendly Media Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Salem Media GroupcoreSalem Media Group carries the flagship show 'User Friendly 2.0' across their radio stations in Seattle and Portland, providing the on-air broadcast distribution network for the program.
- iHeart PodcastscoreiHeart Podcasts distributes the User Friendly podcast, making the show available on the iHeartRadio platform alongside their extensive podcast network.
- AmazonminorUser Friendly Media Group has partnered with Amazon for their storefront, selling products discussed on the show. The company receives referral fees for purchases made through their affiliate links.
- We Are Technology, Inc.minorSponsor of User Friendly Media Group. Listed as the company that powers/sponsors the show.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
User Friendly Media Group competitors and assessment
Company assessmentDirect peers
- TWiT.tv (This Week in Tech): TWiT.tv is a long-running technology-focused podcast network with multiple shows and hosts, distributed across audio and video. It directly parallels User Friendly's model of a flagship weekly tech podcast supplemented by sub-shows covering adjacent tech topics.
- Giant Bomb: Giant Bomb is a gaming-focused media brand producing podcasts and video shows about video games. It directly parallels User Friendly's Vault and Gaming In Depth sub-brands targeting gaming enthusiasts.
- Comic Book Club: Comic Book Club is a podcast dedicated to comic book news and discussion. It is the closest direct peer to User Friendly's Comic Friendly 2.0 sub-brand covering the comic book scene.
Regional players
- GeekWire: GeekWire is a Pacific Northwest-based technology news outlet that produces podcasts and written coverage of tech and startups. It overlaps User Friendly's regional Pacific Northwest focus and tech/pop-culture editorial mix.
Broad incumbents
- CNET Podcasts: CNET operates a portfolio of technology podcasts covering consumer tech, smart home, and pop culture adjacent topics. It is a larger, media-company-backed incumbent competing for the same tech-curious listener base User Friendly targets.
- The Verge: The Verge is a major technology and culture publication that publishes podcasts, video, and editorial coverage overlapping User Friendly's tech-and-pop-culture remit, but operates at vastly larger scale as part of Vox Media.
- iFanr / Polygon Gaming & Pop Culture Podcasts: Polygon publishes gaming, entertainment, and pop culture podcasts as part of a larger media property. It competes for the same gamer and pop-culture listener attention as User Friendly's gaming and entertainment content.
- NPR Podcasts: NPR is a major public radio network that distributes podcasts across multiple topical verticals and operates broadcast stations. As a Salem Media Group carry partner for User Friendly's radio distribution, NPR represents a parallel model of public-affiliate radio plus podcast distribution.
Others
- iHeartPodcasts (iHeartMedia): iHeartPodcasts is one of User Friendly's podcast distribution partners and also produces its own technology, gaming, and pop culture podcasts. The relationship is both enabling (distribution channel) and competitive (content library).
- Salem Media Group: Salem Media Group is User Friendly's broadcast distribution partner carrying the show on KKOL Seattle and KPAM Portland. As a talk-format radio network, it enables User Friendly's on-air reach while also operating competing on-air talent and programming.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
User Friendly Media Group social profiles
Digital presenceUser Friendly Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
User Friendly Media Group leadership team
Management profileNumber of profiles
Profiles5 records
User Friendly Media Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
User Friendly Media Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about User Friendly Media Group
What does User Friendly Media Group do?
User Friendly Media Group produces and distributes a weekly technology and pop culture radio program (User Friendly 2.0) and podcast, alongside vertical shows covering gaming (The Vault, Gaming In Depth), comic books (Comic Friendly 2.0), Alexa flash briefings (Tech Wednesday), and written content (Blog 2.0). Content is distributed through broadcast radio stations in Seattle and Portland (KKOL, KPAM via Salem Media Group), major podcast platforms (Apple, Amazon Music, iHeart, TuneIn), and an Alexa smart speaker skill. Revenue is generated through sponsorships and Amazon affiliate sales.
Is User Friendly Media Group a public or private company?
User Friendly Media Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was User Friendly Media Group founded?
User Friendly Media Group was founded in 2013. It employs 1 to 10 people.
Where is User Friendly Media Group based?
User Friendly Media Group is headquartered in Sherwood, United States, in the North America region.
How does User Friendly Media Group make money?
Two revenue lines are on record. Sponsorship and Advertising is the primary driver. The others are affiliate Sales.
Who are User Friendly Media Group's main competitors?
Direct peers on record are TWiT.tv (This Week in Tech), Giant Bomb and Comic Book Club. GeekWire is listed as a regional player. Broad incumbents are CNET Podcasts, The Verge, iFanr / Polygon Gaming & Pop Culture Podcasts and NPR Podcasts. Others are iHeartPodcasts (iHeartMedia) and Salem Media Group.
Does User Friendly Media Group have an API?
No public API is recorded for User Friendly Media Group.
What industry is User Friendly Media Group in?
User Friendly Media Group's product category is Podcast and Radio Media Production. Its primary akta.pro industry code is MPAIADAB, Podcast Hosting & Distribution Platforms, with a secondary code of BPAMAJAD, Podcast Hosting, Distribution & Listening Platforms. Its NAICS code is 516.