Name

modo comunicazione

Legal name

Modo Comunicazione s.r.l.

Website

https://modocomunicazione.it

Company type

Private

Founded year

2000

Operating status

Operating

Ownership category

akta.pro rank

Product category

Immersive Media & Extended Reality Production

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

akta.pro secondary industries

VR/XR Hardware & Accessories (Headsets, Controllers, Trackers, Haptics) (MPAFAGAG), Creator Tools & Content Pipelines for Immersive Learning (VR lesson builders, 3D asset workflows) (EDAFAJAL)

Keywords

• Immersive content production
• Virtual reality experiences
• Augmented reality development
• Cardboard VR headsets
• Cultural heritage digitization

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. XR Content Production Services: Production of immersive multimedia content (AR, VR, Video 360°) for industrial, educational, and entertainment applications. Services include digital storytelling, concept development, and full production pipeline.
2. Goofo Cardboard Hardware Sales: Sale of cardboard VR headsets manufactured in Italy. Available in three models (Goofo, Goofo XL, Goofo LITE) with customization options ranging from standard white to full CMYK printing.
3. Artwo Limited Edition Products: Production and sale of limited-edition functional art objects designed by contemporary artists, created using recycled materials in collaboration with prison rehabilitation programs.
4. Software & App Development: Development of native applications for Android and iOS platforms, custom software and hardware solutions for multimedia content delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Modo Comunicazione produces immersive multimedia content (AR, VR, MR, and 360° video) for cultural, educational, and corporate clients, handling the full production pipeline from concept to distribution. The company manufactures the Goofo Cardboard — the first Italian-made pop-up cardboard VR viewer — and operates Artwo, a social-enterprise sub-brand producing limited-edition functional art objects from recycled materials in collaboration with prison rehabilitation programs.

Product overview

Modo Comunicazione is an Italian company that produces immersive content for culture, entertainment, and enterprise communication. The portfolio centers on two main product lines: (1) Goofo Cardboard, a premium cardboard VR viewer available in three models (Goofo, Goofo XL, Goofo LITE) that transforms smartphones into VR/AR devices; and (2) Artwo, a sustainable art-based sub-brand creating functional objects from recycled materials. The company also produces proprietary VR/AR experiences including Caravaggio VR, Da Vinci VR & AR, Monet VR, Surrealismo VR, Metafisica VR, Human Body VR, and Immersive Paintings (Quadri Immersivi). Services encompass extended reality content production, app development, digital storytelling, gamification, and custom hardware/software solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Goofo Cardboard: First Italian-made cardboard VR headset product line, transforming smartphones into virtual and augmented reality devices. Available in Goofo, Goofo XL, and Goofo LITE models.
• Artwo

Products and services

• Goofo Cardboard A premium Italian-made pop-up cardboard VR viewer that transforms smartphones into VR/AR devices. Available in three models (Goofo, Goofo XL, Goofo LITE) with features including biconvex lenses (25Ø and 37Ø), camera opening for AR applications, dual touch input, and customizable CMYK printing for enterprise marketing.
• Caravaggio VR Immersive VR experience exploring the works of Caravaggio, allowing users to enter and interact within famous paintings of the artist.
• Da Vinci VR & AR Comprehensive VR and AR exhibition about Leonardo da Vinci featuring VR stations, augmented reality paths, audio guide services, educational workshops, and a VR cinema room.
• Monet VR Immersive VR journey through the works and artists of Monet and Impressionism, allowing users to step inside paintings and experience art from new perspectives.
• Surrealismo VR VR experience featuring Surrealist art with works by Salvador Dalí and René Magritte, offering immersive exploration of surreal environments.
• Metafisica VR Virtual journey through Metaphysical and Surrealist art movements featuring works by de Chirico, Carrà, and other artists with character guides.
• Human Body VR Educational VR experience allowing exploration inside the human body, visiting major organs in roller coaster mode to understand their functions from the inside.
• Quadri Immersivi (Immersive Paintings) Immersive painting experience allowing users to step inside famous paintings and explore them from within, transforming from passive observer to protagonist.
• Extended Reality Content Production Custom development of interactive VR, AR, and 360° video content for industrial, educational, and entertainment applications, covering the full production pipeline from concept and storytelling through to distribution.
• Digital Communication Services Strategy and communication consulting, digital storytelling, native iOS/Android app development, custom software and hardware solutions, 3D digital production, VR/AR room design, and cinema VR setup for enterprise and institutional clients.
• Artwo Art-based sustainable product line creating functional objects designed by contemporary artists from recycled materials. Produced in collaboration with social rehabilitation programs including Casa Circondariale di Rebibbia in Rome, combining ethical creativity with social responsibility.

Quantifiable outcome

• Decreased learning times and costs through VR-based training
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• ZED: French immersive content studio producing VR/AR experiences around major art movements (Gauguin, Van Gogh) for museums and exhibitions — directly comparable to Modo's Caravaggio, Monet, and Surrealismo VR portfolio in product type, customer base, and cultural-heritage focus.
• Felix & Paul Studios: Montreal-based immersive VR content studio producing high-end VR documentaries and experiences for cultural institutions and brands; directly comparable as a VR production house serving museums, exhibitions, and enterprise storytelling.
• Art Plunge: VR application enabling users to step inside famous paintings — closely comparable to Modo's Quadri Immersivi and Caravaggio/Monet VR experiences targeting the same 'step into art' use case for consumers and cultural venues.
• Atlas V: Paris-based VR content production and distribution company producing narrative immersive experiences (often art- and culture-themed); directly comparable to Modo's VR production model for cultural and educational storytelling.
• Penrose Studios: VR animation and immersive storytelling studio producing narrative VR experiences; comparable to Modo's immersive/interactive VR experience work and animation pipeline capabilities.
• Baobab Studios: VR animation studio producing immersive narrative content (e.g., Asteroids!, Invasion!) — directly comparable to Modo's VR experience production, interactive storytelling, and animation-based immersive content offerings.
• Limbik: Italian immersive media and VR/AR production studio; directly comparable as a domestic Italian peer offering immersive experiences and XR content production services to similar institutional and enterprise customers.
• OZWE Games: Swiss interactive VR games studio producing immersive VR titles; comparable as a European VR development peer with similar technology stack and B2B/B2C immersive content focus.

Broad incumbents

• Magnopus: Los Angeles-based XR production studio building immersive experiences for film studios, theme parks, and enterprises — broader incumbent operating at larger scale but with overlapping XR production capabilities and enterprise/museum client base.
• Within (Meta): VR content distribution and production platform (acquired by Meta) producing and curating narrative VR content; broad incumbent comparable in VR content production and immersive storytelling, though operating at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/modocomunicazione
• LinkedInlinkedin.com/company/modo-comunicazione

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about modo comunicazione