The Factory
The Factory is a Perth-based, family-owned company founded in 1991 that designs, manufactures, and installs custom signage, illuminated signs, vehicle wraps, and commercial Christmas decorations for local councils, enterprises, and small businesses across Australia.
- Company typePrivate
- Founded1992
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
The Factory firmographics
Firmographics- Name
- The Factory
- Legal name
- The Factory Australia Pty Ltd
- Website
- https://the-factory.com.au
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Factory is a Perth-based, family-owned company founded in 1991 that designs, manufactures, and installs custom signage, illuminated signs, vehicle wraps, and commercial Christmas decorations for local councils, enterprises, and small businesses across Australia.
- Ownership category
- akta.pro rank
The Factory industry classification
Industry- Product category
- Custom Signage Manufacturing and Installation
- NAICS
- Sign Manufacturing (33995), Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (541850)
- SIC
- Commercial Printing (2750)
- akta.pro primary industry
- OOH Production, Printing & Installation Services (BPAFALAL)
- akta.pro secondary industries
- Digital Signage & Commercial Displays (HDACADAL), Corporate Event Decor, Branding & Signage (HSACADAJ), Event Signage, Props & Custom Installations (HSACAOAG), Seasonal/Holiday Outdoor Lighting Installation & Takedown (HSAIAHAN)
Keywords
Where The Factory is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Factory business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Custom Signage Design, Manufacture & Installation: Project-based revenue from the design, manufacture, and installation of custom signage solutions including building signs, illuminated signs, metal signs, pylon signs, reception signs, totem signs, wall graphics, window graphics, wayfinding signs, and vehicle signage. Revenue is earned on a per-project basis with quote-based pricing.
- Event Displays and Activations: Revenue from custom event displays, exhibition stands, pop-up kiosks, branded activations, and retail displays. Primarily project-based with design, fabrication, and installation included.
- Commercial Christmas Decorations: Revenue from the design, supply, installation, dismantling, and storage of commercial Christmas decorations and displays for councils, shopping centres, corporate spaces, and public venues. Includes both seasonal project fees and storage services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based custom signage pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
The Factory product offering
Product offeringCore offering
The Factory designs, manufactures, and installs custom signage and display solutions for businesses and government clients across Australia. Its offerings span building signage, illuminated LED signs, vehicle wraps and graphics, wayfinding systems, wall and window graphics, pylon/monolith signage, metal signs, and large-scale commercial Christmas decorations and event activations, delivered end-to-end from concept to installation.
Product overview
The Factory is a Perth-based signage company offering end-to-end signage and display solutions. The company operates as a single unified service provider with a comprehensive portfolio of 17 distinct product categories covering building signage, custom signs, illuminated signs, interpretive signage, metal signs, pylon/monolith signs, reception signage, totem signage, wall graphics, window graphics, wayfinding signage, vehicle signage, commercial Christmas decorations, event displays, exhibition displays, 3D LED illuminated signs, and lightbox signs. All products are designed, manufactured, and installed by the company with over 33 years of combined experience in the Australian signage industry.
Differentiator
Problem solved
Functional benefit
Products and services
- Building Signage
Quantifiable outcome
- 32+ years of combined experience in signage design and manufacturing
- +3 more outcomes
Companies that use The Factory
Customer profileNamed customers27 records
Segments7 records
Ideal customer profiles3 records
The Factory technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
The Factory partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Atalanta Property (Subiaco)minorPartnership for a comprehensive signage audit and wayfinding enhancement review at Atalanta Property's retail precinct in Subiaco. The project involved onsite assessment of directional signage, directory locations, and visitor pathways to identify optimisation opportunities.
- Gold Class CaravansminorFull signage branding project for Gold Class Caravans including building fascia signage (ACP with digital print and matte laminate), entry glass signage, storefront branding, double-sided illuminated lightbox, and vehicle graphics across multiple media.
- City of StirlingcorePartnership with the City of Stirling for the 2025 festive season to custom design and deliver commercial Christmas displays at the Stirling Civic Centre. Deliverables included an 8m interactive spiral Christmas tree, bauble zone with seating, festive tunnel, and multiple themed features. The experience was designed as a cohesive walk-through journey.
- Town of Victoria ParkcoreThe Factory has partnered with the Town of Victoria Park since 2023 to deliver large scale Christmas decorations transforming key precincts into festive destinations. The partnership involves custom design, manufacture, installation, and annual refresh of Christmas trail experiences across multiple community hubs. Each year new elements are introduced to encourage repeat visitation.
- Harmon TransportationminorVehicle graphics partnership with Harmon Transportation starting in 2022, beginning with one mine spec ute and growing to a fleet of 22+ vehicles including utes and a 15-tonne ADR interstate truck. The relationship has scaled alongside the client's business growth.
- City of AlbanycorePartnership with the City of Albany since 2021 for commercial Christmas decoration projects including large-scale Christmas trails, immersive walk-through installations, selfie characters, and themed displays. The project has grown to become a cultural and economic highlight of Albany's annual calendar.
- City of VincentcoreLong-standing partnership with the City of Vincent since 2016 for annual Christmas walking trail installations across Leederville, Mount Hawthorn, and North Perth. Deliverables include large interactive installations, streetscape lighting, selfie characters, and walk-through features. Featured in The Urban List as one of 'Perth's Best Christmas Trails 2024'.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
The Factory competitors and assessment
Company assessmentBroad incumbents
- Snap Print & Design: Snap is a large Australian print and design franchise network offering signage, vehicle wraps, and wide-format printing. Overlaps with The Factory on signage, vehicle graphics, and design but operates as a much larger, broader print-services franchise.
- oOh!media: oOh!media is a leading Australian out-of-home advertising company operating roadside, transit, and retail advertising assets. Tangentially comparable as a major player in OOH advertising where The Factory also operates, but at vastly different scale and business model (media owner vs. producer).
- JCDecaux Australia: JCDecaux is a global outdoor advertising and street furniture company with Australian operations. Comparable as a major OOH advertising infrastructure player, though it operates as a media owner rather than a signage manufacturer like The Factory.
Regional players
- Vision Signs Perth: Vision Signs is a Perth-based signage manufacturer specializing in custom signs, vehicle graphics, and illuminated signage for WA businesses. Direct regional competitor with similar target market but smaller scale than The Factory.
- Greenline Signs: Greenline Signs is an Australian signage manufacturer and installer serving retail, corporate, and government clients nationally. Comparable product offering to The Factory but serves a broader geographic footprint beyond WA.
Direct peers
- Signarama Australia: Signarama is a global signage franchise with Australian locations offering custom signs, vehicle wraps, and business signage. Directly comparable to The Factory as a competing signage manufacturer/installer targeting similar SMB and enterprise customers.
- FASTSIGNS Australia: FASTSIGNS is an international signage and visual graphics franchise producing custom signs, graphics, and visual communications for businesses. Comparable to The Factory across the full signage product portfolio with similar B2B target customers.
- Image Group Australia: Image Group is an Australian visual communications company producing signage, exhibition displays, event branding, and large-format graphics. Directly comparable to The Factory across event signage, exhibitions, vehicle wraps, and custom signage.
- Colourview Industries: Colourview is a Perth-based signage, printing, and display manufacturer serving corporate, retail, and government clients across Western Australia. A direct local competitor to The Factory with overlapping product lines and customer segments.
Emerging players
- Neon Works Australia: Neon Works is an Australian custom neon and LED signage specialist serving hospitality, retail, and event customers. Partial overlap with The Factory on illuminated signage, with greater specialization in neon and RGB LED display work.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
The Factory social profiles
Digital presenceThe Factory financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Factory leadership team
Management profileNumber of profiles
Profiles5 records
The Factory funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Factory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Factory
What does The Factory do?
The Factory designs, manufactures, and installs custom signage and display solutions for businesses and government clients across Australia. Its offerings span building signage, illuminated LED signs, vehicle wraps and graphics, wayfinding systems, wall and window graphics, pylon/monolith signage, metal signs, and large-scale commercial Christmas decorations and event activations, delivered end-to-end from concept to installation.
Is The Factory a public or private company?
The Factory is a private company. It is classified as family owned and is currently operating.
When was The Factory founded?
The Factory was founded in 1992. It employs 11 to 50 people.
Where is The Factory based?
The Factory is headquartered in Perth, Australia, in the Oceania region.
How does The Factory make money?
Three revenue lines are on record. Custom Signage Design, Manufacture & Installation is the primary driver. The others are event Displays and Activations and commercial Christmas Decorations.
Who are The Factory's main competitors?
Broad incumbents on record are Snap Print & Design, oOh!media and JCDecaux Australia. Regional players are Vision Signs Perth and Greenline Signs. Direct peers are Signarama Australia, FASTSIGNS Australia, Image Group Australia and Colourview Industries. Neon Works Australia is listed as an emerging player.
Does The Factory have an API?
No public API is recorded for The Factory.
What industry is The Factory in?
The Factory's product category is Custom Signage Manufacturing and Installation. Its primary akta.pro industry code is BPAFALAL, OOH Production, Printing & Installation Services, with a secondary code of HDACADAL, Digital Signage & Commercial Displays. Its NAICS code is 33995 and its SIC code is 2750.