event group

What event group does

Event Group (legal entity: The Event Group) is a privately held event production company headquartered at Smedjegatan 8, Västerås, Sweden. The company designs and executes custom events spanning intimate gatherings to large-scale productions, offering concept development, production management, creative direction, photography, and social media content as an integrated service. Its core offering is a single horizontal 'event production' service rather than a modular product platform, with no proprietary technology, patents, or integrations disclosed.

The business operates on a professional services revenue model, billing clients on a custom-quoted basis per event based on scope, scale, and production requirements. Go-to-market is sales-led and direct, relying on inquiry-based engagement and a social media presence for top-of-funnel reach, with target buyers described as mid-market clients. The active team consists of five people — CEO & Event Producer (Eddy), Production Manager (Calle), Creative Director (Daniel), Photographer & Social Media Manager (Amanda), and Production Assistant (Marcus) — delivering the full creative-to-execution pipeline in-house. Geographic scope is explicitly regional, limited to the Västerås market with no global footprint claim.

No funding rounds, M&A activity, partnerships, awards, certifications, regulatory actions, or AI/ML capabilities are documented. Customer base is undescribed beyond a broad use-case segmentation, with no named logos, pricing transparency, or revenue figures disclosed. The company appears to be an independently operated micro-agency rather than a scaled or venture-backed venture.

Name

event group

Legal name

The Event Group

Website

https://eventgroup.se

Company type

Private

Operating status

Operating

Short description

The Event Group is a privately held, Västerås-based event production company that designs and delivers custom events — from intimate gatherings to large-scale productions — for mid-market B2B clients via direct sales and professional services fees, operated by a five-person in-house team.

Ownership category

akta.pro rank

Product category

Event Production Services

NAICS

Convention and Trade Show Organizers (56192)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industry

Event Marketing & Audience Development Services (MPAGAJAD)

Keywords

• Event production services
• Event management
• Corporate events
• Live event production
• Event design

Headquarters

HQ city

Västerås

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Event Production Services: Event Group generates revenue by designing and producing custom events for clients, ranging from intimate gatherings to large-scale productions. Revenue is earned through professional services fees for event planning, design, and production.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Event Group is a Västerås-based event production company that designs and executes events ranging from intimate gatherings to large-scale productions. The company offers end-to-end production services, supported by an in-house team covering creative direction, production management, photography, and social media. Its brand positions the service around creating emotional experiences rather than purely logistical event execution.

Product overview

Event Group is an event production company that designs and delivers experiences ranging from intimate gatherings to large-scale productions. The company operates as a single unified service offering rather than a platform with distinct product modules. Their offering centers on creative event production, combining event management, production services, creative direction, photography, and social media management into cohesive experiences for their clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Production Services End-to-end event production covering design, execution, and content capture, delivered to clients commissioning events ranging from intimate gatherings to large-scale productions. The service is delivered by an in-house team that includes a creative director, production manager, photographer/social media manager, and production assistant.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• 2LK: Swedish full-service event and communication agency based in Stockholm that designs and produces corporate events, conferences and brand experiences. Directly comparable in geography, service mix (concept, production, content) and B2B mid-market client base.
• Bright Group Sweden: Swedish event and experience agency producing corporate events, kick-offs, conferences and brand experiences for Nordic B2B clients. Closest Swedish direct peer in terms of services (full-service event design and production) and target customers.

Regional players

• Eventyr: Norwegian/Nordic event and experiential agency that produces corporate events, kick-offs and brand activations. Closest Nordic geographic peer with a similar bespoke creative production offering for B2B clients.
• B-Reel: Stockholm-based creative agency producing brand experiences, films and digital campaigns. Adjacent creative-production peer in the Swedish market, with overlap on experience design and content production for brand events.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency producing events, activations and immersive experiences for major brands. Overlaps with Event Group's experiential and event production work, but operates at enterprise scale and across geographies.
• George P. Johnson Experience Marketing: Large global experiential marketing agency focused on brand experiences, events and activations for enterprise clients. Comparable service offering (end-to-end event/experience design and production) but at much larger scale.
• MKG: US-based experiential marketing and event agency producing brand experiences, activations and content for major brands. Overlaps with Event Group's experiential design, production and content capture model, but operates across multiple US/UK offices.
• DRPG: Integrated event production and experiential agency serving enterprise clients with end-to-end event design, production, video and content services. Comparable integrated offering including production plus content capture.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/eventgroupsweden

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about event group