Dé Nova
- Company typePrivate
- Founded2013
- HeadquartersUtrecht, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
Dé Nova firmographics
Firmographics- Name
- Dé Nova
- Legal name
- Dé Nova Assessment & Learning
- Website
- https://denovalearning.nl
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Dé Nova industry classification
Industry- Product category
- Learning & Development Consulting
- NAICS
- Professional and Management Development Training (611430)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Training Delivery Providers (In-Person, Virtual, Train-the-Trainer) (BPACANAM)
- akta.pro secondary industry
- Learning Experience Design (LXD) & UX for Learning (EDAGAKAF)
Keywords
Where Dé Nova is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Dé Nova business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Assessment Services: Competency and development-oriented assessments for selection, development, and career questions. Includes ability assessments, e-assessments, selection assessments, development assessments, and career assessments.
- Learning Solutions: Design and development of practice-oriented learning solutions at individual, team, and organizational levels. Includes instructional design, online learning, training offerings, education quality assurance, and detachment/secondment services.
- Coaching Services: Personal and professional development coaching including empowerment coaching, vitality coaching, resilience strengthening, career coaching, and team coaching.
- Team Coaching: Team coaching trajectories with session-based pricing. Half-day sessions at €785 per trainer/coach plus questionnaire costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Team Coaching Half-Day Sessions |
| Unit Pricing | Multi-year contract | Career Coaching - Business |
| Unit Pricing | Multi-year contract | Career Coaching - Private/Individual |
| Unit Pricing | Multi-year contract | Resilience Program per Employee |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Dé Nova product offering
Product offeringCore offering
Dé Nova is a Dutch learning and development consultancy that delivers three integrated service lines: Assessment (psychometric and competency assessments for individuals and teams), Learning (customized training programs, e-learning, and instructional design), and Coaching (one-on-one and team coaching, including nature-based and body-based approaches). Services are sold to both organizational buyers — corporate, education, and government — and to private individuals seeking personal development or career coaching.
Product overview
Dé Nova is a Dutch learning and development consultancy offering a unified service portfolio centered on three core offerings: Assessment, Learning, and Coaching. The Assessment service encompasses various types (ability, e-, selection, development, career) using online questionnaires and in-depth interviews to evaluate competencies, talents, and development potential. The Learning service includes instructional design, online learning delivered via their LMS, training programs, and quality management for educational institutions. The Coaching service covers empowerment, vitality, resilience, career, and team coaching. Services are positioned as complementary and holistic, combining proven methodologies with personalized approaches. The company operates as a service-based consultancy rather than a software platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Assessment services
- Learning services
- Coaching services
- Empowerment Coaching
- Vitality Coaching
- Resilience Strengthening
- Career Coaching
- Team Coaching
- E-Assessment
- Online Learning
- Instructional Design & Advice
- Temporary Staffing (Detachering)
Quantifiable outcome
- 16 employees participated in resilience program pilot at EduCare
- +1 more outcomes
Companies that use Dé Nova
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles2 records
Dé Nova technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Dé Nova partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Het Onderwijsbureau B.V.coreProvides assessment services for werving & selectie (recruitment & selection) of educational professionals including directors, school principals, team leaders, HR advisors, and internal supervisors. Performs approximately 30 selection and development assessments annually for Het Onderwijsbureau B.V. clients. Also conducts assessments for new employees of Het Onderwijsbureau B.V. itself.
- GITPcoreGITP is specialist in Talent Intelligence offering scientifically substantiated digital assessment and analytic tools. Dé Nova uses GITP's digital tests and questionnaires which have been positively evaluated by the Dutch Test Affairs Commission (COTAN). These tools assess personality, cognitive ability, drives, and competency development. Approximately 50-60 test tools from GITP are used annually within selection, development, and career assessments, as well as in coaching and learning trajectories.
- Elan TrainingcoreElan Training is a specialist training provider in the reintegration industry and market leader in recognized job coach training. Collaboration includes: quality assurance (accreditation) of training offerings, educational support for new offerings development, blending existing offerings, conducting ability assessments for prospective students, and deploying trainers for job coach training. Partnership has existed since 2013 from the founding of Dé Nova.
- Via-MediaminorVia-Media is the website development and digital partner for Dé Nova Learning.
- oamkbminorBusiness partner of Dé Nova Learning.
- Mara Branding & DesignminorBranding and design partner for visual identity and marketing materials.
- Circle8minorPartner organization collaborating with Dé Nova Learning.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Dé Nova competitors and assessment
Company assessmentDirect peers
- GITP: Dutch talent intelligence and assessment specialist supplying COTAN-validated tools to Dé Nova while also selling its own assessment and development services to the same client base. Closest functional peer given overlapping methodology and buyer.
- Schouten & Nelissen: Major Dutch training, coaching and organizational development provider offering assessment, learning programs and executive coaching — directly overlapping Dé Nova's three core service lines across the same NL market.
- LTP (Learning & Training Partners): Dutch learning and development consultancy focused on corporate training and team development, with comparable assessments, coaching and instructional design offerings for Dutch enterprises.
- ICTheo (Inter Coaching): Dutch executive and systemic coaching organization serving corporates and governments with similar coaching methodology and team development offerings.
- Vroom (Vroom.cc): Dutch boutique learning and organizational development consultancy providing team coaching, training and leadership development — comparable size and positioning to Dé Nova.
Broad incumbents
- Berenschot: Large Dutch management consultancy with an established L&D and organizational development practice serving government and corporate clients; broader portfolio but overlapping people-development services.
- SHL: Global assessment and talent measurement provider operating in the Netherlands; competes in the same assessment and people-decision space where Dé Nova applies GITP-licensed tools.
Emerging players
- USG Restart: Dutch career transition, coaching and outplacement provider; overlaps Dé Nova's career coaching and resilience offerings for corporate and government accounts.
- ITS (International Top Talent Selection): Netherlands-based assessment and selection provider operating in adjacent talent-evaluation and assessment services markets, particularly for education-sector placements.
- CoachHub: Scalable digital coaching platform with Dutch enterprise penetration; represents the technology-driven competitive threat to Dé Nova's traditional in-person coaching model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Dé Nova social profiles
Digital presenceDé Nova financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dé Nova leadership team
Management profileNumber of profiles
Profiles3 records
Dé Nova funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dé Nova M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dé Nova
What does Dé Nova do?
Dé Nova is a Dutch learning and development consultancy that delivers three integrated service lines: Assessment (psychometric and competency assessments for individuals and teams), Learning (customized training programs, e-learning, and instructional design), and Coaching (one-on-one and team coaching, including nature-based and body-based approaches). Services are sold to both organizational buyers — corporate, education, and government — and to private individuals seeking personal development or career coaching.
Is Dé Nova a public or private company?
Dé Nova is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dé Nova founded?
Dé Nova was founded in 2013. It employs 1 to 10 people.
Where is Dé Nova based?
Dé Nova is headquartered in Utrecht, Netherlands, in the Europe region.
How does Dé Nova make money?
Four revenue lines are on record. Assessment Services are the primary driver. The others are learning Solutions, coaching Services and team Coaching.
Who are Dé Nova's main competitors?
Direct peers on record are GITP, Schouten & Nelissen, LTP (Learning & Training Partners), ICTheo (Inter Coaching) and Vroom (Vroom.cc). Broad incumbents are Berenschot and SHL. Emerging players are USG Restart, ITS (International Top Talent Selection) and CoachHub.
Does Dé Nova have an API?
No public API is recorded for Dé Nova.
What industry is Dé Nova in?
Dé Nova's product category is Learning & Development Consulting. Its primary akta.pro industry code is BPACANAM, Training Delivery Providers (In-Person, Virtual, Train-the-Trainer), with a secondary code of EDAGAKAF, Learning Experience Design (LXD) & UX for Learning. Its NAICS code is 611430 and its SIC code is 8200.