cure.fit (cult.fit)

Name

cure.fit (cult.fit)

Legal name

cure.fit / cult.fit

Website

https://curefit.com

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Fitness and Wellness Services

NAICS

Fitness and Recreational Sports Centers (71394), Diet and Weight Reducing Centers (812191)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Functional Fitness / Cross-Training Groups (HSADABAH)

akta.pro secondary industries

Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Weight Loss Coaching (Non-Clinical) (HSADAFAB), Strength & Conditioning Bootcamps (HSADABAB)

Keywords

• Fitness center memberships
• Digital fitness platform
• Group fitness classes
• Corporate wellness programs
• Online workout subscriptions

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Cultpass Memberships: Monthly subscription model providing unlimited access to group classes and gym facilities. Two tiers: ELITE (all classes + Elite + Pro gyms) and PRO (Pro gyms access). Revenue generated through recurring monthly subscription fees.
2. Premium Services (At Home, Lux, Transform, Play, Bootcamp): Additional fitness services including at-home workouts, premium gym spaces, weight loss programs, sports facilities, and bootcamp programs. Revenue from these services is bundled with or separate from core memberships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

cure.fit (cult.fit) operates an integrated health and fitness ecosystem offering gym memberships, group workout classes, at-home digital workouts, sports activities (badminton, swimming, table tennis), weight loss programs, and premium fitness centers across India. The company's core product is subscription-based access to its multi-format fitness network, combining physical cult centers with a digital workout platform and personalized coaching in nutrition and lifestyle.

Product overview

cure.fit (cult.fit) operates a multi-tiered fitness platform combining physical centers with digital offerings. The core product consists of two membership tiers: Cultpass ELITE (premium, ₹1,198/month) providing unlimited access to Group classes and all Elite + Pro gyms, and Cultpass PRO (value, ₹754/month) for Pro gym access. Supporting these memberships is a suite of specialized services: At Home delivers 1200+ digital workouts; Lux offers premium gym spaces; Transform provides online weight loss coaching with daily check-ins; Play enables sports access (badminton, swimming, table tennis) across centers; and Bootcamp delivers intensive 6-week weight loss programs with nutrition support. The ecosystem spans 2000+ events monthly and interest-based clubs at every pincode.

Differentiator

Problem solved

Functional benefit

Brands

• Cultpass ELITE: Unlimited access to all Group classes and Elite + Pro gyms in the city, starting at ₹1,198/month
• Cultpass PRO
• At Home
• Lux
• Transform
• Play
• Bootcamp

Products and services

• Cultpass ELITE Premium subscription at ₹1,198 per month providing unlimited access to all group workout classes plus access to both Elite and Pro gyms across the cult.fit center network. Targeted at fitness enthusiasts seeking comprehensive access to diverse workout formats.
• Cultpass PRO Standard subscription at ₹754 per month providing unlimited access to all Pro gyms in the cult.fit center network. Targeted at members whose primary need is gym access rather than group classes.
• cult.fit At Home Digital workout subscription offering 1,200+ guided workouts across yoga, HIIT, strength training, dance, and meditation via the cult.fit mobile app. Targeted at members preferring to work out at home or while traveling.
• Lux Premium fitness centers offering elevated amenities and a higher-end workout environment, available in select locations such as Bengaluru (Phoenix Marketcity) and Hyderabad (Gachibowli). Targeted at consumers seeking an upgraded fitness experience.
• Transform Online sustainable weight loss program pairing members with certified nutritionists and lifestyle coaches to deliver personalized diet and exercise plans. Targeted at individuals seeking guided, coach-supported weight management.
• Play Sports facility access covering badminton, swimming, and table tennis, with pay-and-play and pass-based booking options. Targeted at members looking for non-gym sports activities under the same brand ecosystem.
• Bootcamp A 6-week in-center weight loss program that combines structured workouts with nutrition guidance delivered at cult.fit locations. Targeted at members seeking a short-term, high-accountability weight loss intervention.

Quantifiable outcome

• 1200+ at-home workouts available
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Partner.fitcoreChannel Partner/ Reseller/ DistributorPartner portal (partner.cult.fit) for managing partner relationships, likely fitness instructors, trainers, or affiliate partners in the Cult.fit ecosystem.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gold's Gym India: Operates premium fitness centers across India under the Gold's Gym franchise, offering gym memberships, group classes, and personal training — directly comparable to cult.fit's Cultpass + Cult Centers / Elite Gyms model.
• Anytime Fitness India: 24/7 fitness franchise with multi-city India presence offering value gym memberships — competes head-to-head with cult.fit's Cultpass PRO tier on accessibility and pricing.
• Talwalkars / VLCC Fitness: One of India's largest legacy fitness chains (now merged with VLCC wellness) operating gym centers and slimming services — comparable on multi-city fitness center footprint and integrated wellness offerings.
• Fitness First India: Premium global fitness chain operating in major Indian cities with group classes and personal training — directly competes with cult.fit's ELITE tier on premium positioning and group workout formats.
• HealthifyMe: India's leading digital health platform combining calorie tracking, AI nutritionist (Ria), and coaching — directly comparable to cult.fit's Transform and At Home digital coaching offerings and overlaps on weight management use cases.
• Powermax Fitness: Indian fitness equipment manufacturer and value gym operator with multi-city presence — competes with cult.fit's Pro Gyms on the value membership tier and equipment-driven workout format.

Emerging players

• Fittr: Indian online fitness coaching platform offering personalized training and nutrition plans with a strong community — overlaps with cult.fit's Transform coaching product and online community/club engagement.
• GOQii: India-based preventive health and fitness platform combining wearables, coaching, and subscription wellness — overlaps with cult.fit's digital fitness/wellness and corporate wellness offerings.

Broad incumbents

• Peloton: Global connected fitness leader offering digital workout subscriptions and equipment — directly comparable to cult.fit's At Home digital fitness subscription and Energy Meter tracking features.
• Apple Fitness+: Apple's subscription digital fitness service with trainer-led workouts across multiple formats — comparable to cult.fit's At Home product in offering guided, multi-format digital workouts at a monthly subscription price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/we_are_cult
• Facebookfacebook.com/wearecultofficial
• LinkedInlinkedin.com/company/cult.fit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about cure.fit (cult.fit)