Importrust
Importrust is a digital vehicle import consultancy offering end-to-end cross-border vehicle purchasing — sourcing, inspection, transport, legalization, and Spanish registration — primarily for individual consumers and SMB buyers in Spain and Portugal.
- Company typePrivate
- Founded2020
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Importrust does
Importrust is a digital vehicle import consultancy that manages end-to-end cross-border vehicle purchases for buyers in the Iberian Peninsula. Founded in Portugal in 2018 and expanded to Spain in April 2024 under IMPORTRUST CAR COMPANY SPAIN, S.L. (headquartered at Paseo de Recoletos 5, Madrid), the company operates a 100% online platform through which customers submit a vehicle brief and receive a free, no-obligation quote within 24 hours. Once engaged, Importrust handles vehicle search and negotiation with European dealers (sourcing primarily from Germany, France, Belgium, the Netherlands, Switzerland, and Denmark), pre-purchase inspection (180+ point check with OBD diagnostics), secure transport, ITV technical inspection, IDM/IVTM tax processing, DGT registration, and final delivery — typically within 4–6 weeks, or 2 weeks via an Express tier.
The underlying platform combines a process-management portal with three named integrations: carVertical for VIN-based vehicle history (900+ databases, 20% discount for customers), CEVA Logistics for storage and Europe-wide transport, and Mutua Madrileña for post-sale auto insurance. The product set also includes a standalone COC Certificate store (€100–€250 per document), mechanical warranty tiers (Basic and Full), consignment resale services, and an online IDM/IVTM tax simulator. There is no native mobile app and no public API.
Commercially, Importrust charges professional services fees on the import bundle, with a stated break-even at €15,000 vehicle value and average customer savings of €5,000 per transaction (up to €25,000 on premium vehicles). It serves seven explicit customer segments — individual consumers (primary), companies/fleets, large families, people with disabilities, VTC/taxi operators, commercial buyers, and heavy-vehicle operators — across Spanish and Portuguese markets. The company reports 5,000+ completed imports, €25M+ in cumulative customer savings, and 4,000+ Google reviews at a 4.6-star average; Portugal revenue grew 228% in 2023 versus 2022 and import volume grew 142% over the same period. Ownership rests with three founders (António Eça, Pedro Líbano Monteiro, and Afonso Pinheiro) with no disclosed external funding.
Importrust firmographics
Firmographics- Name
- Importrust
- Legal name
- IMPORTRUST CAR COMPANY SPAIN, S.L.
- Website
- https://importrust.es
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Importrust is a digital vehicle import consultancy offering end-to-end cross-border vehicle purchasing — sourcing, inspection, transport, legalization, and Spanish registration — primarily for individual consumers and SMB buyers in Spain and Portugal.
- Ownership category
- akta.pro rank
Importrust industry classification
Industry- Product category
- Vehicle Import Consulting Services
- NAICS
- Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- International Vehicle Shipping & Import Assistance (HSAKACAJ)
- akta.pro secondary industries
- Customs Clearance & Import Documentation Services (HSAKACAC), Vehicle Customs & Border Processing (Documentation, Inspections, Clearance) (TLAHACAD)
Keywords
Where Importrust is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Importrust business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Import Consulting Services: Professional consulting fees for end-to-end vehicle import management including vehicle search, negotiation, transport coordination, legalization, and matriculation support. Proposals are free; fees are charged upon service engagement.
- COC Certificate Sales: Sale of Certificate of Conformity documents for vehicle legalization, priced between 100€ and 250€ depending on manufacturer and vehicle age
- VIN Check Reports: Vehicle history report sales through carVertical partnership with 20% discount for Importrust customers
- Vehicle Inspection Services: Pre-import vehicle inspection services including 180+ point check, OBD analysis, photo/video documentation, and test drive evaluation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free proposal with no obligation |
| Transaction based/ take rate | Pay-as-you-go | Full import service from search to delivery |
| Unit Pricing | Pay-as-you-go | COC Certificate purchase |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Importrust product offering
Product offeringCore offering
Importrust is a digital vehicle import consulting platform that manages the complete process of importing vehicles from European markets (primarily Germany, France, and Belgium) to Spain. Services span vehicle search and price negotiation, secure transport, legalization and ITV inspection, IDM/IVTM tax optimization, and Spanish registration, delivered in a 4-6 week standard or 2-week express timeline. The offering also includes add-on services such as pre-purchase 180+ point vehicle inspection, mechanical warranties, consignment vehicle sales, COC certificate issuance, VIN history checks via carVertical, and auto insurance through Mutua Madrileña.
Product overview
Importrust is a 100% digital automotive import consulting platform offering turnkey vehicle import services. Its core offering is the Import Service — a comprehensive, end-to-end module covering vehicle search, purchase negotiation, transport, legalization, ITV inspection, tax management, and Spanish registration, with a standard 4–6 week delivery timeline and an optional 2-week Express service. This core is supplemented by a suite of add-on services: Vehicle Transport (secured Europe-wide shipping), Vehicle Legalization (ITV, IDM, IVTM, DGT registration), Vehicle Inspection/Chequeo (180+ point pre-purchase inspection at origin), Mechanical Warranties (Basic and Full tiers), Auto Insurance (via Mutua Madrileña partnership), VIN Check (vehicle history via carVertical), COC Certificate Store (EU Certificate of Conformity), Vehicle Sale on consignment, and an IDM & IVTM Tax Simulator. The platform serves both individual consumers and business clients (fleets, VTC/taxi operators, commercial, heavy vehicles) across European import corridors, primarily Germany.
Differentiator
Problem solved
Functional benefit
Products and services
- Vehicle Import Service End-to-end vehicle import consulting covering vehicle search, price negotiation, purchase contracts, transport, legalization, ITV inspection, IDM/IVTM tax management, and Spanish registration, delivered in 4–6 weeks standard or 2 weeks express. Targeted at Spanish individual consumers and businesses importing from Germany, France, Belgium, the Netherlands, Switzerland, and Denmark.
- Vehicle Transport Service Fully insured vehicle transport across Spain and Europe coordinated through logistics partners, moving vehicles from the country of origin to Importrust's logistics center for legalization and delivery.
- Vehicle Legalization Service Full legalization of imported vehicles including ITV (technical inspection) coordination, IDM (Matriculation Tax) management, IVTM (Road Tax) processing, and DGT registration and Spanish license plate issuance.
- Vehicle Sale (Consignment) Service Consignment-based vehicle sale service including vehicle inspection, professional photography, digital advertising on platforms such as Coches.net, and full change-of-ownership administration.
- Pre-Purchase Vehicle Inspection (Chequeo) Pre-purchase vehicle inspection service conducted at the country of origin covering 180+ inspection points, OBD electronic diagnostics, photo and video evidence, and a dynamic road test. Available in Germany, France, Belgium, Denmark, the Netherlands, and Switzerland.
- Mechanical Warranties Two warranty tiers for imported vehicles: Basic (covers major mechanical components) and Full (covers mechanical, electrical, and electronic breakdowns), delivered through Importrust's partner network in Spain.
- Auto Insurance Auto insurance products offered in partnership with Mutua Madrileña, providing coverage adapted to imported vehicles with competitive pricing.
- COC Certificate Store Online store for purchasing Certificate of Conformity (COC) documents required for EU vehicle homologation, legalization, and registration in Spain, priced €100–€250 depending on manufacturer, model, and vehicle age, available in digital PDF or physical courier format.
- VIN Check Reports Vehicle history report service powered by carVertical, providing data from 900+ international databases including accident damage, mileage tampering, stolen vehicle status, ownership history, and maintenance records; Importrust customers receive a 20% discount using code IMPORTRUST.
Quantifiable outcome
- Average savings of 5,000€ per customer on vehicle purchases
- +4 more outcomes
Companies that use Importrust
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles3 records
Importrust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Importrust partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- CEVA LogisticscoreStrategic partnership for vehicle storage and secure transportation across Europe. CEVA provides vigilated storage facilities, efficient logistics management, and professional handling of vehicles during import process. Essential partnership supporting Importrust's Spain market entry.
- Mutua MadrileñacoreInsurance partnership providing comprehensive auto coverage for imported vehicles. Mutua Madrileña offers competitive insurance products tailored to imported vehicles, ensuring protection throughout ownership.
- carVerticalcoreTechnology partnership providing VIN Check services with real-time vehicle data from 900+ international databases. Offers detailed history reports including damage detection, mileage verification, theft records, and legal status checks. Importrust customers receive 20% discount using code IMPORTRUST.
Scale indicators12 records
Recent moves8 records
Expansion highlights6 records
Importrust competitors and assessment
Company assessmentBroad incumbents
- Auto1 Group: European used-car platform operating across 30+ countries including Spain, sourcing and selling cross-border vehicles through its Autohero brand. Directly comparable business model of intermediating cross-border vehicle purchases, but at much larger scale and with proprietary inventory rather than pure consultancy.
- Carwow: Online car-buying platform active in UK, Germany, Spain and other European markets that connects buyers to dealers through an auction-style model. Similar digital-first car intermediation model with cross-border capability, though focused on new car configurator deals rather than used imports.
- AutoScout24: Pan-European online vehicle marketplace operating in over 20 countries including Spain. While not a consultancy, AutoScout24 enables cross-border vehicle discovery and is the dominant listing platform Importrust's consignment service advertises on.
- Mobile.de: Germany's largest used vehicle marketplace and primary sourcing destination for Importrust's vehicle searches. While a broad incumbent, Mobile.de is materially comparable as the upstream source platform where Importrust's value proposition begins.
Direct peers
- Carvago (carVertical): Vehicle history data provider and cross-border used car marketplace serving European buyers. While Importrust integrates carVertical for VIN checks, Carvago operates as a competing vehicle import and inspection service in multiple EU countries, sharing the same target customer profile of cross-border vehicle buyers.
Regional players
- BrumBrum: Italian online car retailer offering end-to-end vehicle purchase and home delivery, with similar digital-first customer experience to Importrust. Operates in a different geography but follows the same playbook of simplifying vehicle acquisition in a market where prices or selection are perceived as unfavorable.
- Coches.com / Coches.net: Spain's leading used car classifieds platform, where Importrust already advertises consignment vehicles. Comparable in targeting Spanish car buyers but limited to listing services rather than full-service import handling.
Emerging players
- Wallaprofe (Wallaapop Pro): Spanish consumer-to-consumer marketplace that has expanded into used vehicle transactions. Comparable as a Spanish-market digital vehicle intermediation platform, though broader in scope (consumer goods) and without import-specific services.
Others
- Mercedes-Benz España (and other OEM direct-import programs): Vehicle OEMs increasingly offering cross-border delivery programs (e.g., Mercedes-Benz European Delivery) that could compete with Importrust's import-plus model for specific brands. An adjacent ecosystem player rather than direct competitor, but represents the long-term direction OEMs are taking in cross-border sales.
- CEVA Logistics (DHL Group): Strategic logistics partner of Importrust handling vehicle storage and transport across Europe. While a partner rather than competitor, CEVA's automotive logistics capabilities position it as an adjacent ecosystem player with potential to vertically integrate into import services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Importrust social profiles
Digital presenceImportrust financial estimates
Financial estimateRevenue estimate
Valuation estimate
Importrust leadership team
Management profileNumber of profiles
Profiles12 records
Importrust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Importrust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Importrust
What does Importrust do?
Importrust is a digital vehicle import consulting platform that manages the complete process of importing vehicles from European markets (primarily Germany, France, and Belgium) to Spain. Services span vehicle search and price negotiation, secure transport, legalization and ITV inspection, IDM/IVTM tax optimization, and Spanish registration, delivered in a 4-6 week standard or 2-week express timeline. The offering also includes add-on services such as pre-purchase 180+ point vehicle inspection, mechanical warranties, consignment vehicle sales, COC certificate issuance, VIN history checks via carVertical, and auto insurance through Mutua Madrileña.
Is Importrust a public or private company?
Importrust is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Importrust founded?
Importrust was founded in 2020. It employs 1 to 10 people.
Where is Importrust based?
Importrust is headquartered in Madrid, Spain, in the Europe region.
How does Importrust make money?
Four revenue lines are on record. Import Consulting Services are the primary driver. The others are COC Certificate Sales, VIN Check Reports and vehicle Inspection Services.
Who are Importrust's main competitors?
Broad incumbents on record are Auto1 Group, Carwow, AutoScout24 and Mobile.de. Carvago (carVertical) is listed as a direct peer. Regional players are BrumBrum and Coches.com / Coches.net. Wallaprofe (Wallaapop Pro) is listed as an emerging player. Others are Mercedes-Benz España (and other OEM direct-import programs) and CEVA Logistics (DHL Group).
Does Importrust have an API?
No public API is recorded for Importrust.
What industry is Importrust in?
Importrust's product category is Vehicle Import Consulting Services. Its primary akta.pro industry code is HSAKACAJ, International Vehicle Shipping & Import Assistance, with a secondary code of HSAKACAC, Customs Clearance & Import Documentation Services. Its NAICS code is 488510 and its SIC code is 4731.