What Extinction Rebellion UK does

Extinction Rebellion UK (XR UK) is a non-profit climate and ecological activist movement founded in 2018, operating under the legal entity Compassionate Revolution Ltd, a private limited company registered in England and Wales. The movement campaigns for government and corporate accountability on climate breakdown using non-violent direct action, mass mobilization, and community organizing, organized through a decentralized network of 30+ local groups, affinity groups, and coordinating circles (Action, Culture, Media, Finance, Regenerative Cultures) accountable to the elected UK Rebel Hive. Its three core demands are: tell the truth about the climate and ecological emergency, act now to halt biodiversity loss and reduce greenhouse gas emissions, and go beyond politics by establishing citizens' assemblies.

XR UK's core digital asset is the Rebel Toolkit, a comprehensive knowledge management platform containing training guides, campaign resources, and organizational documentation across themes including direct action, legal support, safeguarding, mental health, and regenerative cultures. The movement operates a multi-platform technology stack integrating ActionNetwork for event management, CallHub for phone banking (Rebel Ringers), Polis for democratic deliberation, Google Analytics for web measurement, and Chuffed.org for donation processing. Digital Rebellion operates as a parallel online organizing initiative running mass email, social media, and phone campaigns (e.g., BBC Mass OFCOM Complaint).

The organization's revenue model is donation-based, with no products or services sold and no investor or parent-company ownership. Funds are raised primarily through small individual donations on Chuffed.org and supplemented by major-donor research. It maintains GDPR and CCPA compliance for processing personal data of rebels, volunteers, donors, and supporters. Active campaigns include Insure Our Survival (targeting insurance companies over fossil fuel underwriting), Don't Pay for Dirty Water (targeting UK water utilities over sewage dumping), and recurring Disobey Talk Series for activist onboarding. The movement is affiliated with the global XR network (Rebellion Earth) but operates as an independent UK entity.

Name

Extinction Rebellion UK

Legal name

Compassionate Revolution Ltd

Website

https://extinctionrebellion.uk

Company type

Private

Founded year

2018

Operating status

Operating

Short description

Extinction Rebellion UK is a non-profit climate and ecological activist movement founded in 2018 that campaigns through non-violent direct action, mass mobilization, and community organizing, serving UK-based climate activists via local groups, the Rebel Toolkit knowledge platform, and coalition partners.

Ownership category

akta.pro rank

Product category

Climate Activism Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Social Advocacy Organizations (81331)

SIC

Services-Social Services (8300)

akta.pro primary industry

Disaster Recovery, Reconstruction & Resilience Programs (BPAGAAAK)

akta.pro secondary industry

Humanitarian-Development-Peace Nexus & Resilience Programming (BPADAEAK)

Keywords

• Climate activism
• Nonviolent direct action
• Community organizing
• Environmental campaigning
• Climate movement organizing

Headquarters

HQ city

Stroud

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: XR accepts donations through the Chuffed.org platform. Donations fund rebellion activities, action support, and organizational operations.
2. Major Donor Research: XR conducts research using publicly available information to identify potential major supporters, analyzing career overview, gift capacity, areas of interest, giving history, and public philanthropy activities.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Extinction Rebellion UK (operating under the legal entity Compassionate Revolution Ltd) is a volunteer-driven, decentralised climate activist movement that organises non-violent direct action campaigns, mass mobilisations, and educational programmes to pressure the UK government and corporations on the climate and ecological emergency. Its core service is mobilising activists and local groups across the UK through campaign organising, training resources, online and offline talks, and coordinated protest actions targeting specific industries.

Product overview

Extinction Rebellion UK operates primarily as a grassroots activist movement rather than a technology product company. The core offering is the Rebel Toolkit, a comprehensive digital knowledge management system that organizes resources, training materials, campaign guides, and organizational documentation for volunteers. Supporting offerings include the Disobey Talk Series for monthly educational content, campaign resources (Don't Pay for Dirty Water, Insure Our Survival), Digital Rebellion for online organizing, Citizens' Assembly facilitation tools, and specialized support modules including Arrestee and Legal Support, Safeguarding Resources, Mental Health and Wellbeing Support, and Community Building resources. The movement also maintains Regenerative Cultures programming focused on activist sustainability and collective wellbeing.

Differentiator

Problem solved

Functional benefit

Products and services

• Rebel Toolkit A comprehensive online knowledge management and resource hub for XR UK volunteers, containing books, guides, training materials, campaign resources, and organisational documentation across themes including actions, assemblies, creative arts, media messaging, outreach, and regenerative cultures.
• Disobey Talk Series Monthly hour-long online talks exploring diverse approaches to climate and nature crisis action, featuring new topics each month such as Big Tech resistance.
• Insure Our Survival Campaign An international campaign targeting insurance companies, reinsurers, and underwriters to stop insuring new oil, gas, and coal projects. Includes occupations, phone banking, email campaigns, and local group actions across the UK.
• Don't Pay for Dirty Water Campaign A campaign taking action against the dumping of raw sewage by UK water companies, including template letters for complaints, protest actions, and advocacy to stop water pollution for profit.
• Digital Rebellion An online organising initiative coordinating digital actions including mass email campaigns, social media storms, and phone calls to target organisations and corporations.
• Citizens' Assembly Resources Resources and guidance for running community citizens' assemblies, providing structured discussion frameworks for groups to address issues and make decisions collectively, including manuals, templates, and facilitation guides.
• Love and Rage Campaign A weekend campaign bringing together collaboration and discussion in London, culminating in a coordinated protest action and focusing on demanding publication of unredacted climate data.

Quantifiable outcome

• Zurich insurance company capitulated to XR pressure and announced pulling out of all new oil and gas projects
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Faith Bridge (Christian Climate Action, XR Buddhists, XR Quakers and other faith groups)minorStrategic or Co-development Partner · 1 October 2024Coalition of faith groups that participated in the Insure Our Survival week of action, including occupation of Hiscox headquarters to protest insurance of fossil fuel projects.
• Health for XRminorStrategic or Co-development Partner · 1 October 2024Medical professionals from Health for XR targeted insurance companies AXA to raise awareness about health impacts of the climate crisis enabled by the insurance industry.
• Education Climate CoalitionminorStrategic or Co-development Partner · 1 October 2024University students from the Education Climate Coalition staged protests outside insurance offices, warning that graduates will refuse to work for insurers involved in fossil fuel projects.
• Global South Climate ActivistsminorStrategic or Co-development Partner · 1 October 2024Global South climate activists participated in speeches outside the Royal Exchange during the Insure Our Survival actions, bringing international perspectives to UK climate activism.
• Green and Black Cross (GBC)coreStrategic or Co-development PartnerGreen and Black Cross provides support services to protesters, including legal observation and arrestee support. XR UK works jointly with GBC on Arrest Watch Services, sharing personal data as joint controllers. GBC's privacy notices also apply to these joint services.
• XR Global (Rebellion Earth)coreStrategic or Co-development PartnerXR UK is affiliated with the global Extinction Rebellion movement. XR Global coordinates international actions and provides a global website for those outside the UK.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Greenpeace UK: Greenpeace UK is the UK arm of one of the world's largest environmental activist organizations, combining campaign-driven fundraising with direct action and corporate accountability tactics. It overlaps directly with XR UK on climate, ecology, and corporate-targeting campaigns in the UK donor and media market.
• Friends of the Earth (England, Wales & Northern Ireland): Friends of the Earth England, Wales & Northern Ireland is a membership-based environmental advocacy charity running campaigns on climate, nature, and corporate accountability. It competes with XR UK for the same UK grassroots donor base and policy-influence channels, while pursuing a less confrontational, more policy-led path.
• Just Stop Oil: Just Stop Oil is a UK climate activist movement using disruptive direct action and civil disobedience to demand an end to new fossil fuel projects. It is the closest direct peer to XR UK in tactics, target selection, and UK protest operating model, and competes for the same activist and donor pool.
• 350.org: 350.org is a global grassroots climate movement organizing campaigns, mass mobilizations, and fossil-fuel accountability actions across more than 180 countries. It overlaps with XR UK on climate movement-building, decentralized organizing, and sector-targeting campaigns (e.g., divestment, insurance).
• Surfers Against Sewage: Surfers Against Sewage is a UK grassroots environmental movement running high-profile campaigns against water pollution - directly overlapping with XR UK's 'Don't Pay for Dirty Water' campaign targeting UK water companies. It competes for the same civic-action donor base and media attention in UK environmental activism.

Broad incumbents

• World Wildlife Fund UK (WWF-UK): WWF-UK is an established, well-resourced environmental NGO running campaigns on climate, biodiversity, and corporate accountability. It overlaps with XR UK on climate and ecological missions but operates with paid staff, larger budgets, and a broader portfolio rather than civil disobedience.
• Royal Society for the Protection of Birds (RSPB): The RSPB is one of the largest UK conservation charities with a mass membership base and policy advocacy on nature and climate. It is comparable as a broad incumbent environmental nonprofit with a UK donor footprint, though its core focus is wildlife rather than climate direct action.

Emerging players

• UK Youth Climate Coalition: UK Youth Climate Coalition is a youth-led climate movement mobilizing university students and young people into climate action in the UK. It overlaps with XR UK's Education Climate Coalition partnerships and targets similar grassroots supporters, representing a younger, focused slice of the climate activist base.
• Climate Emergency UK: Climate Emergency UK tracks council climate action plans and runs national campaigns targeting UK local authorities. It overlaps thematically with XR UK's system-change mission and targets some of the same accountability institutions, operating from an accountability/audit angle rather than mass direct action.

Others

• Green and Black Cross: Green and Black Cross is a UK volunteer network providing legal observation, arrestee support, and protest law resources. It is an XR partner but does not compete - it sits in the ecosystem as an enabling organization supporting civil disobedience actions taken by XR UK and peer movements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/extinction-rebellion-uk

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Extinction Rebellion UK