east west photography

What east west photography does

East West Photography is a UK-registered private limited company (East West Photography Limited, Company No. 05132030) operating from Slough and a second studio in Tanzania, specializing in Asian wedding photography across Sikh, Hindu, Muslim, and Christian ceremonies. Founded in 2004 by Gurwinder, the firm has built a 20-plus-year brand around multi-day wedding coverage, with the core team having shot over 500 weddings and earning multiple SWPP Gold Awards and merits in print competitions between 2009 and 2017. The business is founder-owned and bootstrapped, with five named senior team members (Gurwinder as Founder, Jagdeep as LSWPP-accredited co-builder, Jaspreet as Head of Sales, Harbs as Head of Photography, Harmeet as Head of Production) supported by a wider team of seven professional photographers.

The service portfolio is built around a flagship Asian wedding offering (full-day and multi-day coverage, pre-wedding shoots at £350, wedding cinematography, and hand-crafted albums priced £250-£1,300), with secondary lines in portrait photography, commercial photography (fashion, food, product, corporate headshots, school and hotel/lodge work), and specialty fashion and beauty shoots. The technology stack is commodity — Nikon and Fujifilm cameras, Pixieset for client galleries, WooCommerce for print ordering, Stripe and PayPal for payments, MailChimp/Campaign Monitor for email — with no proprietary software or AI components. Distribution is direct-to-consumer via website inquiry forms, phone consultations, and an active blog and social presence on Facebook and Instagram; international coverage extends across the UK, East Africa, India, the USA, Canada, Australia, Spain, and Italy, driven primarily by diaspora Asian wedding demand.

The revenue model is entirely transaction-based: couples invest £3,500-£12,000 per wedding (all-inclusive of VAT and insurance but excluding travel), with pricing tailored per event due to varying cultural and religious requirements rather than standardized tiers. Album and print upsells, pre-wedding shoots, and ancillary commercial and portrait work generate supplementary income. The company has no external funding, no institutional investors, and no disclosed revenue; expansion has been organic, with the Tanzania branch established in 2013 as the most significant geographic move and the addition of cinematography as the most significant product extension.

Name

east west photography

Legal name

East West Photography Limited

Website

https://eastwestphotography.com

Company type

Private

Founded year

2004

Operating status

Operating

Ownership category

akta.pro rank

Product category

Wedding Photography Services

NAICS

Photographic Services (54192), Commercial Photography (541922), Photography Studios, Portrait (541921), Motion Picture and Video Production (512110)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Party Photography & Videography Services (HSACACAH)

akta.pro secondary industry

Photography & Photo Production (BPAFAIAF)

Keywords

• Wedding photography services
• Portrait photography
• Commercial photography
• Wedding videography
• Cinematography services

Headquarters

HQ city

Slough

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Wedding Photography Services: Full-day and multi-day photography coverage for Asian weddings, with pricing based on hours of coverage and specific event requirements. Couples invest between £3,500 to £12,000 for professional photography services.
2. Wedding Cinematography/Video: Professional wedding videography services capturing weddings through photo and film with modern technology for stunning video output.
3. Wedding Albums and Print Products: Hand-crafted wedding albums with flush mounted photographs. Album prices range from £250 to £1,300. Additional products include canvas prints and metal prints. Customers select images through password-protected client galleries.
4. Pre-Wedding Photography: Pre-wedding photoshoots priced at £350, providing 60-70 images for guestbooks, canvas prints, or metal prints.
5. Commercial Photography: Commercial photography services including fashion photography, room sets, food photography, product shots, corporate headshots, school photography, and hotel/lodge photography.
6. Portrait Photography: Studio and location portrait photography services capturing individuals for editorial, advertising, PR, and lifestyle purposes.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

East West Photography is a UK-based professional photography studio specializing in Asian wedding photography covering Sikh, Hindu, Muslim, and Christian ceremonies. The studio also delivers portrait, commercial, fashion, and cinematography/videography services for individuals and businesses, operating from studios in the United Kingdom and Tanzania with international destination coverage.

Product overview

East West Photography is a London-based photography studio offering a comprehensive portfolio of photography and videography services. The core offerings include Asian Wedding Photography (covering Sikh, Hindu, Muslim, and Christian ceremonies), Portrait Photography, Commercial Photography (fashion, food, product, corporate), and Cinematography/Wedding Videography. Specialty services include Fashion & Beauty Photography, School Photography, and Corporate Headshots. The business operates from studios in the UK and Tanzania and provides ancillary products such as hand-crafted Wedding Albums/Storybook Albums and Pre-Wedding Shoots as add-on services. The team consists of seven professional photographers with over 20 years of combined experience in the Asian wedding industry.

Differentiator

Problem solved

Functional benefit

Products and services

• Asian Wedding Photography

Quantifiable outcome

• 500+ weddings photographed by core team
• +3 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• PixiesetcoreTechnology or IntegrationPixieset platform used for hosting secure client galleries where couples view and select their wedding photographs. Provides password-protected online access to wedding image collections.
• MailChimpcoreTechnology or IntegrationThird-party email service provider used for sending e-newsletters and managing the mailing list for marketing communications about news and offers.
• StripecoreTechnology or IntegrationPayment processor for secure online transactions. Handles credit and debit card payments for print orders and album purchases with EU-U.S. Privacy Shield compliance.
• PayPalcoreTechnology or IntegrationPayment processor alternative for secure online transactions with global coverage for international customers.
• WooCommercecoreTechnology or IntegrationEcommerce platform powering the online store for print orders, albums, and product purchases on the company website.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Jogi Photography: UK-based Asian wedding photography studio covering Sikh, Hindu, and Muslim weddings across the UK and internationally. Directly comparable in customer segment, cultural specialization, and pricing structure to East West Photography.
• Moments by Steven: Asian wedding photography studio serving UK and destination weddings with a reportage style similar to East West's. Comparable in cultural niche targeting, premium pricing, and multi-day event coverage.
• Verve Studio Photography: London-based wedding photography studio covering Asian and luxury weddings with cinematic photo-and-video offerings. Closely comparable in product mix (photo + video + albums) and target clientele.
• Dream Photo & Cinema: Specialist Asian wedding photography and cinematography provider serving UK and international couples. Directly comparable in service combination, cultural focus, and destination coverage.
• Haze Photography: UK-based wedding photography studio with strong Asian wedding portfolio and international destination coverage. Comparable in customer base, premium positioning, and reportage aesthetic.
• Sunny Dhillon Photography: Asian wedding photographer based in the UK covering Sikh and Hindu ceremonies across the Midlands and internationally. Comparable in cultural specialization and event-driven service model.
• Photosynthesis Photography: UK-based wedding and portrait studio with experience in Asian weddings and editorial photography. Comparable across commercial, portrait, and wedding service lines.
• Wedding Photo Studio: UK-based Asian wedding photography specialist with multi-day coverage and international destination experience. Comparable in niche focus, pricing, and event-driven delivery.

Broad incumbents

• Sarah Green Photography: Established UK luxury wedding photographer with broader (non-Asian-specific) portfolio. Comparable in premium pricing and UK wedding market positioning but lacks East West's cultural niche.

Others

• Pixieset: Cloud platform used by East West to host password-protected client galleries. Adjacent ecosystem enabler rather than competitor; relevant because its adoption is industry-standard among comparable studios.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EastWestPhotographyUK
• Instagraminstagram.com/eastwestphotography
• LinkedInlinkedin.com/company/east-west-photography

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about east west photography