What sprenger software does

Sprenger Software GmbH is an Austrian private limited company (GmbH) headquartered in Wals bei Salzburg that operates three integrated lines: custom software development, startup coaching, and investment in early-stage ideas. The firm offers web, AI, and app development services alongside UI/UX product conception, primarily targeting startups and growth-stage companies that need combined technical execution and product strategy support. Secondary target segments include financial service providers served through Salzburger Banken Software and accessibility-focused organizations served through Easyklo.

The company has built and operates a portfolio of six proprietary products distributed across distinct verticals: Mazing (3D/AR showrooms for visual product presentation), Salzburger Banken Software (banking and ATM solutions for financial service providers), Easyklo (accessibility app for barrier-free toilets and EuroKey locations), Together.Social (platform for shared experiences and interests), Fionas Secret (interactive chat game), and Lorrygram (IoT-based digital advertising surfaces on trucks). These products are distributed through their own branded websites, while development and coaching services are sold via direct client engagement.

Revenue mechanics combine professional services (custom development and coaching engagements) with subscription/licensing revenue from proprietary products and returns from investment activities. Pricing is not publicly disclosed. The company is founder/family-controlled, with Dipl.-Ing. Stefan Sprenger-Neudeck as managing director (Geschäftsführung), Marina Sprenger-Neudeck leading product and sales, and Sara Dalea handling marketing and sales support. No external investors, funding rounds, or enterprise customer logos are disclosed.

Name

sprenger software

Legal name

Sprenger Software GmbH

Website

https://salzburg.company

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Sprenger Software GmbH is an Austrian software firm that develops custom web, AI, and app solutions and offers startup coaching and investment services, while operating six proprietary niche products spanning 3D/AR, fintech, accessibility, social, gaming, and IoT advertising verticals.

Ownership category

akta.pro rank

Product category

Custom Software Development

NAICS

Custom Computer Programming Services (541511), Software Publishers (513210)

SIC

Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

akta.pro secondary industry

Low-Code/No-Code Application Platforms (HDAEAKAA)

Keywords

• Custom software development
• Startup coaching services
• Mobile app development
• AI software development
• UI/UX design services

Headquarters

HQ city

Wals bei Salzburg

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom Software Development: Web, AI, and app development services for clients; includes UI/UX design and product conception
2. Startup Coaching: Coaching services for startups as part of their service portfolio
3. Proprietary Product Licensing: Products including Mazing (3D/AR), Easyklo (accessibility), Together.Social (social platform), Fionas Secret (chat game), and Lorrygram (IoT advertising) generate revenue through licensing and direct usage
4. Investment Returns: The company invests in ideas with potential, suggesting investment income as a revenue stream

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sprenger Software GmbH develops custom software (web, AI, and applications), provides UI/UX product conception and startup coaching services, invests in ideas with potential, and operates a portfolio of six proprietary products including Mazing (3D/AR showrooms), Salzburger Banken Software (financial services and ATM software), Easyklo (accessibility app), Together.Social (social platform), Fionas Secret (interactive chat game), and Lorrygram (IoT-based truck advertising).

Product overview

Sprenger Software GmbH offers a portfolio of specialized products alongside software development, coaching, and investment services. The company develops six distinct products spanning multiple verticals: Mazing (3D/AR showrooms for visual product presentation), Salzburger Banken Software (financial services and ATM solutions), Easyklo (accessibility app for toilets and EuroKey locations), Together.Social (social platform for shared experiences), Fionas Secret (interactive chat game), and Lorrygram (IoT-based truck advertising). Services include web, AI, and app development, UI/UX product conception, and startup coaching.

Differentiator

Problem solved

Functional benefit

Brands

• Mazing: 3D/AR-Showrooms and visual product presentation
• Salzburger Banken Software
• Easyklo
• Together.Social
• Fionas Secret
• Lorrygram

Products and services

• Mazing

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Threekit: Threekit provides 3D and AR product visualization and configuration software for commerce, directly comparable to Sprenger's Mazing product offering 3D/AR showrooms for visual product presentation. Both target brands and retailers needing immersive product experiences.
• Emersya: Emersya offers a 3D/AR product visualization platform with configurable showrooms and real-time 3D product rendering, overlapping directly with Mazing's 3D/AR showroom and visual product presentation capabilities for e-commerce and product marketing use cases.
• Cylindo: Cylindo delivers 3D product visualization and AR solutions for furniture and retail brands, comparable to Mazing. Both address the same core use case of helping brands present products through 3D/AR experiences online.
• Wheelmap: Wheelmap is a community-driven map for wheelchair-accessible places, directly comparable to Sprenger's Easyklo app for barrier-free toilets, EuroKey locations and community data. Both serve accessibility-focused users and organizations across Europe.
• Wrapify: Wrapify operates a vehicle-based digital and wrapped advertising platform connecting brands with drivers, directly comparable to Lorrygram's IoT-based digital advertising surfaces on trucks. Both monetize truck/vehicle surfaces as advertising inventory.

Broad incumbents

• Temenos: Temenos is a large established provider of core banking software and digital banking platforms serving banks and financial service providers globally — a broader incumbent to Sprenger's Salzburger Banken Software, which targets banks, financial service providers and ATM infrastructure in the regional Austrian market.
• Avaloq: Avaloq provides core banking software and wealth management platforms to financial institutions, a broader incumbent in the same banking-software space as Salzburger Banken Software. Comparable in serving banks with software infrastructure including ATM-adjacent functionality.

Regional players

• Praxis (Pixelart / small Austrian custom dev shops): Small Austrian and DACH-region custom software development shops that deliver web, app, and digital product services to local SMB and mid-market clients — comparable to Sprenger's custom software development and startup coaching services delivered from Wals bei Salzburg.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• GitHubgithub.com/sprengerst
• LinkedInlinkedin.com/company/sprenger-software

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sprenger software