euro assistance group s r l

What euro assistance group s r l does

EURO ASSISTANCE GROUP s.r.l. (trading as EA Group) is an Italian limited-liability company headquartered in Arceto di Scandiano, Reggio Emilia, that distributes specialty forklift trucks and provides warehouse-layout and logistics consulting. The company operates as an authorized multi-brand dealer for Combilift (multidirectional, lateral, front articulated, ground-level stackers, high-capacity pallet trucks, self-propelled gantry cranes), Hubtex (multidirectional forklifts and order pickers), JCB (scissor lifts, articulated self-propelled platforms, and telescopic Teletrucks), and Aisle Master (narrow-aisle forklifts). Its product portfolio is positioned for non-standard material-handling use cases — long, oversized, mixed, and high-capacity loads — serving verticals including logistics and large-scale retail (GDO), building materials, wood, steel/metals, aluminum/fenestration, panels/facades, and auto-demolition. The company claims more than 20 years of sector experience, over 1,000 clients served, and more than 1,500 machines sold nationally, with named customers including Alcoa, Alenia Aermacchi, Iveco, CEVA Logistics, STEF, Poste Italiane/SDA, Marcegaglia, Tecnomat, Big Mat, and PixartPrinting.

EA Group generates revenue through four primary streams: (1) new equipment sales of branded specialty forklifts (one-time purchase, contact for pricing), (2) pre-owned/refurbished equipment sales, (3) short- and long-term forklift rental (recurring), and (4) after-sales service and maintenance. A fifth stream — warehouse-layout design and consulting ('Progettazione Layout Magazzino') — extends the company beyond pure equipment reselling into higher-margin professional services aimed at redesigning warehouse layouts to increase storage density. The business model is sales-led and direct, with an authorized dealer area portal supporting channel expansion. Pricing is bespoke and not publicly disclosed, with quotations provided after consultation and requirements analysis. Marketing is conducted through a company website (eaweb.it), three brand-dedicated YouTube channels, an email newsletter, and direct phone/email contact.

EA Group operates exclusively in Italy with a stated headcount band of 11-50 employees. The company has no disclosed institutional investors, parent company, or M&A activity, and no certifications, patents, or regulatory actions are recorded in the available data. Distribution, service, and consulting are conducted from the single Arceto di Scandiano headquarters, supplemented by an authorized dealer network and virtual-tour capabilities for remote product demonstration.

Name

euro assistance group s r l

Legal name

EURO ASSISTANCE GROUP s.r.l.

Website

https://euroassistance.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

EA Group is an Italian authorized distributor of specialty forklifts (Combilift, Hubtex, JCB, Aisle Master) and provider of warehouse-layout consulting, serving over 1,000 logistics, retail, metals, construction, and industrial clients across Italy with sales, rental, and maintenance services.

Ownership category

akta.pro rank

Product category

Material handling equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Overhead Traveling Crane, Hoist, and Monorail System Manufacturing (333923)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Wholesale-Industrial Machinery & Equipment (5084)

akta.pro primary industry

Forklifts & Industrial Trucks (IC & Electric) (IMAHABAA)

akta.pro secondary industries

Loading/Unloading & Transfer Equipment (Telescopic Conveyors, Loaders, Tipplers) (IMAHABAI), Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

Keywords

• Special forklifts
• Multidirectional forklifts
• Warehouse layout design
• Material handling equipment
• Warehouse logistics consulting

Headquarters

HQ city

Arceto di Scandiano (RE)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. New Special Forklift Sales: Sale of new special forklifts including multidirectional, lateral, front articulated, stackers, transpallets, and self-propelled gantry cranes from Combilift, Hubtex, and JCB brands
2. Used Forklift Sales: Sale of pre-owned special forklifts providing entry-level options for customers
3. Forklift Rental: Short-term and long-term rental of forklifts for customers with temporary needs or those wanting to try equipment before purchasing
4. Service and Maintenance: Ongoing service and maintenance support for forklifts ensuring operational continuity

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

EA Group distributes and customizes special forklift trucks (multidirectional, lateral, front articulated, scissor lifts, telescopic handlers) from brands Combilift, Hubtex, JCB, and AISLE MASTER for the Italian market. The company complements equipment sales with warehouse layout design and consulting services, used-equipment sales, short- and long-term rental programs, and ongoing maintenance and technical support.

Product overview

EA Group is an Italian specialty forklift truck dealer and logistics solutions provider with over 20 years of experience. The company operates as a multi-brand distributor representing Combilift (multidirectional and specialty forklifts), Hubtex (multidirectional forklifts and order pickers), JCB (scissor lifts, articulated lifts, and telescopic forklifts), and AISLE MASTER (narrow aisle forklifts). Their portfolio spans multiple product sub-categories including front multidirectional forklifts, lateral forklifts, ground-level stackers, high-capacity pallet trucks, self-propelled gantry cranes, and order pickers. Beyond product sales, EA Group offers complementary services including used equipment sales, short and long-term rental programs, warehouse layout design consulting, and maintenance/technical support services. The company serves diverse sectors including logistics, retail (GDO), construction materials, wood, steel/metals, aluminum/fenestration, panels/coatings/facades, and auto-demolition.

Differentiator

Problem solved

Functional benefit

Products and services

• Multidirectional Forklifts
• Front Multidirectional Forklifts
• Lateral Forklifts
• Ground-Level Stackers
• High-Capacity Pallet Trucks
• Self-Propelled Gantry Cranes
• Order Pickers and Picking Equipment
• Narrow-Aisle Forklifts (AISLE MASTER)
• Scissor Lift Platforms
• Articulated Self-Propelled Lift Platforms
• Telescopic Handler Trucks (Teletruck)
• Used Forklift Sales
• Forklift Rental
• Warehouse Layout Design and Consulting
• Equipment Service and Maintenance

Quantifiable outcome

• More than 1000 clients served in Italy
• +2 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• CombiliftcoreChannel Partner/ Reseller/ DistributorEA Group is an authorized dealer/distributor for Combilift products in Italy, offering multidirectional forklifts, lateral forklifts, front multidirectional forklifts, ground-level stackers, high-capacity transpallets, self-propelled gantry cranes, and special applications.
• HubtexcoreChannel Partner/ Reseller/ DistributorEA Group is an authorized dealer/distributor for Hubtex products in Italy, specializing in multidirectional forklifts, order pickers, and special applications.
• JCBcoreChannel Partner/ Reseller/ DistributorEA Group is an authorized dealer/distributor for JCB products in Italy, offering scissor lifts (pantografo), articulated self-propelled platforms, and telescopic handler trucks (teletruck).

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Combilift: Irish manufacturer of multidirectional, lateral and specialty forklifts. EA Group is Combilift's authorized Italian distributor; the two share product DNA and target the same long-load / oversized-load applications (wood, steel, aluminum, building materials).
• Hubtex: German manufacturer of multidirectional forklifts and order pickers for narrow-aisle and special-load warehouse operations. EA Group distributes Hubtex in Italy, so they sell overlapping product lines into the same logistics/GDO and industrial customer base.
• Aisle Master: Irish/UK manufacturer of articulated narrow-aisle forklifts. EA Group is an authorized Italian distributor; the two share the same high-density-warehouse value proposition for GDO and logistics customers.

Broad incumbents

• Toyota Material Handling Italia: Italian arm of Toyota Industries, the largest global forklift OEM and dealer network. Competes with EA Group across nearly every product category but at vastly larger scale and with broader standard-forklift coverage.
• Jungheinrich Italia: Italian subsidiary of Jungheinrich, a leading European intralogistics group offering forklifts, order pickers, racking and increasingly warehouse software. Targets the same logistics, retail and industrial customers EA Group serves, but as a full-solution provider.
• Linde Material Handling: KION Group's premium industrial truck brand. Operates a broad European dealer network with both counterbalanced and warehouse equipment, directly overlapping with EA Group's Combilift/Hubtex/JCB ranges.
• STILL Italia: Italian arm of KION's STILL brand, selling forklifts, warehouse trucks and intralogistics solutions. Competes with EA Group in Italian industrial and logistics accounts, particularly on counterbalanced and standard warehouse equipment.
• Manitou: French manufacturer of telescopic handlers, aerial platforms and rough-terrain forklifts. Directly comparable to EA Group's JCB telescopic handler and articulated platform lines for construction and industrial handling.
• Cesab: Italian-originated counterbalanced forklift brand now under the Toyota Material Handling group. Competes with EA Group's standard and specialized forklift ranges in Italian logistics and manufacturing accounts.

Regional players

• B-Mex (Banchi Material Handling dealer network): Italian independent dealer of industrial trucks and material handling equipment. Most directly comparable peer by business model (specialized Italian MHE distributor/dealer serving SMEs and large logistics customers).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about euro assistance group s r l