nord car srl

What nord car srl does

Nord Car S.r.l. is a family-owned automotive dealership and services company headquartered in Ozieri, Sardinia, founded in 1997 by Francesco Marrone and Lucia Uleri. The company sells new and certified pre-owned vehicles across multiple brands — acting as an official dealer for EMC, Isuzu, and Foton while also offering Fiat, Jeep, Opel, and Volkswagen models — and serves both private individuals and business/professional customers across northern Sardinia through four showroom and service locations in Ozieri, Sassari, Alghero, and Buddusò. Beyond sales, Nord Car operates a full after-sales ecosystem including a mechanical workshop, body shop, 24/7 roadside assistance, vehicle inspections (revisioni), spare parts supply, and car rental with delivery at Sardinian ports and airports. The company has also diversified into specialized B2B vehicle fittings — AIB wildfire firefighting equipment installations, live animal transport conversions, and Iveco Daily crane installations — and added an auto demolition and recycling center in the Chilivani industrial zone in 2023. The current sole director is Stefano Marrone, representing the second generation of the founding family.

The company's underlying technology footprint is modest and oriented around customer-facing commerce rather than proprietary systems. The website at nordcar.it runs on WooCommerce and is integrated via the Autoincloud inventory management API, which provides the online vehicle catalog, configuration options, and a 10% online deposit reservation mechanism. A separate Google Forms questionnaire supports vehicle configuration requests, and the firm maintains social channels (Facebook, YouTube, Instagram) for top-of-funnel visibility. There is no evidence of proprietary platforms, AI/ML systems, or external developer APIs beyond the internal Autoincloud integration.

Nord Car's revenue mechanics blend transactional and recurring streams. Vehicle sales (new and used) function as one-time transactions across an entry-price range from ~€7,000 for used Fiat Doblò to ~€54,300 for Isuzu D-Max Nitro Sport. Rental operates as a recurring/usage-based revenue stream with delivery to ports and airports, while after-sales services (mechanical, body shop, inspections, roadside assistance) generate professional-services revenue. Custom fittings (AIB, animal transport, crane conversions) and the 2023 auto demolition center contribute specialized project-based revenue. Consumer financing is facilitated through three third-party partners — Splitty Pay (up to €5,000, 3–12 months), Avvera (12–84 months), and Banca Sella (up to 100% financing, 12–84 months) — enabling lower-friction purchase decisions but not constituting direct revenue to Nord Car. The company is privately held with a €10,000 share capital, no identified external investment, and ~40 staff.

Name

nord car srl

Legal name

Nord Car S.r.l.

Website

https://nordcar.it

Company type

Private

Founded year

1997

Operating status

Operating

Short description

Nord Car S.r.l. is a family-owned automotive dealership and services company in northern Sardinia, founded in 1997, selling new and used vehicles as an official EMC, Isuzu, and Foton dealer and providing after-sales, rental, custom fittings, and auto demolition services across four locations to private and business customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Ozieri

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new and certified used vehicles across multiple brands (EMC, Isuzu, Foton, Fiat, Jeep, Opel, Volkswagen)
2. Vehicle Rental: Short and long-term rental of cars and commercial vehicles with delivery to ports and airports
3. After-Sales Services: Mechanical workshop, body shop, vehicle inspection, roadside assistance services
4. Vehicle Customization/Fittings: AIB fire-fighting equipment installations, animal transport fittings, Iveco Daily crane conversions

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Nord Car Srl sells new and certified used passenger cars and commercial vehicles across multiple brands (EMC, Isuzu, Foton, Fiat, Jeep, Opel, Volkswagen) from four showroom locations in northern Sardinia. The company also provides a complete suite of automotive services including a mechanical workshop, body shop, 24/7 roadside assistance, vehicle inspection, spare parts, short- and long-term car rental with airport/port delivery, and vehicle financing through partner banks. It further offers specialized vehicle fittings such as AIB wildfire firefighting equipment, animal-transport conversions, and Iveco Daily crane installations, and since 2023 has operated an auto demolition and recycling center in Chilivani.

Product overview

Nord Car Srl is a family-owned automotive dealership and service company based in Sardinia, Italy, operating since 1997. The company operates as a multi-brand dealership with official partnerships for EMC, Isuzu, and Foton vehicles, while also selling other brands including Fiat, Jeep, Opel, and Volkswagen. The product portfolio centers on vehicle sales (new and used) supplemented by a comprehensive ecosystem of automotive services: mechanical workshop, body shop, 24/7 roadside assistance, vehicle inspection (revisioni), spare parts (ricambi), car rental with airport/port delivery, vehicle financing through third-party providers, and custom vehicle equipment installations (allestimenti) including wildfire firefighting systems (AIB), live animal transport equipment, and Iveco Daily crane conversions. Since 2023, Nord Car also operates an auto demolition and recycling center. The company maintains locations in Sassari, Alghero, Ozieri, and Buddusò, with approximately 40 professionals serving private individuals and businesses across northern Sardinia.

Differentiator

Problem solved

Functional benefit

Brands

• Nord Car: The company's primary automotive dealership and service brand offering new and used vehicle sales, mechanical workshop, bodywork, roadside assistance, vehicle inspections, rental services, and custom vehicle outfitting across north Sardinia.

Products and services

• Vendita Auto Nuove (New Vehicle Sales) Sale of new passenger and commercial vehicles, including city cars, SUVs, pickups, off-road vehicles, and trucks, offered to private individuals and businesses in northern Sardinia.
• EMC Vehicles Official EMC dealership offering city SUVs and compact vehicles including EMC 212 Adventurer, EMC QUATTRO, and EMC SEI models.
• Isuzu Vehicles Official Isuzu dealership offering pickup trucks and commercial vehicles including D-Max Nitro Sport and M21 New Generation tipper trucks.
• Foton Vehicles Official Foton dealership offering pickup trucks and light/heavy commercial vehicles including Tunland G7 and Tunland V9 models.
• Vendita Auto Usate (Used Vehicle Sales) Sale of certified pre-owned vehicles with warranty, including brands such as Fiat, Jeep, Opel, and Volkswagen.
• Noleggio Auto (Car Rental) Car and commercial vehicle rental service with flexible short- and long-term options for private individuals, professionals, and businesses, including delivery at Sardinian ports and airports.
• Officina Meccanica (Mechanical Workshop) Mechanical workshop service providing ordinary and extraordinary vehicle maintenance, from routine servicing to specialized repairs.
• Carrozzeria (Body Shop) Body shop service for vehicle collision repair and refinishing.
• Soccorso Stradale (Roadside Assistance) Round-the-clock roadside assistance and vehicle recovery service.
• Allestimenti AIB (Wildfire Firefighting Equipment) Custom wildfire firefighting equipment installations for pickup trucks, SUVs, light trucks, and 4x4 special vehicles, including water tanks, high-pressure pumps, hoses, nozzles, portable pumps, light bars, winches, and operator safety equipment, targeted at civil protection agencies.
• Allestimenti Trasporto Animali Vivi (Live Animal Transport Fittings) Custom vehicle equipment for live animal transport, featuring advanced ventilation systems, resistant materials, modular dividers, anti-slip floors, and regulatory homologation.
• Allestimenti Daily Gru (Iveco Daily Crane Conversions) Custom Iveco Daily vehicles equipped with hydraulic cranes for lifting and transporting heavy loads, featuring reinforced structures and customized solutions for professional operators.
• Revisioni (Vehicle Inspection) Authorized vehicle inspection and certification service.
• Ricambi (Spare Parts) Spare parts supply service for vehicle maintenance and repairs.
• Finanziamenti (Vehicle Financing) Vehicle financing services facilitated through partner institutions including Splitty Pay (up to €5,000 installments), Avvera (12-84 month personal loans and leasing), and Banca Sella (up to 100% financing, 12-84 month terms).
• Centro Autodemolizione (Auto Demolition Center) Auto demolition and recycling center located in the Chilivani industrial zone, operational since 2023.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

One partnership is on record.

• AutoincloudcoreTechnology or IntegrationAutoincloud provides inventory management system integrated into the Nord Car website for managing the vehicle catalog.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Autotorino: Large Italian multi-brand automotive dealer group operating across Northern Italy with new/used sales, service, and financing under one umbrella — the closest direct comparator in business model to Nord Car, though at significantly greater scale.
• Maggiore: One of Italy's largest nationwide car rental operators with airport/port delivery and short/long-term rentals — directly comparable to Nord Car's Noleggio Auto rental operations in scope and delivery model.
• Sicily by Car: Italian car rental company historically rooted in island (Sicily) and Mediterranean tourism with airport/port delivery and short-to-long-term rental; closest analog to Nord Car's island-based rental delivery business.
• Locauto: Italian nationwide car rental operator with airport/urban locations and corporate/leisure segments — directly comparable to Nord Car's rental stream in customer mix and operational footprint.
• Gruppo Eurocar (Trentini): Italian multi-brand dealer group with multi-region presence offering new/used sales, service, and financing — comparable in service breadth and multi-brand positioning to Nord Car's full-stack dealer model.

Broad incumbents

• Intergea: One of Italy's largest multi-brand automotive dealer groups with national coverage across multiple OEMs; provides a benchmark for how a regional multi-brand dealer scales, and represents the competitive ceiling Nord Car would face if it expanded beyond Sardinia.
• Drivalia: Italy-based mobility company (CA Auto Bank/Drivalia group) operating rental, leasing, and used-car sales with national airport presence; broader incumbent comparable to Nord Car's combined rental, financing, and used-car activities.

Emerging players

• Brumbrum: Italy-born online used-car retailer with home delivery; competes with Nord Car's certified used-vehicle business by removing the showroom step and targeting customers who want a fully digital purchase journey.
• Autohero: European online used-car platform with operations in Italy offering inspected, warranty-backed vehicles with home delivery; an emerging digital competitor to Nord Car's "Auto Usate" used car business.

Others

• noicompriamoauto.it: Italian online platform for instant purchasing of used vehicles from consumers; relevant as a competitive threat to Nord Car's used-car acquisition funnel and trade-in pipeline rather than as a direct sales peer.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@nordcarsrl8569
• Facebookfacebook.com/Nordcarsrl
• Instagraminstagram.com/nordcar
• LinkedInlinkedin.com/company/nord-car-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about nord car srl