the wilson home trust
The Wilson Home Trust is a New Zealand charitable trust, founded in 1935, that provides grants and support services to children and young adults with physical disabilities (birth to 21 years) across the Upper North Island, funded by donations, bequests, and corporate partnerships.
- Company typePrivate
- Founded1935
- HeadquartersAuckland (Takapuna), New Zealand
- Headcount—
- GTM typeB2C
- OfferingServices
What the wilson home trust does
The Wilson Home Trust is a charitable trust incorporated in New Zealand, established in 1935 when Mr & Mrs W R Wilson donated their family home, St Leonard's, along with 13 acres of coastal gardens at Takapuna on Auckland's North Shore, and a £10,000 endowment matched by Lord Nuffield, founder of Morris Motors. The trust was formally placed under the Auckland Hospital Board in 1937 and now operates with Health New Zealand as its formal trustee, governed by a Committee of Management co-appointed by Health New Zealand and the Auckland Branch of CCS Disability Action. Its original mission of convalescent and rehabilitative care for children with polio has evolved into a comprehensive grants and support program serving children and young adults with physical disabilities from birth to 21 years across the Upper North Island of New Zealand (Northland, Auckland, Waikato, Bay of Plenty, Gisborne, and Central Lakes). Geographic restrictions explicitly exclude overseas applicants.
The trust operates a portfolio of eight grant types with capped amounts: Equipment and Activity Grants up to $6,900 inc GST, Counselling Grants up to $690, Young Adults Grants up to $3,450, Holiday Grants up to $2,300, Emergency Grants with individual applications capped at $1,150, Hydrotherapy Grants of $920, Respite Grants up to $1,725, and Group Grants by special application. Applications are submitted online or via PDF forms, processed within three working days for amounts under $600 or assessed by the Grants Committee and Committee of Management approximately every six weeks for larger amounts. The trust also delivers direct services through co-located facilities including Health New Zealand's Child Rehabilitation service, six Respite Villas, the Wilson School for special needs, family accommodation units, and a community hydrotherapy programme run in partnership with MightyKids Rehab.
Revenue is generated exclusively through donations and fundraising rather than commercial sales: individual donations (tax deductible over $5), bequests and legacy gifts, the Friend of the Trust recurring giving program, corporate partnerships and sponsorship, and grants from grant-making trusts and local government bodies (Jubilee Trust, The Eden Life Trust, Devonport/Takapuna Local Board, Rotary Club of the North Shore). Beneficiary outreach is conducted through referrals from four regional NASC organizations and six Parent to Parent coordinators. The trust holds no proprietary technology platform and is not an AI-enabled organization; it operates as a traditional charitable grant-making institution grounded in physical infrastructure, institutional partnerships, and 87 years of accumulated community trust.
the wilson home trust firmographics
Firmographics- Name
- the wilson home trust
- Legal name
- The Wilson Home Trust
- Website
- https://wilsonhometrust.org.nz
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Short description
- The Wilson Home Trust is a New Zealand charitable trust, founded in 1935, that provides grants and support services to children and young adults with physical disabilities (birth to 21 years) across the Upper North Island, funded by donations, bequests, and corporate partnerships.
- Ownership category
- akta.pro rank
the wilson home trust industry classification
Industry- Product category
- Disability Support Services
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Other Individual and Family Services (624190), Child and Youth Services (624110)
- SIC
- Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Disability Services & Independent Living Support (BPAGACAG)
Keywords
Where the wilson home trust is headquartered
LocationHeadquarters
- HQ city
- Auckland (Takapuna)
- HQ country
- New Zealand
- HQ region
- Oceania
Offices2 records
Markets served
the wilson home trust business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Supply Chain, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: The trust operates as a self-funded not-for-profit organization that relies on donations from individuals, businesses, and organizations. Donations over $5 are tax deductible. The trust accepts direct bank transfers and encourages regular giving through the 'Friend of the Trust' program.
- Bequests and Legacy Gifts: The trust receives legacy gifts and bequests from individuals who leave donations in their wills, continuing the founding tradition established by the Wilson family and Lord Nuffield.
- Corporate Partnerships: Corporate donations, sponsorship arrangements, and corporate fundraising events provide funding. Partnerships can include financial, technical, or resource-based contributions from businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Equipment/Activity Grant - up to $6,900 incl GST for children birth to 17 years |
| Unit Pricing | Pay-as-you-go | Counselling Grant - up to $690 incl GST |
| Unit Pricing | Pay-as-you-go | Young Adults Grant - up to $3,450 incl GST for ages 17-21 |
| Unit Pricing | Pay-as-you-go | Holiday Grant - up to $2,300 incl GST |
| Unit Pricing | Pay-as-you-go | Respite Grant - up to $1,725 |
| Unit Pricing | Annual | Hydrotherapy Grant - $920 incl GST for 12 months |
| Unit Pricing | Pay-as-you-go | Emergency Grant - individual applications capped at $1,150 |
| Other | Pay-as-you-go | Group Grant - by special application |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
the wilson home trust product offering
Product offeringCore offering
The Wilson Home Trust is a charitable trust that provides grants and support services to children and young adults with physical disabilities (birth to 21 years) and their families in the Upper North Island of New Zealand. Core offerings include eight distinct grant categories (Equipment and Activity, Counselling, Holiday, Young Adults, Respite, Hydrotherapy, Group, and Emergency) covering disability equipment, therapeutic activities, family holidays, respite, and counselling. The Trust also facilitates hydrotherapy programmes in partnership with MightyKids Rehab and connects families with regional Parent to Parent coordinators.
Product overview
The Wilson Home Trust is a charitable trust that supports children and young adults with physical disabilities and their families through a portfolio of grant programs and support services. The core offerings include eight distinct grant types (Equipment and Activity, Counselling, Holiday, Young Adults, Respite, Hydrotherapy, Group, and Emergency grants) ranging from $690 to $6,900, designed to enhance the lives of beneficiaries from birth to 21 years old. The Trust also provides hydrotherapy programs in partnership with MightyKids Rehab and connects families with Parent to Parent support coordinators across the upper North Island of New Zealand. The organization does not operate as a technology platform but rather as a traditional charitable grant-making organization.
Differentiator
Problem solved
Functional benefit
Products and services
- Equipment and Activity Grant
- Counselling Grant
- Holiday Grant
- Young Adults Grant
- Respite Grant
- Hydrotherapy Grant
- Emergency Grant
- Group Grant
- Community Hydrotherapy Programme
Quantifiable outcome
- Grant amounts up to $6,900 for equipment and activity grants per child
- +2 more outcomes
Companies that use the wilson home trust
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles3 records
the wilson home trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
the wilson home trust partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- Health New ZealandcoreHealth New Zealand serves as the trustee of The Wilson Home Trust, with the Committee of Management appointed by Health New Zealand and the Auckland Branch of CCS Disability Action. Health New Zealand also operates The Wilson Centre on the site, providing respite, rehabilitation, and outpatient clinic services.
- CCS Disability Action (Auckland Branch)coreCCS Disability Action co-appoints members to the Committee of Management alongside Health New Zealand, providing governance oversight of the trust.
- MightyKids RehabcoreMightyKids Rehab partners with the Wilson Home Trust to deliver a community hydrotherapy programme for children and young people with physical disabilities. They offer an 8-week term-based programme with 1:1 physiotherapist-led sessions at the Wilson Centre during weekday afternoons.
- Parent to ParentcorePartnership provides information and support through six regional coordinators (Northland, North Auckland, West/Central Auckland, South/East Auckland, Waikato, Coastal Bay of Plenty/Central Lakes) who help connect families with Wilson Home Trust grant funding and disability information.
- Kaikaranga (Auckland NASC)coreNASC organization for Auckland region providing needs assessment and coordination services for families with disabled children, referring eligible families to Wilson Home Trust.
- Support Net (Bay of Plenty/Central Lakes NASC)coreNASC organization for Bay of Plenty and Central Lakes regions providing needs assessment and coordination services.
- Disability Support Link (Waikato NASC)coreNASC organization for Waikato region providing needs assessment and coordination services for families with disabled children.
- Northable (Northland NASC)coreNASC organization for Northland region providing needs assessment and coordination services for families with disabled children.
- Wilson SchoolcoreSpecialist school for children with special needs co-located on The Wilson Home Trust site. The Wilson School building won Public Architecture Award (2009), National Architecture Medal (2009), and Asia Pacific Architecture Award (2010).
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
the wilson home trust competitors and assessment
Company assessmentDirect peers
- Variety – the Children's Charity (New Zealand): A New Zealand charitable trust that provides grants and support to children with disabilities, serious illness, and disadvantaged backgrounds. Highly comparable to Wilson Home Trust's grant-making model for disabled children, though Variety serves a broader condition set nationwide rather than limiting to physical disability in one region.
- Make-A-Wish New Zealand: NZ branch of a global charity granting wishes to children with critical conditions. Comparable grant/fulfilment operating model, direct-to-family beneficiary engagement, and donation-funded revenue model — though focused on wish-fulfilment rather than equipment and ongoing support.
- CCS Disability Action: New Zealand's largest disability support organisation, providing advocacy, information, and direct services. Already co-governs Wilson Home Trust via the Auckland Branch but operates as a comparable peer in the NZ disability charitable sector serving similar beneficiaries.
- Halberg Foundation: New Zealand charitable foundation that supports physically disabled young people through sport and recreation grants. Comparable target demographic (young New Zealanders with physical disabilities), grant-based operating model, and high-profile board engagement.
- Parent to Parent New Zealand: NZ organisation supporting families of children with disabilities through regional coordinators. Already a core partner of Wilson Home Trust; operates with the same information-and-support service model for the same beneficiary families across the same regions.
Broad incumbents
- IHC New Zealand: One of New Zealand's largest disability support charities, primarily focused on intellectual disability rather than physical. Comparable as a major incumbent NZ disability charity but with a different beneficiary focus and broader national footprint.
- KidsCan: Large New Zealand charity supporting disadvantaged children with food, clothing, and health programmes. Comparable as a major NZ children's charity with grant/direct-service operating model, though focused on socioeconomic disadvantage rather than physical disability specifically.
- Cure Kids: New Zealand's largest child health research funder. Comparable as a high-profile NZ children's health charity, but operates in medical research rather than direct service and grant delivery.
- Starship Foundation: Major New Zealand charity funding children's medical care at Starship Children's Hospital. Comparable as a high-profile NZ children's health charity with strong corporate partnerships and donation-driven funding, though focused on hospital-based paediatric care rather than community-based disability support.
Emerging players
- Mobility Dogs: New Zealand charity that trains and provides mobility and companion dogs to people with physical disabilities. Already a recipient of Wilson Home Trust grants and comparable as a small NZ disability charity serving the same beneficiary population with complementary services.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
the wilson home trust social profiles
Digital presencethe wilson home trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
the wilson home trust leadership team
Management profileNumber of profiles
Profiles8 records
the wilson home trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
the wilson home trust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about the wilson home trust
What does the wilson home trust do?
The Wilson Home Trust is a charitable trust that provides grants and support services to children and young adults with physical disabilities (birth to 21 years) and their families in the Upper North Island of New Zealand. Core offerings include eight distinct grant categories (Equipment and Activity, Counselling, Holiday, Young Adults, Respite, Hydrotherapy, Group, and Emergency) covering disability equipment, therapeutic activities, family holidays, respite, and counselling. The Trust also facilitates hydrotherapy programmes in partnership with MightyKids Rehab and connects families with regional Parent to Parent coordinators.
Is the wilson home trust a public or private company?
the wilson home trust is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was the wilson home trust founded?
the wilson home trust was founded in 1935.
Where is the wilson home trust based?
the wilson home trust is headquartered in Auckland (Takapuna), New Zealand, in the Oceania region.
How does the wilson home trust make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are bequests and Legacy Gifts and corporate Partnerships.
Who are the wilson home trust's main competitors?
Direct peers on record are Variety – the Children's Charity (New Zealand), Make-A-Wish New Zealand, CCS Disability Action, Halberg Foundation and Parent to Parent New Zealand. Broad incumbents are IHC New Zealand, KidsCan, Cure Kids and Starship Foundation. Mobility Dogs is listed as an emerging player.
Does the wilson home trust have an API?
No public API is recorded for the wilson home trust.
What industry is the wilson home trust in?
the wilson home trust's product category is Disability Support Services. Its primary akta.pro industry code is BPAGACAG, Disability Services & Independent Living Support. Its NAICS code is 62412 and its SIC code is 8300.