Blueprint Registry
Blueprint Registry is a free, self-serve universal wedding and baby registry platform that aggregates products from over 5,000 retailers, builds wedding websites, manages RSVPs, and processes cash gifts for engaged couples and expecting parents in the US and Canada.
- Company typePrivate
- Founded2018
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Blueprint Registry does
Blueprint Registry is a consumer-facing, self-serve universal wedding and baby registry platform that aggregates products from over 5,000 retailers into a single destination, supplemented by a free wedding website builder, real-time RSVP management, and cash-gift/cash-fund functionality. Core technology includes an "Add to Blueprint" browser bookmarklet for capturing items from any online retailer, automatic registry import from Amazon, Target, and Bed Bath & Beyond, room-by-room visual browsing, group gifting, and a PayPal-backed cash-gift processing pipeline. The product is offered free to consumers and is built around a product-led growth motion with no sales intervention. The company is headquartered in Conshohocken, Pennsylvania (with a Seattle office) and operates as Blueprint Registry, LLC, a wholly-owned subsidiary of David's Bridal following an August 2018 acquisition.
Blueprint serves engaged and nearlywed couples, expecting parents building baby registries, and broader life-event planners (graduations, housewarmings), spanning a horizontal SMB/individual consumer base across the United States and Canada. Revenue mechanics are entirely indirect: affiliate commissions on physical product purchases routed to retailer partners (Amazon, Target, Bed Bath & Beyond, Wayfair, and others), plus a pass-through 2.5% credit-card processing fee on cash gifts that is subsidized below the 3–5% industry standard. The team is intentionally lean at approximately 15 people, and the company has accumulated roughly $2.49M in disclosed venture funding (2014–2016) prior to the David's Bridal acquisition; no institutional capital activity has been disclosed since.
Blueprint Registry firmographics
Firmographics- Name
- Blueprint Registry
- Legal name
- Blueprint Registry, LLC
- Website
- https://blueprintregistry.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Blueprint Registry is a free, self-serve universal wedding and baby registry platform that aggregates products from over 5,000 retailers, builds wedding websites, manages RSVPs, and processes cash gifts for engaged couples and expecting parents in the US and Canada.
- Ownership category
- akta.pro rank
Blueprint Registry industry classification
Industry- Product category
- Wedding & Baby Registry Platform
- akta.pro primary industry
- Wedding Registry & Gift Management (HSACABAO)
- akta.pro secondary industries
- Group Gifting & Registry Fulfillment (HSACANAL), Baby, Kids & Maternity C2C (CRAFAKAF)
Keywords
Where Blueprint Registry is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Blueprint Registry business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Affiliate Commissions: When physical items are purchased from retailers through the platform, Blueprint earns a small commission from those retailers or brands. Purchases are made directly with the retailer so there are no additional charges.
- Cash Gift Processing Fees: For cash gifts (honeymoon funds, charity funds, etc.), Blueprint subsidizes credit card processor costs and passes along a 2.5% processor fee, which is lower than industry standard of 3-5%.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Wedding Website & Registry |
| Transaction based/ take rate | Pay-as-you-go | Cash Gift Processing Fee |
| Other | Multi-year contract | Completion Discount |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Blueprint Registry product offering
Product offeringCore offering
Blueprint Registry is a free, self-serve platform that lets couples build universal wedding and baby registries by aggregating products from over 5,000 retailers, create customizable wedding websites, manage RSVPs in real time, and process cash gifts (honeymoon funds, charity funds, home funds) through a subsidized payment processor. The platform earns revenue via affiliate commissions on retailer purchases and a 2.5% processing fee on cash gifts, while remaining free for registrants.
Product overview
Blueprint Registry is a unified wedding website and universal registry platform, powered by David's Bridal. The platform combines a free wedding website builder with customizable templates, a universal wedding and baby registry featuring over 5,000 products from top retailers and brands, RSVP management with real-time updates, and cash gift/cash fund functionality for honeymoons and custom fundraisers. Key features include room-by-room visual shopping, group gifting for higher-priced items, automatic import of existing retailer registries (Amazon, Target, Bed Bath & Beyond), the Add to Blueprint browser button for adding products from any website, a 10% completion discount on unpurchased items, and planning guides. The platform is completely free for registrants with subsidized payment processing fees for cash gifts.
Differentiator
Problem solved
Functional benefit
Products and services
- Wedding Website Builder
- Universal Wedding Registry
- Baby Registry
- RSVP Management
- Cash Registry / Cash Gifts
- Room-by-Room Shopping
Quantifiable outcome
- Save money with 2.5% processing fee vs 3-5% at other platforms
- +2 more outcomes
Companies that use Blueprint Registry
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Blueprint Registry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Blueprint Registry partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- David's BridalcoreBlueprint is a David's Bridal company after being acquired in August 2018. As part of the David's Bridal family, Blueprint continues to support users while working alongside an industry leader in bridal services. David's Bridal is a formalwear partner for direct marketing purposes.
- AmazoncorePreferred partner allowing users to automatically import Amazon wedding and baby registries into Blueprint. Amazon offers the world's largest selection of products for universal registries with free shipping for Prime members and completion discounts of 10-20%.
- TargetcorePreferred partner allowing automatic registry import from Target. Target offers nearly 1,800 stores nationwide, 15% completion discount, hassle-free returns up to one year after event, and welcome kit with $50 in coupons and samples.
- Bed Bath & BeyondcorePartner allowing import of existing Bed Bath & Beyond registries. Offers over 1,000 locations nationally, free announcement cards, refer-a-friend discounts, completion discounts, special gift bonuses, and easy returns.
- WayfairminorRetail partner offering wedding registry products through Blueprint's universal registry platform.
- Men's WearhouseminorFormalwear partner for direct marketing purposes. Part of the David's Bridal corporate family.
- Jos. A. BankminorFormalwear partner for direct marketing purposes. Part of the David's Bridal corporate family.
- Moore's Clothing for MenminorFormalwear partner for direct marketing purposes. Part of the David's Bridal corporate family.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Blueprint Registry competitors and assessment
Company assessmentDirect peers
- MyRegistry.com: MyRegistry pioneered the universal 'add from any store' gift registry via browser button and is the most head-to-head comparable to Blueprint's 'Add to Blueprint' feature across weddings, baby, and other life events.
- Zola: Zola is the leading direct competitor — a free wedding website, universal registry, cash funds, and group gifting platform targeting the same engaged-couple segment with a very similar product and free-plus-affiliate model.
- The Knot Worldwide (The Knot / WeddingWire): The Knot and WeddingWire are the dominant wedding planning marketplaces, both offering registry search and cash funds alongside vendor directories. They compete with Blueprint for nearlywed attention and registry traffic.
- Babylist: Babylist is the leading universal baby registry with the same 'add from any retailer' universal-registry mechanic Blueprint offers for its baby segment, making it a direct peer in the baby-shower vertical.
- Joy: Joy (WithJoy) is a free wedding website + registry platform serving nearlyweds with cash funds and group gifting. It overlaps closely with Blueprint's core feature set and free-to-couples positioning.
- Honeyfund: Honeyfund is a leading cash-wedding-registry / honeymoon-fund platform. It is the most direct comparable to Blueprint's cash-gift and low-processing-fee wedge, even though Blueprint is broader.
Broad incumbents
- Target Wedding & Baby Registry: Target's first-party in-store-heavy wedding and baby registry is a preferred Blueprint import partner but also a direct competitor given its ~1,800 stores nationwide and its own completion discounts.
- Crate & Barrel / Williams-Sonoma Registry: Williams-Sonoma and Crate & Barrel run established traditional bridal registries with strong brand cachet, competing for higher-AOS couples and limiting Blueprint's share of premium kitchen/home registrations.
- Amazon Wedding Registry: Amazon's first-party wedding and baby registries are both Blueprint's largest integration partner and its biggest competitive incumbent — couples can register directly with Amazon at massive scale.
Emerging players
- Giftster: Giftster is a universal group gifting and registry platform with similar bookmarklet-driven universal registration, serving both weddings and other gift-giving occasions alongside Blueprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Blueprint Registry social profiles
Digital presenceBlueprint Registry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blueprint Registry leadership team
Management profileNumber of profiles
Profiles1 record
Blueprint Registry funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blueprint Registry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blueprint Registry
What does Blueprint Registry do?
Blueprint Registry is a free, self-serve platform that lets couples build universal wedding and baby registries by aggregating products from over 5,000 retailers, create customizable wedding websites, manage RSVPs in real time, and process cash gifts (honeymoon funds, charity funds, home funds) through a subsidized payment processor. The platform earns revenue via affiliate commissions on retailer purchases and a 2.5% processing fee on cash gifts, while remaining free for registrants.
Is Blueprint Registry a public or private company?
Blueprint Registry is a private company. It is classified as corporate owned and is currently operating.
When was Blueprint Registry founded?
Blueprint Registry was founded in 2018. It employs 11 to 50 people.
Where is Blueprint Registry based?
Blueprint Registry is headquartered in Seattle, United States, in the North America region.
How does Blueprint Registry make money?
Two revenue lines are on record. Affiliate Commissions are the primary driver. The others are cash Gift Processing Fees.
Who are Blueprint Registry's main competitors?
Direct peers on record are MyRegistry.com, Zola, The Knot Worldwide (The Knot / WeddingWire), Babylist, Joy and Honeyfund. Broad incumbents are Target Wedding & Baby Registry, Crate & Barrel / Williams-Sonoma Registry and Amazon Wedding Registry. Giftster is listed as an emerging player.
Does Blueprint Registry have an API?
No public API is recorded for Blueprint Registry.
What industry is Blueprint Registry in?
Blueprint Registry's product category is Wedding & Baby Registry Platform. Its primary akta.pro industry code is HSACABAO, Wedding Registry & Gift Management, with a secondary code of HSACANAL, Group Gifting & Registry Fulfillment.