Cyber Media Research & Services

What Cyber Media Research & Services does

Cyber Media Research & Services Limited (CMRSL) is a publicly listed digital marketing and advertising technology company incorporated in India and headquartered in Gurugram, with a regional headquarters in Singapore. Originally established in 1982 as part of the CyberMedia Group (formerly Cyber Media (India) Limited), the company completed an IPO on NSE Emerge in 2022 and is currently undergoing a merger with its parent CyberMedia (India) Limited pursuant to a Draft Scheme of Merger filed in January 2026.

CMRSL operates a four-product platform architecture anchored by CyberAds (programmatic advertising with an AI-driven ad recommendation engine using contextual and user journey-driven matching), CMGalaxy (advertiser campaign management), AuxoAds (publisher monetization with GAM360, header bidding, and direct deals), and CMR (data analytics converting large datasets into custom dashboards). Supporting modular services include CMO Advisory, eCommerce Marketing, Social Media Marketing, Custom Dashboards, Inventory Monetization, and SEO. The company claims 1,200+ global clients, 6B+ monthly ads served, 350M+ users engaged, and 50B+ data points managed, with named enterprise customers including Flipkart, Oracle, Intel, CIBIL, MedLife, and Tea Board of India. Strategic platform partnerships with Google, Facebook/Meta, and Twitter provide inventory and demand-side access.

The company monetizes through programmatic advertising services (usage-based), publisher monetization (transaction fees), digital marketing services (professional services), and data analytics (subscription/recurring). GTM is primarily direct enterprise sales supported by case-study-driven demand generation and event-based investor engagement. Leadership is family-controlled, with founder Pradeep Gupta as Chairman and his son Dhaval Gupta as Managing Director.

Name

Cyber Media Research & Services

Legal name

Cyber Media (India) Limited

Website

https://cmrsl.net

Company type

Public

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

CMRSL is a publicly listed (NSE Emerge) India-based digital marketing and adtech company offering an AI-driven platform spanning programmatic advertising (CyberAds), advertiser tools (CMGalaxy), publisher monetization (AuxoAds), and data analytics (CMR), serving brands, publishers, and enterprise clients globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. Programmatic Advertising Services: AI-driven programmatic advertising platform (CyberAds) serving ads across digital inventory, with real-time bidding and ad matching capabilities. Revenue generated through ad spend management and platform fees.
2. Publisher Monetization: AuxoAds platform enabling publishers to monetize their ad inventory through multiple demand partners, header bidding, direct deals, and programmatic demand optimization.
3. Digital Marketing Services: Comprehensive digital marketing services including social media marketing, eCommerce marketing, SEO, and custom dashboards for brands seeking digital transformation.
4. Data Analytics: CMR data analytics platform providing customized dashboards and business intelligence to convert large data sets into actionable insights for enterprise clients.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

CMRSL operates an AI-driven programmatic advertising and digital marketing technology portfolio. Its core products include CyberAds (programmatic advertising marketplace), CMGalaxy (multi-channel advertiser platform), AuxoAds (publisher inventory monetization), and CMR (custom data analytics dashboards), complemented by digital marketing services spanning SEO, social media, eCommerce marketing, and CMO advisory.

Product overview

Cyber Media Research & Services (CMRSL) operates as a data-fueled, automation-driven marketing company with AI-driven products. The portfolio consists of a unified platform-plus-modules architecture anchored by four core branded products: CyberAds (programmatic advertising), CMGalaxy (advertiser platform), AuxoAds (publisher monetization), and CMR (data analytics). Supporting these are modular service offerings including Programmatic Buying with AI recommendation engine, CMO Advisory, eCommerce Marketing, Social Media Marketing, Custom Dashboards, Inventory Monetization, and SEO Services. The platform leverages programmatic technology to serve 6B+ monthly ads across 350M+ engaged users while managing 50B+ data points.

Differentiator

Problem solved

Functional benefit

Brands

• CyberAds: Programmatic advertising platform for programmatic buying
• CMGalaxy
• AuxoAds
• CMR
• CMO Advisory
• DigiHub

Products and services

• CyberAds Programmatic advertising platform that uses an AI-driven ad recommendation engine to buy and serve digital advertisements in real time, enabling contextual and user journey-based ad matching for advertisers.
• CMGalaxy Advertising solution platform designed for advertisers to manage multi-channel digital marketing campaigns including search, remarketing, and contextual advertising at scale.
• AuxoAds Publisher monetization platform that enables digital publishers to monetize ad inventory through header bidding, GAM360 integration, direct deals, and programmatic demand optimization across multiple demand partners.
• CMR Data Analytics Data analytics solution that processes 50 billion+ data points and converts large datasets into customized dashboards that empower business insights and decision-making for enterprise clients.
• CMO Advisory Marketing growth advisory service providing time-tested techniques and subject-matter expertise to set digital marketing as an engine for growth for brand clients.
• Programmatic Buying Service AI-powered real-time ad buying service that matches the right ad to the right customer at the right time using the platform's contextual and user journey-driven AI recommendation engine.
• eCommerce Marketing Digital marketing service that uses Google ecosystem platforms (search, remarketing, and contextual advertising) to reach intent-based audiences at scale for eCommerce brands.
• Social Media Marketing Social media management service covering Facebook, LinkedIn, Twitter and other platforms, providing audience engagement, paid marketing, and reputation management for brands.
• Inventory Monetization Service Publisher revenue optimization service leveraging GAM360, header bidding, direct deals, and programmatic demand to maximize ad revenue across all ad types for publishers.
• SEO Services Search engine optimization service that uses content to drive thought-leadership, generate organic traffic, and deliver long-term brand recall for client brands.

Quantifiable outcome

• 6B+ monthly ads served
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Google SingaporecoreTechnology or Integration · 1 October 2023Strategic partnership and agreement with Google Singapore for advertising technology integration and platform collaboration. The company has established partnerships with Google for programmatic advertising and digital services delivery.
• Facebook/MetacoreTechnology or IntegrationEstablished partnership with Facebook/Meta for social media advertising services and platform integration. Dhaval Gupta is credited as architect of CyberMedia partnerships with Facebook.
• TwittercoreTechnology or IntegrationPartnership with Twitter for social media advertising and marketing services. Dhaval Gupta oversaw CyberMedia partnerships with Twitter.
• NSE (National Stock Exchange)coreOthersListed on NSE Emerge platform. Stock information and listing details available through NSE India.
• MUFG Intime India Private LimitedminorOthersRegistrar and Transfer Agent for share registry services, formerly known as Link Intime India Private Limited. Located at Noble Heights, 1st Floor, NH-2, C-1 Block LSC, Near Savitri Market, Janakpuri, New Delhi-110058.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Affle India: Affle India is a publicly listed Indian mobile ad-tech company offering programmatic, audience targeting, and conversion optimization to brands — directly comparable to CMRSL's CyberAds programmatic and CMGalaxy advertiser platforms serving India and SEA.
• InMobi: InMobi is an India-founded mobile-first ad-tech platform with programmatic demand, supply, and consumer apps (Glance) — comparable to CMRSL's programmatic and publisher monetization stack targeting the same Indian/Southeast Asian advertiser base.
• The Trade Desk: The Trade Desk is a leading global independent DSP offering programmatic buying across channels — directly comparable to CMRSL's CyberAds programmatic platform and AI-driven ad recommendation engine targeting enterprise advertisers.
• Pubmatic: Pubmatic is a global independent SSP providing header bidding, programmatic demand optimization, and publisher monetization tools — directly comparable to CMRSL's AuxoAds publisher monetization platform with GAM360 and header bidding capabilities.
• Magnite: Magnite (formerly Rubicon Project + Telaria) is a leading global SSP for CTV, display, and mobile inventory — comparable to CMRSL's AuxoAds in providing multi-demand-partner header bidding and direct deals for publisher monetization.
• Criteo: Criteo is a global performance marketing and retargeting platform serving brands and agencies with audience-driven display campaigns — comparable to CMRSL's CMGalaxy advertiser platform and retargeting/contextual offerings powered by CMR data analytics.
• MiQ: MiQ is a global programmatic media partner combining DSP technology with managed services for brands and agencies — comparable to CMRSL's hybrid model of programmatic technology (CyberAds) plus professional services and CMO Advisory.
• Tyroo: Tyroo is an India-based ad-tech platform offering programmatic, data, and publisher monetization solutions to brands across Asia — directly comparable to CMRSL's CyberAds/AuxoAds/CMR stack serving similar Indian and regional advertiser and publisher clients.
• Taboola: Taboola is a global content-discovery and native advertising platform monetizing publisher inventory via programmatic demand — comparable to CMRSL's AuxoAds publisher monetization and content-driven advertising capabilities.
• Outbrain: Outbrain is a global native advertising and content-discovery platform serving publishers and brands with feed-driven ad placements — comparable to CMRSL's AuxoAds publisher monetization and CMGalaxy advertiser platform offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cyber Media Research & Services