crossland homes

What crossland homes does

Crossland Homes of Asheville is a single-location retail home center in Candler, North Carolina, selling manufactured, mobile, and modular homes to residential buyers across Western North Carolina, including Asheville, Hendersonville, Waynesville, and surrounding communities. The company operates as a wholly-owned retail outlet within the Clayton Family of Brands, leveraging Clayton Homes' manufacturing infrastructure, supply chain, and HouseSmart building program (which encompasses BuiltSmart construction standards, DesignSmart layout and finish features, EnergySmart efficiency packages, and BudgetSmart affordability positioning). Home prices range from approximately $50,000s for entry-level single-wide units (e.g., the Hickory at 869 sq ft) to over $199,720 for premium multi-section models (e.g., the 1454 Carolina at 2,254 sq ft), with delivery, installation, land, and taxes priced separately.

The business model is direct-to-consumer retail executed through a physical showroom at 75 Smokey Park Hwy, where customers tour model homes on display and work with home consultants to configure and purchase units. Revenue is generated primarily through one-time home sales, supplemented by potential lender referral income from affiliated financing partners (Vanderbilt Mortgage, Silverton Mortgage, Cascade, eLEND, Credit Human) and a Trade-In Trade-Up program for existing manufactured home owners. The company also runs targeted promotional pricing, including an America's 250th Anniversary offer providing up to $5,000 in savings through August 2026.

The organization is privately held under Clayton Manufactured Housing (CMH), a Tennessee-incorporated subsidiary of Clayton Homes, with no independent investors, venture backing, or public shareholders identified. The five-person named team consists of a Home Center Manager, a Manager in Training, two Home Consultants, and a Construction Project Coordinator. There are no disclosed patents, awards, regulatory actions, or M&A activity, and the company's geographic footprint is limited to a single retail location serving a defined regional market.

Name

crossland homes

Legal name

CMH (Clayton Manufactured Housing)

Website

https://crosslandasheville.com

Company type

Private

Founded year

1998

Operating status

Operating

Short description

Crossland Homes of Asheville is a single-location retail home center in Candler, NC that sells manufactured, mobile, and modular homes to residential buyers across Western North Carolina. Operating as part of Clayton Homes' retail network, it offers EnergySmart-equipped homes ranging from $50,000s to over $199,720.

Ownership category

akta.pro rank

Headquarters

HQ city

Candler

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Home Sales: One-time sales of manufactured, mobile, and modular homes. Revenue generated from the sale of the home at advertised retail prices ranging from approximately $50,000 to over $199,000. Delivery and installation are separate costs not included in the home price.
2. Lending Partner Referrals: The company works with affiliate lenders (Vanderbilt Mortgage, Silverton Mortgage) and national partners (Cascade, eLEND, Credit Human) to facilitate financing for homebuyers. Revenue likely includes referral fees or partnerships with these lenders.
3. Trade-in Programs: Accepts trade-ins of existing manufactured homes, where the value may be applied toward a new home purchase.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Crossland Homes of Asheville sells manufactured, mobile, and modular homes for residential delivery and installation through a single physical home center in Candler, North Carolina. The company carries a portfolio of factory-built home models priced from approximately $50,000 to over $199,000, supported by the HouseSmart construction program and financing through affiliated and national lending partners. Customers also access a Trade-In Trade-Up program to apply the value of an existing manufactured home toward a new purchase.

Product overview

Crossland Homes of Asheville is a manufactured, mobile, and modular home retailer operating as part of the Clayton family of brands. The company offers a portfolio of distinct home models ranging from entry-level to premium, including the 1454 Carolina (4-bed, 2-bath, $199,720), Hickory ($50,000s), Lewis ($80,000s), Island Breeze ($123,405), The Fusion 68 ($137,840), Layla ($69,796), Northstar ($79,453), Spruce ($80,000s), Canyon 6616 ($100,000s), Pinehurst ($84,534), Blue Ridge ($138,073), The Pisgah ($150,000s), and the 777-2 Cool Breeze ($82,879). These products are supported by the HouseSmart® program umbrella, which comprises BuiltSmart® (quality construction), DesignSmart® (design personalization), EnergySmart® (energy efficiency with up to 50% energy bill savings), and BudgetSmart® (affordability). Additional services include a Trade-In Trade-Up program for existing home trade-ins and financing partnerships with Vanderbilt Mortgage, Silverton Mortgage, Cascade, eLEND, and Credit Human.

Differentiator

Problem solved

Functional benefit

Brands

• HouseSmart: A comprehensive building philosophy encompassing BuiltSmart (quality construction), DesignSmart (design and customization), EnergySmart (energy efficiency), and BudgetSmart (affordability) programs for manufactured homes.
• EnergySmart
• BuiltSmart
• DesignSmart
• BudgetSmart

Products and services

• 1454 Carolina A 4-bedroom, 2-bathroom manufactured home with 2,254 sq. ft. of living space, priced at $199,720. Available with furniture and decor included, it is the largest multi-section home in the Crossland Homes catalog, serving families in Western North Carolina seeking premium space and finishes.
• Hickory An entry-level 3-bedroom, 2-bathroom manufactured home with 869 sq. ft. of living space, priced in the $50,000s before options. Targeted at first-time and value-conscious homebuyers seeking affordable homeownership.
• Lewis A 2-bedroom, 2-bathroom manufactured home with 840 sq. ft. of living space, priced in the $80,000s range before options. Suited to small households or downsizers seeking affordable manufactured housing.
• 777-2 "Cool Breeze" 7616 A 3-bedroom, 2-bathroom furnished lot model with 1,178 sq. ft. priced at $82,879. Sold with all furniture and decor included for an immediate move-in experience.
• Island Breeze A 3-bedroom manufactured home with 1,568 sq. ft., featuring double sinks in the bath, kitchen island, open floor plan, and split bedrooms. Furnished model available, priced at $123,405.
• The Fusion 68 A 3-bedroom, 1,790 sq. ft. manufactured home with furnished model available, priced at $137,840. Targeted at buyers seeking larger square footage with modern finishes.
• Layla A 2-bedroom, 1-bathroom manufactured home with 738 sq. ft., priced at $69,796 (reduced from $78,424). Features quick delivery availability and full finished sheetrock throughout.
• Northstar A 3-bedroom, 1,190 sq. ft. manufactured home priced at $79,453. Sold with furniture and decor included for a turnkey buying experience.
• Spruce A 3-bedroom, 2-bathroom manufactured home with 1,475 sq. ft. of living space, priced in the $80,000s range before options. Designed for small families seeking modern finishes at a moderate price point.
• 5402 "Canyon" 6616 A 3-bedroom, 2-bathroom manufactured home with 990 sq. ft., priced in the $100,000s before options. Features a covered porch and drywall interior finishes.
• Pinehurst

Quantifiable outcome

• Save up to 50% on estimated annual energy bills with EnergySmart Zero package
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and flagship.

• CarriercoreTechnology or IntegrationSupplier of SmartComfort HVAC systems for EnergySmart homes. Provides heat pump technology for year-round comfort and energy efficiency.
• Johns ManvillecoreTechnology or IntegrationSupplier of next-generation insulation for EnergySmart homes. Provides R38 roof, R13/R21 wall, and R22/R27 floor insulation.
• SamsungcoreTechnology or IntegrationSupplier of ENERGY STAR certified appliances including stainless steel refrigerators and dishwashers with fingerprint-resistant finishes.
• Lux WindowscoreTechnology or IntegrationSupplier of Argon Gas Low-E windows that reduce energy loss by 30-50%, block UV rays, and reduce glare.
• Clayton HomesflagshipStrategic or Co-development PartnerParent company and manufacturer. Crossland Homes is a retail home center of Clayton Homes, one of America's largest manufactured home builders with 60+ years of experience. Clayton provides manufacturing, branding, marketing support, and operational infrastructure.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Champion Homes: One of the largest manufactured and modular home builders in the US with a retail home center network comparable to Clayton's dealer model. Directly comparable because it sells factory-built homes through company-owned and independent retail centers with financing support.
• Palm Harbor Homes: National manufactured and modular home retailer with a dealer network selling single-family factory-built homes with customization, financing, and site work support. Closely comparable business model to Crossland's direct-to-consumer showroom sales approach.
• Jacobsen Homes: Manufactured and modular home builder with retail sales centers across the Southeast and Mid-Atlantic. Directly comparable to Crossland in offering factory-built homes through regional showrooms with financing partners.
• Nobility Homes (Oakwood Homes): Florida-based manufactured home producer and retailer (Oakwood Homes brand) selling factory-built homes through company-owned retail centers. Comparable single-state/regional manufactured home retail model with trade-in and site work support.
• TRU Homes: Manufactured home retailer offering factory-built homes with online configuration and delivery. Comparable to Crossland as a manufactured home retailer, though with a more digitally-led customer journey.
• Deer Valley Homebuilders: Manufactured home builder and retailer focused on affordable single-section and multi-section homes in the Southeast US. Comparable regional factory-built home retail operation to Crossland's WNC footprint.
• Solitaire Homes: Manufactured and modular home producer operating company-owned retail centers across the South Central US. Comparable business model combining factory production with direct retail sales of affordable manufactured homes.

Broad incumbents

• Cavco Industries: Largest US manufactured housing producer (Cavco, Fleetwood, Palm Harbor brands) operating factory-built home production plus retail distribution. Comparable to Crossland as a broader industry incumbent spanning manufacturing and retail channels.
• Skyline Champion: Parent of Champion Homes with manufactured housing and modular construction at scale, including park-model and modular retail offerings. Comparable as a broad incumbent defining the manufactured/modular retail landscape in which Crossland competes.

Emerging players

• New Era Modular: Emerging modular-only home retailer focusing on custom modular construction with delivery to customer-owned or leased land. Partial overlap with Crossland's modular offering but with a more custom/concierge positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/CrosslandHomesofCandler

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about crossland homes