Blick Group

Name

Blick Group

Legal name

Blick Limited

Website

https://blick.group

Company type

Private

Operating status

Operating

Ownership category

akta.pro rank

Product category

Drilling Fluids and Equipment

NAICS

Oil and Gas Field Machinery and Equipment Manufacturing (333132)

SIC

Oil & Gas Field Machinery & Equipment (3533), Construction Machinery & Equip (3531)

akta.pro primary industry

Drilling Fluids, Solids Control & Waste Handling (EUALABAG)

akta.pro secondary industries

Oilfield Equipment Manufacturing & Supply (Wellheads, BOPs, Surface Equipment) (EUALABAL), Well Construction & Completion Services (Cementing, Casing, Tubular Running) (EUALABAC), Attachments & Work Tools (Buckets, Augers, Hammers) (IMAHAAAM)

Keywords

• Drilling fluids
• HDD tooling
• Bentonite products
• Drilling additives
• Oilfield greases

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices7 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Drilling Fluids and Additives: Sale of engineered drilling fluids including bentonite, specialty additives and products formulated for Australasian ground conditions. Revenue generated from product sales with volume-based pricing.
2. Equipment and Tooling: HDD tooling, drill rods, casing spacers, adaptors, and testing equipment from manufacturer partners including Melfred Borzall and Grundomat. Revenue from equipment resale.
3. Grease and Compounds: Thread compounds, oilfield greases, casing sealants, and specialist lubricants from the Jet Lube range.
4. Technical Support and On-site Services: On-site support during drilling operations, fluid program design, and project consultation included as part of the product-service offering.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Blick Group supplies engineered drilling fluids, additives, HDD tooling, drill rods, casing spacers, and thread compounds/greases from partner manufacturers for drilling contractors across Australasia. The company designs and formulates drilling fluid programs tailored to local ground conditions, complemented by on-site technical support, project consultation, and training programs (Blick Mud Schools). Products serve HDD, waterwell, geotech, piling, oilfield, and geothermal applications.

Product overview

Blick Group is a drilling fluid solutions provider serving Australasia (Australia, New Zealand, and Pacific Islands) with an integrated portfolio of products and services. The core offering consists of Blick Fluids (engineered drilling fluids and additives including Bentonite, Additives, and Specialty Products) supplemented by Equipment and Tooling (HDD tooling, drill rods, casing spacers, adaptors, and testing equipment from manufacturers like Melfred Borzall and Grundomat) and Grease & Compounds (thread compounds, oilfield greases, and specialist lubricants from Jet Lube). Supporting the product portfolio are value-added services including an interactive Fluid Selector Tool for on-site fluid recommendations, an SDS Library for safety data sheets, and Blick Mud Schools for training and education.

Differentiator

Problem solved

Functional benefit

Brands

• Blick Fluids: Engineered drilling fluids and additives built for local ground conditions, designed and tested across Australasia.
• Blick Mud Schools

Products and services

• Blick Fluids Engineered drilling fluids and additives built for Australasian ground conditions, including bentonite, additives, and specialty products tailored for HDD, waterwell, geotech, piling, and oilfield applications. Designed and tested across Australasia for drilling contractors and consultants.
• Equipment and Tooling HDD tooling, drill rods, casing spacers, adaptors, and testing equipment from world-leading manufacturers including Melfred Borzall and Grundomat. Distributed to drilling contractors across Australasia.
• Grease & Compounds Thread compounds, oilfield greases, casing sealants, and specialist lubricants from the Jet Lube range, including HDD Thread Grease, Waterwell & Coring, Oil & Gas, and Specialist products. Distributed for Australasian drilling operations.
• Fluid Selector Tool Interactive online tool that helps drilling contractors find the right drilling fluid in 30 seconds by selecting drilling type, ground conditions, bore specifications, and desired program. Delivers a complete fluid recommendation with products, volumes, and mixing order.
• Blick Mud Schools Training and education program that helps drillers, engineers, and consultants understand drilling fluids, ground conditions, and options to work smarter, safer, and with confidence. Delivered as scheduled training events.

Quantifiable outcome

• Fluid Selector Tool provides complete fluid program with products, mixing ratios, and volumes in 30 seconds

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• Melfred BorzallcoreTechnology or IntegrationManufacturer of HDD tooling and equipment supplied through Blick Group for Australasian drilling operations. Provides world-leading horizontal directional drilling equipment.
• Jet LubecoreTechnology or IntegrationSupplier of thread compounds, oilfield greases, casing sealants, and specialist lubricants. Distributed under the Blick Group brand for Australasian markets.

Scale indicators1 record

Direct peers

• Imdex Limited: ASX-listed Australian drilling technology and downhole tools provider serving the same Australasian mining and exploration drilling customer base as Blick, with overlapping fluids-adjacent and tooling offerings.
• Newpark Resources: Pure-play drilling fluids and mats manufacturer serving oil & gas, HDD, and industrial drilling markets globally — directly comparable to Blick's engineered fluids and additives business model.
• Tetra Technologies: Provides completion fluids and related oilfield chemicals globally, with comparable customer overlap in upstream and industrial drilling — a similar chemistries-plus-service operating model.

Broad incumbents

• Halliburton (Baroid): Operates Baroid, the global leader in drilling fluids and solids control; competes with Blick on fluid programs for oilfield, geothermal, and HDD drilling, but as part of a much wider integrated services portfolio.
• SLB (M-I SWACO): Global drilling fluids and solids control division of SLB (formerly Schlumberger); direct competitor on high-spec fluid engineering, including for water-based muds used in geothermal and oilfield drilling.
• Mineral Technologies (CETCO): Owns CETCO, a global drilling fluids and HDD specialty products brand; competes with Blick in bentonite-based fluids and additives for trenchless and waterwell drilling.
• Vermeer Corporation: Major HDD equipment manufacturer; competes indirectly through bundled fluid/equipment solutions and has the scale to offer integrated programs that Blick partners around (e.g., tooling).
• Epiroc AB: Global mining and infrastructure drilling equipment manufacturer with adjacent drilling fluids exposure; serves overlapping mining/geotech customers across the same Australasian geographies.

Regional players

• Bohrtec Bohrtechnik: European HDD tooling manufacturer with comparable product overlap to Blick's Melfred Borzall/Grundomat distributed lines; competes for the same contractor relationships in trenchless drilling, but primarily in EMEA.

Others

• Melfred Borzall: US-based HDD tooling manufacturer and one of Blick Group's core supply partners; not a direct competitor today but adjacent, with the strategic option to compete or bypass distributors regionally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blick Group