What applaton does

Applaton is an Israeli private web and mobile application development agency founded in 2017 by Dor Yogev Mizrachi and Dor Saven, both graduates of the IDF's elite Unit 8200 military intelligence unit. The company provides project-based professional services spanning web and mobile development (using native and hybrid technologies), QA testing, cybersecurity, UX/UI design, expert staffing (operated under the Teamtime sub-brand), and organizational technology consulting for startups, growth-stage companies, political organizations, and public-health bodies. Notable engagements include end-to-end development of the Skandal Labs prank mobile application, a secure election-day ballot management system (Kalfi / קלפי) used by Israel's Likud party, and the Covunity COVID-19 contact tracing app deployed for the US market, which cross-references device location history against confirmed patient data.

The firm's core technology stack is conventional for a boutique agency: native and hybrid mobile frameworks paired with standard web technologies, with no disclosed proprietary IP, patents, or AI/ML capabilities. Cybersecurity positioning is built on the founders' Unit 8200 background rather than on certified products or formal compliance attestations; no certifications or compliance accreditations are documented. Applaton markets an integrated research-to-deployment methodology and a curated network of "first-tier" developers and designers used to scale project execution beyond its 1–10 person core team.

Commercially, Applaton operates a direct, consultative sales motion with quote-based, fixed-price project engagements and undisclosed pricing. Distribution is entirely direct — there are no channel partners, resellers, or marketplace listings — and the primary marketing surface is a Hebrew-only company website (applaton.io) with a project inquiry form. The firm is bootstrapped with no disclosed institutional investors, funding rounds, or M&A activity, and serves clients in Israel and the United States based on disclosed project geography.

Name

applaton

Legal name

Applaton

Website

https://applaton.io

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Applaton is an Israeli bootstrapped boutique agency (founded 2017, 1–10 employees) that builds web and mobile applications, offers QA, cybersecurity, UX/UI, expert staffing (Teamtime), and tech consulting for startups, political organizations, and public-health clients.

Ownership category

akta.pro rank

Product category

Software Development Services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)

Keywords

• Web application development
• Mobile application development
• UX/UI design services
• Cybersecurity consulting
• Software development services

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services: Project-based professional services including web development, mobile application development, UX/UI design, QA testing, cybersecurity services, and technology consulting. Revenue generated through fixed-price project engagements and expert staffing services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Applaton is a project-based software development firm that designs, builds, and secures custom web and mobile applications for clients across startups, political organizations, and public health initiatives. Services span research, UX/UI design, native and hybrid development, QA testing, cybersecurity, expert staffing, and technology consulting, delivered through direct client engagements.

Product overview

Applaton is a software development and design company founded by veterans of Israeli Unit 8200. The company operates as a project-based service provider offering a portfolio of services including web and mobile development, QA testing, cybersecurity, UX/UI design, expert staffing (Teamtime), and organizational technology consulting. Applaton develops custom products for clients, with notable projects including Skandal Labs (a prank app), קלפי (an election management system used by Israel's Likud party), and Covunity (a COVID-19 contact tracing application). The company follows a methodology of research, specification, design, and development for all projects.

Differentiator

Problem solved

Functional benefit

Brands

• Teamtime: Expert staffing service placing experienced developers and designers with clients.

Products and services

• Web & Mobile Application Development End-to-end design and development of web interfaces and mobile applications using advanced native and hybrid technologies, delivered as project-based professional services for startups, political organizations, and other clients.
• QA Testing Services Comprehensive quality assurance testing performed by skilled testing teams to validate client web and mobile products before release.
• Security & Cyber Services Protection and security services for technological systems against cyber attacks and various breaches, leveraging Unit 8200 alumni security expertise.
• UX/UI Design Services Product research, competitor analysis, needs mapping, interface design, and branding delivered in a smart, personalized, and precise manner for client digital products.
• Teamtime Expert Staffing Placement service that places experienced and capable developers and designers at client disposal for project execution.
• Organizational Technology Consulting Guidance and training for companies and startups to provide strategic, technological, and organizational solutions, with emphasis on product strategy and steps to bring the product to success.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Sela Group: Israeli IT consulting and software services firm offering custom development, training, and technology consulting. Comparable to Applaton in being an Israeli-rooted, services-led software firm serving enterprise and government clients.
• Tikal: Israeli boutique software development and consulting firm providing custom application development, training, and technology consulting. Closely comparable to Applaton in size, Israeli origin, and full-stack service offering.
• Commit: Israeli software services company delivering custom application development, software modernization, and DevOps consulting. Comparable in being an Israeli development services firm targeting enterprise clients.
• CodeValue: Israeli software development and consulting firm specializing in custom application development, architecture, and agile delivery. Comparable in being an Israeli boutique focused on end-to-end software product development.
• WillowTree: U.S.-based digital product agency building web and mobile applications, with design, development, and strategy services. Comparable to Applaton in offering end-to-end product development for clients across verticals.
• thoughtbot: U.S. boutique software consultancy offering custom web and mobile development, product design, and strategy. Comparable in being a small, senior-leaning consultancy delivering end-to-end product builds.
• ArcTouch: U.S. app development firm focused on mobile and web applications, IoT, and connected experiences. Comparable to Applaton in mobile-app-first delivery model and project-based client engagements.
• Dogtown Media: U.S. mobile app development agency building iOS, Android, and web apps for startups and enterprises. Comparable to Applaton in project-based custom app development targeting startups and growth-stage companies.

Broad incumbents

• Matrix IT: Large Israeli IT services group offering software development, consulting, staffing, and cybersecurity. Overlaps with Applaton across most service lines but operates at significantly greater scale and breadth.

Regional players

• IGS (Israel Global Services): Israeli IT services and staffing provider offering software development, consulting, and expert placement. Comparable to Applaton across custom development and expert staffing (Teamtime), operating primarily in Israel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/applaton-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about applaton