daol securities (thailand)

What daol securities (thailand) does

DAOL Securities (Thailand) Public Company Limited is a Thailand-licensed securities brokerage headquartered in Bangkok that provides retail and corporate clients with domestic and international securities trading, private fund management, investment banking advisory, and debenture trustee services. The firm's product surface spans four core trading and advisory lines — onshore securities trading, offshore securities trading (including US equities via the DAOLSEC Smart Foreign OTC platform), private fund management for high-net-worth individuals, and investment banking — supplemented by the DAOL Channel research platform publishing daily market commentary, sector reports, and investor education content. The underlying technology stack is a self-service online trading platform with an online account opening system at oa.daolsecurities.co.th, a customer portal at life.daolsecurities.co.th, and TradingView integration for charting and market data; there is no disclosed API, SDK, or proprietary AI capability.

The business operates a multi-channel go-to-market model combining direct-to-consumer self-service online account opening with field investment advisors serving enterprise and HNW clients. Revenue is generated through transaction commissions on domestic and foreign securities trading (e.g., a promotional US equity commission minimum of 30 USD per transaction, down from a 60 USD standard), subscription/recurring fees on private fund management, and professional services fees on investment banking mandates. The firm is part of the broader DAOL Group, alongside DAOL Investment (fund management), DAOL REIT, and DAOL LEND, which enables cross-product referral within a Thai financial services ecosystem. Marketing and customer acquisition run through a content-heavy digital strategy including the DAOL Channel, social media on Facebook, YouTube, LINE, and TikTok, and promotional campaigns targeting retail and active traders. No revenue, headcount, funding, or transaction volume figures are disclosed in the available source material, limiting quantitative assessment of scale or growth.

Name

daol securities (thailand)

Legal name

บริษัทหลักทรัพย์ ดาโอ (ประเทศไทย) จำกัด (มหาชน)

Website

https://daolsecurities.co.th

Company type

Public

Operating status

Operating

Short description

DAOL Securities (Thailand) is a Bangkok-based, SET-certified securities brokerage offering retail and corporate clients domestic and international trading, private fund management, investment banking advisory, and debenture trustee services, operating within the DAOL Group financial services ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Bangkok

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Securities Trading Commission: Commission fees charged on domestic and international securities trading transactions
2. Investment Banking Services: Corporate finance and investment banking advisory services
3. Private Fund Management: Management fees and performance fees from private fund services

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

DAOL Securities (Thailand) is a securities brokerage firm offering domestic and international securities trading, private fund management for high-net-worth clients, investment banking advisory, debenture holder representative services, and market research through its DAOL Channel platform. Operating under a SET-certified brokerage license, the firm delivers services to both retail investors and corporate clients via an online trading platform with OTC foreign securities access.

Product overview

DAOL Securities (Thailand) is a full-service securities brokerage firm operating as a single unified platform with four core trading services (domestic securities, international securities, private fund, and investment banking) supplemented by the DAOL Channel research platform and bondholder representative services. The company enables retail and institutional investors to access Thai and international markets, manage private portfolios, and receive corporate advisory services through integrated online trading infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Onshore Securities Trading (การซื้อขายหลักทรัพย์ในประเทศ) Domestic securities trading service allowing investors to buy and sell securities listed on the Thai stock exchange. Targeted at individual investors seeking access to Thai equities through an online brokerage account.
• Offshore Securities Trading (การซื้อขายหลักทรัพย์ต่างประเทศ) International securities trading service enabling investors to trade foreign stocks, including US equities through the DAOLSEC Smart Foreign OTC platform. Targets retail investors seeking portfolio diversification across global markets.
• Private Fund (กองทุนส่วนบุคคล) Private fund management service offering customized investment portfolios for high-net-worth individuals. Provides tailored discretionary portfolio management on a recurring management fee basis.
• Investment Banking (วาณิชธนกิจ) Corporate advisory and investment banking services including capital market transactions and financial consulting for corporate clients seeking capital raising, restructuring, and investor relations support.
• Debenture Holder Representative Services Acting as bondholder representative (trustee) providing monitoring, reporting, and investor protection services for bond issuers. Serves corporate bond issuers including Clover Power and TTCL.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• DAOL Group (Member Companies)coreOthersDAOL Securities is part of the DAOL Group which includes DAOL Investment (Fund Management), DAOL REIT (Real Estate Investment Trust Services), and DAOL LEND (Lending Services) - providing a comprehensive financial services ecosystem

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Phillip Securities (Thailand): One of Thailand's largest retail securities brokers, offering domestic and international trading, mutual funds, and derivatives through the POEMS platform. Directly competes with DAOL with a similar retail focus, SET membership, and multi-product offering.
• KGI Securities (Thailand): Thai securities firm under Taiwan-based KGI Group providing retail and institutional brokerage, wealth management, and investment banking. Closely comparable in product scope, customer base, and regional Asian affiliation.
• Yuanta Securities (Thailand): Thai operation of Taiwan-based Yuanta Group, offering retail trading, online platform, and investment banking. Directly comparable to DAOL as a regional Asian-affiliated broker with overlapping product set.
• Maybank Kim Eng Securities (Thailand): Securities arm of Malaysian banking group Maybank in Thailand, providing retail and institutional brokerage, research, and investment banking. Comparable regional bank-affiliated broker with a similar offering profile.
• Bualuang Securities: Securities brokerage arm of Bangkok Bank, one of Thailand's largest banks. Offers retail trading, online platform, and investment advisory services—directly comparable to DAOL's retail-focused brokerage with bank affiliation.
• Finansia Syrus Securities: Established Thai retail securities broker with online trading platform and investment banking services. Direct competitor to DAOL in the Thai retail brokerage market with overlapping products.
• Country Group Securities: Thai securities brokerage serving retail and institutional clients with online trading and advisory services. Direct competitor to DAOL's domestic trading and investment banking offerings.
• Trinity Securities: Thai securities firm offering online brokerage, wealth management, and proprietary trading. Direct competitor to DAOL in the Thai retail and HNW brokerage space.

Broad incumbents

• Kasikornbank (KBank): One of Thailand's largest commercial banks with a securities arm. Operates in the same retail and HNW financial services market as DAOL but at much broader scale across banking, lending, and asset management.
• Siam Commercial Bank (SCB): Major Thai commercial bank with a securities subsidiary and full-service wealth management. Competes with DAOL for retail investor and HNW clients with a much broader product portfolio including banking, insurance, and asset management.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@daolchannel
• Facebookfacebook.com/daol.th
• TikToktiktok.com/@daol.securities
• LinkedInlinkedin.com/company/ktbst-securities-public

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about daol securities (thailand)