intu | maakt je huis of gebouw slim en duurzaam

Name

intu | maakt je huis of gebouw slim en duurzaam

Legal name

INTU

Website

https://intu.nl

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Home Energy Management Systems

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Microgrid, DER & Building Electrification Energy Controls (Solar/Storage/EV Load Orchestration) (BPABAGAJ)

akta.pro secondary industries

Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA), Energy & Renewables Specialty Contracting (Solar PV, Storage, EV Charging) (IMAFALAJ), Ventilation System Installation & Repair (Bath/Kitchen Fans, ERV/HRV) (HSAOAIAF)

Keywords

• Home energy management
• Sustainable energy systems
• Heat pump installation
• Solar energy solutions
• Smart energy orchestration

Headquarters

HQ city

Gramsbergen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Energy Hardware Sales and Installation: INTU sells and installs energy hardware including heat pumps (hybrid and all-electric), solar panels, home batteries, EV chargers, heat storage buffers, solar boilers, and wood-fired boilers. Products are branded-independent and chosen to match each customer's home profile. Installation is performed by INTU's own installers or supported independent installers.
2. Energy Advisory Services: INTU provides merkonafhankelijk (brand-independent) energy architecture advice. An energy-architect visits the customer to scan the current energy profile and designs a custom, integrated sustainability plan. The advice leads to a multi-product installation package.
3. Ongoing Monitoring and Service: INTU remotely monitors installed systems via Wubbo and provides ongoing service. While the revenue model for monitoring fees is not explicitly itemized, the company references a monitoring portal and remote resolution of issues, implying a service/after-sales component.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

INTU sells, installs, and services integrated sustainable energy systems for Dutch homes and buildings. Its core differentiator is Wubbo, a proprietary Energy Management System (EMS) developed and produced in the Netherlands that orchestrates heat pumps, solar panels, home batteries, EV chargers, heat storage, solar boilers, and wood-fired boilers as a single unified ecosystem. The company delivers brand-independent advisory, professional installation, and remote monitoring/maintenance under one roof.

Product overview

INTU delivers an integrated, brand-independent package for sustainable home energy, centered on Wubbo — the proprietary smart Energy Management System (EMS) that orchestrates all connected devices as a unified whole. The portfolio includes heat pumps (hybrid and all-electric), solar panels, home batteries, EV charging stations, heat storage, solar boilers, and wood stove central heating. Wubbo serves as the 'energy conductor,' coordinating generation, storage, and consumption to maximize self-consumption, reduce grid dependency, and ensure comfort. INTU provides a single point of contact for advice, installation, and aftercare.

Differentiator

Problem solved

Functional benefit

Brands

• Wubbo: Smart home energy management system (EMS) that orchestrates heat pumps, solar panels, home batteries, charging stations, heat storage, and more as one integrated ecosystem. Fully developed and produced in the Netherlands. Works locally without internet and uses own servers in the Netherlands for remote functionality.

Products and services

• Wubbo Energy Management System Proprietary Energy Management System (EMS) / Home Energy Management System (HEMS) developed by INTU that orchestrates multiple energy devices (heat pumps, solar panels, home batteries, EV chargers, heat storage, solar boilers, wood-fired boilers) as a single integrated ecosystem. Functions as the 'energy conductor' (energiedirigent) for the household, prioritizing loads, shifting usage to sunny/cheap-tariff periods, and dampening peak grid loads.
• Wubbo 2.0 Updated version of the Wubbo EMS with enhanced functionality for both consumers and installers.
• Warmtepomp (Heat Pump) Heat pump systems sold and installed by INTU to replace gas-fired boilers for home heating without natural gas. Available as hybrid or fully all-electric configurations, brand-independently selected and integrated with Wubbo.
• Laadpaal (EV Charging Station) Electric vehicle charging stations with load balancing and smart charging capabilities, integrated with Wubbo to optimize charging based on solar power availability and off-peak hours.
• Zonnepanelen (Solar Panels) Solar panel systems for generating electricity, selected brand-independently to match roof characteristics, budget, and customer goals, and integrated with Wubbo for self-consumption optimization.
• Thuisbatterij (Home Battery) Home battery storage systems (including integration with Tesla Powerwall, Panasonic, and SolarEdge batteries) that store excess solar power for later use, orchestrated by Wubbo to maximize self-consumption and reduce grid dependency.
• Warmteopslag (Heat Storage) Heat storage buffer systems (boiler/buffer vessel) that store sustainable heat for later use, enabling showering without gas connection and smart storage when electricity prices are low.
• Zonneboiler (Solar Boiler) Solar thermal systems that generate free heat from the sun for domestic hot water and heating, working in combination with Wubbo for optimized utilization.
• Houtkachel-CV (Wood Stove Central Heating) Wood-burning stove central heating systems that produce domestic hot water and heating, with Wubbo directing warm water to heat storage or radiators.
• Energy Advisory Services (Energie-architect advies) Brand-independent (merkonafhankelijk) energy architecture advice. An INTU energy-architect visits the customer to scan the current energy profile and designs a custom integrated sustainability plan that becomes the basis for a multi-product installation package.
• Installation and Ongoing Monitoring Service Professional installation of the integrated energy system by INTU's own installers or supported independent installers, plus ongoing remote monitoring and predictive service via the Wubbo monitoring portal (90% of faults resolved remotely before the customer notices).

Quantifiable outcome

• 60% gas savings with a hybrid heat pump installation
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature4 records

Partnerships

One partnership is on record.

• Technische UnieminorChannel Partner/ Reseller/ DistributorTechnische Unie is a major Dutch technical wholesaler for installation products. As a partner, it serves as a distribution channel for components used in INTU's installations.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Tado°: Tado° is a European smart-home energy management company (HQ in Amsterdam/Munich) offering a brand-agnostic heating and EV-charging control platform sold via utilities and installers. It is directly comparable to INTU as a multi-vendor home energy orchestration layer, though it lacks INTU's direct installation business.
• HomeWizard: HomeWizard is a Dutch consumer energy-monitoring and smart-home platform (Wi-Fi P1 meters, smart plugs, heat pump/EV dashboards) that competes for the same Dutch residential attention on home energy visibility. It is named in INTU's own knowledge-center content as a comparison point.
• Tibber: Tibber is a Norwegian/digital energy retailer active in the Netherlands with a smart-home integration layer that orchestrates EV charging, heat pumps, and home batteries against dynamic tariffs. Directly comparable as a software-driven residential energy orchestration player in the same Dutch market.

Broad incumbents

• Tesla Energy (Powerwall): Tesla's Powerwall product is one of Wubbo's explicitly integrated batteries and increasingly ships with Tesla's own app-driven orchestration across solar, battery, EV, and Powerwall. Tesla is a broad incumbent whose vertically integrated EMS/app stack competes with INTU's brand-agnostic orchestration positioning.
• Nibe: Nibe is a leading Nordic heat-pump manufacturer that integrates with Wubbo as a partner and also offers its own myUplink cloud-based controls for heat pumps and ventilation. Comparable to INTU as a heat-pump-driven player with its own control layer, but at far greater scale and as a hardware OEM rather than installer.
• SolarEdge: SolarEdge supplies solar inverters and batteries that are explicitly Wubbo-compatible and offers its own Designer/SetApp platform for PV and storage orchestration. Comparable as a hardware-plus-software energy player in the same Dutch residential value chain.
• Enphase Energy: Enphase provides microinverters, IQ batteries, and the IQ Energy management/aggregation platform for residential solar-plus-storage. Comparable to INTU as a vertically integrated home energy ecosystem competing for the same end-customer wallet in solar-heavy Dutch homes.
• Daikin (Altherma): Daikin's Altherma heat-pump line is a leading residential heat-pump brand in the Netherlands with the Onecta controller for whole-home orchestration. Comparable to INTU as a heat-pump-led home decarbonization solution, though Daikin is a global manufacturer rather than a Dutch integrator.
• Viessmann (ViCare): Viessmann is a European heating-systems manufacturer with the ViCare platform connecting heat pumps, boilers, and ventilation. Comparable to INTU as a brand-side competitor with its own EMS, focused on the heating side of the home energy equation.

Regional players

• Grohe / HomeEnergy (Grohe SPA) / HeatNetwork.nl equivalents: HeatNetwork / regional Dutch installers bundle heat-pump, solar, and battery installations under their own service brands and partner with EMS providers. Comparable to INTU as Dutch regional installers of integrated home energy systems, competing for the same homeowner relationships without INTU's proprietary EMS layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/intu-wubbo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about intu | maakt je huis of gebouw slim en duurzaam