Shellard Media

What Shellard Media does

Shellard Media Audio Visual Projects (Pty) Ltd is a South African audio-visual integration specialist headquartered in Randburg, Gauteng. Founded in 2000 and operating in the AV industry for over 35 years, the company designs, installs, and maintains custom AV systems across five core solution categories: boardrooms and meeting rooms, council chambers, auditoriums and lecture halls, video studios, and digital signage networks. Its technical scope is centered on platform interoperability, with explicit integration expertise across Microsoft Teams, Zoom, Cisco Webex, Skype, and legacy video conferencing systems. All installation, project management, and maintenance work is performed in-house without sub-contractors, and each project is overseen by a dedicated project manager.

The company generates revenue through three streams: one-time project-based installation fees for custom AV deployments, recurring maintenance agreements covering repairs and replacements, and professional services for platform-specific integration. Pricing is quote-based and not publicly disclosed, with contract value determined per engagement. Its go-to-market is a consultative, field-sales motion targeting enterprise and government buyers in South Africa, supported by an inbound contact channel via the company website and direct phone/email outreach. Customer segments span corporate organizations, government and public sector, educational institutions, media and content creators, and enterprise communication buyers.

The business is privately held as a Pty Ltd with no external investors, no parent entity, and no disclosed funding history. Operational signals indicate active ongoing operations, including a current solutions gallery, client testimonials, and a formally published POPIA (Protection of Personal Information Act) compliance policy dated August 2021. The company maintains a single physical office and has not signaled geographic expansion beyond South Africa, nor does it advertise proprietary AI/ML capabilities, software products, or APIs.

Name

Shellard Media

Legal name

SHELLARD MEDIA AUDIO VISUAL PROJECTS (PTY) LTD

Website

https://shellard.co.za

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Shellard Media Audio Visual Projects is a privately held South African AV integrator that designs, installs, and maintains custom audio-visual systems for enterprise, government, and education clients across boardrooms, council chambers, auditoriums, video studios, and digital signage.

Ownership category

akta.pro rank

Product category

Audio Visual Integration Services

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Workplace & Collaboration Integration (BPAEAAAM)

akta.pro secondary industries

IT & AV Hardware Procurement (Computers, Displays, Projectors, Interactive Panels) (EDAEAIAD), Control Room Orchestration & Workflow Integration (NRCS/MOS, Automation APIs) (MPAHAKAK)

Keywords

• Audio visual integration
• Video conferencing solutions
• AV system installation
• Digital signage networks
• Boardroom AV solutions

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. AV Installation Services: Project-based revenue from designing and installing custom audio visual solutions for boardrooms, council chambers, auditoriums, video studios, and digital signage networks. Revenue is generated through one-time installation fees.
2. AV Maintenance Agreements: Recurring revenue from tailored maintenance agreements that ensure fast repairs, replacements, or swaps. These agreements provide ongoing service revenue and client retention.
3. AV System Integration Services: Professional services revenue from integrating AV systems with communication platforms such as Microsoft Teams, Zoom, Webex, and Skype. Includes design, installation, and support services.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels3 records

Core offering

Shellard Media designs, installs, and maintains custom audio visual integration systems for boardrooms, council chambers, auditoriums, video studios, and digital signage networks across South Africa. The company provides seamless cross-platform integration with Microsoft Teams, Zoom, Webex, Skype, and legacy video conferencing systems, supported by dedicated in-house project management and tailored maintenance agreements. All installation work is performed in-house without sub-contracting to ensure consistent quality and accountability.

Product overview

Shellard Media Audio Visual Projects is a South African AV integration company offering a comprehensive portfolio of audio visual solutions and services. Their core product offering consists of five specialized AV solution categories: Boardrooms & Meeting Rooms, Council Chambers, Auditoriums & Lecture Halls, Video Studios, and Digital Signage Networks. These solutions are designed, installed, and supported with seamless integration across major video conferencing platforms including Microsoft Teams, Zoom, Webex, and Skype. The company also provides platform-specific offerings including Microsoft Teams Rooms and Zoom Rooms solutions. Supporting the product portfolio are professional services including AV installation (performed entirely in-house without sub-contracting), dedicated audio visual project management, and tailored maintenance agreements. The company operates from offices in Randburg, Gauteng, South Africa.

Differentiator

Problem solved

Functional benefit

Products and services

• Boardrooms and Meeting Rooms AV Solutions

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Microsoft TeamscoreTechnology or IntegrationShellard Media designs, installs, and supports custom AV solutions that integrate with Microsoft Teams Rooms. The company provides expertise in seamless integration of AV systems with Microsoft's video conferencing platform.
• ZoomcoreTechnology or IntegrationShellard Media provides Zoom Rooms installation and integration services, enabling clients to deploy professional AV solutions compatible with Zoom's video conferencing platform.
• WebexcoreTechnology or IntegrationShellard Media integrates AV systems with Cisco Webex, providing clients with flexible video conferencing solutions across multiple platforms.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kinly: Global AV integration and collaboration services firm offering design, deployment, and managed services across Microsoft Teams, Zoom, and Cisco Webex environments — a direct global incumbent competing for the same enterprise AV integration mandates.
• Solotech: Large Canadian AV integration and rental company providing enterprise AV, broadcast, and live event solutions — overlapping integration services for boardrooms, auditoriums, and production studios comparable to Shellard Media.
• AVI Systems: Large US-based AV systems integrator providing enterprise AV design, integration, and managed services across corporate, government, and education verticals — comparable business model, customer base, and solution portfolio.
• Diversified: Global AV/UC integrator serving enterprise and government clients with design-build integration and managed services across Microsoft, Cisco, and Zoom platforms — directly comparable end-to-end AV integration business model.

Direct peers

• CCS Presentation Systems: AV integrator delivering boardroom, classroom, and digital signage solutions across multiple US regions — comparable business model focused on custom AV integration with recurring service contracts.
• HB Communications: US-based AV integration firm providing design, installation, and managed services for boardrooms, classrooms, and government facilities — comparable mid-sized integrator with similar multi-platform UC focus and recurring service revenue.
• Spinitar: Mid-market AV integrator providing design, integration, and managed services for collaboration and digital signage across corporate, government, and education — comparable scale and customer mix to Shellard Media.

Others

• Crestron Electronics: Leading manufacturer of commercial AV control, room scheduling, and collaboration hardware — not a direct integrator, but a key technology ecosystem in which Shellard Media's boardroom and digital signage solutions are deployed.
• Logitech (Video Collaboration): Provider of pre-configured room kits and video collaboration hardware for Teams, Zoom, and Google Meet — adjacent ecosystem player whose commoditized room kits increasingly compete with custom AV integrator offerings.

Regional players

• Stage Audio Works: South African AV integration and production company offering AV design, installation, and live event solutions — directly comparable as a regional AV integrator serving enterprise, broadcast, and government clients in the same geography as Shellard Media.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/shellard-media-audio-visual-projects

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shellard Media