doe and rae

What doe and rae does

Doe&Rae is a privately held contemporary women's apparel company headquartered just outside downtown Los Angeles at 2721 S. Alameda St. The company designs, sources, and sells women's clothing under a positioning the brand describes as "lawlessly feminine," blending sophisticated, elegant, and edgy styling. Its product portfolio spans Tops, Dresses, Jackets/Outerwear, Pants, Skirts, and Jumpsuits/Rompers, supported by Pre-Order, New Arrivals, and Sale merchandising on its e-commerce site. The company also offers same-day shipping for DTC orders placed before 3:00pm PST and free shipping on orders over $300.

The business operates a hybrid go-to-market spanning direct-to-consumer e-commerce (doeandrae.com) and B2B wholesale distribution to boutique and fashion retail buyers. Wholesale is served through five major U.S. fashion tradeshows (MAGIC, Dallas Market, Atlanta Apparel Mart, Chicago Stylemax, FAME), an in-house showroom at the Los Angeles headquarters available by appointment, and a listing on the Faire Direct wholesale marketplace. The DTC site ships domestically within the U.S. and to seven international markets (Australia, Canada, China, Indonesia, Mexico, the United Kingdom, and Vietnam), while wholesale buyers are primarily U.S. and North American boutiques.

Revenue mechanics consist of one-time retail purchases via the DTC storefront and wholesale order revenue from B2B buyers through tradeshow orders, Faire Direct transactions, and showroom appointments. The company self-describes as "one of the fastest growing lines in the fashion industry" on its About page, but provides no disclosed revenue, headcount, funding, ownership, or management team information. There is no evidence of proprietary technology, AI/ML capabilities, mobile applications, public APIs, third-party integrations, awards, patents, or regulatory actions in the available data.

Name

doe and rae

Legal name

Doe&Rae

Website

https://doeandrae.com

Company type

Private

Operating status

Operating

Short description

Doe&Rae is a privately held Los Angeles-based contemporary women's apparel brand selling through its DTC e-commerce site and U.S. wholesale channels including major fashion tradeshows, an LA showroom, and the Faire Direct marketplace.

Ownership category

akta.pro rank

Product category

Women's Contemporary Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Clothing and Clothing Accessories Merchant Wholesalers (424350)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Women’s Apparel Retail (CRAAABAB)

Keywords

• Contemporary women's apparel
• Wholesale fashion
• Direct-to-consumer fashion
• Boutique clothing brand
• Designer womenswear

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Direct-to-Consumer E-commerce: Doe&Rae sells apparel directly to consumers through their e-commerce website at doeandrae.com. Products include tops, dresses, jackets, pants, skirts, and jumpsuits. Orders over $300 qualify for free shipping.
2. Wholesale B2B Sales: Doe&Rae sells to retail buyers through tradeshows (MAGIC, Dallas Market, Atlanta Apparel Mart, Chicago Stylemax, FAME) and via Faire Direct wholesale marketplace. They also offer showroom appointments at their LA office for wholesale buyers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Doe & Rae is a Los Angeles-based contemporary women's apparel brand that designs and sells clothing across multiple categories including tops, dresses, jackets, pants, skirts, and jumpsuits/rompers. The company sells through both direct-to-consumer e-commerce on its own website and B2B wholesale channels including industry tradeshows and the Faire Direct online marketplace.

Product overview

Doe&Rae is a contemporary women's fashion clothing company based just outside downtown Los Angeles. The company offers a sophisticated, elegant, yet edgy style described as 'lawlessly feminine.' Their product portfolio consists of women's clothing across multiple categories including Tops (Bralette, Casual, Dressy Tops, Fashion Tops, Scoop Neck, Shirts & Blouses, Sweatshirts & Hoodies, T-Shirts & Polo, Tank & Tube Tops, Tunics), Dresses (Casual, Cocktail, Fashion Dresses, Maxi Dresses), Jackets/Outerwear (Cape & Poncho, Coats, Hoodies, Jackets & Blazers, Kimono, Shrugs & Cardigans, Sweaters, Vests), Pants (Casual Pants, Formal Pants, Jumpsuits & Rompers, Shorts, Sweatpants & Joggers), Skirts (Casual, Dressy, Maxi), and Jumpsuits/Rompers. The company also offers Pre-Order items, New Arrivals, and Sale merchandise. Doe&Rae participates in trade shows including MAGIC, Dallas Market, Atlanta Apparel Mart, Chicago Stylemax, and FAME, and offers direct ordering through Faire Direct.

Differentiator

Problem solved

Functional benefit

Products and services

• Tops

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Faire DirectminorChannel Partner/ Reseller/ DistributorDoe&Rae is listed on Faire Direct wholesale marketplace, enabling retail buyers to purchase their apparel for resale in their stores. This provides a digital channel for B2B wholesale transactions alongside their tradeshow presence.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Skies Are Blue: Contemporary women's apparel brand heavily focused on boutique wholesale and tradeshow distribution. Closest comparability on the B2B side of Doe&Rae's motion.
• Show Me Your Mumu: LA-based contemporary women's apparel brand offering dresses, tops, and jumpsuits through DTC and wholesale channels. Direct comparable in product mix, geography, and go-to-market motion.
• Lulus: DTC-driven contemporary women's apparel brand focused on dresses, tops, and occasion wear. Highly comparable customer segment and category overlap, with a much larger scale of operations.
• BB Dakota: Contemporary women's apparel brand with similar price point and product breadth (dresses, tops, jackets). Sells through both DTC and major tradeshows/wholesale channels, making it a direct category competitor.
• Parker: Contemporary women's apparel brand offering dresses, tops, and outerwear at similar price points. Operates in the same boutique wholesale and DTC channels as Doe&Rae, including MAGIC tradeshow presence.
• Lovers and Friends: LA-based contemporary women's apparel brand specializing in dresses, tops, and special-occasion pieces. Comparable in product mix, LA design base, and DTC + wholesale distribution model.

Broad incumbents

• Free People: Established, large-scale contemporary women's apparel and lifestyle brand owned by URBN. Much broader assortment and distribution footprint than Doe&Rae, but shares the same contemporary aesthetic and DTC + wholesale hybrid model.
• Guess: Large global apparel brand with a significant women's apparel line. Adjacent rather than direct competition — broader portfolio across denim, accessories, and menswear, but competes for the same contemporary consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks1 record

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about doe and rae