What My Gift Registry does

My Gift Registry is an Australian online gift registry and wishing well platform operated by Aintree Investments Pty Ltd, a proprietary limited company incorporated in Victoria. Founded around 2014 and headquartered in Melbourne, the company enables individual consumers — primarily couples planning weddings, but also expecting parents, milestone-birthday celebrants, honeymooners, and people moving into new homes — to create curated gift lists, accept cash contributions through a wishing well, manage e-invitations and RSVPs, and receive funds as prepaid Visa or store gift cards. The platform has accumulated approximately 931,441 registered users over a 10-year operating history and carries a 4.75 Trustpilot rating.

The product is built on a WordPress-based web stack with Stripe handling payment processing and settlement, Google Analytics and Google AdSense supporting analytics and advertising, and Google Authenticator providing two-factor authentication. Settlement is exclusively via prepaid gift cards (Visa cards carry a 3.5% load fee; store cards are fee-free), with no direct bank-account transfers. The architecture supports a one-minute registry setup and bundles registry creation, wishing well, guest tracking, RSVP management, dietary requirement collection, and contribution tracking into a single self-serve workflow.

The business model is freemium-plus-one-time-fee. Registry owners can use a free tier indefinitely; paid tiers are one-time purchases of $35 (Combined Gift Registry & Wishing Well) or $75 (Full Suite with RSVP and guest management). Monetization is supplemented by a 2.9% + $2.00 transaction processing fee borne by guests on each contribution and a 3.5% load fee on prepaid Visa funding. Distribution is entirely direct-to-consumer via mygiftregistry.com.au, with no field sales, app stores, or third-party resellers. Marketing relies on organic SEO through dedicated pages for 14+ Australian cities, an extensive content/blog library, social sharing tools, and earned media placements in publications including VOGUE Australia and The Bride's Guide. The company is bootstrapped, profitable, and serves a single domestic market with no disclosed funding, acquisitions, or institutional investors.

Name

My Gift Registry

Legal name

Aintree Investments Pty Ltd

Website

https://mygiftregistry.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Short description

My Gift Registry is an Australian online platform that lets individual consumers create gift registries and wishing wells for weddings, baby showers, birthdays, honeymoons, and other milestones, settling guest contributions on prepaid Visa or store gift cards via a self-serve WordPress and Stripe-powered website.

Ownership category

akta.pro rank

Product category

Online Gift Registry Services

akta.pro primary industry

Wedding Registry & Gift Management (HSACABAO)

akta.pro secondary industries

Group Gifting & Registry Fulfillment (HSACANAL), Gift Consultation & Occasion Planning (HSACANAA)

Keywords

• Online gift registry
• Wishing well platform
• Wedding registry services
• Event RSVP management
• Prepaid gift cards

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices14 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Free Gift Registry Tier: Free tier offering allows users to create and curate unlimited items from physical and online stores, share with guests, and get set up in under one minute. No charge to registry owners.
2. Combined Gift Registry & Wishing Well: One-time fee of $35 for combined functionality. Includes full and partial contributions, redeemable prepaid card funds, automatic guest reminders, contribution tracking for thank-you cards, and ability to add gift URLs for guests to purchase physical items.
3. Full Suite Premium Tier: One-time fee of $75 for comprehensive event management. Includes guest dietary requirements, unlimited e-invitations, guest detail collection and management, RSVP management, and direct guest link sharing.
4. Guest Transaction Processing Fee: Each guest transaction incurs a 2.9% + $2.00 payment processing and management fee. For a $100 payment, the total becomes $104.90. This covers secure transaction handling via Stripe.
5. Prepaid Visa Card Loading Fee: When account holders choose to load funds onto a prepaid Visa card, a 3.5% fee applies. All other prepaid store cards have no additional fee. Funds cannot be settled directly to bank accounts.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

My Gift Registry operates an online platform that allows individual consumers to create and share gift registries and wishing wells for life events such as weddings, honeymoons, baby showers, birthdays, engagements, and housewarmings. The service enables guests to contribute any amount toward gifts or monetary wishes, with contributions converted into prepaid Visa or store gift cards that the recipient can spend at their preferred retailers. The platform also provides integrated e-invitations, RSVP management, dietary requirement collection, and guest detail management tools.

Product overview

My Gift Registry is an Australian online gift registry and wishing well platform offering three product tiers. The core platform is the Online Gift Registry (free), which enables users to create curated lists of gifts from physical and online stores and share them with guests who make contributions. For $35 one-off, the Combined Gift Registry & Wishing Well tier adds the ability to receive monetary contributions through a wishing well alongside physical items, redeem funds on prepaid store cards, and send automatic guest reminders. At $75 one-off, the Full Suite adds e-invitations, RSVP management, dietary requirements collection, and guest detail export. All tiers allow gifted funds to be allocated to prepaid Visa cards (with a 3.5% load fee) or fee-free prepaid store cards. Additional security features include 2FA via Google Authenticator. The platform integrates Stripe for payment processing and supports various occasions including weddings, honeymoons, baby showers, birthdays, engagements, and moving-out events.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 931,441 registered users on the platform
• +3 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature4 records

Scale indicators6 records

Expansion highlights5 records

Direct peers

• Honeyfund: Online honeymoon and cash gift registry platform serving couples and wedding guests. Directly comparable to My Gift Registry's wishing well / honeymoon registry offering and the cash-gift-with-prepaid-redemption model.
• Zola: Wedding registry, wedding website, and planning platform with cash funds, group gifting, and cash gift card fulfillment. Closest functional analog combining registry, cash gifts, and full event management into one product.
• MyRegistry.com: Universal online gift registry that allows users to add items from any retailer worldwide. Operates in the same online registry category as My Gift Registry, though with a broader (non-Australian) geographic and retailer footprint.
• Prezola: UK-based wedding gift list service combining honeymoon funds, cash contributions, and homeware from partner retailers. Closely comparable in combining registry, cash gifting, and full-suite event tooling, but operating in a different geography.
• Blueprint Registry: Universal gift registry platform that consolidates items from any retailer. Directly comparable as a free-to-start online registry competing for the same cash-gift-and-aggregated-registry use case My Gift Registry serves.
• CashRegistry.com: Cash gift registry service allowing couples to receive monetary gifts toward experiences, honeymoons, or down payments. Direct functional competitor to My Gift Registry's wishing well and cash-contribution offering.
• Tendr: Wedding cash registry focused on honeymoon and experience funds, with payout via check or PayPal. Comparable to My Gift Registry's honeymoon and cash contribution use cases, though Tendr's payout mechanics differ from the prepaid card model.

Emerging players

• WithJoy: Wedding planning platform offering websites, RSVPs, and registries. Overlaps with My Gift Registry's Full Suite (invitations, RSVPs, registry) but bundles more wedding-planning features beyond gifting.

Broad incumbents

• The Knot: Large US wedding media and planning platform with an integrated cash fund / honeymoon registry. Operates in the same category at significantly greater scale, but is broader than My Gift Registry's focused registry offering.
• HoneyBook: End-to-end business management platform for wedding and event vendors with client-facing tools. Comparable as an integrated event management ecosystem but targets vendors rather than registry owners, making it adjacent rather than directly competing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Gift Registry