What CS Marítimo does

CS Marítimo, legally Club Sport Marítimo da Madeira, is a private member-owned professional football club founded in 1910 and headquartered in Funchal, Madeira, Portugal. The club operates multiple competitive football sides — a senior men's team competing in Portugal's Primeira Liga, a Sub-23 team in the Liga Next Gen, a women's senior team, and a youth formation ranging from Sub-6 to Sub-19 — together with its home venue, Estádio do Marítimo, and the Complexo Desportivo do Marítimo training facility. It also runs an extensive supporter services and retail operation, including official stores at the stadium and on Avenida do Mar e das Comunidades Madeirenses (Almirante Reis). The club's identity is rooted in regional representation of Madeira, where it is branded "O Maior das Ilhas" and holds a record 44 Primeira Liga participations after returning to the top flight in 2026/27 by winning the Segunda Liga championship.

The core commercial offering centers on matchday revenue, sponsorship, media and content, and merchandise. Matchday revenue is generated through online ticketing (2Ticket), individual match tickets priced from €21, and season tickets (Lugares Anuais), with a historic 6,700+ season ticket base recorded for 2026/27. Sponsorship includes bwin as main shirt sponsor, hummel as kit supplier, SOLTRÁFEGO as official parking partner, and a broader portfolio (VisitMadeira, Hospital Particular da Madeira, Repsol, local Madeiran businesses). Media and content revenue flows through Liga Portugal broadcasting rights and the club's own Marítimo TV streaming platform, which monetizes pay-per-view documentary content such as 'Marítimo É de Primeira' (€12.99 / €16.99 access tiers). Merchandise is distributed through the Loja Verde retail brand and the official club store at csmaritimo.org.pt.

The go-to-market motion is hybrid: direct-to-consumer ticketing, retail, and streaming combined with community-led engagement via organized supporter groups (Onda Verde-Rubra), a formal season ticket waiting list, and away-travel packages (Romaria Verde-Rubra). The customer base spans individual fans in Madeira and continental Portugal, a registered supporter membership pool exceeding 6,700, and a set of named commercial sponsors. The club's stated revenue is not disclosed, and the financial structure is sustained through sponsorship contracts, matchday income, broadcasting allocations, and member contributions rather than external venture or private equity ownership.

Name

CS Marítimo

Legal name

Club Sport Marítimo da Madeira

Website

https://csmaritimo.pt

Company type

Private

Founded year

1910

Operating status

Operating

Short description

CS Marítimo is a private Madeiran professional football club founded in 1910, currently competing in Portugal's Primeira Liga with senior, Sub-23, women's, and youth teams. It monetizes through matchday ticketing, season tickets, sponsorships, broadcasting, retail, and its Marítimo TV streaming platform.

Ownership category

akta.pro rank

Product category

Professional Football Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Spectator Sports (7112)

SIC

Services-Membership Sports & Recreation Clubs (7997), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industries

Soccer Equipment Retail (CRAMAEAC), Team Sports Equipment & Apparel Distribution (CRAOAJAA)

Keywords

• Professional football club
• Sports entertainment
• Matchday ticketing
• Football merchandise
• Sports media content

Headquarters

HQ city

Funchal

HQ country

Portugal

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations

Revenue model

1. Matchday Revenue: Revenue from ticket sales for home matches at Estádio do Marítimo, including individual match tickets and season tickets (Lugares Anuais). Over 6,700 season tickets sold in 2026/27 season.
2. Sponsorship: Main sponsor (bwin - front of jersey), Official Parking Partner (SOLTRÁFEGO), kit supplier (hummel), and various other commercial sponsors including VisitMadeira, Hospital Particular da Madeira, Repsol, and local businesses.
3. Media Rights and Content: Revenue from TV broadcasting rights (Liga Portugal) and content sales including the 'Marítimo É de Primeira' documentary available on Marítimo TV platform (12.99€ for 24h access, 16.99€ for 48h access).
4. Merchandise and Retail: Sales of official merchandise including club jerseys, apparel, and accessories through physical stores at Estádio do Marítimo and Loja Almirante Reis.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

CS Marítimo operates a professional football club fielding men's first team, women's, U-23, and youth squads in Portugal's football pyramid. The club sells match tickets and annual season tickets (Lugares Anuais), distributes official merchandise through physical retail stores, broadcasts content via its Marítimo TV streaming platform, and earns revenue from main sponsorships, kit supply, and regional commercial partnerships.

Product overview

CS Marítimo operates as a professional football club with a multi-platform commercial infrastructure comprising ticketing, streaming media, retail, and supporter services. The core offering includes match-day ticket sales (Bilheteira) and season tickets (Lugares Anuais), supported by Marítimo TV for streaming content, physical retail through Official Stores (Lojas Oficiais), organized away travel (Romaria Verde-Rubra), media accreditation systems, and merchandise through the Revista Marítimo store. The club is currently in the 2026/27 Primeira Liga season with professional, U-23, and women's football teams.

Differentiator

Problem solved

Functional benefit

Brands

• Marítimo TV: Official streaming platform of CS Marítimo offering match coverage, documentaries, and club content
• Loja Verde

Products and services

• Bilheteira Online (Online Match Ticketing) Online ticket sales platform for home games, enabling fans to purchase tickets for Primeira Liga, cup, and Taça da Liga fixtures. Priority sales open to season ticket holders before general public sale.
• Lugares Anuais (Annual Season Tickets) Annual subscription offering guaranteed seating for all home games throughout the season, available in bench seating and corporate categories. Over 6,700 sold for 2026/27, a historic club record.
• Marítimo TV Streaming Platform Club-owned streaming service providing live match broadcasts, match highlights, press conferences, behind-the-scenes content, and paid documentaries including 'Marítimo É de Primeira.'
• Lojas Oficiais (Official Merchandise Stores) Physical retail stores selling official merchandise including club jerseys, training kits, accessories, and official publications.
• Romaria Verde-Rubra (Away Fan Travel) Organized supporter travel packages for away matches, combining match tickets and transport arrangements for fans to follow the team at away fixtures.
• Revista Marítimo (Official Club Magazine & Memorabilia) Official club magazine and online memorabilia store offering Revista Marítimo, commemorative items, and official club publications for supporters.
• Acreditação de Imprensa (Media Accreditation) Formal accreditation service for media professionals seeking match-day credentials to cover CS Marítimo football and sports events, with online submission workflow.

Quantifiable outcome

• Returned to Primeira Liga after 3 years, winning Segunda Liga 2025/26
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and major.

• SOLTRÁFEGOcoreStrategic or Co-development Partner · 27 August 2026Official Parking Partner for 2026/27 and 2027/28 seasons. Partnership includes installation of Smart Parking solutions with advanced technology for real-time parking space management. Aims to improve organization and vehicle flow optimization at Estádio do Marítimo and Complexo Desportivo.
• bwincoreGTM or Marketing PartnerMain Sponsor (Main Sponsor) of the first team. Brand appears on the front of the official jersey. Partnership includes presence across club communication channels and advertising spaces, plus activation initiatives and fan experiences.
• hummelcoreOthersOfficial kit supplier providing match kits and training equipment. Sponsor logo visible in club communications and on website.
• VisitMadeiramajorGTM or Marketing PartnerRegional tourism promotion partner. Sponsorship displayed on official website banner, promoting Madeira tourism alongside club activities.
• Câmara Municipal do FunchalmajorStrategic or Co-development PartnerProtocol signed for the creation of the future Museu do Marítimo (Marítimo Museum). Municipality provides financial support for the museum project, which will preserve and showcase 116 years of club history, including the 1926 Campeonato de Portugal trophy.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Casa Pia AC: Recently promoted Primeira Liga club of similar scale. Comparable on stadium size, squad depth and revenue profile, and a direct opponent in the 2026/27 season opener.
• Moreirense FC: Small-town Primeira Liga club with a comparable operating model: regional identity, modest payroll, and reliance on academy output and disciplined trading.
• CD Nacional: Madeira's other professional football club and CS Marítimo's local rival. Both share the same regional market, fan base overlap and Primeira Liga history, making it the most directly comparable peer on geography and scale.
• Gil Vicente FC: Currently in the same Primeira Liga 2026/27 table as CS Marítimo. A small-city club with comparable stadium capacity, regional supporter base and mid/lower-table sporting profile.
• SC Farense: Algarve-based club returning to top-flight football with a regional fan base analogous to CS Marítimo's Madeira identity. Similar scale of stadium, sponsorship base and member-owned structure.
• Estrela da Amadora: Recently returned to the Primeira Liga after a long absence, mirroring CS Marítimo's 2025/26 promotion arc. Comparable historic brand, smaller market and similar reliance on regional pride.
• Rio Ave FC: Northern Portuguese club of similar stadium scale and mid-table Primeira Liga profile, with a comparable mix of regional sponsorship and member-driven revenue.
• CF Os Belenenses: Historic Lisbon-based club currently competing at lower levels; comparable in brand heritage (over a century of history), member-owned structure and small-stadium economics.
• FC Arouca: Small-town Primeira Liga club with a stadium and revenue profile of similar scale to CS Marítimo's Estádio do Marítimo. Currently a direct league opponent.

Broad incumbents

• Boavista FC: One of Portugal's historic 'Big Five' but currently operating with a smaller squad, reduced commercial base and a similar member-owned philosophy — useful as an upside comparable showing what scale looks like at the next tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/maritimo-tv
• Facebookfacebook.com/csmaritimo
• Instagraminstagram.com/csmaritimomadeira
• Xx.com/MaritimoMadeira

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CS Marítimo