demand2plan

What demand2plan does

Demand2Plan is a privately held French boutique consultancy (SAS, founded 1997, headquartered in Les Abrets en Dauphiné, Auvergne-Rhône-Alpes) specializing in Industrial Engineering and Management services for supply chain and demand planning. Its core offering spans business process reengineering, APS (Advanced Planning & Scheduling) implementation and optimization across commercial platforms (Blue Yonder, SAP IBP/APO, Oracle ASCP/Demantra, Kinaxis, Infor, QAD/Dynasys), and demand management consulting for manufacturing, consumer goods, and commodities clients across Europe and select international engagements. The firm packages services under five themes: D2P Research Innovation, D2P Institute (training), D2P Business Consulting, D2P People Performance, and D2P Infrastructure (ASP/externalized solutions), supported by a proprietary ARM framework (15 conceptual bricks), the C.O.M.S. collaborative orders management system, and active contributions to the open-source FrePPLe supply chain planning community. Revenue is generated primarily through professional services engagements (studies, AMOA, MOE), training programs (potentially funded via French OPCA), and subscription/ASP-mode infrastructure solutions, with no published pricing tiers. The go-to-market is sales-light and community-led, relying on referrals, ROADEF/FNCPC memberships, academic lecturing, and a partner network rather than a dedicated sales force; the company has reportedly signed approximately twenty customers this way. The firm is bootstrapped with no external investment, reduced to fewer than 11 employees as of September 2024, and is actively reinventing its operating model toward a Sustainable Network Lean (S.N.L.) structure, signaling a deliberate pivot to an asset-light, distributed delivery model rather than scale growth.

Name

demand2plan

Legal name

Demand2Plan

Website

https://demand2plan.com

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Demand2Plan is a French boutique consultancy providing industrial engineering and supply chain planning services—including APS optimization, demand management, and training—to manufacturing, consumer goods, and commodities clients across Europe and selectively internationally, using proprietary frameworks and a bootstrapped, lean operating model.

Ownership category

akta.pro rank

Product category

Supply Chain Management Consulting

NAICS

Process, Physical Distribution, and Logistics Consulting Services (541614)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Supply Chain Planning (S&OP/IBP, Demand & Inventory) (BPAHAHAD)

Keywords

• Supply chain consulting
• Demand planning services
• Industrial engineering consulting
• APS implementation services
• Supply chain management

Headquarters

HQ city

Les Abrets en Dauphiné

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Business Consulting Services: Professional consulting engagements including studies, project management assistance (AMOA), and delegated project execution (MOE) for design, implementation, improvement, and maintenance of demand management and planning processes.
2. Training Services: Customized training programs on Industrial Engineering tools and methodologies, including initial training and continuing education. Revenue generated through training fees, potentially financed through French OPCA continuing education funding.
3. Infrastructure Solutions: Ready-to-use solutions provided through off-the-shelf modules and ASP (Application Service Provider) mode externalized solutions, built on optimization tools technologies.
4. Research & Development: Development and dissemination of tools, methodologies, and knowledge through a network of researchers and academics, with some funded joint research activities.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Demand2Plan is a French consulting and services firm specializing in Industrial Engineering and Management for supply chain excellence. The company delivers professional services covering demand management and planning, including business consulting engagements, customized training programs, research and development of tools/methodologies, and ready-to-use ASP-mode infrastructure solutions. Their work centers on optimizing Advanced Planning Systems (APS) implementations and supporting teams, processes, and systems for enterprise clients across multiple industries.

Product overview

Demand2Plan is a consulting and services company specializing in Industrial Engineering and Management for supply chain excellence. Their offering consists of professional services organized around five themes: Research Innovation (tools and methodology development), D2P Institute (training services), D2P Business Consulting (project consulting), D2P People Performance (talent management), and D2P Infrastructure (ready-to-use solutions). They support their services with proprietary frameworks including the ARM framework (15 conceptual bricks), open-source tools like FrePPLe, and collaborative platforms. The company also manages community portals for Business Process Reengineering and Flowcasting methodologies.

Differentiator

Problem solved

Functional benefit

Products and services

• D2P Business Consulting
• D2P Institute - Training Services
• D2P Research Innovation
• D2P Infrastructure
• ARM Framework
• FrePPLe (Free Production Planning Library)

Quantifiable outcome

• Recover past investments in Advanced Planning Systems rather than investing in new risky projects
• +2 more outcomes

Named customers1 record

Segments3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• FrePPLecoreTechnology or IntegrationFrePPLe (Free Production Planning Library) is an open-source advanced planning solution that Demand2Plan leverages and contributes to. It provides community-based supply chain planning capabilities complementing commercial APS solutions.
• JBGminorImplementation/ SI/ Consulting PartnerConsulting company with expertise in organization, transportation, and agribusiness sectors. Provides sector-specific implementation support.
• TL & AssociésminorImplementation/ SI/ Consulting PartnerConsulting company specializing in transportation and logistics, providing specialized expertise in supply chain logistics optimization.
• FNCPC (Fédération Nationale des Chambres Professionnelles du Conseil)minorStrategic or Co-development PartnerFrench professional association of consultants where Demand2Plan contributes to structuring the consulting profession and professional standards development.
• ROADEF (Société Française de Recherche Opérationnelle et d'Aide à la Décision)minorStrategic or Co-development PartnerFrench Scientific Society of Operation Research and Decision Sciences. Company consultants are members, providing academic credibility and research network access.
• Spring TeamminorImplementation/ SI/ Consulting PartnerExpertise in serious games, coaching, and change management with Theory U expertise. Supports people performance and organizational change aspects of projects.
• ABCMminorImplementation/ SI/ Consulting PartnerExpertise in information system infrastructure, providing technical infrastructure support for technology implementations.
• AVisionminorImplementation/ SI/ Consulting PartnerExpertise in demand forecasting and IBF/APICS trainings with MGCM, providing training and certification support for clients.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Oliver Wight: Pioneer in S&OP/IBP consulting and education, founded in the 1960s. Directly comparable as a specialist boutique focused on integrated business planning, demand management, and supply chain excellence—closely aligned with Demand2Plan's core offering.
• Camelot Management Consultants: European-headquartered management consultancy specializing in SAP-based supply chain management, value chain optimization, and digital transformation. Comparable as a similarly sized boutique with deep SCM methodology expertise and multi-platform implementation focus.
• Miebach Consulting: International supply chain and logistics consultancy with European origins, providing similar end-to-end supply chain strategy, planning, and implementation services. Comparable in targeting manufacturing and consumer goods clients with planning optimization engagements.
• Arkieva: Specialist S&OP and supply chain planning software and consulting firm. Comparable as a focused boutique combining planning methodology expertise with software tooling for demand and supply planning.

Broad incumbents

• Blue Yonder: Market-leading APS and supply chain planning software vendor that Demand2Plan regularly implements and advises on. Comparable because Blue Yonder increasingly bundles advisory services that compete with independent firms like Demand2Plan.
• Kinaxis: Concurrent planning platform vendor whose Maestro offering competes in the same APS space Demand2Plan serves. Comparable due to growing services practice that overlaps with independent planning consultancies.
• Accenture Supply Chain & Operations: Global consulting giant with a major supply chain practice spanning strategy, planning, and technology implementation. Comparable as the dominant incumbent against which boutique firms like Demand2Plan compete for enterprise planning transformation work.
• Baringa Partners: European-origin independent consulting firm with a dedicated energy and commodities supply chain practice. Comparable as a similarly independent, specialist-led consultancy serving European enterprise clients in operational optimization.

Emerging players

• o9 Solutions: AI-powered integrated business planning platform targeting IBP/S&OP and demand planning use cases. Comparable as a vendor that, like Blue Yonder and Kinaxis, competes for the same enterprise planning budget that funds Demand2Plan advisory engagements.
• ToolsGroup: Supply chain planning software vendor specializing in demand sensing, inventory optimization, and S&OP. Comparable as an adjacent planning vendor whose services ecosystem overlaps with Demand2Plan's consulting scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Demand2Plan
• LinkedInlinkedin.com/company/demand2plan

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about demand2plan