Elastik

What Elastik does

Elastik is a privately held education technology company that provides a curriculum-aligned assessment data analysis and learning-gap identification platform for K-12 schools in Australia and the United Kingdom. Founded in 2015 by former teacher Jeremy Waters and incorporated as Elastik Learning Ltd. in the UK, the company triangulates multiple curriculum-linked assessment datasets — including NAPLAN, PAT, Essential Assessment, EOI/MOI, and On-Entry in Australia, and SATs/GCSE-aligned data in the UK — to surface question-level learning gaps and recommend targeted lesson content. The product surface comprises a core data triangulation and visualisation dashboard, bespoke assessment creation tools, focus groups for differentiated instruction, curriculum-linked lesson guides, and the Writemark add-on, which applies AI (including handwriting recognition) to mark both digital and handwritten student writing against a proprietary 10-dimension rubric with contextual feedback.

Elastik monetises via school subscriptions on a recurring, quote-based model, with a 2022 EduTECH promotion indicating premium packages around A$15,000 for a 12-month term including coaching sessions; no standard price card is publicly disclosed. The company reports 500+ schools in Australia, 290+ schools globally, 20,000+ teachers, and 300,000+ students using Writemark, alongside 87,000+ written responses marked in 2024 and 141 professional development sessions delivered in 2024/25. It holds ISO 27001:2022 certification (Certificate No: 428722024), an important procurement gate in education data, and operates offices in Perth (HQ), Melbourne, and London with a stated headcount of 1-10 employees.

The go-to-market is sales-led and event-driven (BETT, EduTECH), reinforced by a teacher referral program ('Teachers Talking Tech'), website-driven demo booking, and multi-channel content marketing across LinkedIn, YouTube, and a blog. Customer segments span primary and secondary school teachers, school leadership, Multi-Academy Trusts, and UK Local Authorities, exemplified by a three-year Bedford Borough Council partnership. The senior team combines a CEO (Joel Hooper) with applied AI and regulated-sector operating experience, a long-tenured CTO (Kevin Clark), and the founder (Jeremy Waters) now in a Founder role. No external funding rounds, M&A activity, or revenue figures are disclosed.

Name

Elastik

Legal name

Elastik Learning Ltd.

Website

https://elastik.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Elastik provides AI-powered assessment data triangulation and learning-gap analysis tools — including the Writemark writing assessment module — for K-12 schools, teachers, school leaders, and Local Authorities in Australia and the UK.

Ownership category

akta.pro rank

Product category

Education Technology / K-12 Assessment Analytics

NAICS

Educational Support Services (611710), Educational Support Services (61171)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)

akta.pro secondary industries

Survey, Formative Assessment & Classroom Response (Quizzes/Polls) Tools (EDAFADAN), Classroom Assessment & Grading (Formative/Summative) (EDAJAFAC), Standards Alignment & Curriculum Mapping (State/National) (EDAJAFAD)

Keywords

• Assessment data analysis
• Learning gap identification
• AI writing assessment
• Curriculum-linked assessment
• K-12 education software

Headquarters

HQ city

Subiaco

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. School Subscription: Subscription-based access to the Elastik platform for schools, providing data triangulation, gap analysis, and AI writing assessment tools. Pricing is likely school-wide/site license model based on student population.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Elastik provides a subscription-based SaaS platform that triangulates curriculum-linked assessment data (NAPLAN, PAT, Essential Assessment, EOI/MOI, On-Entry) for K-12 schools to surface question-level learning gaps in Maths, English, and Science. The platform includes Writemark, an AI-powered writing assessment add-on that marks both digital and handwritten responses using a 10-dimension rubric and delivers instant contextual feedback. Bespoke assessments, gap-bridging lesson guides, focus groups for differentiated instruction, and 'Big Bubble' visualisations are bundled within the platform, alongside an EdTech Professional Development training service.

Product overview

Elastik is an education technology platform consisting of a core assessment data analysis system and multiple integrated modules. The main Elastik Platform triangulates multiple assessment data sources (NAPLAN, PAT, Essential Assessment, EOI/MOI, On-Entry) to identify student learning gaps in Maths, English, and Science. The Writemark add-on provides AI-powered writing assessment with handwriting recognition. Additional modules include Gap Analysis, Lesson Guides, Bespoke Assessments, Focus Groups for differentiated instruction, and a Data Visualization Dashboard. The platform is designed for Australian schools (aligned to AC9 and VC2 curricula) and UK schools (aligned to SATs and GCSE curricula), supporting over 500 schools and 20,000+ teachers. Professional development services are offered alongside the platform.

Differentiator

Problem solved

Functional benefit

Brands

• Writemark: AI-powered real-time writing assessment tool that provides automated marking and contextual feedback for student writing, supporting over 300,000 students in improving their writing skills.

Products and services

• Elastik Platform Subscription-based SaaS platform that triangulates curriculum-linked assessment data (NAPLAN, PAT, Essential Assessment, EOI/MOI, On-Entry) to identify and visualise question-level learning gaps across students, classes, cohorts and whole schools, and includes gap-bridging lesson guides, bespoke assessments, focus groups for differentiated instruction, and a 'Big Bubble Big Trouble' data visualisation dashboard. Designed for K-12 schools in Australia and the UK across Maths, English and Science.
• Writemark AI-powered real-time writing assessment add-on that automatically marks both digital and handwritten student responses using a 10-dimension marking rubric and delivers instant contextual feedback. Includes AI-generated writing prompts for NAPLAN and custom assessments, supports handwriting uploads via computer-vision-based recognition, and serves over 300,000 students across more than 300 schools.
• EdTech Professional Development Training service delivered as 45-minute professional development sessions (in-person and webinar format) that help teachers and school leaders maximise the value of the Elastik Platform and Writemark. Used as a customer success, retention and lead-generation channel, with sessions covering platform usage, best practices and new feature rollouts.

Quantifiable outcome

• Supports over 20,000 teachers across Australian schools
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature7 records

Partnerships

One partnership is on record.

• Bedford Borough CouncilcoreStrategic or Co-development Partner · 3 May 2023Three-year partnership with Bedford Borough Council to provide support for primary schools in the Local Authority through Elastik's gap analysis platform. Uses data from formative and summative assessments to help schools focus on effective and timely interventions. Bedford has been towards lower performing Local Authorities in SATS rankings and seeks to improve outcomes for students through targeted interventions.

Scale indicators13 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Renaissance Learning: A large, established K-12 assessment and analytics provider (e.g., Star Assessments, Accelerated Reader) with global reach. Compares to Elastik on assessment-driven school analytics, though Renaissance operates at much broader scale and portfolio depth.
• IXL Learning: Major K-12 learning and assessment platform with adaptive diagnostics, curriculum-aligned practice, and analytics. Comparable to Elastik in the analytics and formative-assessment use case but with much larger scale, marketing budget, and multi-subject coverage.
• Mathletics (3P Learning): Australia-headquartered K-12 digital learning platform (Mathletics, Spellodrome) widely used in Australian schools. Comparable to Elastik as a domestic K-12 EdTech subscription sold into schools, with broader subject coverage.

Direct peers

• Sumdog: K-12 adaptive learning and assessment platform serving schools in the UK and internationally, with formative diagnostics and teacher dashboards. Directly comparable to Elastik as a school-targeted assessment/analytics subscription product for primary educators.
• Classroom Monitor: UK-focused school self-evaluation, assessment, and tracking platform aligned to the national curriculum. Comparable to Elastik in serving UK primary schools with formative/summative assessment tools and teacher/school leader dashboards.
• Pupil Asset: UK school information management and assessment system used by primary schools and MATs. Comparable to Elastik in the UK primary segment, particularly for MATs seeking centralized data, though Pupil Asset covers broader MIS functions.
• No More Marking: UK-based comparative judgement writing assessment platform used by schools. Comparable to Elastik's Writemark as an alternative approach to AI/digital writing assessment serving the same K-12 school buyer.
• Hummingbird Learning: Australian K-12 assessment and learning platform aligned to the national curriculum. Closely comparable to Elastik as a domestic Australian assessment and gap-analysis tool serving schools in the same market.
• Brightpath: Australian K-12 student assessment and reporting tool aligned to the Australian Curriculum. Directly comparable to Elastik as a domestic formative/summative assessment vendor targeting the same Australian school buyer.

Others

• Mighton Products: UK education sector provider offering assessment, tracking, and pupil-progress software to schools. Comparable as a UK K-12 assessment software peer, though more established and broader in scope than Elastik.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwQpDsqO8N1Xeokd7ius3aw
• LinkedInlinkedin.com/company/elastik1

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elastik