enra

What enra does

ENRA verzekeringen bv, founded in 2003 and headquartered in Grootebroek, Netherlands, is a specialist bicycle insurance provider operating as an authorized agent (gevolmachtigd agent) of N.V. Schadeverzekering-Maatschappij Bovemij. The company underwrites a portfolio of insurance products for regular bicycles, e-bikes, racing bikes and mountain bikes, speed pedelecs, and cargo bikes, with two principal coverage tiers (Optimaal Diefstal for theft-only and Optimaal Omnium for comprehensive damage/vandalism/accident) plus three modular add-ons: Connected coverage (a 25% theft-premium discount for bikes equipped with ENRA-approved GPS track & trace modules from Tracefy, AXA-IN Smart Guard, IT'S MY BIKE, FIT, or Loqater), Verlengde Garantie (a five-year E-bike factory warranty extension), and Fietsbijstand (European breakdown assistance). Its technology stack centres on integrated GPS theft-recovery hardware, a Velopass-linked digital bike passport for theft prevention, and a digital self-service portal (Zelf Regelen / enraonline.be) that handles policy changes, claims, and document downloads.

ENRA generates revenue through recurring annual or monthly insurance premiums with policies that auto-renew for up to five years and no depreciation applied to insured value during the term. The go-to-market is a B2B2C model built on authorized bicycle dealers (rijwielhandelaren) in the Netherlands, Belgium, and Germany who advise on, sell, and process policies and claims, supplemented by direct digital self-service via enra.nl, enra.be, and enra.eu. The target segment is individual bicycle owners — particularly high-value e-bike and cargo bike buyers — seeking financial protection against theft, damage, vandalism, accidental destruction, and ride breakdown in Europe. ENRA is a subsidiary of Bovemij Group (majority-owned by BOVAG) and is being acquired by a.s.r. Nederland N.V. alongside a distribution joint venture between a.s.r. and BOVAG; the company has announced a strategic withdrawal from new sales in Belgium effective January 1, 2026 to concentrate on the Netherlands and Germany.

Name

enra

Legal name

ENRA verzekeringen bv

Website

https://enra.be

Company type

Private

Founded year

2003

Operating status

Operating

Short description

ENRA verzekeringen bv is a Netherlands-based specialist bicycle insurance provider, underwriting theft, omnium, connected GPS, extended warranty, and breakdown assistance cover for bicycles, e-bikes, speed pedelecs, and cargo bikes via an authorized dealer network in the Netherlands, Germany, and (until Jan 2026) Belgium.

Ownership category

akta.pro rank

Headquarters

HQ city

Grootebroek

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bicycle Insurance Premiums: ENRA generates revenue through recurring insurance premiums charged to policyholders for bicycle insurance coverage. Policies include Optimaal Diefstal (theft-only), Optimaal Omnium (full coverage including damage), Connected coverage (theft + damage with track & trace discount), and Extended Warranty. Premiums are collected annually or monthly. Policies auto-renew annually up to a maximum of 5 years. The company is exiting the Belgian market in 2026 and focusing on Netherlands and Germany.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

ENRA is a specialist bicycle insurance provider operating as an authorized agent (gevolmachtigd agent) of N.V. Schadeverzekering-Maatschappij Bovemij. It sells insurance products covering theft, damage, omnium, connected track & trace, extended warranty, and European breakdown assistance for regular bicycles, e-bikes, race bikes, mountain bikes, speed pedelecs, and cargo bikes. Policies are distributed via authorized bicycle dealers and via the company's digital self-service portal. ENRA is exiting the Belgian market for new sales effective January 1, 2026, and will focus on the Netherlands and Germany.

Product overview

ENRA is a specialized bicycle insurance provider offering multiple insurance products for different types of bicycles. The product portfolio includes core insurance products for regular bicycles, E-bikes, racing bikes/mountain bikes, speed pedelecs, and cargo bikes. Each bicycle type has specific coverage options: Optimaal Diefstal (theft-only coverage) and Optimaal Omnium (comprehensive coverage including damage). Additional modules include Connected Dekking (track & trace-enabled coverage with 25% theft premium discount), Verlengde Garantie (extended warranty for E-bikes), and Fietsbijstand (European breakdown assistance). ENRA operates as an authorized agent of N.V. Schadeverzekering-Maatschappij Bovemij, and has announced discontinuation of new sales in Belgium starting January 1, 2026, while existing policies remain active.

Differentiator

Problem solved

Functional benefit

Products and services

• ENRA Fietsverzekering (Bicycle Insurance) Insurance product for regular bicycles covering theft of the entire bike, theft of parts, attempted theft, and consequential damage after theft, with options for full omnium coverage. Targeted at individual bicycle owners purchasing through authorized dealers or directly via the ENRA website.
• ENRA E-bike Verzekering (E-bike Insurance) Insurance coverage tailored for electric bicycles. Policyholders are required to use a second lock and connected E-bikes equipped with approved track & trace modules are eligible for a discounted Connected coverage option. Aimed at individual e-bike owners.
• ENRA Racefiets- en MTB-verzekering (Road Bike and Mountain Bike Insurance) Specialized insurance for racing bicycles and mountain bikes, covering damage, robbery, and theft from locked premises. Theft coverage applies only when the bike is stolen from a locked space. Targeted at individual owners of race bikes and mountain bikes.
• ENRA Speed Pedelec Verzekering (Speed Pedelec Insurance) Insurance for high-speed electric bikes with pedal assistance up to 45 km/h. In Belgium, speed pedelecs are classified as mopeds and require registration and license plates. Aimed at individual speed pedelec owners.
• ENRA Bakfiets Verzekering (Cargo Bike Insurance) Insurance for cargo bikes (bakfietsen), covering electric and non-electric variants. Electric cargo bikes valued over €3,500 must be equipped with an approved track & trace module. Targeted at individual cargo bike owners.
• ENRA Fietsbijstand (Cycling Assistance) Breakdown assistance service available across Europe. If a policyholder is stranded due to breakdown, theft, or accident, they are transported back to the starting point of their ride. Functions as a recovery service, not a repair service. Bundled with Optimaal Omnium coverage and available to individual policyholders.
• Verlengde Garantie (Extended Warranty) Extended warranty coverage that extends the factory warranty of a new E-bike by 5 years. Available only for new E-bikes purchased via authorized dealers. Targeted at individual new e-bike buyers.

Quantifiable outcome

• No depreciation on insured bicycle value during policy period
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• N.V. Schadeverzekering-Maatschappij BovemijcoreStrategic or Co-development PartnerENRA verzekeringen bv is a gevolmachtigd agent (authorized agent) of N.V. Schadeverzekering-Maatschappij Bovemij. Bovemij underwrites the insurance products offered by ENRA. The insurance contract is developed by ENRA in cooperation with Bovemij. Bovemij Group is majority owned (88%) by BOVAG.
• VelopassminorStrategic or Co-development PartnerENRA partnered with Velopass to offer customers a digital bike passport that links a bike's frame number to owner details. This helps with theft reporting and increases the chance of stolen bikes being recovered and returned to their rightful owners. Velopass works with international scale and collaborates with bicycle shops to identify suspicious bikes.
• S.A.F.E. (Stichting Aanpak Fiets- en E-bikediefstal)minorStrategic or Co-development PartnerS.A.F.E. is the foundation that developed the 'STAAT-E-LEKKER' (Be Bike-Safe) national bicycle security campaign in the Netherlands. ENRA co-sponsored this campaign alongside other Dutch insurers and the Centrum voor Criminaliteitspreventie en Veiligheid.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• ANWB: Large Dutch mobility and consumer organization offering bicycle insurance as part of a broader insurance, roadside-assistance, and membership portfolio. Comparable to ENRA as a Dutch bicycle insurance provider but bundles the product with household/mobility lines rather than specializing.
• Univé: Cooperative Dutch insurer offering bicycle insurance as part of a broader personal-lines portfolio. Comparable to ENRA's product set (theft, damage, omnium) and distribution model (independent advisors), though not a specialist.
• Centraal Beheer (Achmea): Large Dutch direct insurer offering bicycle and e-bike coverage within broader household and mobility bundles. Competes with ENRA on price/bundling rather than specialization.
• a.s.r. Nederland N.V. Top-3 Dutch insurer and announced acquirer of Bovemij Group's insurance activities (including ENRA). Comparable to ENRA as a Dutch insurance provider and the most material strategic counterparty given the pending acquisition.
• Allianz Nederland: Large global insurer with Dutch bicycle insurance products bundled in household policies. Comparable in offering bicycle coverage but competes on scale and bundling rather than specialization.

Direct peers

• Klaverblad Verzekeringen: Dutch insurance intermediary offering bicycle and e-bike policies alongside household and small-business lines. Competes directly with ENRA in the Dutch market for bicycle insurance, particularly via independent intermediaries.
• Europeesche Verzekeringen: Dutch specialist in travel, recreation, and mobility insurance including bicycle/e-bike products. Directly comparable to ENRA in niche recreational/mobility underwriting and distribution via independent advisors.
• Wertgarantie: German specialist in extended warranty and insurance for bicycles and e-bikes, distributed through dealer networks. Direct comparable to ENRA's German go-forward strategy and Connected coverage model.

Emerging players

• Inshared: Online-first Dutch insurer offering bicycle insurance alongside household and auto lines. Competes with ENRA on digital self-service and direct-to-consumer distribution.
• Laka: Cycling-focused collective insurance provider operating across the UK and Europe with theft and damage coverage for bicycles. Comparable to ENRA as a specialist cycling insurer with a digital-first, membership-based model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/enra

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about enra