OCTOPUS PMS
OCTOPUS PMS is a Danish software company that provides a cloud-based all-in-one property management system for small and mid-market hospitality operators — including hotels, restaurants, cafes, bars, B&Bs, and camping sites — covering bookings, channel management, POS, electronic locks, and accounting integrations on a per-room monthly subscription.
- Company typePrivate
- Founded2015
- HeadquartersSønderborg, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What OCTOPUS PMS does
OCTOPUS PMS is a Danish software company that develops and operates a cloud-based Property Management System for the hospitality industry. Its platform combines booking management, a channel manager for distributing inventory to major online travel agencies, an integrated point-of-sale system for restaurants, bars and cafes, electronic locking for self-service guest check-in, an electronic guestbook, e-conomic accounting integration, and energy monitoring via the OCTOPUS HEAT sub-brand. The product is accessed through a browser on any internet-connected device and is exposed via an Open API for custom integrations, indicating a platform-plus-modules architecture designed to centralize operational workflows that small and mid-sized hospitality operators typically stitch together from separate tools.
The company targets small and mid-market hospitality operators — hotels, motels, restaurants, cafes, bars, B&Bs, camping sites, and holiday homes — primarily in Denmark, with documented international deployments in Greenland and Austria. Customers include enterprise-scale operators such as the 31-location Danhostel network (transitioned in fall 2019) and Hotel Søma (4 hotels and 3 restaurants, 133 rooms), as well as smaller operators such as Hotel Edelweiss, Kayak Bar, Ballebro Færgekro, and Hotel Steenberg. The go-to-market is product-led: the website presents demo booking CTAs, a free trial with no credit card requirement, and extensive module documentation. The company distributes through direct website sales and self-serve cloud access, complemented by the channel manager that surfaces properties on Booking.com, Hotels.com, Expedia, Agoda, HRS, Google Hotel Ads, and several regional platforms.
OCTOPUS PMS operates a per-room/per-premises monthly subscription model. The publicly disclosed entry tier is priced at 1,095 DKK per month (excluding VAT) for properties with 0-9 rooms, with all standard modules — booking, POS, channel manager, restaurant/takeaway, conference and event booking, QR menu, ticketing, housekeeping, Statistics Denmark reporting, e-conomic integration, electronic locks, energy overview, and the Open API — included in the base price under a no-binding-contract policy. Headquartered in Sønderborg, Denmark, with 11-50 employees, the company has not disclosed external funding, revenue, or ARR, and its ownership structure is described in available sources as independent.
OCTOPUS PMS firmographics
Firmographics- Name
- OCTOPUS PMS
- Legal name
- OCTOPUS PMS
- Website
- https://octopuspms.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OCTOPUS PMS is a Danish software company that provides a cloud-based all-in-one property management system for small and mid-market hospitality operators — including hotels, restaurants, cafes, bars, B&Bs, and camping sites — covering bookings, channel management, POS, electronic locks, and accounting integrations on a per-room monthly subscription.
- Ownership category
- akta.pro rank
OCTOPUS PMS industry classification
Industry- Product category
- Hospitality Property Management Software
- akta.pro primary industry
- Property Management Systems (PMS) (THALACAA)
Keywords
Where OCTOPUS PMS is headquartered
LocationHeadquarters
- HQ city
- Sønderborg
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
OCTOPUS PMS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Subscription - Per Room/Premises: Monthly subscription model where customers pay per room or premises. Fixed monthly price includes all standard modules (hotel, restaurant, events, guest communication, open API). No binding contracts required.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | All Inclusive - 0-9 rooms |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
OCTOPUS PMS product offering
Product offeringCore offering
OCTOPUS PMS is a cloud-based all-in-one property management system for the hospitality industry, covering booking, check-in/out, channel management, payment processing, housekeeping, and guest communication. The platform is sold on a per-room monthly subscription and serves hotels, hostels, B&Bs, restaurants, cafes, bars, and camping sites. It also offers branded sub-products — OCTOPUS HEAT (energy/climate control) and OCTOPUS LOCKS (electronic door locking) — that integrate with the core PMS.
Product overview
OCTOPUS PMS is an all-in-one cloud-based Property Management System built as a unified platform-plus-modules architecture. The core OCTOPUS PMS platform provides foundational hospitality management capabilities (booking, check-in/out, guest management, room allocation, invoicing, and reporting). This core is augmented by numerous integrated modules including the Online Booking Module, Channel Manager, Point of Sale (POS), Electronic Locking System, Electronic Guestbook, Restaurant & Takeaway Module, Conference & Event Booking, QR Menu & Ticket Module, Guestbook & Housekeeping, Newsletter & Guest Communication, Rate Management, Statistics Denmark Reporting, Octopus Heat (energy management), and an Open API. All modules are included in the full package pricing, enabling hospitality businesses (hotels, restaurants, cafes, bars, B&Bs, and camping sites) to manage all operations from a single cloud-based platform accessible from any device with internet connectivity.
Differentiator
Problem solved
Functional benefit
Brands
- OCTOPUS HEAT: Energy management solution integrated with the PMS for monitoring energy usage in hospitality properties.
- OCTOPUS LOCKS
Products and services
- OCTOPUS PMS Cloud-based all-in-one property management system (PMS) for the hospitality industry, covering bookings, channel distribution, check-in/out, payment processing, housekeeping and guest communication. Sold on a per-room monthly subscription to independent hotels, hostels, B&Bs, restaurants, cafes, bars and camping sites.
- OCTOPUS HEAT Branded energy and climate management add-on that automates heating control across rooms and integrates with the OCTOPUS PMS platform to reduce energy costs for hospitality operators.
- OCTOPUS LOCKS Branded electronic locking system integrated with OCTOPUS PMS, enabling digital check-in, mobile key issuance and centralised door management for hotel rooms and other hospitality properties.
Quantifiable outcome
- Successfully transitioned 31 Danhostel locations to OCTOPUS system in fall 2019
- +1 more outcomes
Companies that use OCTOPUS PMS
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles2 records
OCTOPUS PMS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
Feature8 records
OCTOPUS PMS partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Booking.comcoreChannel manager integration enabling seamless synchronization of room availability and bookings between OCTOPUS PMS and Booking.com platform.
- Hotels.comcoreChannel manager integration for real-time availability synchronization with Hotels.com.
- ExpediacoreChannel manager integration with Expedia for automated booking and inventory management.
- HRScoreChannel manager integration with HRS hotel distribution platform.
- AgodacoreChannel manager integration with Agoda for Asia-Pacific focused distribution.
- Google Hotel AdscoreIntegration with Google Hotel Ads for direct booking visibility in Google search results.
- e-conomiccoreAccounting software integration with e-conomic for automated financial synchronization including invoicing and reporting.
- Electronic Lock System ProviderscoreIntegration with electronic locking systems enabling self-service check-in with PIN codes for guests.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
OCTOPUS PMS competitors and assessment
Company assessmentBroad incumbents
- RMS Cloud: RMS Cloud is a broader hospitality cloud platform serving hotels, resorts, and serviced apartments with PMS, central reservations, and distribution tools - overlapping capabilities but at a larger, more enterprise-focused scale than OCTOPUS.
- BookingSuite (Booking.com): Booking.com operates BookingSuite, a suite of software tools (including SiteMinder-derived channel managers) offered to accommodation providers. As both a critical integration partner and a potential provider of PMS-adjacent tooling, it is a comparable incumbent in OCTOPUS's distribution stack.
Direct peers
- Mews: Mews is a cloud-based PMS designed for hotels, hostels, and serviced apartments, offering booking engine, POS, and OTA channel manager functionality - directly comparable product suite and target customer to OCTOPUS PMS.
- Hotelogix: Hotelogix is a cloud hotel PMS for small and mid-sized properties with integrated booking engine, channel manager, and POS - comparable cloud-architecture and SMB positioning to OCTOPUS.
- RoomKey PMS: RoomKey PMS is a cloud-based property management system targeted at independent hotels with integrated booking, channel management, and guest management - serving the same SMB independent-hotel niche as OCTOPUS.
- Guesty: Guesty is a cloud-based property management platform for short-term and vacation rental managers, offering channel manager, PMS, and guest communication - overlapping OCTOPUS's holiday homes and cabins segment.
- Cloudbeds: Cloudbeds provides an all-in-one cloud hotel management platform (PMS, booking engine, channel manager) targeting independent hotels and lodging properties - the closest direct peer to OCTOPUS in SMB/mid-market hospitality SaaS.
- Hostaway: Hostaway is a vacation rental PMS and channel manager for short-term rental managers and hosts, addressing the same holiday-home/cabin segment that OCTOPUS targets with its property management modules.
- Little Hotelier: Little Hotelier is a cloud PMS built specifically for small hotels, B&Bs, and guest houses with integrated online booking and channel management - comparable to OCTOPUS's primary B&B and small-hotel segment.
Others
- e-conomic: e-conomic is a Danish online accounting software provider that integrates with OCTOPUS PMS for synchronized financial reporting - a technology/integration partner rather than a competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
OCTOPUS PMS social profiles
Digital presenceOCTOPUS PMS financial estimates
Financial estimateRevenue estimate
Valuation estimate
OCTOPUS PMS leadership team
Management profileNumber of profiles
Profiles2 records
OCTOPUS PMS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OCTOPUS PMS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OCTOPUS PMS
What does OCTOPUS PMS do?
OCTOPUS PMS is a cloud-based all-in-one property management system for the hospitality industry, covering booking, check-in/out, channel management, payment processing, housekeeping, and guest communication. The platform is sold on a per-room monthly subscription and serves hotels, hostels, B&Bs, restaurants, cafes, bars, and camping sites. It also offers branded sub-products — OCTOPUS HEAT (energy/climate control) and OCTOPUS LOCKS (electronic door locking) — that integrate with the core PMS.
Is OCTOPUS PMS a public or private company?
OCTOPUS PMS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OCTOPUS PMS founded?
OCTOPUS PMS was founded in 2015. It employs 11 to 50 people.
Where is OCTOPUS PMS based?
OCTOPUS PMS is headquartered in Sønderborg, Denmark, in the Europe region.
How does OCTOPUS PMS make money?
One revenue line is on record: subscription - Per Room/Premises.
Who are OCTOPUS PMS's main competitors?
Broad incumbents on record are RMS Cloud and BookingSuite (Booking.com). Direct peers are Mews, Hotelogix, RoomKey PMS, Guesty, Cloudbeds, Hostaway and Little Hotelier. e-conomic is listed as an others.
Does OCTOPUS PMS have an API?
Yes. Open API included in the full package solution, enabling developers to build custom integrations and automations with the OCTOPUS PMS platform. The API allows connectivity with third-party systems and enables data exchange for hospitality operations.
What industry is OCTOPUS PMS in?
OCTOPUS PMS's product category is Hospitality Property Management Software. Its primary akta.pro industry code is THALACAA, Property Management Systems (PMS).