perpeta

What perpeta does

Perpeta (operating legal entity Ishtot, Inc., headquartered at 806 Green Valley Road, Suite 200, Greensboro, North Carolina) delivers personalized AI training and a proprietary measurement framework to professionals and corporate organizations. The company was founded by Paul Carney, who is both the sole practitioner and the sole employee, and operates under two flagship products: AIQ Advantage™, a self-paced AI training program structured around the AIQ Fluency Framework (a Comfort → Confidence → Competence curriculum with 20+ handouts and 10 fully customized assignments per learner), and AIQ ROI™ (AIQ Return on Intelligence™), a 10-dimension measurement framework covering time, cost, decision quality, speed-to-insight, discovery, experience, risk, capability, engagement, and confidence used by leaders to quantify AI's business impact. AI is used operationally to generate personalized assignments and prompts, retrieve patterns from HR data, automate repetitive HR workflows, and personalize learning pathways, but the company does not disclose proprietary model development.

The business runs a direct, sales-led go-to-market in which all engagements — corporate cohorts for teams or self-paced programs for individuals — are initiated through direct booking with Paul Carney via personal scheduling links or a website contact form. Pricing is not publicly disclosed but follows a subscription-style monthly cadence for self-paced access; corporate cohort fees are quoted on engagement. The company is bootstrapped with no disclosed venture or institutional funding, is privately held, and has cumulatively inspired 12,000+ leaders through keynotes, trained 1,500+ professionals, and transformed 27 pioneering organizations, reporting 20-40% documented productivity gains within 90 days. The trademark portfolio (Ishtot™, AIQ Advantage™, AIQ Return on Intelligence™, AIQ ROI™) and the consumer-facing "perpeta" brand position the company to expand from founder-delivered professional services into a more scalable productized offering, though execution risk is high due to single-practitioner delivery concentration.

Name

perpeta

Legal name

Ishtot, Inc.

Website

https://perpeta.com

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Perpeta (Ishtot, Inc.) is a founder-led AI training and measurement business that delivers personalized AI fluency programs and a proprietary AIQ ROI framework to individual professionals and corporate HR/leadership teams.

Ownership category

akta.pro rank

Product category

Corporate Training and Workforce Development

NAICS

Professional and Management Development Training (61143), Computer Training (61142), Educational Support Services (61171)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Data Science, Machine Learning & AI (Modeling, MLOps, GenAI) (EDABAFAE)

akta.pro secondary industry

Data, Analytics & AI Training (BI, Data Engineering, ML/GenAI) (BPAEANAH)

Keywords

• AI workforce training
• AI literacy programs
• Corporate upskilling
• Training ROI measurement
• Professional development

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. AIQ Advantage Training Program: Self-paced AI training program with personalized assignments. Available as corporate cohorts for teams or self-paced for individuals. Combines over 2 hours of instruction with 10 guided practical assignments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

perpeta sells AI-fluency training and a measurement framework for the AI-driven workforce. Its core offerings are AIQ Advantage™, an 8-week training program available in self-paced and corporate cohort formats, and AIQ ROI™, a seven-component framework that quantifies the productivity and financial impact of AI training on individuals and organizations.

Product overview

perpeta (Ishtot) offers a dual-product AI training and measurement platform. The core offering consists of AIQ Advantage™ — a personalized professional training program delivering self-paced instruction and customized assignments — paired with AIQ ROI™ — a 10-dimension framework for measuring AI's organizational impact. The platform focuses on building AI capability, confidence, and measurable productivity gains in organizational settings.

Differentiator

Problem solved

Functional benefit

Brands

• AIQ Advantage™: Personalized AI training program for professionals, combining self-paced instruction with guided practical assignments customized to individual skill levels.
• AIQ ROI™ (AIQ Return on Intelligence™)
• AIQ Fluency Framework

Products and services

• AIQ Advantage™ An 8-week AI-fluency training program delivered to individual learners in a self-paced format and to organizations as a corporate cohort. It targets professionals and enterprises seeking to build applied AI skills, and is paired with the AIQ ROI™ framework so that progress and productivity outcomes can be measured.
• AIQ ROI™ A measurement framework composed of seven components that quantifies the financial and operational impact of AI-skill development across individuals and organizations. It is sold alongside AIQ Advantage™ to give enterprise buyers a defensible link between training spend and workforce productivity, including a reported 5x productivity multiplier for AIQ-trained employees.

Quantifiable outcome

• 20-40% documented productivity gains in 90 days
• +4 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• DeepLearning.AI: Founded by Andrew Ng, DeepLearning.AI is one of the most prominent AI education brands, offering AI courses and specializations aimed at professionals and enterprises. It is a direct peer in the corporate AI skills training category perpeta targets.
• Section: Section runs cohort-based AI and business courses taught by practicing executives, with a strong focus on AI fluency for leaders and professionals. Its cohort + live-expert model closely mirrors perpeta's AIQ Advantage delivery format.
• Maven: Maven is a cohort-based learning platform hosting courses taught by industry practitioners, with significant AI and leadership course catalog. Its instructor-led cohort model and B2B/professional learner base align with perpeta's go-to-market.
• Pragmatic Institute: Pragmatic Institute is a long-standing corporate technology training provider focused on measurable skill outcomes for product, data, and AI professionals. Its emphasis on practical, role-based training parallels perpeta's personalization and ROI claims.
• Noble Desktop: Noble Desktop provides in-person and online corporate technology training across AI, data, and software topics. Its corporate training catalog and individualized instruction model make it a comparable peer in AI/tech upskilling.

Broad incumbents

• Coursera: Coursera is a large MOOC platform with significant AI and professional development course offerings, including enterprise AI upskilling through Coursera for Business. It is a broader incumbent with overlapping AI training content rather than a niche specialist.
• Skillsoft: Skillsoft is an established enterprise learning platform offering AI, leadership, and technology content to corporate L&D buyers. It competes for the same HR/L&D training budget as perpeta but from a much larger, broader catalog position.
• Udacity: Udacity offers tech and AI nanodegree programs aimed at professionals and enterprise learners, including AI Fluency and Generative AI tracks. It is a broader incumbent with overlapping AI skills content for working professionals.

Emerging players

• AI4ANYONE: AI4ANYONE is an emerging AI literacy program focused on making AI accessible to non-technical professionals. It overlaps with perpeta on AI upskilling for non-technical audiences but at smaller scale and broader reach.

Others

• Workday Learning: Workday Learning is an enterprise LMS module embedded in the Workday HCM platform, often used by HR teams to deliver required and AI-related training to their workforce. It is adjacent infrastructure that competes for the HR training budget, though not a direct training provider.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/perpeta

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about perpeta