smartdx

What smartdx does

SmartDX is a Singapore-based, privately-held SaaS company that operates a cookie-independent customer experience platform for digital marketing teams and enterprises. The platform tracks and identifies individual audience members from first click, maps cross-device journeys, delivers contextual omnichannel interactions, and attributes conversions at the segment-of-one level. Its two core products are the Smart Link, an individualized deferred deep link embedded across owned, earned, and paid media that captures audience attributes on every interaction in under 25 characters, and the One-line SDK, a short code embedded in websites and mobile apps for journey tracking and real-time engagement.

The underlying technology stack is an edge-enabled serverless architecture powered by a WebAssembly framework, which the company claims delivers up to a 2000x speed improvement over conventional pixel-based tracking. AI-driven identification algorithms and device fingerprinting enable tracking without third-party cookies, while progressive profiling enriches audience profiles across touchpoints. Add-on modules extend the platform with a no-code drag-and-drop template builder, Smart Form Generator with pre-population, Rich Push Notifications, a self-serve browser plugin for Smart Link generation, and a Security and Governance module with AES-256 encryption, SHA-256 tokenization, role-based access control, MFA, SOC 1, SOC 2 Type 1 and Type 2 certifications, and Tier IV/TIA 942 hosting.

SmartDX monetizes through a SaaS subscription model with quote-based enterprise engagement (pricing is not publicly disclosed). Its go-to-market combines product-led growth via the browser plugin and one-line SDK self-serve path with enterprise field sales for larger omnichannel deployments. Named enterprise customers include Next Gen, Xerago, Covalent, Mirum, and Cleargoals, primarily digital marketing and marketing-technology buyers, with secondary verticals in e-commerce and travel/hospitality.

Name

smartdx

Website

https://smartdx.co

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

SmartDX is a Singapore-based SaaS platform that delivers cookie-independent cross-device customer journey tracking, AI-driven audience identification, and contextual personalization across web and mobile for digital marketing teams and enterprises.

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscription: SaaS platform subscription model providing access to Smart Link technology, one-line SDK, analytics, and customer journey tracking capabilities across channels and devices.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SmartDX provides a cookie-independent customer experience platform that tracks individual audience members across channels and devices, maps cross-device journeys, delivers contextual omnichannel interactions, and attributes conversions at the segment-of-one level. The platform is anchored by the Smart Link (an individualized deferred deep link) and the One-line SDK (a short embeddable code for web and mobile) running on edge/serverless WebAssembly infrastructure, and is sold primarily as a subscription-based SaaS to marketing teams and enterprises.

Product overview

SmartDX is a cookie-independent customer experience platform delivering data-driven insights across channels, devices, and touchpoints. The platform operates as a unified system comprising two core products: the Smart Link (an individualized deferred deep link for cross-channel tracking and personalization) and the One-line SDK (a short code embedded in websites and mobile apps for journey tracking and real-time engagement). Add-on modules extend functionality through a Smart Form Generator for data capture, an All-in-one Template Builder for no-code content creation, Rich Push Notifications for omnichannel messaging, a Browser Plugin for Smart Link generation, and a Security and Governance Module. The platform enables segment-of-one tracking, progressive profiling, contextual communications, and precise ROI attribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Link An individualized, deferred deep link (under 25 characters) embedded in owned, earned, and paid media campaigns that captures audience attributes and journey insights from every interaction to optimize engagement and attribution across channels. It is intended for digital marketers and enterprises needing segment-of-one tracking beyond conventional cookies and pixels.
• One-line SDK A proprietary short code embedded into webpages and mobile apps that tracks each customer's cross-device journey and delivers individually contextualized communications including notifications, forms, chatbots, and next-best content recommendations. Powered by WebAssembly and edge technology for high-speed, low-latency delivery.
• All-in-one Template Builder A no-code drag-and-drop content creation tool for building webpages and web/mobile notifications, supporting dynamic content personalization, individualized landing pages, and next-best content/offer recommendations without IT involvement. Integrates with DAM, PIM, and CMS solutions to import existing assets.
• Smart Form Generator A form creation tool that automatically pre-populates forms with already-gathered customer information to enrich profiles and trigger precise targeting and retargeting, requiring audience members to complete only fields not yet provided.
• Rich Push Notifications A notification module that extends beyond text to deliver rich media and carousel notifications combining text, images, and interactive elements for deeper omnichannel engagement.
• Browser Plugin A self-service browser plugin that allows marketers to generate Smart Links directly from the browser and embed them into campaign communications across selected channels with a single click, enabling quick campaign tracking.
• Security and Governance Module A multi-tiered security module providing AES 256-bit encryption, SHA-256 tokenization, role-based access control, multi-factor authentication, restricted IP access, and segregated multi-tenant database hosted in Tier IV/TIA 942 SOC 1 and SOC 2 certified data centers with SSAE 16/ISAE 3402 attestation.

Quantifiable outcome

• Up to 2000-time boost in speed for customer journey responses under ideal circumstances
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature8 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mixpanel: Mixpanel provides product analytics and customer journey tracking for digital and mobile properties. It overlaps directly with SmartDX on user journey analytics, segmentation, and event-based tracking for marketing optimization.
• Amplitude: Amplitude is a digital analytics platform that tracks customer journeys across web and mobile, supporting cohort analysis and behavioral segmentation. It competes directly with SmartDX on journey tracking, funnel analysis, and personalization-driven engagement.
• Segment (Twilio): Segment is a customer data platform that unifies identity resolution across channels and feeds journey data to downstream marketing and analytics tools. It is directly comparable to SmartDX's cookie-independent identity and cross-device journey stitching capabilities.
• Heap (ContentSquare): Heap provides autocapture digital analytics and retroactive funnel analysis across web and mobile, supporting journey tracking and behavioral insights. Its segment-and-funnel analytics positioning directly overlaps SmartDX's journey and attribution offering.
• mParticle: mParticle is a customer data platform focused on identity resolution, audience building, and omnichannel data routing. It competes with SmartDX on cookie-independent identity, cross-device tracking, and feeding marketing and engagement tools with unified customer profiles.
• Braze: Braze is a customer engagement platform that delivers personalized messaging across channels using real-time customer data. It directly overlaps SmartDX on omnichannel contextual communications, segmentation, and journey-based personalization.
• Iterable: Iterable is a cross-channel marketing and customer engagement platform supporting email, push, SMS, in-app, and web messaging. Its journey orchestration and AI-driven personalization capabilities directly parallel SmartDX's omnichannel engagement offering.

Broad incumbents

• Adobe Analytics: Adobe Analytics is an enterprise marketing and customer journey analytics platform within the broader Adobe Experience Cloud. It overlaps with SmartDX on cross-channel journey analysis, attribution, and personalization but as part of a much larger enterprise martech stack.
• Salesforce Marketing Cloud: Salesforce Marketing Cloud is an enterprise suite covering email, mobile, social, advertising, and journey orchestration. It competes broadly with SmartDX on omnichannel journey orchestration and ROI attribution within large enterprise deployments.

Emerging players

• Pendo: Pendo provides product experience and in-app engagement analytics, capturing user behavior to drive onboarding and feature adoption. While more product-focused than marketing-centric, it overlaps SmartDX on behavioral journey tracking and audience insights for product-led engagement.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/smartdx-co

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about smartdx