cumiana gomme group s r l

What cumiana gomme group s r l does

Cumiana Gomme Group Srl is an Italian privately-held company founded in 1989 that operates across the full end-of-life tyre (ELT/PFU) value chain. It manages ELT collection and processing, the production of recycled rubber outputs including granules, powders, devulcanized elastomers, and tyre-derived fuel (TDF), and the retail and wholesale distribution of tyres and wheels. The company operates five processing facilities across Italy and Poland with combined authorized capacity exceeding 120,000 tonnes per year: the Cumiana headquarters and processing plant, Settimo Torinese (41,000 t/year), Terni (36,000 t/year), Pontinia via the Tecnogum subsidiary (35,000 t/year), and Cumiana Opony Polska in Ruszów, Poland (3,000 t/year).

The company operates through two wholly-owned Euromaster-branded retail stores in the Turin metropolitan area (Cumiana and Orbassano) and the kitwheels.eu B2C e-commerce platform with a 72-hour delivery guarantee. Commercial services include 24/7 heavy vehicle assistance with equipped vans, customized fleet agreements for transport operators, and a separate B2B portal. The 4GOOD proprietary brand certifies reconditioned tyres against safety, durability, and performance standards. Industrial customers span construction, asphalt, sports flooring, and infrastructure manufacturers purchasing recycled rubber raw materials. The group holds ISO 9001:2015, ISO 14001:2015, and EU Regulation 333/2011 certifications, plus the Albo Nazionale Gestori Ambientali TO/02296 transport and brokerage authorization.

The revenue model combines transaction-based retail and wholesale tyre sales, processing fees for ELT collection and treatment, and e-commerce transactions. Customer segments are distributed across individual consumers, transport and logistics fleets, industrial companies with ELT compliance requirements, and downstream manufacturers using recycled rubber inputs. Pricing is not publicly disclosed; the company operates on a quote-based B2B model for industrial services and standard retail/e-commerce pricing for consumers. No external private equity or venture capital investors are disclosed in the source data, and the company remains independently owned with wholly-owned subsidiaries including Tecnogum and Cumiana Opony Polska.

Name

cumiana gomme group s r l

Legal name

Cumiana Gomme Group Srl

Website

https://cumianagomme.com

Company type

Private

Founded year

1989

Operating status

Operating

Short description

Cumiana Gomme Group Srl is an Italian company founded in 1989 that manages the full end-of-life tyre lifecycle, operating five ELT processing plants in Italy and Poland with 120,000+ tonnes of annual capacity, plus Euromaster retail stores, a B2C e-commerce platform (kitwheels.eu), and the 4GOOD reconditioned-tyre brand serving consumers, transport fleets, and industrial customers.

Ownership category

akta.pro rank

Product category

Tyre Recycling and Retail Services

NAICS

Rubber Product Manufacturing (3262), Tire and Tube Merchant Wholesalers (42313), Tire Dealers (441340)

SIC

Motor Vehicle Parts & Accessories (3714), Plastic Materials, Synth Resins & Nonvulcan Elastomers (2821)

akta.pro primary industry

Tire Recycling & Processing (Shredding, TDF, Pyrolysis Feedstock) (IMANAMAF)

akta.pro secondary industries

Wheel Services (Mount/Balance, Alignment, Rotation) (TLAKADAF), Tires, Wheels & Retread Supply Distribution (TLAKAOAD), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Tires, wheels & related supplies distribution (CRAOANAD)

Keywords

• Tyre Recycling Services
• End-of-Life Tyre Recovery
• Reclaimed Rubber Products
• Tyre Retail Services
• Rubber Granule Production

Headquarters

HQ city

Cumiana

HQ country

Italy

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Tyre Sales: Retail sale of tyres, alloy wheels, accessories and related services through Euromaster branded stores and online B2C platform.
2. Wholesale Tyre Distribution: Wholesale distribution of tyres and accessories to professional customers and fleet operators.
3. ELT Collection and Processing Services: Collection and treatment of waste from end-of-life tyres (ELTs) and technical rubber for industrial customers. Production of alternative fuels (TDF), rubber granules, powders, and devulcanized elastomers.
4. Online E-commerce Sales: B2C online sales of new, used, and demo tyres and wheels through kitwheels.eu portal with 72-hour delivery guarantee.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Cumiana Gomme Group manages the complete tyre lifecycle in Italy, from collection and processing of end-of-life tyres (PFU/ELT) at five industrial plants producing recycled rubber raw materials (granulates, powders, devulcanized elastomers, tyre-derived fuel), to retail sale of new and reconditioned tyres, alloy wheels and accessories through Euromaster branded stores and the kitwheels.eu e-commerce platform, plus 24/7 heavy-vehicle assistance and customized fleet agreements for commercial operators.

Product overview

Cumiana Gomme Group is the only company in Italy managing the entire tire lifecycle in a circular economy approach. The portfolio includes: (1) Euromaster retail stores for tire sales and vehicle services; (2) the 4GOOD quality brand for reconditioned tires; (3) kitwheels.eu B2C e-commerce platform; (4) Tecnogum subsidiary for tire processing; (5) Industrial services covering collection, treatment, and production of recycled rubber materials (granules, powders, TDF, devulcanized elastomers); and (6) Cumiana Opony Polska for European tire recycling operations. The company operates 5 treatment plants across Italy and Poland with combined authorized capacity exceeding 120,000 tonnes.

Differentiator

Problem solved

Functional benefit

Brands

• 4GOOD: Quality brand for retreaded tyres with low environmental impact and high quality standards. The label is awarded only to tyres that pass thorough and methodical tests designed to ensure safety, durability and performance.
• kitwheels.eu

Products and services

• Euromaster Retail Tyre Stores Retail sales of tyres, alloy wheels, accessories, and related services (including 24/7 heavy-vehicle assistance) operated under the Euromaster banner at Cumiana and Orbassano in the Turin metropolitan area, for consumer and professional customers.
• kitwheels.eu Online Tyre & Wheel Portal Online B2C portal for purchase of new, used and demounted tyres and wheels with a 72-hour delivery guarantee across Italy.
• 4GOOD Reconditioned Tyres Proprietary line of reconditioned tyres carrying the 4GOOD quality seal, certified for low environmental impact and high quality standards after passing safety, durability, and performance tests.
• Industrial ELT/PFU Collection and Processing Services End-to-end industrial service for collection, authorised treatment, and recovery of end-of-life tyres (PFU/ELT) and technical rubber waste, generating secondary raw materials for industry under EU Regulation 333/2011 and Albo Nazionale Gestori Ambientali (TO/02296) authorisations.
• Recycled Rubber Materials (Granulates, Powders, TDF, Devulcanized Elastomers) Industrial outputs of ELT processing — rubber granulates, rubber powders, tyre-derived fuel (TDF), and devulcanized elastomers — supplied to manufacturers of asphalt, sports surfaces, and construction materials.

Quantifiable outcome

• 120,000+ tonnes annual authorized processing capacity
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• EuromastercoreChannel Partner/ Reseller/ DistributorCumiana Gomme Group operates its retail tyre sales and service operations under the Euromaster franchise banner. The company operates two Euromaster-branded stores in Cumiana and Orbassano (Turin area) for retail tyre sales, installation, and related services.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Marangoni: Italian specialist in retreaded tyres and rubber processing, operating a vertically integrated tyre lifecycle model analogous to Cumiana's 4GOOD retread and ELT operations. Comparable in Italian-market presence and circular-economy positioning.
• Euromaster (Michelin): Pan-European tyre retail and service chain under Michelin; Cumiana operates two stores under the Euromaster banner, making Euromaster both a partner and the closest benchmark for the company's retail/service revenue stream.
• Genan: One of Europe's largest end-of-life tyre recyclers, producing rubber granulates, powders, and steel from ELTs. Directly comparable to Cumiana's industrial recycling operations across multiple EU countries.
• EcoTyre: Italian consortium managing end-of-life tyre collection and recovery on behalf of tyre producers. Operates in the same regulatory ELT ecosystem as Cumiana and is a key counterpart for feedstock flows.
• Lehigh Technologies: US-based tyre recycler producing micronized rubber powders for industrial applications. Closely comparable to Cumiana's recycled granulate and devulcanized elastomer output lines.

Broad incumbents

• Pirelli: Italian-headquartered global tyre manufacturer. Overlaps with Cumiana on Italian tyre market dynamics, fleet relationships, and the upstream tyre supply chain that ultimately feeds Cumiana's ELT processing.
• Michelin: Global tyre leader and parent of Euromaster. Comparable as a broad incumbent whose retail network and tyre production shape the competitive landscape Cumiana operates within.
• Continental AG: Global tyre and automotive technology group with a substantial replacement-tyre and ContiTrade/retread network. Comparable as an incumbent across both retail and industrial rubber recovery touchpoints.

Emerging players

• Versalis (Eni): Eni's chemical subsidiary producing elastomers and recycled-rubber materials. Comparable as an emerging industrial player in devulcanized elastomers and circular rubber feedstocks.

Regional players

• Driver Center (Bridgestone partner network): Bridgestone-affiliated European tyre retail network comparable to Euromaster. Relevant as a regional benchmark for the franchise-style retail segment Cumiana competes in via its Euromaster stores.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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