Energia Total - Energia Solar

What Energia Total - Energia Solar does

Energia Total - Energia Solar is a Brazilian private e-commerce retailer specializing in distributed solar energy equipment, headquartered in Sinop, Mato Grosso. Founded in 2013, the company operates the online storefront energiatotal.com.br on the TrayCommerce platform, selling solar panels (60W to 680W, including brands such as Canadian Solar, JA Solar, ZNshine, and ZTROON), grid-tie, off-grid, and hybrid inverters (1kW to 60kW from Sungrow, Deye, Solis, Huawei, and others), stationary batteries (lead-acid and lithium, 12V-48V), MPPT/PWM charge controllers (primarily Epever), solar water pumping systems, complete solar kits, and accessories including MC4 connectors, string boxes, and mounting structures. The company is one-time hardware reseller with no proprietary manufacturing; products are sourced from international brands and shipped nationwide via Correios and transportadoras with optional local pickup in Sinop and Cuiaba.

The company serves three persona-level segments: residential homeowners seeking bill reduction and backup power, small-to-medium commercial and industrial buyers with three-phase inverter needs up to 60kW, and agricultural/rural customers requiring solar water pumping for livestock and irrigation in off-grid locations — the latter being a notable specialization. Revenue mechanics are pure retail: pay-as-you-go unit pricing in Brazilian Reais, with 3x interest-free credit card installments, PIX/bank transfer/boleto options, and a cash discount for upfront payment. Go-to-market is primarily self-serve e-commerce with phone, WhatsApp, and email support, supplemented by a 551-article content marketing library targeting top-of-funnel organic search demand.

Operationally, Energia Total employs between 11 and 50 people, holds no external investment, has no parent company or subsidiaries, and discloses no revenue. Certifications are limited to those of the products it resells (INMETRO Class A panels, UL1642/IEC 62619/UN38.3 for lithium batteries). The business model is structurally a regional distributor with national e-commerce reach, dependent on the Brazilian distributed-solar adoption curve and constrained by commodity hardware margins.

Name

Energia Total - Energia Solar

Legal name

Energia Total Ind. Com. Equip. Energia Solar Ltda

Website

https://energiatotal.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Energia Total is a Brazilian e-commerce retailer based in Sinop, Mato Grosso, selling and shipping solar panels, inverters, batteries, and pumping systems nationwide to residential, commercial, and agricultural customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Cuiabá

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Hardware Sales: One-time sales of solar energy equipment including solar panels, inverters, charge controllers, batteries, and accessories through e-commerce platform. Products are shipped to customers across Brazil with payment options including installment plans (3x interest-free), cash discounts, and various payment methods (credit cards, PIX, bank transfer, boleto).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Energia Total operates a Brazilian online retail store selling photovoltaic solar energy equipment directly to end customers. Its catalog covers solar panels, on-grid and off-grid inverters, lithium batteries, MPPT/PWM charge controllers, solar pumps and complete solar kits for residential, commercial, industrial and agricultural installations. The company delivers nationwide via shipping carriers and offers local pickup at its Sinop-MT and Cuiabá-MT locations.

Product overview

Energia Total is a Brazilian solar energy equipment retailer offering a comprehensive portfolio of photovoltaic products. The core offering includes solar panels (60W-680W from ZNshine, Ztroon, Canadian Solar, JA Solar), inverters (On-Grid, Off-Grid, and Hybrid from Sungrow, Canadian Solar, Deye, Solis, Huawei, 1kW-60kW), lithium and lead-acid batteries (Epever, ZTROON, Huawei), MPPT/PWM charge controllers (Epever), solar water pumping systems (B-13, Ebara), and complete solar kits. The product ecosystem is designed for residential, commercial, agricultural, and off-grid applications throughout Brazil, with accessories including cables, connectors, mounting structures, and protection devices.

Differentiator

Problem solved

Functional benefit

Products and services

• Solar Panels (Painel Solar)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WEG: Brazilian multinational manufacturer of electrical equipment with a growing solar product line (including WEG Solar Drive pump inverters distributed by Energia Total). Overlaps as a supplier of solar-adjacent electrical hardware and competes indirectly through brand-direct channels.
• JA Solar: Tier-1 global solar panel manufacturer with Brazilian distribution. Comparable as a brand partner of Energia Total and a structural competitor as OEMs increasingly reach Brazilian end customers directly.
• Sungrow: Leading global inverter manufacturer with Brazil presence and growing direct sales channels. Comparable as a key inverter brand stocked by Energia Total and an emerging competitor as it builds retailer and installer networks in Brazil.
• Trina Solar: Major global solar panel manufacturer expanding into the Brazilian market through distribution and installer networks. Comparable to Energia Total as a brand-side counterparty and a long-term competitive threat via OEM-direct channels.
• Canadian Solar: Top-tier global solar panel manufacturer with active Brazil distribution and increasing direct-to-customer channels. Comparable as a brand supplier to Energia Total and a potential competitive threat if OEM-direct retail expands further in Brazil.
• Krannich Solar: Global wholesale distributor of solar PV equipment (panels, inverters, BOS) with operations in Latin America. Comparable to Energia Total as a multi-brand solar equipment distributor, but at much larger scale and with deeper installer focus.

Direct peers

• Aldo Solar: Major Brazilian distributor and retailer of solar PV equipment, with national logistics and a deep catalog of panels, inverters, and BOS components. Comparable to Energia Total as a multi-brand solar hardware seller serving installers and end customers across Brazil.
• Solfácil: Brazilian solar marketplace and fintech that sells complete solar kits with embedded consumer financing. Directly comparable to Energia Total as a digital solar equipment seller, though differentiated by its financing platform and installer network.
• NeoSolar: Brazil's largest online solar equipment retailer, selling panels, inverters, batteries, and kits direct to consumers and installers nationwide. Direct competitor to Energia Total in solar equipment e-commerce, with a larger catalog, financing options, and broader brand portfolio.
• Portal Solar: Brazilian solar marketplace and information portal that aggregates equipment retailers, installers, and educational content. Comparable to Energia Total as a digital channel for solar PV equipment in Brazil, with overlapping audience of residential and rural buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/energiatotalsolar
• LinkedInlinkedin.com/company/energia-total-energia-solar

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Energia Total - Energia Solar