What Wrapify Inc. does

Wrapify Inc. is a privately held US ad-tech company that operates a performance-driven out-of-home (OOH) advertising platform built around wrapped vehicles driven by gig workers, including Uber, Lyft, DoorDash, Grubhub, Postmates, and Instacart drivers. The company's core offering connects brands and agencies to a network of 420,000+ drivers whose vehicles serve as mobile advertising units, supported by a nationwide certified installer network. Wrapify's strategic differentiation lies in layering digital attribution and programmatic retargeting onto physical OOH impressions, addressing the historical weakness of OOH as an unmeasured channel.

The technical platform is anchored by a patented OOH impressions tracking system that records exposure events via the Wrapify Driver App and connects them to downstream consumer actions. The Attribution Suite attributes wrapped-vehicle exposure to site visits, online conversions, in-app engagement, and retail foot-traffic lift. The Physical Retargeting module enables brands to retarget exposed audiences across Programmatic Display, Mobile, Native, Connected TV, Video, and Streaming Audio through integrations with The Trade Desk, AdColony, AdsWizz, and Beeswax. Wrapify is a member of OAAA and Geopath, and was named an Inc. 5000 fastest-growing company three times (announced 2022).

The business model is quote-based: brands and agencies purchase custom national, regional, or local advertising campaigns that may include measurement, attribution, and retargeting services on multi-year contracts. Pricing is not publicly disclosed; brands are routed through a contact form. Wrapify generates revenue primarily from advertising campaign fees, while drivers earn hundreds per month with no upfront costs. The customer base spans technology (Zoom, Quest Nutrition), sports (San Diego Padres), grocery (Instacart), travel (Alaska Airlines), and beverage (Ballast Point) verticals.

Name

Wrapify Inc.

Legal name

Wrapify Inc.

Website

https://wrapify.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Wrapify Inc. is a US ad-tech platform enabling brands and agencies to run out-of-home advertising campaigns via 420,000+ gig-worker wrapped vehicles. The platform layers patented impression tracking, digital attribution, and programmatic retargeting to connect vehicle exposure to online conversions and foot traffic.

Ownership category

akta.pro rank

Product category

Digital Out-of-Home (OOH) Advertising Platform

NAICS

Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Mobile OOH Advertising (Vehicle Wraps, Mobile Billboards) (MPAAAKAG)

akta.pro secondary industries

Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG), OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK), OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

Keywords

• Vehicle advertising
• Out-of-home advertising
• Ad-tech platform
• Programmatic retargeting
• Attribution analytics

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Advertising Campaign Fees: Wrapify generates revenue by charging brands and agencies for OOH advertising campaigns using their fleet of 420,000+ wrapped vehicles. Campaigns can include measurement, attribution, and physical retargeting services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Wrapify operates an ad-tech platform that sells out-of-home (OOH) advertising campaigns to brands and agencies using a fleet of 420,000+ wrapped personal vehicles driven by gig workers. Campaigns are delivered with built-in measurement (patented OOH impressions tracking), attribution (connecting vehicle exposure to online conversion, in-app engagement and retail foot traffic), and physical retargeting across Programmatic Display, Mobile, Native, CTV, Video and Streaming Audio.

Product overview

Wrapify Inc. offers a performance-driven ad-tech platform for out-of-home (OOH) car advertising. The core Wrapify Platform enables brands to deploy wrapped vehicles (Uber, Lyft, Doordash, Grubhub, Postmates drivers) as mobile advertising units with full attribution and retargeting capabilities. The platform operates on a nationwide scale with 420,000+ drivers and a certified installer network. Key product modules include the OOH Impressions Tracking system (patented measurement technology), the Attribution Suite (connecting OOH exposure to online conversion, in-app engagement, and foot traffic), and Physical Retargeting (triggering audio, mobile, display, CTV, native and video ads from vehicle exposure). For drivers, the Driver App enables participation in the network, while the Driver Marketplace creates personalized promotions for the gig-worker driver base.

Differentiator

Problem solved

Functional benefit

Brands

• Wrapify: Performance-driven ad-tech platform for out-of-home advertising enabling brands to scale national campaigns using wrapped vehicles driven by gig-workers
• Boost Platform
• Driver Marketplace

Products and services

• Wrapify Platform An omnichannel ad-tech platform that enables brands and agencies to run national, regional and local out-of-home (OOH) advertising campaigns using wrapped vehicles driven by gig workers, with built-in measurement, attribution and physical retargeting capabilities.
• Wrapify Driver App A mobile application (Android, Google Play listing com.wrapify.drive) that allows Uber, Lyft, DoorDash, Grubhub, Postmates and other gig drivers to sign up, get matched to brand campaigns, and earn hundreds per month with no upfront costs.
• Driver Marketplace A program and web platform connecting brands with 400,000+ ride-share and delivery drivers in the Wrapify network to deliver personalized promotions, helping gig workers save money while giving brands a targeted channel.

Quantifiable outcome

• 102%+ online conversion rate increase for Zoom Video Communications
• +3 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

One partnership is on record.

• NielsencoreStrategic or Co-development Partner · 1 January 2019Nielsen's 2019 out-of-home advertising report showed wrapped vehicles as the most noticed medium on the road, providing third-party validation of Wrapify's advertising effectiveness.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Place Exchange: Place Exchange operates a programmatic OOH/DOOH supply-side platform integrating transit, billboard, and place-based inventory, comparable to Wrapify in connecting physical ad exposure to digital measurement and retargeting.
• Vistar Media: Vistar Media is a leading programmatic DOOH ad server and SSP, comparable to Wrapify in the omnichannel OOH + digital attribution workflow, particularly for connected-TV and display retargeting extensions.
• Firefly: Firefly places digital screens on top of ride-share vehicles to deliver programmatic, geo-targeted ads, competing for the same gig-driver fleet and advertiser budgets via a tech-forward variant of mobile OOH.
• Adomni: Adomni is a programmatic OOH/DOOH buying platform that aggregates inventory across formats (including mobile and street-level), comparable to Wrapify's programmatic retargeting layer in the omnichannel OOH stack.

Broad incumbents

• Outfront Media: Outfront Media is a large publicly-traded OOH operator with transit, billboard, and mobile assets, comparable to Wrapify as a broader OOH incumbent whose mobile-inventory and measurement roadmap overlap Wrapify's niche.
• Lamar Advertising: Lamar Advertising is one of the largest traditional OOH operators in the U.S., comparable to Wrapify as a broad incumbent whose static and digital billboard inventory competes for the same advertiser budgets.

Direct peers

• Carvertise: Carvertise is a direct competitor running a rideshare/delivery car-wrap advertising network with measurement and targeting for brands, operating the same core supply-and-demand model as Wrapify.
• Nickelytics: Nickelytics is a car-wrap and rideshare advertising startup with measurement capabilities, comparable to Wrapify as a smaller, emerging peer in the wrapped-vehicle OOH space.
• FreeCarMedia: FreeCarMedia places wrapped advertising on consumer and gig-economy vehicles, directly competing for the same brand budgets and driver supply as Wrapify in the mobile-vehicle-wrap OOH category.

Others

• Atmosphere (formerly WrapTV): Atmosphere (originally WrapTV) places content/screens in rideshare and ride-hailing vehicles, adjacent to Wrapify in reaching gig-driver audiences and capturing rider/consumer attention via in-vehicle media.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wrapify

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wrapify Inc.