No More Marking Ltd

What No More Marking Ltd does

No More Marking Ltd is a UK-headquartered education technology company founded in 2013 that operates an AI-enhanced Comparative Judgement assessment platform for primary and secondary schools. Its core technology combines human holistic judgements with AI judges in a 90/10 split, underpinned by Item Response Theory and Bradley-Terry statistical models that produce reliable, standardised measurement scales for student writing. The platform supports handwriting OCR, AI transcription of audio feedback, automated multiple-choice test marking (Automark), and AI-generated personalised feedback reports, processing millions of scripts annually across the UK, USA, Australia, and New Zealand.

The product suite includes national assessment programmes (Assessing Primary Writing in the UK, Assessing America's Writing in the US, Assessing Writing in Australia/New Zealand), an AI Custom Tasks subscription for schools running bespoke assessments, the Writing Hub CPD and teaching-resource platform developed in partnership with The Writing Revolution, and Automark for OCR-based test marking. A free account tier supports educators and researchers.

The business model is predominantly subscription-based, with annual school subscriptions priced at $700 (AI Custom Tasks) and $800 (Assessing America's Writing), supplemented by usage-based AI credits at $14 per 100 credits and tiered Automark credit packages. Distribution is direct-to-school and self-serve via the company website, supported by webinar-led customer acquisition and content marketing through Substack and Medium publications by Director of Education Daisy Christodoulou. The company is privately held with no disclosed external funding and operates with approximately eight named team members, including a credentialed leadership group spanning psychometrics, mathematics education, and assessment policy.

Name

No More Marking Ltd

Legal name

No More Marking Ltd

Website

https://nomoremarking.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

No More Marking Ltd is a UK education technology company that sells AI-enhanced Comparative Judgement assessment subscriptions to primary and secondary schools in the UK, USA, Australia, and New Zealand. Its platform combines AI and human judges to standardise writing assessment, supported by OCR test marking and CPD resources.

Ownership category

akta.pro rank

Product category

Education Assessment Software

akta.pro primary industry

Assessment, Testing & Analytics Platforms (Formative/Summative) (EDAJAMAC)

akta.pro secondary industries

Test Item Banks, Question Authoring & Assessment Design Tools (EDAFADAC), Assessment Item Banks, Question Authoring & Test Development Content (EDAGADAG), Assessment & Item Writing / Test Content Development (EDAGAKAE)

Keywords

• AI assessment tools
• Comparative Judgement
• Education technology
• Automated essay marking
• Writing assessment platform

Headquarters

HQ city

Kirkpatrick Durham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Annual School Subscriptions: Annual subscriptions for schools providing access to AI Custom Tasks ($700/year for UK/international) or Assessing America's Writing ($800/year). All subscriptions are for one year starting from the day the school subscribes. Includes starter packs of AI credits and priority support.
2. AI Credits (Usage-based): Schools can purchase additional AI credits at $14 per 100 credits beyond the starter pack of 500 credits included in the annual subscription. One credit provides 90% AI judging, full feedback reports, and AI transcription for one student's writing piece.
3. Automark Credits: Credit-based pricing for Automark paper-based multiple-choice tests: 10,000 credits for £100+VAT, 100,000 credits for £800+VAT, 200,000 credits for £1,500+VAT. Each page uploaded requires a credit.
4. Free Account: Free tier for educators and research organisations to set their own tasks and use Comparative Judgement for internal assessments and research projects. Provides scale, accuracy, and validity benefits.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

No More Marking Ltd provides AI-enhanced Comparative Judgement assessment tools that combine human judging with generative AI to evaluate student writing at scale. The platform delivers subscription-based national assessment programs (e.g., Assessing America's Writing, Assessing Primary Writing, Assessing Writing in Australia) along with bespoke AI Custom Tasks for schools and automated multiple-choice marking via Automark. Core outcomes include saving teachers up to 95% of marking time while maintaining reliability equivalent to traditional double marking.

Product overview

No More Marking Ltd is an AI-enhanced Comparative Judgement assessment platform for schools, offering a suite of integrated products. The core platform uses comparative judgement methodologies where teachers and AI judges evaluate student writing by comparing pairs of submissions. Key products include national assessment programs (Assessing America's Writing for US schools, Assessing Primary Writing for UK schools), AI Custom Tasks for schools running bespoke assessments, and Automark for automated multiple-choice test marking. The Writing Hub provides supplementary teaching resources and CPD developed in partnership with The Writing Revolution. Creative Writing Stimulus offers commissioned illustrations for writing prompts. All products integrate shared features including detailed reporting, AI transcription, automated feedback generation, and progress tracking across year groups.

Differentiator

Problem solved

Functional benefit

Brands

• Automark: AI-powered paper multiple-choice test marking system that reads handwritten marks using optical character recognition technology.
• Writing Hub
• AI Custom Tasks
• Assessing America's Writing

Products and services

• AI Custom Tasks A subscription-based product that lets schools create and run their own Comparative Judgement assessments. Schools upload stimuli, set criteria, and invite teachers, students, or external judges to compare and rank scripts. Designed for K-12 schools wanting flexibility beyond national assessment windows. Priced at $700 per year.
• Assessing America's Writing A national subscription assessment program for US K-12 schools. Teachers compare and rank student writing samples during a national window, and results produce school and national benchmarks with detailed reports. Priced at $800 per year.
• Automark An automated marking tool for multiple-choice tests. Teachers input answer keys or use AI-generated keys, and Automark scores student responses. Sold via credit bundles ranging from £100 to £1,500+VAT, allowing schools to pay for marking volume used.
• Writing Hub A subscription-based teaching resource module developed in collaboration with The Writing Revolution. Provides professional development webinars, teaching resources, and writing exemplars that support No More Marking's Writing Progression. Marketed as a separate, gated subscription offering for schools.
• Free Account A free account tier that lets individual educators, researchers, and schools trial Comparative Judgement with a limited number of scripts. Functions as a self-serve entry point into the platform and a top-of-funnel channel for paid school subscriptions.

Quantifiable outcome

• 95% time saving on traditional marking: 30 essays marked in 6 minutes with AI vs 2 hours traditionally
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature7 records

Partnerships

One partnership is on record.

• The Writing RevolutioncoreStrategic or Co-development PartnerWriting Progression is being developed in collaboration with The Writing Revolution, ensuring a structured and research-informed approach. Video lessons and accompanying PowerPoints have been created to enhance teaching and learning. The collaboration extends to setting prompts designed to bring out sentence work that leads to improved writing. This partnership provides the pedagogical foundation for the Writing Hub and assessment methodologies.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Imagine Learning: K-12 literacy, assessment, and intervention suite (Imagine Learning, Imagine Lectura, Twig Science). Comparable in selling AI-enhanced assessment and instruction to schools, with overlapping product surface in English-language arts.
• Kahoot!: K-12 assessment, review, and instructional platform with school and district subscriptions and AI-enhanced question authoring. Comparable in selling teacher-driven formative assessment and content subscriptions to schools globally.
• Renaissance Learning: Provider of Star Reading, Star Math, and other K-12 formative and summative assessment tools widely used in US and UK schools. Directly comparable as a school-facing assessment platform targeting the same primary/secondary buyer and instructional-improvement use cases.
• Lexia Learning (Cambium Learning): Lexia Core5, PowerUp, and Lexia English provide literacy assessment and instruction in K-12 schools, with research-validated, teacher-facing reporting. Comparable in evidence-led literacy assessment sold via school subscriptions.
• NoRedInk: K-12 writing instruction and assessment platform that uses AI/adaptive feedback to improve student writing. Comparable in combining AI-driven writing evaluation with school subscriptions and a focus on English/language arts outcomes.
• Newsela: Literacy platform offering leveled reading content and assessments for K-12, sold directly to schools and districts. Comparable in addressing the same school buyer for literacy outcomes and assessment-driven instruction.

Broad incumbents

• Curriculum Associates (iReady): iReady Diagnostic and iReady Instruction provide K-12 assessment and personalised instruction in reading and maths, sold into US school districts at scale. Comparable as a dominant K-12 assessment suite that competes for the same school assessment budgets.
• Turnitin: AI writing assessment, originality checking, and feedback tools primarily in higher education and increasingly K-12. Comparable in using AI to score and provide feedback on student writing at scale, though anchored in academic rather than school settings.
• Amplify: K-12 curriculum, assessment (e.g., mCLASS), and intervention vendor with deep US district penetration. Comparable in offering school-facing assessment and instructional products targeting literacy and ELA outcomes.
• Edmentum: Provider of K-12 online learning, assessment, and intervention programs including Exact Path and Study Island. Comparable as a broad K-12 assessment and instruction vendor serving similar school customers with similar use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/nmmarking
• LinkedInlinkedin.com/in/daisy-christodoulou-3b798a14

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about No More Marking Ltd