Susquehanna Valley United Way

What Susquehanna Valley United Way does

Susquehanna Valley United Way (SVUW) is a 501(c)(3) nonprofit organization (EIN 23-1697631) formed in September 2022 through the merger of Greater Susquehanna Valley United Way and United Way of Columbia and Montour Counties. Headquartered in Sunbury, Pennsylvania with a regional office in Bloomsburg, the organization coordinates community programs across Columbia, Montour, Northumberland, Snyder, and Union Counties, serving 255,000+ residents and stewarding relationships with 56 funded nonprofit partners. SVUW mobilizes resources through an annual fundraising campaign (the 2023-24 campaign raised $648,867 against a $550,000 goal), workplace giving via employer payroll deduction, corporate sponsorships, and management of over $2.2 million in grants from sources including FEMA, the Appalachian Regional Commission, and the First Community Foundation Partnership.

The organization operates a portfolio of programs across four impact areas: Youth Opportunity, Financial Security, Healthy Community, and Community Resiliency. Flagship programs include VITA Free Tax Prep (which generated $551,176 in refunds in 2024), United in Recovery (substance use disorder prevention and naloxone distribution), Parents as Teachers (early childhood development), Mobile MakerSpace (STEAM education impacting 1,250 youth annually), United We Learn, the Kindness Campaign (youth mental health), United in Behavioral Health, the 24:7 Dad fatherhood program, and the Revolving Car Loan transportation program. Annual engagement events include Day of Action (330+ volunteers at 38 sites in 2026; 390 volunteers at 37 sites in 2025), the 24-hour Day of Giving livestream, the United Way Soirée, and the Diaper Dash (collecting 18,892 diapers in 2025).

SVUW's revenue model is donation-dependent rather than transactional, with no products or services sold. Income is generated through voluntary individual donations, workplace giving campaigns, corporate sponsorships (Weis Markets, UPMC, Evangelical Community Hospital, CSIU, PepsiCo, Fulton Bank, Service 1st FCU), and restricted grant funding. Funds are allocated to 56 funded partner nonprofits ($290,000 distributed in 2024) and deployed directly through owned programs. Marketing and donor engagement operate across digital channels (website at svuw.org, Constant Contact newsletters, social media), earned media through local press and radio partnerships (94KX WQKX), workplace campaigns, and community events. The organization is governed by a Board of Directors with day-to-day leadership under President & CEO Mark Stankiewicz, appointed in March 2025 to succeed founding merger CEO Adrienne Mael.

Name

Susquehanna Valley United Way

Legal name

Susquehanna Valley United Way

Website

https://svuw.org

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Susquehanna Valley United Way is a 501(c)(3) nonprofit that mobilizes communities and distributes resources across five Pennsylvania counties through fundraising campaigns, workplace giving, grant management, and a portfolio of programs addressing youth opportunity, financial security, health, and community resiliency.

Ownership category

akta.pro rank

Product category

Nonprofit Community Human Services

NAICS

Civic and Social Organizations (81341), Grantmaking and Giving Services (81321)

SIC

Services-Social Services (8300)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

akta.pro secondary industries

Community Development & Neighborhood Revitalization (CDBG, Place-Based Initiatives) (BPAIANAE), Civil Society Strengthening & Civic Space (BPADAGAD)

Keywords

• Community fundraising campaigns
• Nonprofit human services
• Youth education programs
• Financial assistance services
• Substance use recovery

Headquarters

HQ city

Sunbury

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales, Technology or R&D

Revenue model

1. Annual Fundraising Campaign: The primary revenue stream is the annual fundraising campaign conducted September through March, soliciting donations from individuals, businesses, and organizations across the five-county service area. Workplace giving campaigns through employer payroll deduction are a significant component. The 2023-24 campaign raised $648,867, surpassing the $550,000 goal.
2. Corporate Sponsorships: Corporate sponsors provide both financial support and in-kind donations for events and programs. Key sponsors include Weis Markets (sweepstakes, diaper donations), PepsiCo, Evangelical Community Hospital (Kindness Campaign), Central Susquehanna Intermediate Unit, UPMC, Fulton Bank, Service 1st Federal Credit Union, and others.
3. Grant Funding: The organization manages over $2.2 million in grants supporting initiatives including Parents as Teachers, Positive Parenting, Active Parenting, United in Recovery, Youth Mental Health, and Mobile MakerSpace programs. Grants come from local, state, and federal funding sources including FEMA's Emergency Food and Shelter Program ($271,765 allocated), Appalachian Regional Commission (ARC), First Community Foundation Partnership, and others.
4. Funded Partner Allocations: The organization distributes funds to 56 nonprofit funded partners across the five-county region. For 2024, $290,000 was distributed to partners; for 2023-24, $592,867 was available for the mission and funded partners after $56,000 went to other service areas.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Susquehanna Valley United Way is a 501(c)(3) nonprofit that mobilizes communities to action across Columbia, Montour, Northumberland, Snyder, and Union Counties in Pennsylvania. The organization raises charitable donations through annual workplace giving campaigns and grants, then funds and operates a portfolio of community programs covering youth opportunity, financial security, healthy community, and community resiliency, while distributing allocations to 56 local nonprofit partner agencies.

Product overview

Susquehanna Valley United Way operates as a unified nonprofit platform offering community impact programs across five core service areas: Youth Opportunity, Financial Security, Healthy Community, and Community Resiliency. The organization delivers its mission through a portfolio of distinct programs including United in Recovery (substance use disorder support), VITA Free Tax Prep (free tax preparation), Parents as Teachers (early childhood development), Mobile MakerSpace (STEAM education), Kindness Campaign (youth mental health initiative), United in Behavioral Health (mental health resources), and annual campaigns like Day of Action (volunteer engagement) and Diaper Dash (family assistance). The organization also manages a network of 56+ funded partner nonprofits and administers grant-funded initiatives including the Revolving Car Loan program. The overall offering functions as a community resource hub connecting residents to essential services while mobilizing collective action for regional impact.

Differentiator

Problem solved

Functional benefit

Brands

• United in Recovery: Program focused on substance use disorder prevention, intervention, and recovery support. Includes free naloxone distribution, community events, and recovery support services across the five-county region.
• United We Learn
• VITA Free Tax Prep
• Kindness Campaign
• Day of Action
• 24:7 Dad Program
• Diaper Dash

Products and services

• United in Recovery A substance use disorder prevention and recovery support program offering community events, naloxone distribution, harm reduction education, and peer support services across the five-county region for individuals and families impacted by addiction.
• Day of Action An annual regional day of service bringing together hundreds of volunteers to complete hands-on projects at nonprofit sites across Columbia, Montour, Northumberland, Snyder, and Union counties.
• VITA Free Tax Prep Volunteer Income Tax Assistance program providing free tax preparation services to low-to-moderate income households, generating tax refunds and saving clients preparation fees. Generated $551,176 in refunds and saved clients $130,240 in fees in 2024.
• Parents as Teachers An early childhood developmental program offering parent education, home visits, and support services designed to strengthen families with young children.
• United We Learn A youth education initiative focused on expanding learning opportunities and academic support for children in the five-county region.
• Mobile MakerSpace A mobile STEAM (Science, Technology, Engineering, Arts, Mathematics) education program delivered across the five-county region, impacting 1,250 youth annually at more than a dozen locations through partner-purchased equipment.
• Kindness Campaign A year-long kindness celebration across schools and communities promoting youth mental health, anti-bullying awareness, and community compassion, presented by Evangelical Community Hospital.
• Community Mapping Project An initiative gathering community stories and experiences through StoryCircles and questionnaires to better understand regional strengths and needs across the five-county service area.
• 24:7 Dad Program A fatherhood engagement program designed to strengthen parenting skills and family involvement among fathers in the community.
• United in Behavioral Health A behavioral and mental health initiative featuring community trainings, workshops, program consultations, and a monthly roundtable connecting providers and resources across the region.
• Day of Giving A 24-hour virtual fundraising event featuring livestreams highlighting community impact areas and partner organizations across the five-county region.
• Funded Partner Allocations Program An annual allocation program distributing campaign-raised dollars to 56 local nonprofit partner agencies across the five-county region, providing $290,000 in 2024 to organizations focused on food security, childcare, youth programs, housing, mental health, and other services.

Quantifiable outcome

• $648,867 raised in 2023-24 annual campaign (surpassing $550,000 goal)
• +6 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered core and minor.

• Weis MarketscoreGTM or Marketing Partner · 27 September 2024Key corporate sponsor for multiple annual events and programs. Weis Markets sponsors the Give and WIN Sweepstakes (2-minute shopping sprees), donated $5,000 in Huggies diapers for the Diaper Dash, and provides in-kind support for Day of Action volunteer refreshments. The partnership provides visibility through logo placement and employee engagement opportunities.
• Central Susquehanna Intermediate Unit (CSIU)coreStrategic or Co-development Partner · 27 September 2024Key educational partner co-sponsoring Day of Giving livestreams and Day of Action events. CSIU is a Community Champion sponsor and provides youth programming support. Also provides Youth Mental Health First Aid and QPR suicide prevention training in partnership with McDowell Institute.
• UPMCcoreGTM or Marketing Partner · 27 September 2024Community Champion sponsor for Day of Action volunteer events. UPMC provides employee volunteers and financial support for community engagement activities.
• Fulton BankminorGTM or Marketing Partner · 27 September 2024Day of Giving livestream sponsor covering the 'Community Impact' segment. Provides financial sponsorship and employee engagement opportunities.
• Service 1st Federal Credit UnionminorGTM or Marketing Partner · 27 September 2024Day of Giving livestream sponsor covering the 'Financial Security' segment. Board President Coleen Snover serves as VP of Training and Development. Supports workplace giving campaigns.
• McDowell Institute at Commonwealth University (Bloomsburg)coreStrategic or Co-development Partner · 14 May 2024Key partner in youth suicide prevention, providing Youth Mental Health First Aid and QPR (Question, Persuade, Refer) training. Has delivered training to over a thousand professionals and volunteers in the five-county region. Joint initiative with SVUW and CSIU.
• Susquehanna Valley MediationminorImplementation/ SI/ Consulting Partner · 15 February 2024Community partner collaborating on Community Mapping Project. Hosts StoryCircles and works with United Way on community engagement initiatives.
• Local Libraries (All Five Counties)minorChannel Partner/ Reseller/ Distributor · 15 February 2024Distribution partners for Be Kind merchandise (stickers, yard signs), StoryCircle venues, and community resource information. Libraries serve as resource hubs for community members.
• PepsiCocoreGTM or Marketing Partner · 22 September 2023Corporate sponsor providing product donations for the Give and WIN Sweepstakes (including $1,000 worth of Pepsi products as prizes) and in-kind support for Day of Action events.
• Evangelical Community HospitalcoreStrategic or Co-development Partner · 24 February 2023Presenting sponsor of the annual Kindness Campaign (5th year in 2025). CEO Kendra Aucker participates in campaign activities. Hospital supports youth mental health initiatives and community wellness programs. Also recognized for community partnership.
• AmeriHealth Caritas PennsylvaniaminorGTM or Marketing Partner · 2 September 2022Recovery Symposium sponsor supporting the United in Recovery program and substance use disorder awareness initiatives.
• Community Care Behavioral Health OrganizationminorGTM or Marketing Partner · 2 September 2022Recovery Symposium sponsor supporting the United in Recovery program and substance use disorder awareness initiatives.
• Applegate RecoveryminorGTM or Marketing Partner · 2 September 2022Recovery Symposium sponsor supporting the United in Recovery program and substance use disorder awareness initiatives.
• GeisingerminorGTM or Marketing Partner · 2 September 2022Recovery Symposium sponsor and workplace giving campaign participant. Employee donations received through Geisinger payroll deduction.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• United Way of Lancaster County: Mid-sized regional Pennsylvania United Way running annual campaigns, workplace giving, funded partner allocations, and direct programs (e.g., 2-1-1, food security). Highly comparable structure, geography, and revenue model to SVUW.
• United Way of the Greater Lehigh Valley: Pennsylvania regional United Way with similar community impact focus areas, funded partner network, and annual campaign structure. Comparable size and operating model.
• Lycoming County United Way: Neighboring northcentral Pennsylvania United Way of comparable scale, serving a similar rural/small-city region with annual campaigns and funded partner allocations.
• United Way of Central Pennsylvania (Harrisburg): Larger Pennsylvania United Way with multi-county service area, funded partner model, and direct programs; useful reference for SVUW's growth trajectory and capital-region peer comparison.
• Heart of West Michigan United Way: Mid-sized multi-county regional United Way running annual campaigns, workplace giving, and direct programs (e.g., Kent County); close comparable in scale, structure, and service-area profile.
• Greater Twin Cities United Way: Mid-sized multi-county regional United Way with comparable annual campaign scale, funded partner network, and direct programs (housing, youth, recovery). Useful external comparable for revenue mix and impact model.

Broad incumbents

• United Way of Pennsylvania: Statewide United Way association providing support, advocacy, and standards to PA affiliates including SVUW. Functions as a peer umbrella and resource network rather than a direct competitor.
• United Way Worldwide: Global parent network of which SVUW is an affiliate; provides brand, certification, and shared resources (including ALICE research). Comparable as a peer only at the federated umbrella level.
• United Way of Greater Philadelphia and Southern New Jersey: Significantly larger Pennsylvania-affiliated United Way operating across a dense metro region; useful as an upper-bound reference for SVUW's potential scale trajectory.

Emerging players

• First Community Foundation Partnership of Pennsylvania: Regional community foundation serving the same northcentral Pennsylvania geography; manages grants and endowments for community programs. Overlaps with SVUW's grantmaking function in the same geography, including as a current funder.

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SusquehannaValleyUW
• Facebookfacebook.com/SusquehannaValleyUW
• Instagraminstagram.com/susquehannavalleyuw
• LinkedInlinkedin.com/company/susquehannavalleyuw

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Susquehanna Valley United Way