mortgage and property plus
- Company typePrivate
- Founded2002
- HeadquartersOmagh, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
mortgage and property plus firmographics
Firmographics- Name
- mortgage and property plus
- Legal name
- Mortgage & Property Plus Ltd
- Website
- https://mortgageandpropertyplus.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Ownership category
- akta.pro rank
mortgage and property plus industry classification
Industry- Product category
- Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)
Keywords
Where mortgage and property plus is headquartered
LocationHeadquarters
- HQ city
- Omagh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
mortgage and property plus business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Residential Property Sales Commission: Earn commission at 1% of the selling price, which includes high quality sales brochures displayed in office window, advertising on PropertyPal.com and company website, and one-to-one accompanied viewings.
- Letting and Property Management Services: Two service models: Let Only Service (property inspection, rental valuations, digital photography, advertisement, tenant vetting, lease agreements) and Full Management Service (adds rent collection, monthly statements, property inspections, repair coordination).
- Commercial Property Services: Commercial sales and lettings services for shops, offices, mixed-use properties, and businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Residential Sales Commission |
| Professional services/ project-based | Pay-as-you-go | Let Only Service |
| Professional services/ project-based | Monthly | Full Property Management Service |
| Unit Pricing | Monthly | Tenant Rental Pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
mortgage and property plus product offering
Product offeringCore offering
Mortgage and Property Plus is a privately held estate agency based in Omagh, Northern Ireland, providing residential and commercial property sales, lettings, property management, tenant services, land/site sales, and new homes marketing. Services are delivered through a town centre office supported by PropertyPal.com digital listings, accompanied viewings, and a sales-led model. Mortgage advisory expertise stemming from founder William Sayers' background is also offered alongside property transactions.
Product overview
Mortgage and Property Plus is an estate agency offering a comprehensive range of property services. The company operates as a single integrated platform providing residential and commercial property sales, lettings, and management services. The core offering includes Residential Sales, Residential Lettings, Tenant Services, Commercial Sales, Commercial Lettings, Land & Sites sales, and New Homes development listings. All services are delivered through their PropertyPal-powered website and town centre office presence in Omagh, Northern Ireland.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Sales Estate agency service for selling residential properties including houses, bungalows, apartments, and new homes. Includes free market appraisals, PropertyPal.com and website advertising, high-quality colour brochures, and one-to-one accompanied viewings. Charged at 1% commission of the selling price.
- Residential Lettings Lettings service for residential landlords and tenants, offered as Let Only or Full Management. Let Only includes inspection, rental valuations, digital photography, advertisement, tenant vetting, and lease agreements. Full Management adds rent collection, monthly statements, property inspections, and repair coordination.
- Tenant Services Support services for renters including property viewings, application processing, reference checks, and tenancy management. Tenant deposits typically equal one month's rent plus first month's rent in advance.
- Commercial Sales Estate agency service for the sale of commercial properties including shops, offices, mixed-use buildings, and investment premises.
- Commercial Lettings Lettings service for commercial properties including retail spaces, offices, and industrial units.
- Land & Sites Sale services for residential building plots, agricultural land, and development sites with various planning permission statuses.
- New Homes Marketing and sale services for new build residential developments, including listings for builders such as S&DS Construction Ltd.
Companies that use mortgage and property plus
Customer profileSegments4 records
Ideal customer profiles4 records
mortgage and property plus technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
mortgage and property plus partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PropertyPal.comcorePremium property listing platform used for all residential and commercial property listings. Provides website infrastructure, property search functionality, digital marketing reach, and accreditation badges.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
mortgage and property plus competitors and assessment
Company assessmentDirect peers
- Foxtons: UK high-street estate agency chain offering residential sales, lettings, and property management. Closely comparable business model to Mortgage and Property Plus, though operating at significantly greater scale across London and the South East.
- Belvoir: UK franchise network focused on residential sales, lettings, and property management. Comparable to Mortgage and Property Plus across its full-service, multi-product offering — particularly the Full Management Service revenue stream.
- Hunters: UK estate agency franchise operating residential sales, lettings, and commercial transactions. Same horizontal agency model and franchise-style local presence as a UK independent estate agent like Mortgage and Property Plus.
- Martin & Co: UK lettings and property management franchise with strong recurring-revenue economics. Directly comparable to the Full Management Service and Residential Lettings offerings.
Broad incumbents
- Connells Group: One of the UK's largest estate agency and lettings groups, operating multiple high-street brands. Represents the broad incumbent that regional independents such as Mortgage and Property Plus compete against locally and could be acquired by.
- Savills: Global real estate services firm covering residential sales, lettings, commercial, and land. Overlaps with Mortgage and Property Plus's commercial sales and land/site offerings as a broad-market participant.
- Knight Frank: Global real estate consultancy active in residential, commercial, and land transactions. Comparable across the commercial and investment property advisory portions of Mortgage and Property Plus's portfolio.
Emerging players
- YOPA: UK hybrid online estate agent offering fixed-fee sales. Represents the digital-disruption pressure on traditional high-street commissions that Mortgage and Property Plus competes against in the same seller market.
- Strike: UK online estate agent with a flat-fee model. Comparable as a low-cost alternative exerting price pressure on traditional agents' commission structures.
Others
- PropertyPal.com: Northern Ireland's leading property portal and the firm's core listing and marketing platform. Comparable as a key distribution/infrastructure partner rather than a competing agency.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
mortgage and property plus social profiles
Digital presencemortgage and property plus financial estimates
Financial estimateRevenue estimate
Valuation estimate
mortgage and property plus leadership team
Management profileNumber of profiles
Profiles1 record
mortgage and property plus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
mortgage and property plus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about mortgage and property plus
What does mortgage and property plus do?
Mortgage and Property Plus is a privately held estate agency based in Omagh, Northern Ireland, providing residential and commercial property sales, lettings, property management, tenant services, land/site sales, and new homes marketing. Services are delivered through a town centre office supported by PropertyPal.com digital listings, accompanied viewings, and a sales-led model. Mortgage advisory expertise stemming from founder William Sayers' background is also offered alongside property transactions.
Is mortgage and property plus a public or private company?
mortgage and property plus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was mortgage and property plus founded?
mortgage and property plus was founded in 2002.
Where is mortgage and property plus based?
mortgage and property plus is headquartered in Omagh, United Kingdom, in the Europe region.
How does mortgage and property plus make money?
Three revenue lines are on record. Residential Property Sales Commission is the primary driver. The others are letting and Property Management Services and commercial Property Services.
Who are mortgage and property plus's main competitors?
Direct peers on record are Foxtons, Belvoir, Hunters and Martin & Co. Broad incumbents are Connells Group, Savills and Knight Frank. Emerging players are YOPA and Strike. PropertyPal.com is listed as an others.
Does mortgage and property plus have an API?
No public API is recorded for mortgage and property plus.
What industry is mortgage and property plus in?
mortgage and property plus's product category is Real Estate Services. Its primary akta.pro industry code is BPAJAAAE, Residential Investment Property Brokerage (SFR/Small Multifamily). Its NAICS code is 5312 and its SIC code is 6531.