dascom americas sbi, llc

What dascom americas sbi, llc does

DASCOM Americas SBI, LLC, founded in 2012 and headquartered in Verona, Virginia, is the Americas distribution and assembly arm of the international DASCOM Group, operating the SONARAY brand of LED lighting solutions for industrial, commercial, and institutional end markets. The company's product portfolio spans high-bay and low-bay fixtures (Delta, Vario, Ice Breaker series), flood lights, street lights, solar-powered LED luminaires, downlights, panel LEDs, light bars (Matrix series), T8/T5 tubes, light strips, spot lights, and specialty explosion-proof fixtures (DAS-ARMOR series). Underlying technology relies on Citizen-brand LED chip sets, proprietary horizontal-vent heat dissipation architecture, and compliance with IES LM-80 lumen maintenance standards (over 70% lumen maintenance projected at 35,000 hours) and ANSI C78.377 chromaticity standards, with CRI ratings of 80-95% against a market average of approximately 70%.

The business model is hardware sales of LED fixtures, primarily one-time transactions with limited recurring revenue from replacement parts and accessories, distributed through a combination of direct sales (from the Verona, VA Americas HQ and Fort Lauderdale, FL LAT HQ) and a network of regional distributors — most notably The Factory HKA, which covers six LATAM countries (Mexico, Colombia, Peru, Panama, Bolivia, Venezuela). The company reports a footprint across more than 35 countries in the Americas, Europe, Asia-Pacific, and Oceania, with no disclosed pricing, revenue figures, or headcount data in the available source material. Notable certifications (CE, UL, ETL, DLC, NOM, RETILAP, IES LM-80, EN62471, ANSI C78.377, IP65, IK08/IK09) position the product line for commercial, government, and utility rebate eligibility.

Name

dascom americas sbi, llc

Legal name

DASCOM Americas SBI LLC

Website

https://dascomla.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

DASCOM Americas SBI, LLC manufactures and distributes the SONARAY brand of LED lighting fixtures for industrial, commercial, and institutional buyers across the Americas, leveraging Citizen LED chipsets, proprietary thermal design, and a direct-plus-distributor sales model spanning 35+ countries.

Ownership category

akta.pro rank

Product category

LED Lighting Solutions

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB)

akta.pro secondary industries

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK), Hazardous Location & Explosion-Proof Lighting (ATEX/IECEx, intrinsically safe fixtures) (IMAGAIAC)

Keywords

• LED lighting fixtures
• Industrial lighting products
• Commercial LED solutions
• High bay luminaires
• Outdoor LED lighting

Headquarters

HQ city

Verona

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. LED Lighting Fixture Sales: DASCOM generates revenue through the sale of LED lighting fixtures under the SONARAY brand. The product portfolio includes high bays, low bays, flood lights, street lights, downlights, light bars, panel LEDs, and solar LED luminaires. Revenue is primarily one-time hardware sales with potential for replacement parts and accessories.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

DASCOM Americas SBI, LLC manufactures, assembles, and distributes the SONARAY brand of LED lighting fixtures for industrial, commercial, institutional, and off-grid applications. The product portfolio includes high bays, low bays, flood lights, street lights, downlights, light bars, panel LEDs, solar LED luminaires, T8/T5 tubes, light strips, spot lights, and explosion-proof (ARMOR) fixtures. Products are built with Citizen LED chip sets and carry IES LM-80, ANSI C78.377, IP65, and IK08-09 certifications, with operations spanning the Americas, Europe, Asia-Pacific, and Australia through a network of regional distributors and direct sales offices.

Product overview

Dascom Americas SBI LLC offers the SONARAY brand of LED lighting solutions, a comprehensive portfolio of energy-efficient lighting products for industrial and commercial applications. The product line includes Light Bars (Matrix Series), Flood Lights, LED Solar luminaires, Street Lights, Downlights, Panel LEDs, Low Bay fixtures (Delta Series), and High Bay luminaires (Delta, Vario, and Ice Breaker series), along with accessory products including T8/T5 tubes, light strips, spot lights, and explosion-proof fixtures (ARMOR Series). The products are manufactured with high-quality Citizen LED chips and IES LM-80 compliant components, featuring IP65 and IK08/IK09 ratings for durability in various environmental conditions.

Differentiator

Problem solved

Functional benefit

Brands

• Sonaray: LED lighting brand offering energy-efficient solutions for industrial and commercial applications, including light bars, high bays, flood lights, street lights, downlights, panels, low bays, and solar LED luminaires.

Products and services

• Light Bar (Matrix Series) Flexible LED Matrix Light Bar luminaire configurable from one to five light bars with adjustable bracketing mechanism for optimal light distribution. Features a lightweight aluminum body and high-quality Citizen LED chip sets for industrial, commercial, and residential applications.
• High Bay (Delta / Vario / Ice Breaker Series) LED high-bay luminaires available in distinct housing styles (Delta, Vario, Ice Breaker) with wide power selection, high-quality chip sets, and a 50,000-hour lifetime. Designed for warehouses, production facilities, processing plants, and other high-ceiling industrial areas.
• Low Bay (Delta Series) LED low-bay fixtures for medium-height ceilings and exterior or element-exposed applications including parking garages, tunnels, cold-storage facilities, warehouses, factories, and stairwells.
• Flood Light LED flood lights for open spaces requiring large, evenly distributed illumination. Available in various wattages and beam angles with rugged design providing durability, energy savings, and high lumen output.
• Street Light LED street lighting using high-power Citizen LED chips, secondary integrated optics, and a patented exterior design with horizontal vents for heat dissipation. Anti-corrosive and anti-UV properties suitable for highways, commercial roadways, streets, and parking lots.
• LED Solar Solar-powered LED luminaires designed for areas without access to the electrical grid. Features high-power LED chip sets and an ergonomic design with horizontal vents for heat dissipation that reduces dust accumulation.
• Downlight LED downlights with a single light source to reduce visual fatigue and eliminate multiple shadows. Uses Citizen LED chips meeting the highest international photobiological safety standards. 40,000-hour lifetime.
• Panel LED LED panel lights with CRI of 80 for vivid, clear colors. Designed for hallways, libraries, classrooms, and large open rooms with exceptional clarity and cost savings.
• T8 Tubes (Lecko E Classic / Industrial / Premium) LED tube lighting in T8 format including Lecko series variants (LECKO E CLASSIC, LECKO E INDUSTRIAL, LECKO E PREMIUM) for various commercial and industrial applications.
• T5 Tubes LED tube lighting in T5 format for commercial and industrial applications.
• Light Strip (LS Series) LED light strips for accent and decorative lighting applications.
• Spot / Spot Novo Series LED spot lights including MR16-compatible fixtures and the Novo series for focused accent lighting.
• DAS-ARMOR Series (Explosion Proof) Explosion-proof LED luminaires designed for hazardous environments requiring specialized safety certifications.

Quantifiable outcome

• Up to 825% improvement in lighting levels (from 11 to 91 foot candles in gymnasium case study)
• +5 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered minor.

• The Factory HKA SA DE CV (Mexico)minorChannel Partner/ Reseller/ DistributorThe Factory HKA SA DE CV serves as a distributor for SONARAY LED lighting products in Mexico, operating from Calle Zempoala #251, Piso 9, Col. Narvarte, Delegación Benito Juárez, C.P. 03020, Distrito Federal. Phone: +52 55 655.32.839.
• The Factory HKA (Colombia)minorChannel Partner/ Reseller/ DistributorThe Factory HKA serves as a distributor for SONARAY LED lighting products in Colombia, operating from Calle 80, No. 69-70, Bodega 20, Bogotá Colombia. Phone: +571-311.30.63.
• The Factory HKA (Peru)minorChannel Partner/ Reseller/ DistributorThe Factory HKA serves as a distributor for SONARAY LED lighting products in Peru, operating from Calle Tobago N° 265, Urb. Los Cedros de Villa, Chorrillos, Lima, Perú. Email: [email protected].
• The Factory HKA Corp. (Panama)minorChannel Partner/ Reseller/ DistributorThe Factory HKA Corp. serves as a distributor for SONARAY LED lighting products in Panama, operating from Ave. La Paz, Urbanización Bethania, Panama City. Phones: 229-1925, 229-2053 y 261-0423.
• ThefactoryHka (Bolivia)minorChannel Partner/ Reseller/ DistributorThefactoryHka serves as a distributor for SONARAY LED lighting products in Bolivia, operating from Calle Las Dalias Nº 7, Zona Equipetrol, Barrio Sirari. Phone: (591-3) 3429010.
• The Factory (Venezuela)minorChannel Partner/ Reseller/ DistributorThe Factory serves as a distributor for SONARAY LED lighting products in Venezuela, operating from Calle Callejón Gutiérrez, Edf. Riva, Local 2-1, Planta Baja, La California Norte, Caracas, Venezuela. Phones: (+58 0212) 202.08.11 / 237.50.10 / 237.41.12 / 237.52.53 / 237.43.68 / 237.51.32.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Signify (formerly Philips Lighting): Global market leader in LED lighting fixtures and systems for professional, consumer, and IoT applications. Directly comparable as a full-line LED lighting manufacturer serving industrial, commercial, outdoor, and office segments across the same geographies as SONARAY.
• Acuity Brands: US-based manufacturer of commercial and industrial LED lighting fixtures and lighting controls, with brands such as Lithonia, Holophane, and Aculux. Directly overlaps SONARAY's industrial, outdoor, and hazardous-location product categories.
• Eaton (Cooper Lighting Solutions): Major manufacturer of commercial and industrial LED fixtures via the Cooper Lighting Solutions portfolio (Halo, Metalux, Invue). Competes head-to-head with SONARAY in high-bay, outdoor area, and street lighting for institutional customers.
• Cree Lighting: LED technology and fixture specialist serving commercial, industrial, and residential markets with a strong emphasis on high-CRI, high-efficacy products. Comparable to SONARAY in core LED chip technology and fixture assembly.
• ams OSRAM: Global LED and lighting solutions provider with broad product lines across automotive, specialty, and general illumination. Comparable to SONARAY as a vertically integrated LED lighting manufacturer with global reach and industrial/commercial focus.
• Hubbell Lighting: Manufacturer of commercial, industrial, and outdoor LED lighting fixtures under brands such as Hubbell Outdoor, Kim Lighting, and Columbia Lighting. Directly comparable portfolio to SONARAY's high bay, street light, and outdoor area products.
• Dialight: Specialist in industrial and hazardous-location LED lighting, including explosion-proof fixtures for oil & gas, mining, and heavy industry. Closely comparable to SONARAY's ARMOR explosion-proof series and industrial high-bay offerings.
• MaxLite: US-based manufacturer of commercial and industrial LED lighting fixtures including panels, troffers, high bays, and outdoor luminaires. Closely comparable product mix, channel strategy, and Americas-centric distribution to SONARAY.
• RAB Lighting: North American manufacturer of commercial and industrial LED lighting, with a strong presence in outdoor area lighting, flood lights, and contractor channels. Directly comparable offering to SONARAY's street, flood, and area lighting SKUs.
• Zumtobel Group: Austrian-headquartered European lighting group (Zumtobel, Thorn, Tridonic) specializing in professional indoor and outdoor LED solutions for commercial, industrial, and public infrastructure. Comparable to SONARAY's product breadth and global multi-region distribution footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SonarayLEDLighting
• LinkedInlinkedin.com/company/dascom-card-printers
• Xtwitter.com/sonarayledusa

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dascom americas sbi, llc