konnectio

What konnectio does

Konnectio (legally Freshcase I/S, CVR 37631604) is a Denmark-based B2B SaaS company founded in 2016 and headquartered in Aalborg. The company builds and sells a commission-free hotel booking engine that hotels embed directly on their own websites, enabling guests to reserve rooms, tables, or experiences without redirect to online travel agencies. Konnectio was rebranded from Freshcase/FreshBooking in November 2023, consolidating the corporate and product identity around the flagship booking engine.

The product is delivered as a cloud-based booking engine with a dedicated WordPress plugin for self-service installation, plus native integrations with the OCTOPUS property management system, NETS and Billwerk+ (Reepay) for online payments, Google Tag Manager/Analytics/Ads and Meta Pixel for marketing attribution, and HiJiffy for AI-driven conversational booking. Marketing features include deep-link retargeting to specific rooms or experiences and configurable add-on upsells during the booking flow. Free initial setup is offered with each subscription.

Konnectio monetizes through a tiered monthly subscription priced in Danish Kroner (800 DKK/month for hotels with up to 20 rooms, billed quarterly), with no per-booking commission — positioning the offering against the 15–25% commission typical of OTAs. Distribution is direct via konnectio.dk and the WordPress plugin marketplace, complemented by a referral partnership with the hotel-focused marketing agency Leadmakers. The customer base consists of SMB and mid-market hotels in Denmark (with one identified customer in Greenland), and the company operates with 1–10 employees and no disclosed external funding.

Name

konnectio

Legal name

Freshcase I/S

Website

https://konnectio.dk

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Konnectio is a Danish B2B SaaS company that provides a commission-free hotel booking engine embedded on hotel websites, targeting SMB and mid-market hotels in Denmark via a monthly subscription and WordPress plugin.

Ownership category

akta.pro rank

Product category

Hotel Booking Engine Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Booking Engines & Direct Web Booking (THALACAD)

akta.pro secondary industry

Hotel & Accommodation Booking Platforms (THALAFAB)

Keywords

• Hotel booking engine
• Direct booking software
• OTA commission reduction
• Hospitality reservation system
• WordPress booking plugin

Headquarters

HQ city

Aalborg

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription - Booking Engine: Monthly subscription model for access to the Konnectio booking engine platform. Priced at 800 DKK per month (for hotels with up to 20 rooms), billed quarterly. No commission on bookings, unlike OTA models.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Konnectio provides a cloud-based, commission-free hotel booking engine that integrates directly into hotel websites (including a dedicated WordPress plugin), enabling guests to book rooms, tables, or experiences without redirects to third-party OTAs. The platform includes online payment processing (NETS, Billwerk+/Reepay), upsell add-ons, and deep links for retargeting campaigns. Setup is offered free of charge, with a flat monthly subscription scaled by the number of hotel rooms (e.g., 800 DKK/month for hotels with up to 20 rooms, billed quarterly).

Product overview

Konnectio offers a single unified booking engine product designed for the hotel and hospitality sector. The core product is the Konnectio Booking Engine — a website-embedded booking widget (offered as a dedicated WordPress plugin) that enables hotels to accept direct commission-free bookings, process online payments (via NETS and Reepay/Billwerk+), and guide guests through a customizable booking flow with upsell add-ons. The product is priced as a flat monthly fee scaled by the hotel's total room count. Konnectio was previously known as FreshBooking under the Freshcase I/S legal entity, with the rebrand to Konnectio completed in November 2023 alongside a major platform update.

Differentiator

Problem solved

Functional benefit

Products and services

• Konnectio Booking Engine Commission-free online booking engine embedded directly in hotel websites, enabling direct room, table and experience reservations without redirects to OTAs; includes online payments via NETS and Billwerk+ (Reepay), upsell add-ons within the booking flow, deep links for marketing retargeting, WordPress plugin support, and integrations with OCTOPUS PMS, Google Tag Manager, Google Analytics, Google Ads, Meta Pixel and the HiJiffy AI chatbot. Priced as a flat monthly subscription scaled by hotel room count with free initial setup.

Quantifiable outcome

• Commission savings - hotels avoid 15-25% OTA commission fees on every booking
• +2 more outcomes

Named customers15 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability1 record

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• OCTOPUS PMScoreTechnology or IntegrationIntegration partnership for seamless synchronization between Konnectio booking engine and Octopus Property Management System, providing hotels with unified operations overview.
• WordPresscoreTechnology or IntegrationWordPress plugin integration allowing hotels with WordPress websites to easily embed Konnectio's booking widget directly into their site.
• Google AdsminorGTM or Marketing PartnerIntegration with Google Ads to help hotels attract more direct bookings and increase online visibility through paid advertising.
• Meta PixelminorGTM or Marketing PartnerMarketing integration for tracking and retargeting through Meta platforms (Facebook/Instagram).
• LeadmakersminorStrategic or Co-development PartnerStrategic marketing partnership with digital marketing agency specializing in hotel marketing. Leadmakers recommends Konnectio to their hotel clients and provides marketing expertise.
• ContabominorOthersDedicated server hosting provider based in Germany. Contabo hosts Konnectio application and database servers as a sub-data processor under GDPR agreements.
• Amazon Web Services Inc. (AWS)minorOthersAWS hosts image files, parts of the application, and email sending generated through the Konnectio application, based in Germany as a sub-data processor.
• Billwerk+ (formerly Reepay)coreTechnology or IntegrationPayment solution integration for processing online payments, gift cards, and credit card transactions within the Konnectio booking flow.
• NETScoreTechnology or IntegrationPayment solution provider integrated with Konnectio for processing online payments directly on hotel websites without redirects.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Market position

Strengths5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/konnectio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about konnectio