mental health hacker

What mental health hacker does

Mental Health Hacker is a sole proprietorship operated by Casie Chalman (also trading as Dr Casey Delmara) from Victoria, Australia, founded in 2020. The company delivers mental health and wellness content through a Groove-hosted website and a separate Members Portal (members.mentalhealthhacker.com), and offers an experiential product, INTO THE WILD Family Camp, a 3-day nature-based program featuring primitive fire-making, wood carving, weaving, men's and women's circles, storytelling, dance, music, and art, designed as a digital detox for families. The business serves five personas across a horizontal segmentation approach: Solo Warriors, Parents (the primary segment), Educators, Mental Health Practitioners, and Schools/Businesses/Organisations.

The underlying technology stack is minimal and consumer-facing only: a Groove-hosted marketing site with persona-specific landing pathways, a checkout page for 3-day camp bookings, a distinct membership subdomain, and social media distribution (Facebook, Instagram, LinkedIn, Pinterest, YouTube) plus a Linktree hub (linktr.ee/drcasey) as the central entry point. There are no disclosed APIs, SDKs, proprietary platforms, mobile apps, or AI features; the product is content and human-facilitated experience rather than software.

The business model is direct-to-consumer, monetizing primarily through event-based bookings for INTO THE WILD (one-time payments per 3-day camp) and through implied access to the Members Portal. Pricing is not publicly disclosed for either the camp or any membership tier. Geographic scope is regional, anchored in Victoria with broader Oceania reach and no global footprint claim. The operating structure is founder-led with 1-10 employees, no external institutional investors, no funding rounds, and no documented partnerships, awards, patents, or M&A activity.

Name

mental health hacker

Legal name

Casie Chalman (trading as Mental Health Hacker & Dr Casey Delmara)

Website

https://mentalhealthhacker.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Mental Health Hacker is a Victoria, Australia-based sole proprietorship offering mental wellness resources via a Groove-hosted membership portal and an experiential INTO THE WILD Family Camp, serving parents, educators, practitioners, and individuals across Oceania.

Ownership category

akta.pro rank

Product category

Mental Health & Wellness Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Miscellaneous Amusement & Recreation (7990), Services-Social Services (8300)

akta.pro primary industry

Adventure Therapy & Therapeutic Wilderness Programs (THAAAOAG)

akta.pro secondary industries

Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO)

Keywords

• Mental wellness services
• Family camp experiences
• Nature connection programs
• Digital detox retreats
• Resilience coaching

Headquarters

HQ city

Victoria

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. INTO THE WILD Family Camp: Revenue generated from 3-day family camp experiences offering nature connection activities including primitive fire, wood carving, weaving, men's and women's circles, storytelling, dance, music and art. Family digital detox experience facilitated by Nature Connection Mentors. Sold as event-based bookings for April school holidays.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Mental Health Hacker delivers happiness and wellness solutions through a membership-based online platform offering mental health tools, courses, books, and educational resources, complemented by the flagship INTO THE WILD Family Camp — a 3-day wilderness experience combining nature connection skills (primitive fire, wood carving, weaving), men's and women's circles, storytelling, dance, music, art, and a complete digital detox for participating families. Offerings target individuals (Solo Warriors), Parents, Educators, Mental Health Practitioners, and organizational clients (Schools, Businesses).

Product overview

Mental Health Hacker is a wellness company operated by Dr Casey Delmara (Casie Chalman), offering mental health and happiness solutions through a membership-based platform and experiential programs. The portfolio consists of the core Mental Health Hacker membership platform (providing digital access to mental health resources and community via the Members Portal) and the INTO THE WILD Family Camp as a flagship experiential offering — a 3-day wilderness camp that delivers nature connection skills and family bonding activities. The company operates from Victoria, Australia, and primarily serves individuals, parents, educators, mental health practitioners, and organizations.

Differentiator

Problem solved

Functional benefit

Brands

• INTO THE WILD: A family camp experience offering tribal activities for adults and kids, including nature connection skills, men's and women's circles, and digital detox experiences.

Products and services

• Mental Health Hacker Membership Platform A membership-based online platform providing digital access to mental health and wellness resources, resilience-building tools, courses, books, and community features for individuals (Solo Warriors), Parents, Educators, and Mental Health Practitioners.
• INTO THE WILD Family Camp A 3-day wilderness family camp experience focused on nature connection, primitive skills (fire-making, wood carving, weaving), community building through men's and women's circles, storytelling, dance, music, art, and a complete digital detox for participating families.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights5 records

Direct peers

• Outward Bound Australia: Australian provider of outdoor adventure and experiential learning programs for youth and adults. Comparable as a wilderness-based personal development offering targeting families, schools, and organizations — the closest direct analogue to INTO THE WILD Family Camp.
• Smiling Mind: Australia-developed digital mental health and mindfulness platform with a members/app experience and educator/school programs. Comparable as a digital mental wellness resource targeting individuals, educators, and organizations in the same Australian market.
• The Resilience Centre: Australian provider of resilience coaching, training, and programs for individuals, families, schools, and workplaces. Comparable to Mental Health Hacker's resilience and coping-skills value proposition across similar customer segments.

Broad incumbents

• ReachOut Australia: Established Australian non-profit delivering youth mental health resources, tools, and education online. Comparable on the educator/parent/youth mental health support axis, with a much larger audience and institutional backing.
• headspace (National Youth Mental Health Foundation): Australia's primary youth mental health organization offering clinical services, digital resources, and school-based programs. Comparable on the youth/family mental wellness and school-channel positioning, but at vastly greater scale and funding.
• Berry Street: Large Australian family services organization delivering family support, education, and community programs. Comparable on the family support and well-being outcomes axis, particularly for the Parents and Schools/Businesses segments.

Emerging players

• Outdoor Connections Australia: Australian provider of nature-based therapy and outdoor wellness programs. Comparable to the INTO THE WILD camp's nature connection and family/wellness positioning, though typically focused on therapeutic rather than tribal/community formats.
• Well Beings (Wellbeings Counselling): Australian mental wellness practitioner offering courses, resources, and counseling content. Comparable as a practitioner-led mental health education and resources brand targeting individuals seeking coping and resilience tools.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mental-health-hacker

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mental health hacker