City Moves

What City Moves does

City Moves is a UK-based removals and storage company founded in 2005 by Victor Safadi, operating from its headquarters in Swansea, Wales, and a regional office in Portishead, Bristol. The company provides domestic, commercial, and international relocation services to individual households, businesses, and institutional clients across South Wales, South West England, and international destinations in Europe, North America, Oceania, and the Middle East through a trusted global partner network.

The company's core product suite comprises three primary offerings (removals, storage, and packing services) and a broad portfolio of specialized vertical services including office relocations, NHS and healthcare facility moves, schools and education relocations, retirement home removals, vehicle transport (cars, boats, motorcycles, helicopters, jet skis, ATVs), and specialist item handling (hot tubs, pianos, gym equipment, artwork, and antiques). No proprietary technology platforms are referenced in the available data; service delivery is operationally driven by an experienced team with over 20 years of industry experience, supported by industry accreditations (National Guild of Removers Super Elite Honours, Removals Industry Ombudsman, Removal Approved, Road Haulage Association).

City Moves operates a primarily transactional, quote-based revenue model with one-time fees for removals, packing, and specialist services, supplemented by recurring monthly storage subscriptions. Go-to-market is sales-led through direct phone enquiries, website quote forms, virtual remote surveys, and a referral channel built on five named estate agent partnerships. Pricing is not publicly disclosed; instead, the company provides free no-obligation quotations, with isolated price anchors such as hot tub removals starting at £299 and storage promotions starting at £1 for the first month. The company is privately held with 1-10 employees and has not raised external funding.

Name

City Moves

Legal name

City Moves Ltd

Website

https://citymoves.co.uk

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

City Moves is a UK-based removals and storage company operating from Swansea and Portishead, providing domestic, commercial, and international relocation services to households, businesses, and institutions across the UK, Europe, North America, and Oceania.

Ownership category

akta.pro rank

Product category

Moving & Storage Services

NAICS

Used Household and Office Goods Moving (48421), Used Household and Office Goods Moving (484210)

SIC

Arrangement Of Transportation Of Freight & Cargo (4731), Public Warehousing & Storage (4220), Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Local Moving for Homes (Single-Family, Townhome) (HSAKAAAC)

akta.pro secondary industries

Local Moving with Packing/Unpacking Add-On (HSAKAAAH), Local Storage-to-Home / Home-to-Storage Moves (HSAKAAAL), Senior & Assisted-Living Local Moving (HSAKAAAD), Move Management (Office Relocations) (BPABAFAC), Interstate Specialty Household Moves (Pianos/Antiques/Fine Art/Safes) (HSAKABAJ)

Keywords

• Domestic removals
• Commercial removals
• International removals
• Storage services
• Packing services

Headquarters

HQ city

Swansea

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Removal Services: Core removal services for domestic and commercial moves including packing, loading, transport, and unloading. Charges based on property size, volume of belongings, distance, and access requirements. Provides both local and long-distance moves across UK and internationally.
2. Storage Services: Secure storage solutions offering both short-term and long-term options. Services include collection, transport to facility, secure storage in monitored containers, and return delivery. Revenue generated through space rental based on volume and duration.
3. Packing Services: Professional packing services available as full or partial options. High-quality packing materials and techniques used to protect belongings during transit. Can be bundled with removal services or provided as standalone.
4. Vehicle Transport: Specialized vehicle transportation services for cars, vans, motorcycles, boats, jet skis, ATVs, and helicopters. Uses state-of-the-art equipment to transport vehicles without adding mileage.
5. Specialist Item Removals: Removal services for specialty items including hot tubs, pianos, gym equipment, artwork, and antiques. Requires specialist handling, equipment, and expertise. Hot tub removals start from £299.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

City Moves provides professional domestic, commercial, and international removals services covering local, long-distance, and overseas relocations across the UK, Europe, North America, and Australia. The company also offers secure short-term and long-term storage with 24-hour access and monitoring, professional packing services, and specialist handling for vehicles, hot tubs, gym equipment, artwork, pianos, NHS facilities, schools, offices, and retirement home relocations. Pricing is provided on a free, no-obligation quote basis.

Product overview

City Moves is a removals and storage company offering a comprehensive suite of relocation services. The core offerings include Removals (domestic, commercial, and international), Storage (with 24-hour access), and Packing Services (full and partial). These core services are complemented by specialized offerings including Vehicle Transport, Hot Tub Removals, Piano & Instrument Removals, Art Work & Statue Removals, Gym Equipment Removals, Commercial Removals with dedicated Office Moves, Retirement Home Removals, NHS & Health Service Removals, and Schools & Education Removals. The company operates across the UK (particularly South Wales and South West England), with international coverage to Europe, North America, and Australia through a trusted global network.

Differentiator

Problem solved

Functional benefit

Products and services

• Removals

Quantifiable outcome

• Up to 12 weeks free storage offered with terms and conditions

Named customers7 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• National Guild of RemoverscoreOthersIndustry accreditation body. City Moves holds multiple awards from the National Guild of Removers including Professional Standards Commitment Award and Super Elite Honours Remover Award.
• Removals Industry Ombudsman SchemecoreOthersRegulatory body for the removals industry. City Moves is fully accredited and associated with the scheme, holding the Perfect Record Award.
• Removal ApprovedcoreOthersIndustry accreditation organization providing certification for reputable removal companies.
• Road Haulage Association (RHA)coreOthersTrade association for the UK road transport industry. City Moves is fully associated with the RHA.
• TrustpilotminorOthersCustomer review platform where City Moves maintains a 4.9 star rating from 94 reviews.
• Swansea University FCminorStrategic or Co-development PartnerProud partner of Swansea University FC, supporting the local community alongside day-to-day operations.
• BelvoircoreChannel Partner/ Reseller/ DistributorEstate agent partner who recommends City Moves removals services to their property clients.
• DawsonscoreChannel Partner/ Reseller/ DistributorEstate agent partner recommending City Moves services to their clients.
• Morgan JonescoreChannel Partner/ Reseller/ DistributorEstate agent partner recommending City Moves services to their clients.
• Fine & CountrycoreChannel Partner/ Reseller/ DistributorEstate agent partner recommending City Moves services to their clients.
• Clee Tomkinson FranciscoreChannel Partner/ Reseller/ DistributorEstate agent partner recommending City Moves services to their clients.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Pickfords: One of the UK's oldest and largest removals and storage companies, offering domestic, commercial, and international moves plus storage. Directly comparable to City Moves' full-service offering but operating at significantly greater national scale.
• White & Company: National UK removals and storage operator with own branches and international network, including office and commercial moves. A larger, more established counterpart to City Moves.
• Johnsons Moving Services: Large UK removals group offering home, office, international, and storage services with national branch coverage. Provides a useful scale benchmark against City Moves.

Direct peers

• Britannia Movers International: UK-based removals company providing domestic, commercial, and international relocation services through a partner network. Closely mirrors City Moves' service portfolio and international reach.
• Bishop's Move: Long-established UK removals and storage specialist offering domestic, European, and international relocations with strong credentials. Comparable in service breadth and customer segments.
• Abels Moving Services: UK-based removals specialist with domestic, international, and commercial relocation services plus storage. Comparable mid-tier peer with similar enterprise and household customer mix.

Emerging players

• AnyVan: Online marketplace connecting customers with removal and delivery services across the UK. Competes for consumer moving demand but via a tech-led aggregator model rather than owned fleet.
• Shiply: UK-based transport marketplace allowing customers to list removals and receive bids from carriers. Adjacent competitor that could disrupt traditional removals firms' pricing and lead generation.

Others

• Compare My Move: UK comparison and lead-generation platform for removal companies. Functions as an indirect channel competitor and partner to City Moves, shaping how customers source quotes.

Regional players

• Smooth Removals: Smaller UK regional removals and storage company offering domestic and commercial moves with packing services. Comparable in service mix and target customer profile though operating in different regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/city_moves
• Facebookfacebook.com/citymoves
• Instagraminstagram.com/city.moves.removals

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about City Moves