What Duxly does

Duxly is an Amsterdam-based specialist in custom e-commerce integrations, migrations, and platform extensions for the Shopify and Lightspeed ecosystems. The company builds directly on official platform APIs (Shopify, Lightspeed, OpenAI, AWS) rather than through intermediary connectors, producing bespoke integrations between webshops and back-office systems including ERP (Exact Online, AFAS, SAP Business One, Microsoft Dynamics, Odoo, Visma), WMS (Picqer, Monta, Goedgepickt), accounting (Moneybird, Twinfield, e-Boekhouden), CRM (HubSpot, Salesforce, Pipedrive, Teamleader), and marketplaces (Bol.com, Mirakl, Amazon). Its proprietary tools include Content Manager (Airtable-backed bulk product content management for 50,000+ SKUs), ProductSync (multi-shop Lightspeed synchronization), AI Content Creator (OpenAI-powered bulk text generation and translation), AI Agent (autonomous order routing and dataflow monitoring), and a suite of custom Shopify apps (Loop App for warehouse picking, Betaalmethode Toeslag checkout surcharge extension).

The firm primarily serves mid-market e-commerce retailers — including enterprise operators like Style Woerden (€10M+ annual revenue) — that have outgrown standard tools like basic Shopify apps, Zapier, or Channable and require controlled platform migrations, multi-shop synchronization, supplier/ERP integration, and AI-driven content automation. Revenue is generated through project-based custom software development (€2,500 to €15,000+ per integration) supplemented by monthly maintenance contracts and a recurring SaaS line (AI Content Creator at €150–€400/month plus €500 setup). All delivery is direct; there is no reseller or marketplace channel. The company operates a consulting-led, content/SEO-driven GTM with referral leverage from Lightspeed HQ recommendations and co-delivery partnerships with agencies like Opklopper. Over eight years, Duxly has served 250+ e-commerce businesses, holds a 5.0 Google rating, and reports that its automations handle the equivalent of 735 FTE of daily work across its customer base.

Duxly is privately held and appears bootstrapped, with no disclosed external funding, parent company, or institutional investors. It is led by co-founder Théo Van Tuijl (Sales and Partnerships). The company is headquartered at Nieuwezijds Voorburgwal 21, 1012 RC Amsterdam, and its service terms specify jurisdiction in Utrecht. Geographic focus is the Netherlands and Belgium, with infrastructure hosted on AWS in the EU to maintain GDPR compliance.

Name

Duxly

Legal name

Duxly

Website

https://duxly.nl

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Duxly is an Amsterdam-based specialist that builds custom e-commerce integrations, platform migrations, and AI-driven automation tools for mid-market retailers on Shopify, Lightspeed, and connected ERP/WMS systems. Over eight years it has served 250+ e-commerce businesses across the Netherlands and Belgium, combining bespoke API-based development with a growing portfolio of productized AI tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Custom Software Development & Integration Projects: Duxly's primary revenue stream is project-based custom software development — building bespoke integrations, migrations, and custom Shopify/Lightspeed applications for e-commerce clients. Projects are scoped and quoted per engagement (e.g., software integrations from €2,500 to €15,000+ depending on complexity). The general terms state either hourly rates or fixed fees, exclusive of travel costs and VAT.
2. Monthly Maintenance Contracts: Duxly offers monthly maintenance contracts where they monitor integrations, resolve issues, and update connections when platforms release API changes. This provides recurring revenue and client retention.
3. SaaS / Tool Subscriptions (AI Content Creator): The AI Content Creator tool is offered as a subscription at €150–€400/month depending on product volume (500–5,000 products/month) plus a one-time €500 setup fee. This represents a productized SaaS revenue stream alongside the services business.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Duxly is a Dutch e-commerce integration and migration specialist that builds custom software integrations, platform migrations, and proprietary automation tools for Shopify, Lightspeed, and ERP systems. The company serves e-commerce retailers that have outgrown standard tools (Shopify apps, Zapier, Channable), delivering bespoke integrations built directly on official APIs, AI-powered content tools, and autonomous process automation. Their offerings span custom Shopify apps, ERP/WMS integrations, returns automation, supplier connections, and end-to-end platform migrations.

Product overview

Duxly is an e-commerce integration and migration specialist offering a modular portfolio of products and services centered on Shopify and Lightspeed platforms. The core offering consists of custom software integrations (Software Koppelingen) built directly on official APIs, supported by specialized modules: AI Content Creator for AI-powered product text generation via OpenAI GPT-4/GPT-5, AI Agent for autonomous order routing and dataflow monitoring, ProductSync for multi-shop product synchronization in Lightspeed environments, Content Manager with Airtable backend for bulk content management of 50,000+ SKUs, Custom Shopify Apps for warehouse/picking/checkout extensions, and Shopify-Lightspeed Retail Sync for omnichannel inventory. These are complemented by vertical solutions: ERP Integratie (Exact Online, AFAS, SAP, etc.), Leverancier Koppeling for supplier integration, Retour Automatiseren for returns automation, Betaalmethode Toeslag for Shopify Plus payment surcharges, Firmhouse Integratie for subscription commerce, and Bedrijfssoftware Koppelingen for broader business software (CRM, HR, project management). The company also provides platform migrations and solution architecture as foundational services.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Manager Bulk product content management tool with Airtable backend, supporting 50,000+ SKUs, multi-shop synchronization, staffel/tiered pricing, Dymo printer integration for labels, HubSpot bidirectional sync, and bulk operations. Designed for e-commerce companies managing large product catalogs across multiple webshops.
• ProductSync Product synchronization tool for Lightspeed eCom (C-Series) and Lightspeed Retail (R-Series); syncs product data including titles, descriptions, images, filters, categories, meta titles/descriptions, specifications, related products and upsells from a central source shop to multiple target shops. Includes an optional translation module for multilingual content, hourly sync cadence, and 25 products per run.
• AI Content Creator AI-powered product description and SEO text generation tool for Shopify and Lightspeed; generates unique product texts, category descriptions and translations (25+ languages) using OpenAI GPT-4/GPT-5 with category-specific prompting, brand voice and SEO keyword integration. Supports bulk processing and is offered as a subscription at €150–€400/month with a one-time €500 setup fee.
• AI Agent Autonomous AI-powered digital worker for e-commerce process automation; routes orders, synchronizes inventory, and monitors dataflows between ERP, webshop, and fulfillment systems. Operates 24/7 as a backoffice colleague and is built on integrations with Exact Online, AFAS, SAP, Shopify, Lightspeed, Picqer, and Monta.
• Custom Shopify Apps Custom Shopify application development service building warehouse and picking dashboards, custom checkout extensions (surcharging, dynamic shipping, payment logic), internal tools and dashboards, and integration apps. Built on Shopify's official API, Polaris, and App Bridge frameworks.
• Software Koppelingen (Software Integrations) Custom software integrations built directly on official APIs including ERP integrations (Exact Online, AFAS, SAP, Odoo), PIM integrations, supplier integrations (FTP/CSV to realtime API), accounting integrations, marketplace integrations (Bol.com, Mirakl, Amazon), and custom middleware. Priced from €2,500 for simple integrations.
• ERP Integratie Custom ERP integration connecting webshops (Shopify, Lightspeed, WooCommerce, Magento) with ERP systems (Exact Online, AFAS, Unit4, SAP Business One, Microsoft Dynamics, Exact Globe/Multivers, Odoo, Visma); synchronizes orders, inventory, customer data, products, invoices/credit notes and shipping/tracking.
• Retour Automatiseren (Returns Automation) Automated returns processing connecting WMS (Picqer, Monta) to webshop (Shopify, Lightspeed, WooCommerce) and accounting (Exact, Snelstart, AFAS); automatically updates inventory, adjusts order status, creates credit notes and communicates return status when a return is received in the WMS.
• Leverancier Koppeling (Supplier Integration) Supplier integration for Shopify covering three facets: inventory sync (dropship, cross-dock), order routing (auto-fulfillment to supplier), and content sync (automated product data integration). Supports unlimited suppliers via FTP or API.
• Shopify-Lightspeed Retail Sync Real-time synchronization between Shopify and Lightspeed Retail (R-Series and X-Series); syncs inventory, orders and customer data. Includes MultiStore functionality, automatic location assignment for online orders, automatic transfers between locations, and store notifications for orders and transfers.
• Betaalmethode Toeslag (Payment Method Surcharge) Native Shopify Checkout UI Extension for Shopify Plus that calculates and displays surcharges for BNPL payment methods (Billink, Riverty, Klarna). Real-time detection of selected payment method, zero server calls, metafield-based configuration, AWS Lambda backend for admin panel.
• Data Synchronisatie (Data Synchronization) Automatic data synchronization between webshops and suppliers, ERP and other systems; handles inventory, orders, product data and prices via API, FTP, CSV or EDI. Includes smart priority rules for multiple suppliers and built-in error handling with retry logic.
• Firmhouse Integratie Integration between Firmhouse (subscription/recurring commerce platform) and Shopify, Lightspeed, Exact Online or custom backoffice; automatically converts subscription orders to fulfillable orders with correct pricing, shipping and payment status. Built on AWS serverless (Lambda, SQS, DynamoDB).
• Bedrijfssoftware Koppelingen Custom business software integrations beyond e-commerce: CRM (HubSpot, Salesforce, Pipedrive, Teamleader), HR systems (AFAS HRM, Loket.nl, NMBRS), project management (Asana, Monday.com, Jira), and custom middleware connecting systems without standard integrations.
• Webshop Migratie Platform migration services from Magento, WooCommerce, Shopware, BigCommerce, Lightspeed, or custom platforms to Shopify or Lightspeed; includes product migration, customer data, orders, content, SEO, and URL redirects. Migration types covered: Shopify migration, Magento to Shopify, migration to Lightspeed, WooCommerce to Shopify/Lightspeed.
• Solution Architecture E-commerce solution architecture service designing the technical foundation for complex Shopify, Lightspeed, ERP, and WMS environments; defines data models, system roles, API flows, error handling, and monitoring before building custom integrations.

Quantifiable outcome

• 735 FTE equivalent of work automated daily across client base
• +8 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration45 records

AI capability7 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• LightspeedcoreTechnology or IntegrationDuxly is a long-standing partner of Lightspeed, building integrations between Lightspeed eCom (C-Series), Lightspeed Retail (R-Series & X-Series), and other platforms. Lightspeed HQ actively recommends Duxly to their customers when automation, optimization, or migration needs arise. Duxly has built specialized tools (ProductSync, Content Manager) natively for the Lightspeed ecosystem.
• ShopifycoreTechnology or IntegrationDuxly is a Shopify Partner, specializing in Shopify Plus, custom Shopify app development, Shopify migrations from other platforms (Magento, WooCommerce, Lightspeed), and Shopify ERP/WMS integrations. Duxly has built multiple proprietary tools for the Shopify ecosystem.
• Exact OnlinecoreTechnology or IntegrationDuxly builds custom Exact Online integrations for e-commerce companies, connecting Exact Online with Shopify, Lightspeed, B2B systems, and custom software. Integrations handle orders, invoices, customers, inventory, and multi-shop scenarios that standard Exact connectors cannot address.
• OpenAIcoreTechnology or IntegrationDuxly leverages OpenAI's GPT-4 and GPT-5 APIs to power their AI Content Creator tool for e-commerce. They are not a reseller but build custom AI solutions on top of the OpenAI API, integrated with Shopify, Lightspeed, and Airtable.
• Amazon Web Services (AWS)coreTechnology or IntegrationDuxly's integrations run on AWS infrastructure in the EU (GDPR-compliant), using serverless components (Lambda, SQS, DynamoDB) for scalability. AWS is the hosting and cloud infrastructure backbone for Duxly's custom software solutions.
• AirtablecoreTechnology or IntegrationAirtable serves as the backend database for Duxly's Content Manager tool. Duxable uses Airtable's API to build product content management systems supporting 50,000+ records, multi-shop sync, and custom workflows for e-commerce clients.
• OpklopperminorImplementation/ SI/ Consulting PartnerOpklopper is an e-commerce agency that partners with Duxly for frontend design and UX on Shopify projects. On the Style Woerden project, Opklopper handled custom UX/UI design and the Shopify frontend while Duxly managed technical migration, data migration, backend integrations, and hosting. Opklopper also handles design and frontend for Duxly's payment surcharge checkout extension.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Akeneo: Enterprise PIM software for product information management. Overlaps with Duxly's Content Manager offering but addresses larger enterprises with a SaaS platform rather than custom-built Airtable solutions.
• Valtech: Global digital transformation agency with established e-commerce, integration, and platform engineering practices. Overlaps with Duxly on enterprise Shopify Plus and ERP integration work at the top of the market.
• Dept Agency: Large global digital agency with a strong e-commerce and platform integration practice headquartered in the Netherlands. Competes with Duxly for larger enterprise e-commerce engagements but as part of a much broader portfolio.
• Workato: Enterprise integration and workflow automation platform used by larger retailers for ERP, WMS, and webshop orchestration. Competes at the higher end of Duxly's ERP Integratie and AI Agent offerings through a low-code platform rather than custom code.

Direct peers

• Chili Publish: Danish PIM and product content automation platform serving the same e-commerce niche as Duxly. Both target mid-market retailers needing centralized product information management across multiple sales channels and languages.
• CedCommerce: Multi-channel e-commerce integration specialist offering marketplace, ERP, and platform connectors. Competes with Duxly on Shopify and Lightspeed integration projects for retailers expanding across channels.
• Channable: Dutch feed management and marketplace integration platform. Notably, Duxly's own positioning describes serving customers who have outgrown Channable, making it both a feeder and a direct competitor at the next tier of complexity.
• LitExtension: Automated cart-to-cart migration service covering Magento, WooCommerce, Shopware, BigCommerce to Shopify — directly overlapping with Duxly's Webshop Migratie offering.

Emerging players

• Jasper: AI content generation platform used by marketers for product descriptions, SEO copy, and translations. Directly competes with Duxly's AI Content Creator for the high-SKU content automation use case among e-commerce merchants.
• Storyblok: Headless CMS adopted by Shopify and commerce merchants for multi-channel content management. Adjacent competitor to Duxly's Content Manager and product content automation capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/duxly
• Xx.com/Duxly_eCom
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Duxly