Removal Reviews

What Removal Reviews does

RemovalReviews is a two-sided consumer reviews and lead-generation marketplace for the moving and removals industry, founded in 2007 and operated by World Media Group LLC, a Delaware-incorporated parent. The consumer-facing platform lets individuals planning home, commercial, or international moves read and submit reviews of removal companies, access moving cost estimators (Free Moving Quote, Commercial Move Quote, International Move Quote), and request quotes. The B2B side sells Listing Ads, Profile Ads, phone-verified moving leads (priced via a real-time bidding algorithm and capped at three sharing companies per lead), live phone call transfers, and reputation tools to moving companies, with a sales-led go-to-market via outbound calling.

Underlying technology includes an IP-based form delivery system that serves location-appropriate lead forms (US, UK, Canada, Australia, New Zealand, International) with claimed 98–99% accuracy, the MoveAdvisor Portal for lead management and tracking, RealValidation phone verification, and integrations with 8+ moving software platforms (Granot, MoverworX, Movegistics, MoveitPro, MovePoint, Dr. Mover, MoverBase, The Moving Software). Distribution is amplified by MoveAdvisor iOS and Android apps, the MyMovingLoads WordPress plugin, iframe embeds, and a Ping Post API for affiliates, plus a Bank Verified Review badge (one-time £5 GBP) that authenticates reviewers via payment confirmation.

The company monetizes through six streams: advertising subscriptions (Listing and Profile Ads), transactional lead sales, live phone call transfers, Bank Verified Review fees, affiliate referral commissions, and co-branded use of its moving-cost estimation engine by partners such as TheMovingBlog-dot-com and Moving-dot-tips. A DialMind partnership layers an AI call assistant into the offering for removal-company customers. The platform reports nearly 2.6 million annual users across 50+ countries, with approximately 45% of traffic from smartphones, and no disclosed funding, M&A, or leadership changes in the source materials.

Name

Removal Reviews

Legal name

World Media Group LLC

Website

https://removalreviews.co.uk

Company type

Private

Founded year

2007

Operating status

Operating

Short description

RemovalReviews operates a two-sided consumer review and lead-generation marketplace for the moving industry, connecting individuals planning moves with removal companies across 50+ countries via reviews, phone-verified leads, advertising, and call transfers.

Ownership category

akta.pro rank

Product category

Moving Services Reviews and Lead Generation

NAICS

Used Household and Office Goods Moving (484210)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Residential Junk Removal & Hauling (HSAKALAA)

Keywords

• Moving company reviews
• Mover lead generation
• Removal company advertising
• Relocation services directory
• Moving quote comparison

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Advertising - Listing Ads: Moving companies purchase listing ads to appear above regular results in listings on state pages, city pages, and route pages. Advertisers receive monthly reports on ad activity including impressions, clicks, and exposure data.
2. Advertising - Profile Ads: Moving companies purchase profile ads to appear on competitor business pages, positioned below the competitor's company information. Enables competitor's potential customers to be targeted with alternative options.
3. Verified Moving Leads Sales: Moving companies purchase phone-verified moving leads delivered in real-time via email, SMS, or directly into moving software. Leads are shared with a maximum of 3 other moving companies. Pricing determined by real-time bidding algorithm.
4. Live Phone Call Transfers: Moving companies receive direct phone calls from consumers looking for moving services. Customizable filters allow companies to specify desired locations and call volumes.
5. Bank Verified Review Badge: Reviewers pay a one-time £5 GBP fee to receive a 'Bank Verified' badge on their review, confirming identity verification through successful payment.
6. Affiliate Referral Commission: Website owners and affiliates earn percentage-based commissions on all approved moving leads and phone calls they generate through embedded lead forms, iframe embeds, or forwarded phone numbers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

RemovalReviews operates a two-sided platform for the moving and removal industry, allowing consumers to research, review, and compare professional moving companies across 50+ countries and to request free domestic, commercial, or international moving quotes. On the B2B side, the company sells advertising placements (listing and profile ads), phone-verified moving leads delivered via real-time bidding, and live phone call transfers to moving companies seeking customer acquisition channels.

Product overview

RemovalReviews operates as a dual-sided marketplace connecting consumers seeking moving services with removal companies. The core consumer-facing platform provides reviews, comparisons, and quote request functionality (Free Moving Quote, Commercial Move Quote, International Move Quote). For business customers, RemovalReviews offers a suite of lead generation products including Moving Leads (phone-verified leads with optional household inventory), RemovalReviews Ads (Listing Ads and Profile Ads), and Live Call Transfers. The ecosystem includes the MoveAdvisor smartphone app for iOS/Android, the DialMind AI call assistant for automated customer qualification, and a WordPress plugin for affiliate lead generation. A Bank Verified Review service adds credibility to user-submitted reviews for a fee. All products are managed through the MoveAdvisor Portal with API integration available for partners.

Differentiator

Problem solved

Functional benefit

Brands

• MoveAdvisor: Mobile application brand for the moving industry, providing consumer reviews, moving cost calculators, and home inventory management tools.

Products and services

• RemovalReviews Platform Consumer-facing reviews and comparison platform for moving companies, allowing individuals to read and write reviews, compare removal firms, and access moving cost estimators across domestic and international routes. Free for consumer users; serves as the audience funnel for the B2B advertising and lead products.
• Free Moving Quote Online quote form that collects residential move details (origin postcode, destination city, household size, contact information) and forwards them to partnered moving companies for estimates. Used as the primary consumer lead capture point on the RemovalReviews website.
• Commercial Move Quote Dedicated quote estimator for commercial and business relocations, distinct from residential moves, capturing business-specific move requirements and forwarding to commercial-capable moving companies.
• International Move Quote Quote form for international moves between countries, supporting US, UK, Canada, Australia, New Zealand, and other international routes, and routing inquiries to international moving specialists.
• Moving Leads Phone-verified moving leads sold to removal companies. Each lead includes customer contact details, move specifications, and optional household inventory; leads are delivered in real time via email, SMS, or direct import into moving software. Pricing is determined by a real-time bidding algorithm and leads are shared with a maximum of three other moving companies.
• RemovalReviews Ads Advertising platform for moving companies, offering Listing Ads (positioned above regular results on state, city, or route pages) and Profile Ads (featured on competitor business pages). Monthly reporting covers impressions, clicks, and exposure. Pricing is available on request via sales contact.
• Live Call Transfers Phone lead service that transfers inbound calls from consumers looking for moving services directly to removal company phone lines. Movers can specify customizable filters for desired locations, move dates, and call volumes to match capacity.
• Bank Verified Review Paid review verification service requiring a one-time £5 GBP payment. Confirms reviewer identity via successful card or bank payment processed by a third-party payment provider, then displays a Bank Verified badge alongside the review on the RemovalReviews platform.
• MoveAdvisor App Smartphone application available on iOS and Android providing moving cost estimation, home inventory management with drag-and-drop functionality, and discovery of moving companies. Supports US, UK, Canada, Australia, and New Zealand markets; extends RemovalReviews reach to mobile users.
• DialMind AI Call Assistant AI-powered call assistant built for removals that answers inbound calls, qualifies customers, and captures opportunities even when the removal company's team is busy. DialMind subscribers are showcased as DialMind Partners on RemovalReviews for additional exposure.
• MoveAdvisor WordPress Plugin (MyMovingLoads) Free WordPress plugin enabling affiliates and website owners to embed customizable moving quote forms on their own sites. Supports location-based automatic form selection (US, UK, Canada, Australia, New Zealand, International), responsive design, Google Analytics tracking, and real-time lead attribution via MoveAdvisor API key.
• Affiliate Program Referral commission program for affiliates generating moving leads through the WordPress plugin, iframe embed, Ping Post API integration, or forwarded phone numbers. Affiliates earn percentage-based commissions on all approved moving leads and phone calls, calculated and tracked in real time in the MoveAdvisor Portal.

Quantifiable outcome

• Save up to 40% off moving costs (claimed platform benefit)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability3 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• TheMovingBlog-dot-comminorGTM or Marketing PartnerCo-branding partner that provides moving quotes using the RemovalReviews estimation engine. The Moving Blog has no access to personal details data sent to the RemovalReviews estimation engine.
• Moving-dot-tipsminorGTM or Marketing PartnerCo-branding partner that provides moving quotes using the RemovalReviews estimation engine. Moving Tips has no access to personal details data sent to the RemovalReviews estimation engine.
• RealValidationcoreTechnology or IntegrationReal-time phone number verification service used to validate contact information on moving leads before distribution to moving companies.
• Google (Places API, Distance Matrix API, Geocoding API)coreTechnology or IntegrationGoogle APIs used in the WordPress lead form plugin to provide autocomplete for locations, display distance between pickup and delivery locations, and show location names based on zip/postcode.
• Moving Software Partners (Granot, The Moving Software, MoverworX, Dr. Mover, MoverBase, Movegistics, MoveitPro, MovePoint)coreTechnology or IntegrationIntegration partnerships with major moving company software platforms enabling direct lead import into moving company systems. Supports most popular moving software available.
• World Media Group LLCcoreOthersParent company and operator of RemovalReviews. World Media Group LLC is registered in Delaware, USA and operates multiple moving-related websites and apps globally.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Angi (formerly Angie's List / HomeAdvisor): Largest US home-services lead generation platform with paid memberships and per-lead pricing across dozens of categories. Competes for moving-company advertising spend and may absorb moving as a category within its broader home-services marketplace.
• Yelp: Leading consumer review platform with a moving-company category that competes for review-driven discovery and advertising revenue. Comparable two-sided model (consumer reviews + B2B advertising) but at much broader horizontal scale.
• Thumbtack: On-demand marketplace connecting consumers with local professionals across hundreds of service categories, including moving. Competes for SMB moving-company acquisition budgets and increasingly overlapping consumer intent (project/quote requests).
• Trustpilot: Global review platform that hosts moving-company profiles and competes for trust-signal traffic in the category. Comparable business model (paid verification features, B2B subscriptions) and global footprint like RemovalReviews.
• Porch: Home-services marketplace connecting homeowners with local pros across categories including moving. Overlaps in mover lead generation and adjacent moving-adjacent services (e.g., packing, junk removal).

Direct peers

• HireAHelper: Online marketplace connecting consumers with moving labor (loading/unloading helpers and truck rentals). Competes for the same intent-driven moving traffic and serves a complementary mover/Hauler marketplace via lead-and-book transactions.
• Moving.com: Long-standing consumer moving comparison site owned by a major internet media company, offering quotes, city guides, and mover directories. Closest direct competitor by audience and content scope, with similar advertiser/lead-gen revenue model.
• Move.org: Consumer review and comparison platform focused exclusively on moving companies. Direct head-to-head competitor in the moving-vertical review/lead-generation space, with comparable content, review aggregation, and lead-generation offerings.

Others

• Realtor.com: Real estate listing site that monetizes intent-driven consumer traffic via advertising and lead-gen connections to adjacent service providers. Comparable ad/lead economics on consumer-transactional traffic, with potential to expand into moving-services leads.
• Zillow (Premier Agent / Zillow Home Loans): Real estate marketplace with a lead-generation business model for adjacent verticals (mortgages, agents, services). Indirectly comparable for its paid lead-gen and advertising monetization of intent-driven traffic.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/removalreviews
• YouTubeyoutube.com/moveadvisor
• Facebookfacebook.com/removalreviews
• LinkedInlinkedin.com/company/moveadvisor
• TikToktiktok.com/@moveadvisor.com

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Removal Reviews