What ADM does

ADM Mobility is an India-based, privately held software provider founded in 2010 and headquartered in Sonipat, offering cloud-based HRMS and workforce management software. Its product portfolio spans three platforms: Smart Workplace (visitor management, canteen management, campus management, field force tracking, gate security, and biometric access control), HRMS (people, payroll, HR operations), and Smart Workforce (attendance and leave, travel and expense, sales force automation, distribution management, KYC, billing, lead management, service/helpdesk, and field safety). The platform is mobile-first with offline capability and built around AI-powered facial recognition for biometric identification, GPS-based field tracking with geo-fencing, and open APIs for ERP/HRMS/hardware integrations.

The underlying technology combines cloud infrastructure with biometric hardware (facial recognition terminals, Bluetooth relays, magnetic door locks, turnstiles, boom barriers, flap barriers) and integration with Kent attendance/visitor solutions and Indian lead marketplaces (IndiaMart, TradeIndia, JustDial). AI is applied across computer vision (face recognition, photo capture), predictive analytics (sales targets and performance trends), anomaly detection (Aadhaar/PAN/DL/Voter ID KYC), and process automation (beat planning, invoicing, ticket allocation, GST tax calculation).

ADM operates a sales-led, direct enterprise field sales motion targeting organizations ranging from startups to large enterprises across education, field service, distribution, and corporate workplace management. Pricing is quote-based with customizable modules and is not publicly disclosed. The company has disclosed no funding rounds, headcount, revenue, named customers, awards, or leadership changes in the available data; revenue mechanics are therefore inferred to be SaaS subscription or per-user/per-module licensing with enterprise contract flexibility, but the company has not formally published this model.

Name

ADM

Website

https://admmobility.com

Company type

Private

Founded year

2010

Operating status

Operating

Short description

ADM Mobility is an India-based software company that provides cloud-based HRMS and workforce management platforms — including biometric access, attendance, sales force automation, and facility management — to organizations with distributed field employees.

Ownership category

akta.pro rank

Product category

Workforce Management Software

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Human Capital Management (HCM) & Payroll Platforms (HDAEAEAJ)

Keywords

• Workforce management software
• HRMS solutions
• Field force management
• Biometric access control
• Sales force automation

Headquarters

HQ city

Sonipat

HQ country

India

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (implied): Cloud-based HRMS and workforce management platform operating on a subscription model. Based on the product structure (modules for HR, workforce, workplace, access control), revenue likely derives from per-user/per-module subscription fees with enterprise pricing tiers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

ADM provides cloud-based HRMS and workforce management software covering attendance, payroll, field force operations, sales force automation, distribution management, and workplace facility operations. The platform integrates AI-powered facial recognition for biometric access, GPS/geo-fencing for field tracking, and open APIs for third-party integration. It serves organizations ranging from startups to large enterprises across industries including sales, distribution, field service, education, and corporate workplace management.

Product overview

ADM offers a unified Smart Workplace platform integrating HRMS and Smart Workforce solutions for comprehensive workforce and facility management. The HRMS module covers people, payroll, and HR operations, while the Smart Workforce platform manages sales, field service, and distribution through modules including Sales Force Automation, Distribution Management System, Attendance & Leave, Travel & Expense, KYC, Billing, Lead Management, Service & Helpdesk, and Field Safety. The Smart Workplace suite provides visitor management, canteen management, campus management, field force management, gate security, access control, and entrance hardware solutions. Built on AI-powered biometric access technology (facial recognition), the platform is cloud-based with mobile-first capabilities, designed for organizations of all sizes from startups to large enterprises.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Increased productivity of field teams
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability11 records

Feature8 records

Recent moves6 records

Expansion highlights4 records

Others

• SAP SuccessFactors:

Direct peers

• Darwinbox: India-based HCM and workforce management SaaS serving enterprise and mid-market across attendance, payroll, SFA and recruitment. Closest direct competitor with overlapping modules and target segments, but with larger funding base and enterprise brand.
• Keka HR: Indian HR and payroll platform with attendance, leave, expense and employee engagement modules for SMB and mid-market. Direct peer given overlapping product scope, India focus and price-sensitive customer base.
• Zoho People: Cloud HRMS with attendance, leave, time tracking and performance management, part of broader Zoho suite. Competes head-to-head with ADM in the SMB and mid-market HCM segment with bundled cross-sell into CRM/finance apps.
• greytHR: India-focused HR and payroll SaaS for SMBs covering attendance, leave, payroll and compliance. Direct competitor with similar India-SMB focus, comparable modular pricing and overlapping payroll + workforce functionality.
• Pocket HRMS: Indian HRMS vendor for attendance, payroll, leave and employee self-service, primarily targeting SMEs. Overlaps with ADM on attendance and HRMS modules in the same Indian SMB buyer segment.
• factoHR: Cloud HRMS for attendance, payroll and compliance, India-focused SMB and mid-market. Comparable product positioning and buyer segment, though narrower feature set than ADM's broader workforce/workplace bundle.
• sumHR: India SMB HRMS for attendance, leave, payroll and employee onboarding. Closely comparable in product scope and target buyer profile, with a similar India-SMB go-to-market.

Broad incumbents

• ADP (India): Global payroll and HCM incumbent with a sizable India presence serving enterprise and mid-market. Comparable in payroll and HR modules, but part of a much broader portfolio and generally priced above ADM's SMB tier.
• ORACLE HCM Cloud: Cloud HCM platform with HR, payroll, talent management and workforce planning. Comparable HR/payroll functionality to ADM's HRMS, competing in the large-enterprise tier rather than ADM's SMB focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/admmobility

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADM