Millimetres 2 Mountains

What Millimetres 2 Mountains does

Millimetres 2 Mountains (M2M) is a UK-registered charity (Registered Charity Number 1188562) founded in 2019 in Bath, Somerset, by Ed Jackson, Lois Jackson, and Olly Barkley. The organisation supports adults recovering from physical and mental health trauma through outdoor adventure experiences and ongoing community-based support. Its core service is the M2M Development Programme, which takes beneficiaries on international adventure challenges and provides follow-on support including life coaching, therapy funding, and career grants. The Together Outdoors programme complements this with a year-round calendar of free community walks across the UK, and the charity also runs monthly virtual M2M Catch-Up sessions and produces documentary films (The Mountain Within Me, Virtus) for storytelling and fundraising.

The organisation's technology stack is entirely third-party and commodity: its website and e-commerce shop run on Odoo, payments are processed via Stripe and WorldPay, virtual catch-ups use Google Meet, and route mapping relies on Komoot. No AI, proprietary platforms, or data products are disclosed. Operations are lean, with 2-10 employees (7 visible on LinkedIn) and a team that includes co-founders, a Charity Manager, a Community Coordinator, a Life Coach, and a Chair of Trustees. Adventure challenges are delivered through partnerships with established operators: Intrepid Travel (Peru), Sidetracked Adventures (Finland), and CHX Challenge (Switzerland).

Revenue is generated through a mix of adventure trip participation fees (ranging from £1,045 for Peru to £2,200 for Finland), minimum participant fundraising commitments (£500-£1,000 per participant), ticketed fundraising events (Resilience on Tap dinner at £230 per ticket, Clay Shoot), tiered corporate sponsorships (£500-£10k), individual donations via GiveGain, and merchandise sales through an online shop. Geographic reach combines a UK domestic community programme with international adventure trips to Peru, Finland, Switzerland, Canada, and France. The charity markets primarily through content-led storytelling, earned media leveraging Ed Jackson's profile as a Sunday Times bestselling author and former professional rugby player, and organic social channels (LinkedIn, Instagram, Facebook, YouTube).

Name

Millimetres 2 Mountains

Legal name

Millimeters to Mountains

Website

https://millimetres2mountains.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Millimetres 2 Mountains is a UK-registered mental health charity that supports adults recovering from trauma through international adventure challenges, free UK community walks, and ongoing life coaching, therapy funding, and career grants.

Ownership category

akta.pro rank

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Adventure Trip Participation Fees: Participants pay for adventure trips (e.g., Finland £2,200, Peru £1,045, Switzerland £1,200) which cover operational costs via third-party providers. Additionally, participants commit to minimum fundraising targets (£500-£1,000) that go directly to the charity.
2. Event Tickets and Registration: Revenue from ticketed events including the annual Resilience on Tap dinner (£230 per ticket), Clay Shoot events, and other fundraising activities.
3. Donations: Individual donations through the website and GiveGain platform. Free community walks offer optional donation tiers (£5-£20).
4. Corporate Sponsorships: Corporate partners sponsor events (Walk The Coast £500-£10k, Clay Day £2k-£8k, ongoing Corporate Partner arrangements) and provide headline sponsorships for major events.
5. E-commerce: Online shop selling merchandise.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Millimetres 2 Mountains is a UK mental health charity that supports individuals recovering from physical and mental trauma through outdoor adventure programmes and ongoing community support. Its core offerings are the M2M Development Programme (international adventure trips paired with ongoing life coaching, therapy funding, and career grants for beneficiaries), the Together Outdoors Community programme of free UK group walks, and monthly virtual M2M Catch-Up sessions for personal development.

Product overview

Millimetres 2 Mountains is a mental health charity that operates through a combination of adventure programmes and community support offerings. The core offering consists of the M2M Development Programme, which takes beneficiaries on international adventure trips followed by ongoing support (life coaching, therapy funding, career grants), and the Together Outdoors Community programme of free UK-based group walks. Supporting offerings include virtual M2M Catch-Up sessions (monthly online personal development events), documentary films (The Mountain Within Me, Virtus), and fundraising events (Resilience On Tap dinners, clay shoots, challenge events). The portfolio also includes global adventure trips (Global Challenges) and UK-based walks (UK Walks), with Together Outdoors Grants providing community funding support.

Differentiator

Problem solved

Functional benefit

Brands

• Together Outdoors: Year-round programme of community walks designed to bring people together in nature across the UK, offering a safe, supportive space for individuals in recovery.
• M2M Development Programme
• M2M Catch-Ups

Products and services

• M2M Development Programme The core beneficiary support programme that takes individuals facing mental health struggles on adventure challenges across the globe as a catalyst for change, followed by ongoing support including life coaching, therapy funding, and career grants.
• Together Outdoors Community Walks

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Sidetracked AdventurescoreStrategic or Co-development PartnerUK- and Finland-based adventure travel company specializing in small-group wilderness expeditions. Designs and delivers the Finland Hut-to-Hut Skiing Adventure including backcountry skiing through Finnish wilderness, wilderness cabin accommodations, and Northern Lights experiences. Women-owned and led by experienced international wilderness guides.
• Intrepid TravelcoreStrategic or Co-development PartnerGlobal tour operator specializing in small-group experience-rich trips across 120+ countries. Curates the Machu Picchu, Peru expedition including cultural immersion, the Quarry Trail trek, and guided tours. Known for responsible and sustainable travel with local guides and community benefit focus.
• CHX ChallengecoreStrategic or Co-development PartnerMountain-event company based in Chamonix-Mont-Blanc designing and delivering bespoke alpine experiences. Provides the Mount Rogneux, Switzerland trek including guided hikes, mountain refuge accommodations, and glacier experiences.
• BerghausminorGTM or Marketing PartnerOutdoor gear brand partnering on the Dove Stone Circular Walk. Offers prize draw of Berghaus jackets for attendees. Provides brand alignment with outdoor/adventure community.
• Pathfinder Wealth ManagementminorGTM or Marketing PartnerHeadline sponsor for the Resilience on Tap dinner event. Committed to raising enough money each year to send one M2M beneficiary on a life-changing trip. Previously sponsored the Vatnajökull crossing.
• KitsquadminorGTM or Marketing PartnerWalking kit provider recommended for participants on low income who may need equipment support for community walks.
• The Wheatsheaf Combe HayminorGTM or Marketing PartnerVenue partner for the M2M Clay Shoot afternoon event including food, live music, and charity auction.
• Shellard's ShootminorGTM or Marketing PartnerClay shooting venue partner for the annual M2M Clay Shoot event near Bath.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mind Over Mountains: A UK charity offering mental health support through mountain experiences, retreats, and outdoor programmes. Closest conceptual peer to M2M given near-identical therapeutic-wilderness positioning for adults facing mental health challenges.
• The Outward Bound Trust: UK charity providing outdoor adventure and residential programmes for young people to develop resilience and wellbeing. Comparable in adventure-delivered personal-development model though focused on youth rather than adult mental health recovery.
• Brathay Trust: UK charity using outdoor activities, walking, and residential experiences to improve mental health and wellbeing for young people and adults. Overlaps directly with M2M's adventure-for-wellbeing model.
• Walking With The Wounded: UK military charity delivering mental health recovery through supported walking expeditions and challenges. Closely comparable on adventure-challenge fundraising format for trauma-affected adults, though serving veterans specifically.
• Combat Stress: UK charity providing specialist mental health treatment for veterans with trauma. Comparable beneficiary profile (adults recovering from trauma) though delivers clinical therapy rather than outdoor adventure as primary modality.
• Help for Heroes: UK charity supporting wounded veterans through recovery programmes including adventurous activities and challenges. Closely comparable on trauma-recovery-via-experiential-challenge model and on corporate sponsorship-heavy funding base.

Broad incumbents

• CALM (Campaign Against Living Miserably): UK-wide suicide prevention charity focused on male mental health via helpline, webchat, and campaigns. Operates in the same mental health charity space but as a much larger incumbent with awareness-driven rather than experiential delivery.
• Mind: The UK's largest mental health charity providing information, support, and campaigning. Competes for the same donor and corporate-partnership pool as M2M but operates at vastly larger scale across all mental health conditions.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat4 records

Key risks1 record

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@millimetres2mountainsfound973
• Facebookfacebook.com/millimetres2mountains
• LinkedInlinkedin.com/company/m2m-presents
• Instagraminstagram.com/millimetres2mountains

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Millimetres 2 Mountains