Kapsalon Ferly's

What Kapsalon Ferly's does

Kapsalon Ferly's is a privately-owned, single-location hair salon founded in 2014 and operating at Guldenspoorstraat 33 in Gent, Belgium, under owner-operator Kimberley. The salon offers a full-service hair and beauty menu, including women's, men's, and children's haircuts; color services (balayage, ombre, peek-a-boo, color make-overs); specialty treatments such as Olaplex bond-building and Jean Paul Myné keratin treatments; Showpony hair extensions; as well as makeup, brow and lip epilation, and occasion updos. The brand is differentiated by a retro 1960s-inspired interior, music, and atmosphere, and self-positions as "the best hair salon in Gent."

The business runs on a direct-to-consumer, pay-as-you-go service model priced per treatment (€10–€300+), with appointment scheduling handled through the Optios online booking platform and walk-ins at the physical storefront. Ancillary revenue comes from Ferly's Cadeaubons (gift cards with customer-chosen amounts) and seasonal photo shoots that double as marketing collateral. Customer acquisition is community-driven via Facebook, Instagram, word-of-mouth, and a referral bonus for staff recommendations.

There is no proprietary technology, AI/ML capability, app, or disclosed data flywheel; operational tooling is limited to Optios for booking and standard social media channels for marketing. The salon does not accept Bancontact, has no parent company, no outside funding, and operates as a founder-owned bootstrapped business. As of late 2024, Ferly's is actively hiring an additional stylist, citing appointment-book pressure as the trigger, and recently refreshed its price list effective December 1, 2024.

Name

Kapsalon Ferly's

Legal name

Kapsalon Ferly's

Website

https://ferlys.be

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Kapsalon Ferly's is a privately-owned, single-location boutique hair salon in Gent, Belgium, founded in 2014 and operated by Kimberley. It offers haircuts, coloring, Olaplex and keratin treatments, Showpony extensions, and makeup to local consumer walk-in and appointment-based customers.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112)

akta.pro primary industry

Haircutting & Styling Services (HSALAAAD)

akta.pro secondary industries

Hair Treatments & Scalp Care (Keratin/Botox/Deep Conditioning) (HSALAAAF), Professional/Salon Haircare (Backbar & Retail) (CRABABAK)

Keywords

• Hair salon services
• Haircut and styling
• Hair coloring treatments
• Hair extension services
• Keratin hair treatments

Headquarters

HQ city

Gent

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Hair Services: One-time service transactions for haircuts, coloring, treatments, and styling. Services include cuts, coloring (balayage, ombre, peek-a-boo), keratin treatments, Olaplex treatments, extensions, and makeup.
2. Gift Cards (Cadeaubons): Sale of gift cards (cadeaubons) where customers choose the amount. Can be purchased as gifts for hair services at the salon.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Kapsalon Ferly's is a boutique, retro 1960s-inspired hair salon in Gent, Belgium delivering in-person haircut, coloring, hair extension, keratin treatment, Olaplex treatment, makeup, brow and lip epilation, and styling/updo services to local individual consumers. The salon operates a single physical location at Guldenspoorstraat 33 and supplements its service offering with branded gift cards (cadeaubons) sold online via its own website.

Product overview

Kapsalon Ferly's is a retro-themed hair salon in Ghent, Belgium, offering a comprehensive range of hair services including cuts, coloring (balayage, ombre, peek-a-boo), Showpony hair extensions, and keratin treatments using Jean Paul Myné products. The salon provides services for women, men, and children, supplemented with add-on treatments like Olaplex. Beyond core hair services, the business has expanded into complementary offerings including gift cards and seasonal photo shoots. The salon operates primarily as a service-based business with services as its main product offerings, complemented by gift card products.

Differentiator

Problem solved

Functional benefit

Products and services

• Haircut Services (Dames, Heren, Kinderen)
• Hair Coloring Services Professional hair coloring services including color & wash, balayage, ombre, peek-a-boo, and big color make-overs, targeted at female clients seeking color work.
• Showpony Hair Extensions Hair extension service using Showpony brand products, with pricing discussed privately during a consultation appointment at the salon.
• Keratin Treatment Smoothing keratin hair treatment service using Jean Paul Myné brand products, priced from €300 and targeted at clients seeking long-lasting hair smoothing.
• Olaplex Treatment Standalone Olaplex bond-building hair repair treatment (1 hour at €150) and an add-on option (+€25) bundled with color services.
• Make-up Services Professional make-up application service priced at €30, intended for clients seeking occasion or event make-up alongside hair services.
• Brow and Lip Epilation Eyebrow and upper lip epilation services and brow color tinting, priced from €10 per area.
• Hair Styling and Updo Wash & brush service from €30 and special-occasion updo styling (opsteken) from €40 for clients seeking styling without cutting or coloring.
• Ferly's Gift Card (Cadeaubon) Customer-denominated gift voucher for use toward any service at Kapsalon Ferly's, marketed as a flexible presentable gift option.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• D&A Salons: D&A Salons is a Belgian multi-location hair salon chain offering cuts, color, and styling services to local consumer markets. Directly comparable to Ferly's as a Belgium-based salon operator targeting everyday and premium hair services with a similar service menu.
• Headmasters: Headmasters is a UK boutique hair salon chain offering cuts, color, and treatments in a stylish, brand-led environment. Comparable to Ferly's as a similarly positioned boutique salon group competing on premium service quality and a distinctive atmosphere.

Broad incumbents

• Jean Louis David: Jean Louis David is a Belgian-originated, internationally franchised hair salon chain offering cuts, color, and styling services. Comparable to Ferly's as a Belgian-rooted salon brand with a much broader footprint and a similar core service offering at a more mass-market positioning.
• Toni&Guy: Toni&Guy is a global chain of high-street hair salons offering cuts, color, and styling services. Comparable to Ferly's in core hair service category and styling-led positioning, but at significantly larger scale and broader geographic reach.
• Sassoon Salon: Sassoon operates prestigious hair salons and academies internationally, focused on cutting, coloring, and styling artistry. Comparable to Ferly's in its emphasis on technical expertise and brand-driven premium service, though at a much larger scale.

Others

• Treatwell: Treatwell is a European online marketplace for booking hair and beauty appointments with local salons. Comparable to Ferly's as a Belgium-relevant booking and discovery platform serving the same end customers looking for salon services.
• Booksy: Booksy is a global appointment-booking SaaS platform used by independent salons and barbers. Comparable to Ferly's as an adjacent ecosystem enabler — Ferly's uses a similar SaaS (Optios) for the same appointment-management function.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights2 records

Customer concentration

• Facebookfacebook.com/ferlys.gent
• Instagraminstagram.com/ferlys_keramiek
• LinkedInlinkedin.com/company/ferlys

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kapsalon Ferly's