cook heating & air

What cook heating & air does

Cook Home Services (DBA Cook Heating & Air) is a family-owned residential home services company founded in 1978 in Crawfordsville, Indiana by Denny and Carol Cook. The company delivers heating, air conditioning, plumbing, electrical (re-introduced in May 2024), indoor air quality, and home renovation services to homeowners in Crawfordsville, Montgomery County, and approximately 36 surrounding central Indiana communities. The operational model is direct-to-consumer and field-based: customers schedule by phone, online form, or walk-in; technicians travel in fully stocked vehicles to perform same-day, emergency, and scheduled work; and manufacturer partnerships with Rheem, Lennox, American Standard, York, Navien, and others support equipment sales and installation across furnaces, air conditioners, heat pumps, ductless mini-splits, water heaters, filtration, and geothermal systems.

The company monetizes through a mix of transactional service revenue, equipment markup and installation labor, hardware sales, and a recurring Service Partner Plan subscription priced at $14.95-$19.95/month that bundles HVAC, plumbing, and electrical coverage with priority service and discounts. GoodLeap provides consumer financing to support larger ticket purchases. Day-to-day operations are managed by Garrett Cook, who joined the family business in 2005 and oversees a small named team spanning senior service, install, and customer care functions. The company markets through content (blog), local SEO, Facebook, YouTube, Yelp, Google Reviews, and community-involvement channels, and is recognized as the first NATE Certified Contractor in Montgomery County with multiple Indiana and manufacturer awards.

Name

cook heating & air

Legal name

Cook Home Services

Website

https://cookhomeservices.com

Company type

Private

Founded year

1978

Operating status

Operating

Short description

Cook Home Services (Cook Heating & Air) is a family-owned, Crawfordsville, Indiana-based residential HVAC, plumbing, electrical, and indoor air quality contractor serving homeowners across Montgomery County and ~36 surrounding central Indiana communities since 1978.

Ownership category

akta.pro rank

Product category

Residential HVAC and Home Services

NAICS

Appliance Repair and Maintenance (811412)

SIC

Refrigeration & Service Industry Machinery (3580)

akta.pro primary industry

Blast Chiller & Specialty Refrigeration Service (HSAOAJAJ)

Keywords

• Residential HVAC services
• Home heating cooling
• Plumbing repair services
• Electrical panel upgrades
• HVAC maintenance plans

Headquarters

HQ city

Crawfordsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others

Revenue model

1. HVAC Services (Heating & Air Conditioning): Repair, maintenance, and replacement services for furnaces, air conditioners, heat pumps, air handlers, thermostats, and ductless mini-splits. Revenue generated from service calls, parts, and equipment installation. The company offers same-day service, emergency repairs, and new equipment installation backed by manufacturer warranties.
2. Plumbing Services: Full-service residential plumbing including repairs, drain cleaning, water heater installation, tankless water heaters, water filtration, water softeners, sump pumps, and fixture installation. Revenue from service calls, parts, and equipment sales.
3. Electrical Services: Electrical repair, panel upgrades, surge protection, inspections, lighting installation, outlet and circuit work, smoke/CO detector installation, solar panels and battery backups, and whole-home surge protection. Electrical services returned to the company in May 2024.
4. Maintenance Plans (Service Partner Plan): Recurring monthly subscription plans providing priority service, discounts on repairs (10%), reduced diagnostic charges ($55), and 5% off HVAC replacement equipment. Plans start at $14.95/month for two systems and $19.95/month for three systems (HVAC, plumbing, electrical). Generates predictable recurring revenue.
5. Equipment Sales and Installation: Sale and installation of HVAC equipment (furnaces, air conditioners, heat pumps, Rheem and Lennox brands), water heaters, tankless water heaters, sump pumps, filtration systems, insulation, and generators. Revenue from markup on equipment plus installation labor.
6. Financing Services (GoodLeap Partnership): The company partners with GoodLeap to offer flexible financing options for customers, enabling larger ticket purchases. The company facilitates financing but does not itself act as a lender.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Cook Home Services is a family-owned residential home services company that sells, installs, repairs, and maintains heating, air conditioning, plumbing, electrical, and indoor air quality systems for homeowners. Core deliverables include HVAC equipment (furnaces, heat pumps, air conditioners, ductless mini-splits, thermostats), plumbing equipment (water heaters, tankless water heaters, water filtration), and electrical work (panel upgrades, surge protection), backed by a recurring Service Partner Plan maintenance subscription.

Product overview

Cook Home Services is a family-owned home comfort and improvement services company serving Crawfordsville and Montgomery County, Indiana since 1978. The company operates as a services business rather than a software product company, offering a comprehensive portfolio of residential services organized around four core systems: Heating (including air handlers, gas furnaces, heat pumps, and thermostats), Air Conditioning (including central air conditioners and ductless mini-splits), Electrical (panel upgrades, surge protection, inspections, and lighting), and Plumbing (water heaters including storage tank and tankless systems, water filtration, and drain cleaning). The company also provides indoor air quality solutions, geothermal systems, and financing options. A key offering is the Service Partner Plan maintenance agreement at $14.95-19.95/month covering HVAC, plumbing, and electrical systems. All services are backed by manufacturer warranties and a 100% satisfaction guarantee, with equipment sourced from brands including Rheem, Lennox, American Standard, and Navien.

Differentiator

Problem solved

Functional benefit

Products and services

• Heating Services Complete heating services including repair, maintenance, and replacement for furnaces, boilers, heat pumps, and other heating systems for residential customers. Emergency service available.
• Air Conditioning Services Air conditioning repair, maintenance, and installation services covering all makes and models. Includes same-day service and 24-hour emergency repair options for residential customers.
• Electrical Services Residential electrical services including panel upgrades, surge protection, electrical inspections, lighting installation, outlet and circuit work, smoke/CO detector installation, and troubleshooting. Provided by licensed electricians.
• Plumbing Services Full residential plumbing services including repairs, maintenance, drain cleaning, sump pump installation, water heater services, water filtration, and fixture installation.
• Indoor Air Quality Services Indoor air quality products and services including air filters, air purifiers, humidifiers, dehumidifiers, UV air purification, and energy recovery ventilators to reduce allergens and pollutants in residential homes.
• Service Partner Plan Recurring HVAC home maintenance subscription plan providing priority service, 10% discounts on repairs, reduced $55 diagnostic charges, and 5% off HVAC replacement equipment. Two System Bundle at $14.95/month and Three System Bundle at $19.95/month.
• Financing Services Flexible financing options offered through a GoodLeap partnership, providing payment plans for heating, cooling, plumbing, and electrical equipment and services for residential customers.
• Heat Pumps All-electric heat pump systems providing both heating and cooling, enhancing comfort, reliability, and energy efficiency for residential homes. Uses underground temperatures for energy-efficient home conditioning.
• Gas Furnaces Natural gas-powered furnaces suitable for colder climates, providing consistent and high heat output for residential homes. Can be paired with air conditioners or heat pumps for year-round comfort.
• Air Conditioners Residential central air conditioning equipment from top brands like Lennox and American Standard, providing cooling for homes with options for different efficiency levels and configurations.
• Ductless Mini-Splits Ductless mini-split HVAC systems providing customized zoned heating and cooling. Up to 30 percent more efficient than ducted systems, ideal for homes without existing ductwork. Consists of outdoor units and wall or ceiling-mounted indoor units.
• Thermostats Smart and traditional thermostats offering capabilities for enhanced comfort, convenience, and energy efficiency. Smart thermostats allow remote temperature control from smartphones, tablets, or computers.
• Air Handlers Modern all-electric air handler units with heat strip combinations that provide even distribution of warm and cool air throughout homes. Can be installed in attics, basements, and crawlspaces with insulation to prevent condensation.
• Water Heaters (Storage Tank) Conventional storage-tank water heaters with typical lifespan of 10 to 13 years. Available in traditional, solar, and recirculation systems for residential installation.
• Tankless Water Heaters On-demand tankless water heaters that heat water instantly when needed, never running out of hot water. Options include Navien products with longer lifespans of 18 to 20 years.
• Water Filtration Systems Whole-home water filtration systems including water softeners, carbon filters, reverse osmosis systems, and sediment filters that remove contaminants like chlorine, lead, and bacteria from residential water supplies.
• Geothermal Systems Geothermal heating and cooling systems that use constant underground temperatures to provide energy-efficient home conditioning, significantly lowering energy bills for residential customers.

Quantifiable outcome

• Service Partner Plan starting at $14.95/month (less than 50 cents per day) for maintenance coverage on two home systems, significantly less than cost of major repairs
• +4 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Peterman Brothers: Indianapolis-based residential HVAC, plumbing, and electrical service provider serving central Indiana homeowners. Comparable to Cook on multi-trade offering, direct-to-consumer residential model, and central Indiana service area.
• Bassett Services: Indianapolis-area residential heating, cooling, plumbing, and electrical services company with a long operating history. Comparable to Cook on full multi-trade home comfort offering and Indiana footprint.
• Williams Comfort Air: Central Indiana HVAC, plumbing, and electrical services company serving homeowners across the Indianapolis metro. Comparable to Cook on residential HVAC/plumbing/electrical focus and Indiana geography.
• Blaising Plumbing, Heating and Air Conditioning: Indiana-based residential plumbing, heating, and air conditioning services provider. Comparable to Cook on combined HVAC/plumbing residential services model and Midwest market focus.
• Lee's Air Conditioning, Heating & Plumbing: Residential HVAC and plumbing services provider serving homeowners. Comparable to Cook on multi-trade residential home comfort offerings and subscription/maintenance plan-led customer relationships.
• Home Comfort Experts: Indiana-based residential heating, cooling, and plumbing services company. Comparable to Cook on residential HVAC/plumbing focus and Indiana service area, with similar maintenance plan and direct-to-consumer positioning.

Broad incumbents

• Roto-Rooter: National residential plumbing and drain cleaning franchise with broad service offerings. Comparable to Cook's plumbing/drain cleaning services as a broader incumbent operating nationally rather than as a regional specialist.
• Service Experts: National residential HVAC service and replacement franchise. Comparable to Cook's HVAC heating/cooling services as a much larger incumbent with national reach and multi-trade home services.
• One Hour Heating & Air Conditioning: National residential HVAC services franchise emphasizing emergency and same-day service. Comparable to Cook's HVAC service offering with overlapping residential target customer and emergency/repair positioning.
• Mr. Rooter Plumbing: National residential and commercial plumbing franchise. Comparable to Cook's plumbing services as a broad incumbent operating a franchised plumbing model nationwide.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/CookHeatingAirCrawfordsville
• Facebookfacebook.com/CookHomeServices/?ref=br_rs

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cook heating & air